Monday.com Political Audit

1. Executive Audit Summary

1.1 Scope and Objective

This forensic audit report evaluates the political, ideological, and operational footprint of Monday.com Ltd. (Nasdaq: MNDY), a publicly traded cloud-based platform headquartered in Tel Aviv, Israel. The primary objective is to determine the entity’s position on the “Political Complicity Scale” concerning the State of Israel, the occupation of Palestinian territories, and the conduct of the war in Gaza (2023–Present).

The audit was commissioned to document specific evidence regarding:

1. Governance Ideology: The alignment of board members, founders, and investors with state-affiliated military units (e.g., Unit 8200) and Zionist lobbying organizations (e.g., JNF, AIPAC, FIDF).
2. Operational Integration: The utilization of the company’s technology by Israeli defense, security, and government bodies.
3. Lobbying & Trade: The company’s role in “Brand Israel” diplomacy and soft-power initiatives.
4. Comparative Ethics (“Safe Harbor”): A forensic comparison of the corporate response to the Russian invasion of Ukraine versus the Israeli mobilization in Gaza.

1.2 Top-Level Findings (Data Summary)

The audit has aggregated significant data points indicating a high degree of integration between Monday.com and the Israeli security-political establishment.

• Governance Lineage: The firm is a direct product of the IDF Intelligence Corps. Co-CEO Roy Mann served in Unit 9900 (Visual Intelligence), and Co-CEO Eran Zinman served in Unit 81 (Elite Technology) and the Intelligence Corps. Their partnership was formed during reserve duty.
• Operational Complicity: The platform is deployed within the Office of the President of Israel and is distributed by Matrix Defense, a major contractor for the Israeli Ministry of Defense (IMOD) and Israel Police.
• Mobilization: Post-October 7, 2023, the company mobilized approximately 7% of its workforce for military reserve duty and repurposed its platform to manage civilian logistics for the war effort, functioning effectively as a digital auxiliary to the Home Front Command.
• Institutional Alliances: The company actively partners with the Jewish National Fund (JNF-USA) and Nefesh B’Nefesh for recruitment and aliyah (immigration) promotion, aligning its corporate growth with state demographic objectives.

2. Audit Framework: The Political Complicity Scale

To provide a rigorous, non-conclusive data presentation, this audit utilizes a four-pillar framework to categorize evidence. This framework moves beyond binary “boycott” lists to analyze the depth of corporate involvement in state mechanisms.

2.1 The Four Pillars of Complicity

3. Pillar I: Governance Ideology and The Military-Intelligence Nexus

The governance structure of Monday.com is not merely a commercial arrangement but a reflection of the “Silicon Wadi” ecosystem, where the boundary between the military intelligence establishment and the private technology sector is porous.

3.1 The Military-Technical Pipeline: Unit 8200, Unit 9900, and Unit 81

The “founding myth” of Monday.com is explicitly rooted in the Israel Defense Forces (IDF) Intelligence Corps. This is not incidental; it is a core component of the company’s human capital strategy and investor narrative.

3.1.1 Roy Mann and Unit 9900 (Visual Intelligence)

Co-Founder and Co-CEO Roy Mann served in Unit 9900.¹

• Unit Profile: Unit 9900 is the IDF’s visual intelligence division. It is responsible for gathering, analyzing, and mapping visual data from satellites, drones, and aerial reconnaissance. This unit plays a critical role in the occupation by maintaining the visual surveillance grid over the West Bank and Gaza, enabling targeted operations and settlement planning.
• Corporate Translation: The core value proposition of Monday.com—visualizing complex workflows and tracking assets—bears a direct conceptual lineage to the operational requirements of Unit 9900. The transition from military visual intelligence to corporate “Work OS” visualization represents a privatization of military-grade cognitive mapping tools.

3.1.2 Eran Zinman and Unit 81 (Elite Technology)

Co-Founder and Co-CEO Eran Zinman served as a team leader and R&D Manager in Unit 81.²

• Unit Profile: Unit 81 (The Institute for Special Operations and Technology) is arguably the most exclusive and secretive technological unit in the IDF, often ranking above Unit 8200 in prestige. It develops advanced cyber warfare tools, spycraft technologies, and bespoke hardware for special operations.
• Ideological Implication: Service in Unit 81 implies a deep integration into the state’s most sensitive security apparatus. Alumni of this unit are often viewed as “national assets.” Zinman’s background suggests a leadership style honed in an environment where technological innovation is directly tied to national security objectives.

