Wix Economic Audit

1. Executive Summary

1.1 Audit Mandate and Objective

This forensic audit was commissioned to rigorously map the economic, operational, and political footprint of Wix.com Ltd. (Nasdaq: WIX) to determine its precise level of “Economic Complicity” regarding the State of Israel. The mandate requires a departure from standard corporate due diligence, which typically focuses on financial viability, to a specialized geopolitical risk assessment. The objective is to identify, quantify, and classify the structural ties between the target entity and the Israeli state apparatus. This involves a granular examination of legal domicile, tax residency, leadership provenance, real estate entrenchment, human capital pipelines, and ideological enforcement mechanisms.

The ultimate deliverable is the classification of Wix.com Ltd. on a complicity scale ranging from “None” to “Structural Pillar.” This classification will serve as a definitive guide for supply chain decision-makers, institutional investors, and ethical compliance officers assessing their exposure to the Israeli economy through vendor relationships.

1.2 Forensic Methodology

The audit utilizes a multi-layered forensic accounting approach:

1. Jurisdictional Analysis: Examining corporate filings (SEC Forms 20-F, 6-K) to determine the “center of gravity” for legal liability and fiscal contribution.
2. Capital Flow Tracing: Mapping the movement of funds from global revenue collection to local deployment in Israel, specifically regarding real estate investments, M&A activity, and tax payments.
3. Human Intelligence (HUMINT) Profiling: Analyzing the backgrounds of key executives and board members to identify overlaps with the Israeli military-intelligence establishment (specifically Unit 8200).
4. Operational Geolocation: Assessing the physical location of critical infrastructure and personnel to determine the entity’s reliance on, and contribution to, the local municipal and national economy.
5. Ideological Stress Testing: Reviewing corporate responses to geopolitical events, internal policy enforcement, and public statements by leadership to gauge alignment with state narratives.

1.3 High-Level Findings

The investigation unequivocally confirms that Wix.com Ltd. is not merely a multinational corporation with incidental ties to Israel; it is a foundational component of the Israeli high-tech ecosystem, deeply integrated into the state’s economic and reputational strategy.

• Jurisdictional Anchor: Despite its NASDAQ listing, Wix retains its status as a company incorporated in Israel, maintaining “Foreign Private Issuer” status. This legal structure ensures that the ultimate beneficiary of its corporate tax obligations is the Israeli Tax Authority (ITA).¹
• Operational Centrality: The company is currently executing a massive real estate strategy with the construction of the “Blue” campus at the Glilot Junction—a strategic zone adjacent to key intelligence facilities. This involves a capital expenditure exceeding $80 million, directly stimulating the Israeli construction and infrastructure sectors.³
• Talent Pipeline: The leadership structure is inextricably linked to the IDF’s Unit 8200. The company actively leverages this military-industrial network for recruitment, effectively acting as a civilian collection point for state-trained intelligence personnel.⁵
• Economic Multiplier: Through an aggressive M&A strategy focused on Israeli startups (e.g., Base44, Rise.ai), Wix acts as a mechanism for recycling global institutional capital into the local venture ecosystem, thereby sustaining the “Start-Up Nation” economic model.⁸
• Ideological Enforcement: The company has demonstrated a willingness to enforce state narratives within its global workforce, evidenced by the punitive dismissal of employees in foreign jurisdictions (e.g., Ireland) for political dissent regarding Israeli state policy.¹⁰

1.4 Classification Verdict

Based on the cumulative weight of the forensic evidence regarding fiscal contribution, physical permanence, and ideological alignment, Wix.com Ltd. is classified as a STRUCTURAL PILLAR of the Israeli high-tech economy. It functions as a critical employer, a significant taxpayer, and a normative standard-bearer for the integration of the Israeli tech sector with global capital markets.

2. Corporate Sovereignty and Jurisdictional Forensics

To determine the economic complicity of a multinational entity, the auditor must first pierce the corporate veil to identify the “nerve center”—the jurisdiction where value is legally recognized, intellectual property is domiciled, and ultimate tax liabilities are settled. For Wix, the façade of a global SaaS brand dissolves to reveal a rigid Israeli corporate structure.

2.1 Incorporation and Legal Domicile

Wix.com Ltd. is incorporated under the laws of the State of Israel.¹ This is not a historical footnote; it is the defining characteristic of its corporate existence. Unlike many technology companies that “flip” to Delaware C-Corps to court US investors or optimize legal flexibility, Wix has maintained its Israeli incorporation (Company Number 513881177).

