The BDS-1000 model requires a separate evaluation of the target’s complicity across three domains: Military (V-MIL), Economic (V-ECON), and Political (V-POL).
Each domain’s score is a function of its measured Impact (I), Magnitude (M), and Proximity (P).
| Domain | I | M | P | V-Domain Score | Justification Summary |
|---|---|---|---|---|---|
| Military (V-MIL) | 8.0 | 7.0 | 10.0 | 8.00 | Co-founded and hosted “Lev Echad” (active 2023–2025), a logistics command center at HQ that transported equipment and soldiers to the front. |
| Economic (V-ECON) | 6.0 | 9.0 | 8.0 | 6.00 | “National Champion” status; 2024 acquisition of AutoDS ($92M) recycled capital into the war economy using “Angels Law” tax benefits. |
| Political (V-POL) | 6.0 | 6.0 | 8.0 | 6.00 | Verified censorship of Palestinian slogans (“River to the Sea”) as “discriminatory”; Board leadership (Kolber) tied to defense industrial complex. |
Impact (I-MIL) Score: 8.0
Impact Descriptor: High Impact (Mid)
Rationale:
Fiverr’s involvement in the “Lev Echad” (One Heart) initiative constitutes Strong operational enhancement (Band 7.5–8.2). In collaboration with HiBob, Fiverr converted its Tel Aviv headquarters into a “High-Tech Command Center” (Hamal). This operation utilized AI technology to manage logistics for the Israel Defense Forces (IDF), specifically “grouping requests for transportation from multiple IDF soldiers” to optimize deployment to front lines. This provided a direct logistical solution to a military bottleneck during mobilization.
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Magnitude (M-MIL) Score: 7.0
Magnitude Descriptor: Moderate Magnitude (Mid)
Rationale:
The support was Long-term involvement with significant recurring volumes (Band 7.0–7.4). The initiative was not a one-off donation but a sustained operation that began in October 2023 and remained operationally relevant through 2024 and 2025 as the war expanded. The center processed thousands of requests, utilizing corporate real estate and personnel.
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Proximity (P-MIL) Score: 10.0
Proximity Descriptor: Core Actor / Direct Operator
Rationale:
This warrants an Extreme proximity score (Band 9.8–10.0). Fiverr did not merely donate; it co-founded the organization and hosted the command center physically inside its own offices. CEO Ofer Katz actively recruited other tech firms to the effort, making Fiverr the central node of this logistical support network.
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V-MIL Calculation
$$V_{\text{MIL}} = I \times \min(M/6, 1) \times \min(P/6, 1) \\ V_{\text{MIL}} = 8.0 \times \min(7.0/6, 1) \times \min(10.0/6, 1) \\ V_{\text{MIL}} = 8.0 \times 1 \times 1$$
$$V_{\text{MIL}} = 8.00$$
Impact (I-ECON) Score: 6.0
Impact Descriptor: Moderate Impact (Mid)
Rationale:
Fiverr demonstrates Sustained, consistent business operations (Band 5.1–6.0) that serve as a fiscal anchor for the state. As a publicly traded “National Champion,” it recycles foreign capital into the domestic economy. In 2024, Fiverr acquired Israeli startup AutoDS for approximately $92 million, directly injecting liquidity into the local tech ecosystem during a period of economic instability caused by the war.
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Magnitude (M-ECON) Score: 9.0
Magnitude Descriptor: Very High Magnitude (Lower End)
Rationale:
The company has an Extremely sustained involvement (Band 9.0–9.4). It is legally domiciled in Israel and utilizes specific state incentives, such as the “Angels Law” (Law for Encouragement of Knowledge-Intensive Industry), to amortize acquisition costs. It also applies annually for R&D tax deductions from the Israel Innovation Authority (IIA), creating a permanent fiscal bond with the state.
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Proximity (P-ECON) Score: 8.0
Proximity Descriptor: Core Actor
Rationale:
Fiverr acts as a Main provider of economic value (Band 8.3–8.9). Its relationship with the Israeli economy is direct. By maintaining its IP and headquarters in Tel Aviv to secure “Preferred Technological Enterprise” (PTE) tax status (approx. 12% rate), it ensures its tax revenue funds the Israeli treasury directly.
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V-ECON Calculation
$$V_{\text{ECON}} = I \times \min(M/6, 1) \times \min(P/6, 1) \\ V_{\text{ECON}} = 6.0 \times \min(9.0/6, 1) \times \min(8.0/6, 1) \\ V_{\text{ECON}} = 6.0 \times 1 \times 1$$
$$V_{\text{ECON}} = 6.00$$
Impact (I-POL) Score: 6.0
Impact Descriptor: Moderate Impact (Mid)
Rationale:
The company exhibits a Consistent pattern of corporate actions (Band 6.1–6.9) that align with state narratives. Specific evidence from 2024 confirms that Fiverr’s Trust & Safety team flagged the Palestinian slogan “From the River to the Sea” as “discriminatory language,” threatening user account closure. This acts as a form of privatized censorship aligned with Israeli government definitions of acceptable speech.
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Magnitude (M-POL) Score: 6.0
Magnitude Descriptor: Moderate Magnitude (Lower End)
Rationale:
This represents Sustained, multi-year involvement (Band 6.1–6.9). The ideological alignment is structural. Board member Jonathan Kolber is the former CEO of Koor Industries (which controlled defense firm Elbit Systems) and sits on the board of the Peres Center for Peace. This places Fiverr’s governance deeply within the Zionist establishment’s influence sphere.
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Proximity (P-POL) Score: 8.0
Proximity Descriptor: Corporate Direction / Leadership-driven
Rationale:
The political stance is Leadership-driven (Band 8.0–10.0). The decision to host Lev Echad was driven by the C-suite (CEO Ofer Katz), and platform moderation policies reflect a corporate-level decision to police specific political phrases, indicating a top-down ideological directive.
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V-POL Calculation
$$V_{\text{POL}} = I \times \min(M/6, 1) \times \min(P/6, 1) \\ V_{\text{POL}} = 6.0 \times \min(6.0/6, 1) \times \min(8.0/6, 1) \\ V_{\text{POL}} = 6.0 \times 1 \times 1$$
$$V_{\text{POL}} = 6.00$$
Parameters:
BRS Score Formula:
$$BRS_{Score} = ((maxV + 0.2 \times sumOthers) \div 14) \times 1000 \\ BRS_{Score} = ((8.00 + 0.2 \times 12.00) \div 14) \times 1000 \\ BRS_{Score} = ((8.00 + 2.40) \div 14) \times 1000 \\ BRS_{Score} = (10.40 \div 14) \times 1000 \\ BRS_{Score} = 0.742857… \times 1000$$
Final BRS Score: 743
Based on the score of 743, the company falls within:
Tier: Tier B (Severe Complicity)
Corporate Structure & Domicile
Financial & Economic Integration
Military or Security Involvement
Political / Ideological Behaviour
Based on the BRS-1000 evaluation:
Final Score: 743
Tier: Severe Complicity
Recommended Action(s):
Justification:
Fiverr’s score of 743 places it in the Severe Complicity tier. The decisive factor is the company’s direct material support for the Israeli military via the Lev Echad initiative (V-MIL 8.0). Unlike companies that merely pay taxes, Fiverr converted its corporate headquarters into a logistical node for the IDF, using its technology to transport soldiers to the battlefield. Combined with its 2024 acquisition of AutoDS (recycling $92M into the Israeli economy) and evidence of political censorship against Palestinian narratives, Fiverr represents a high-priority target for ethical divestment.