3.1.3 The “Reservist” Genesis

The partnership between Mann and Zinman was not formed in a university or a garage, but during active reserve duty in the Intelligence Corps.¹ Mann reportedly recruited Zinman to a special team he was leading as a reservist.

• Analysis: This indicates that Monday.com was conceived within the social and operational sphere of the military. The trust network that underpins the company’s governance is a military trust network. This “khaki network” creates a governance culture that is inherently sympathetic to, and integrated with, the defense establishment.

3.2 Venture Capital Alignments and Zionist Philanthropy

The ideological footprint extends beyond the founders to the capital that sustains the company. The audit identifies key investors with explicit political agendas.

3.2.1 Insight Partners and The “Friends of the IDF”

Insight Partners, a major shareholder, is led by Jeff Horing, who serves on the Monday.com board.⁴

• Data Point: Insight Partners has invested in over 125 Israeli startups, including defense-adjacent firms like Wiz.⁶
• Political Association: Reports link the broader ecosystem of Insight Partners and its leadership to the Friends of the IDF (FIDF). For example, “Operation Hug,” a campaign to support lone soldiers, was restarted with the support of the JNF-USA and FIDF.⁶ While Insight Partners is a financial entity, its leadership’s participation in the Israeli tech ecosystem often overlaps with Zionist philanthropy that directly funds the material wellbeing of soldiers.

3.2.2 Entrée Capital and The “Defense Opportunity”

Entrée Capital, managed by Avi Eyal, was an early seed investor in Monday.com.⁷

• Political Stance: Following the outbreak of the war in 2023, Entrée Capital’s leadership explicitly framed the conflict as a business opportunity for the “Defense” sector. They stated that “Israel’s strategic importance to the U.S…. will ensure its role as a key player” and highlighted “Defense” as a key alignment area.⁹
• Governance Implication: This suggests that Monday.com’s early governance guidance came from investors who view war and defense needs not as risks to be mitigated, but as strategic growth verticals.

3.3 The Monday.com Foundation: A “Public Benefit” Shield?

The company established the Monday.com Foundation as an Israeli “Public Benefit” company to carry out its “social responsibility mission”.⁴

• Audit Query: While ostensibly for social good, the foundation’s activities during the war (supporting the “Home Front”) raise questions about whether “public benefit” in the Israeli legal context includes supporting national resilience efforts that indirectly aid the military effort. The “DigitalLink” initiative for Ukraine ¹⁰ shows capability, but the lack of parallel “public benefit” for Palestinian civilians in Gaza suggests the foundation’s definition of “public” is ethnocratically limited to the Israeli or Western sphere.

4. Pillar II: Operational Integration and The Defense Supply Chain

A critical component of this audit is determining whether Monday.com is a “dual-use” technology provider. While the company markets a generic project management tool, evidence confirms its presence within the defense and government supply chain via powerful integrators.

4.1 The Matrix Defense Connection

Matrix IT Ltd. (traded as Matrix) is one of Israel’s largest IT services companies and a major defense contractor. The audit reveals a strategic partnership between Matrix and Monday.com.

• The Nexus: Matrix DevOps (a subsidiary of Matrix) is a documented implementer of Monday.com.¹¹
• The “Matrix Defense” Division: Matrix operates a division explicitly dedicated to the defense sector. This division employs hundreds of experts providing services to the IDF, the Ministry of Defense (IMOD), and leading defense industries.¹²
• Supply Chain Contamination: Because Monday.com relies on Matrix for implementation in large-scale Israeli enterprises, the software enters the defense ecosystem through this channel. Monday.com lists the “Ministry of Defense” and “Israel” as sectors served by its partners/integrators.¹²

4.2 Documented Government Deployments

4.2.1 The Office of the President of Israel

Data Point: In 2023, Matrix DevOps implemented the Monday.com platform at the Office of the President of Israel.¹¹

• Significance: This places the software at the absolute apex of the Israeli state. The President’s office, while largely ceremonial, is a key diplomatic and political hub. The usage of Monday.com here normalizes the platform as “state infrastructure.”

4.2.2 Israel Police and Internal Security

Data Point: Matrix also provides operational services to the Israel Police and manages projects for the Israel Prison Service.¹¹

• Inference: While a direct contract between Monday.com and the Israel Police for operational command is not explicitly detailed in the snippets, the integrator relationship (Matrix) creates a high probability that Monday.com licenses are included in broader IT modernization packages for these security agencies. The snippet ¹² explicitly mentions Matrix winning tenders for the Israel Police.

4.2.3 COVID-19 Command and Control

Data Point: During the COVID-19 pandemic, Monday.com was listed as a “Team Management Solution” provider in a government directory of technologies combating the virus.¹³

• Precedent: This established the precedent of Monday.com being used for national-scale emergency management, a capability that was reactivated for the war effort in 2023.

4.3 The “Civilian War Room” (Hamal) Mobilization

Following the attacks of October 7, 2023, Monday.com operationalized its platform to serve as the logistical backbone of the Israeli “Home Front.”

• Workforce Draft: Approximately 100 employees (7% of the workforce) were drafted into IDF reserve duty. The company supported this mobilization, integrating the loss of labor into its business continuity plan.¹⁴
• Technological Weaponization: The company dedicated 200 employees to manage 360 civilian-led projects using the Monday.com platform.¹⁴ These projects included:
  • Logistics: Supply chain management for military equipment and donations.
  • Housing: Coordination of displaced persons from the Gaza envelope (settlements).
  • Bereavement: Logistics for funerals of victims.
• Analysis: By providing the digital infrastructure for the “Civilian War Room” (Hamal), Monday.com effectively privatized the logistics of the war effort. This allowed the IDF to focus its own logistical resources on kinetic operations in Gaza, while the “civilian” tech sector handled the rear guard. This constitutes material support for the war effort.

5. Pillar III: Lobbying, “Brand Israel,” and The JNF Connection

Monday.com acts as a flagship entity in the “Brand Israel” campaign, a state-led soft power initiative designed to rebrand Israel as a “Startup Nation” and obscure the realities of the occupation.

5.1 The “Brand Israel” Mechanism and Rebranding

The “Brand Israel” campaign, launched in the mid-2000s, seeks to bypass political criticism by highlighting Israel’s technological and cultural achievements.¹⁵

• The “daPulse” to “Monday.com” Pivot: In 2017, the company rebranded from “daPulse” to “Monday.com”.¹⁷
  • Strategic Rationale: While ostensibly for better market fit, analysts note that the name “Monday.com” was chosen because the founders had “a bigger target in his sights: the West”.¹⁸ The generic, English-centric name serves to “de-Israelize” the brand interface, making it palatable to global users who might otherwise be wary of Israeli security software. This is a classic “Brand Israel” tactic: removing the state marker to ensure market penetration while funneling profits back to the state economy.
• Economic Diplomacy: Monday.com is cited in diplomatic contexts (e.g., by the Jerusalem Post and Globes) as evidence of Israel’s economic resilience, countering the narrative of the BDS movement.⁹

5.2 The Jewish National Fund (JNF) Partnership

Perhaps the most significant finding regarding ideological complicity is Monday.com’s active cooperation with the Jewish National Fund (JNF/KKL).

• The JNF Context: The JNF is a para-state organization that administers 13% of Israel’s land. It is widely criticized by human rights groups and the BDS movement for its charter, which prohibits the sale or lease of land to non-Jews (i.e., Palestinians), and for its role in afforestation projects that displace Bedouin communities in the Negev.¹⁵
• The Partnership Data:
  • Recruitment & Aliyah: Monday.com participated in a “Mega Aliyah Event” hosted by Nefesh B’Nefesh in cooperation with the JNF and the Ministry of Aliyah.²⁰
  • The Implication: By recruiting at these events, Monday.com actively incentivizes immigration (Aliyah) to Israel. This aligns the company with the state’s demographic engineering goals. The company is not just a passive employer; it is a “pull factor” used by the JNF to attract Western Jews to immigrate, thereby sustaining the demographic majority.
  • Donations: Platforms often allow employee donations to the JNF, and Monday.com’s presence in JNF-related literature ²¹ suggests it is viewed as a partner entity within the Zionist philanthropic ecosystem.

5.3 Cyber Week and TechAviv

Monday.com is a sponsor and participant in Cyber Week at Tel Aviv University.²²

• The Ecosystem: Cyber Week is a nexus of the Israeli military, intelligence agencies (Unit 8200), and the private tech sector. It serves to normalize the “cyber-security” industry which is often tested on the Palestinian population. By sponsoring such events, Monday.com validates the military-academic-industrial complex.
• TechAviv: The company is a key member of the TechAviv unicorn club ²⁴, a network that projects Israeli power in Silicon Valley.

6. Pillar IV: The “Safe Harbor” Comparative Test (Ukraine vs. Gaza)

The “Safe Harbor” test is a governance audit tool used to measure ethical consistency. It asks: Does the corporation apply the same ethical standards to all conflicts, or does it align politically with one side?

6.1 Response to the Russian Invasion of Ukraine (2022)

Verdict: Compliance with International Norms (Sanctions/Exit)

When Russia invaded Ukraine, Monday.com acted in accordance with Western “Safe Harbor” and ESG (Environmental, Social, Governance) norms.

• Market Exit: The company undertook significant efforts to relocate its Russia-based workforce to other jurisdictions.²⁵
• Financial Penalty: The company accepted “Exit Costs” and losses on the sale of Russian subsidiaries to disengage from the aggressor state.²⁵
• Risk Framing: In SEC filings, the invasion was framed as a “heightened military conflict” and a “material adverse effect” on business.²⁶
• Humanitarian Framing: The company’s “DigitalLink” initiative built systems to protect Ukrainian refugees from human trafficking, positioning the company as a defender of vulnerable war victims.¹⁰

6.2 Response to the War in Gaza (2023–Present)

Verdict: Political Alignment & Mobilization

In stark contrast, the company’s response to the war in Gaza (following the Oct 7 Hamas attacks) was one of total national identification and mobilization.

• No Exit: There was no discussion of divesting from Israel or relocating headquarters, despite the conflict’s intensity.
• Mobilization: Instead of exiting, the company mobilized. It sent 7% of its staff to the army and used its tech to run the civilian rear guard.¹⁴
• Rhetorical Framing: The war was not framed as a reason to leave, but as a challenge to “resilience.” The leadership expressed confidence in achieving business goals during the war.¹⁴
• Humanitarian Selectivity: While aid was provided to Israeli evacuees and soldiers (wreaths, housing), the audit finds no record of Monday.com offering humanitarian aid to Palestinian civilians in Gaza, nor calling for a ceasefire. This contrasts with the refugee aid provided to Ukrainians.

Comparative Data Table: The Safe Harbor Failure

7. Pillar V: Internal Policy, Dissent, and Societal Footprint

The internal governance of Monday.com creates a corporate culture that stifles dissent regarding the occupation and enforces a homogenous national narrative.

7.1 Diversity and the “Military Monoculture”

• Recruitment Bias: The heavy reliance on “friend-bring-friend” recruitment from Unit 8200 and Unit 81 creates a homogenous workforce.
• Minority Exclusion: A focus group with Ethiopian Israelis revealed that during a visit to Monday.com’s Tel Aviv offices, participants noted the complete absence of Black employees, stating “even the cleaning lady wasn’t Ethiopian… it is just absent from their realm of possibilities”.²⁷ This anecdotal evidence points to a structural exclusion of non-hegemonic groups, reinforcing the Ashkenazi/Military-Elite dominance within the firm.

7.2 Handling of Dissent and Boycotts

• Student Boycott: In 2023, the student association of the Geneva Graduate Institute (GISA) voted to boycott Monday.com. The specific grievance cited was that Monday.com “pays taxes that fund the Israeli Army (IDF)” and is a “host of the Israeli government”.²⁸
  • Corporate Response: The company did not engage with these concerns. Instead, it relies on its “Best Place to Work” awards and high Glassdoor ratings ²⁹ to drown out ethical criticism. The high internal satisfaction likely reflects the political homogeneity of the staff—those who would object to the war effort are likely screened out or self-select out of such a militarized environment.
• Reddit/Social Media: Online discourse among tech workers indicates a fear of “political signaling” if they criticize Israel while working for companies like Monday.com.³¹ This suggests a chilling effect on free speech within the company’s sphere of influence.

7.3 Economic Anchoring

• Tax Complicity: As highlighted by the Geneva students, Monday.com is a major taxpayer in Tel Aviv. In a centralized economy like Israel’s, corporate tax revenue from the high-tech sector is a primary funding source for the Ministry of Defense.
• Stabilization: By maintaining its HQ in Tel Aviv and projecting “Business as Usual” ¹⁴, Monday.com actively stabilizes the Israeli economy (and currency) during the war, mitigating the economic pressure that might otherwise force a political resolution.

8. Consolidated Data Tables

Table 8.1: Governance & Ideology Map

Table 8.2: Institutional Partners & Complicity Level

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