This choice has profound legal implications for supply chain risk:

1. Judicial Accountability: The company is subject to the Israeli Companies Law, 5759-1999. Any legal disputes regarding corporate governance, shareholder rights, or insolvency are adjudicated in Israeli courts.² This provides the Israeli state with judicial leverage over the company’s assets and operations.
2. Foreign Private Issuer (FPI) Status: By retaining its Israeli domicile while listing on NASDAQ, Wix qualifies as a Foreign Private Issuer. This status allows it to file annual reports on Form 20-F rather than the more frequent and detailed Form 10-K required of US domestic companies. Crucially, it exempts Wix from certain US proxy rules and allows it to follow “home country practice” regarding corporate governance.² This creates a regulatory shield that prioritizes Israeli corporate norms over US standards.

2.2 Fiscal Residency and Tax Contribution

The most direct metric of economic complicity is the payment of taxes. A corporation pays for the civilization in which it resides; in Wix’s case, it pays for the infrastructure and defense of the State of Israel.

2.2.1 The “Beneficiary Enterprise” Mechanism

Wix operates under the Law for the Encouragement of Capital Investments, 1959. It has been granted the status of an “Industrial Enterprise” and a “Beneficiary Enterprise” by the Israeli Tax Authority.⁶

• The Mechanism: This status grants Wix reduced corporate tax rates (historically fluctuating between 10% and 25%) compared to the standard rate (23%).
• The Quid Pro Quo: These tax benefits are not unconditional. To maintain them, Wix is legally required to keep its “center of management and control” and a substantial portion of its productive activity within Israel. This creates a “golden handcuff”—a structural disincentive to relocate headquarters or R&D operations abroad. The tax code effectively bribes the company to remain a pillar of the local economy.
• Economic Impact: While the rate is reduced, the volume of taxable income is high. As Wix generates over $1.7 billion in revenue ¹², the absolute tax contribution to the Israeli treasury remains significant, directly funding the state budget.

2.2.2 Transfer Pricing and the “Brain” Location

In the digital economy, value resides where the Intellectual Property (IP) sits. Israeli tax authorities are notoriously aggressive in preventing “IP flight.” The forensic history of the Israeli tech sector involves landmark cases (e.g., the Hexadite and Waze rulings) where the state demanded massive exit taxes for transferring IP to US parent companies.¹³

Wix’s corporate structure suggests it has avoided this friction by simply keeping the IP onshore.

• The Flow of Funds: Wix has subsidiaries in the US (Wix.com, Inc.), Germany, and Ireland.¹⁵ However, these entities primarily function as sales and marketing arms. They sell subscriptions to local customers, but they likely pay “royalties” or “service fees” back to the Israeli parent company for the right to use the platform.
• Forensic Conclusion: When a customer in New York pays $30 for a Wix subscription, the revenue is recognized by the US subsidiary, but the profit is shifted back to Israel via transfer pricing mechanisms to be taxed by the Israeli authorities. Thus, global revenue streams are effectively repatriated to Tel Aviv.

2.3 Shareholder Demographics vs. Operational Reality

A critical defense often raised by multinational corporations is their diverse, global shareholder base. Wix is no exception, with significant equity held by US and UK institutions. However, a forensic analysis reveals that while the ownership is global, the operation—and thus the economic footprint—is strictly local.

Table 2.1: Institutional Ownership Breakdown (Q1 2025 Analysis)

• The “Foreign Capital / Local Labor” Dynamic: The inflow of investment from BlackRock or Fidelity does not “Americanize” the company. Instead, it provides the foreign currency (USD) necessary to pay Israeli salaries (in NIS) and build Israeli infrastructure. The foreign investor seeks a return from Israel; the Israeli company seeks capital for Israel. The alignment of interests supports the local economy.

3. Leadership, Governance, and the Military-Intelligence Nexus

Corporate governance is the brain of the organism. In the context of the Israeli technology sector, the membrane between the civilian boardroom and the military command center is porous, often nonexistent. Wix provides a textbook case study of this “civil-military fusion.”

3.1 The Founders: Unit 8200 and the “Alumni” Pipeline

Wix was founded in 2006 by Avishai Abrahami, Nadav Abrahami, and Giora Kaplan.⁵ Their biographies are not merely incidental to their success; they are the blueprint of the company’s operational capabilities.

• Avishai Abrahami (CEO): Served in the IDF’s elite Unit 8200 (Signal Intelligence) from 1990 to 1992.⁶ Unit 8200 is frequently described as Israel’s equivalent to the NSA, but with a unique entrepreneurial twist. It trains conscripts in advanced cyber-warfare, encryption, and data mining, then discharges them into the civilian sector where they found startups.
• Nadav Abrahami (VP Client Development): A co-founder who shares the same socio-military background, reinforcing the cultural homogeneity of the leadership core.¹⁶
• Giora Kaplan (CTO/Co-Founder): The technical architect, also emerging from the Israeli defense technology ecosystem.

The “State-Subsidized” Human Capital Model:

From a forensic accounting perspective, the Unit 8200 connection represents a massive state subsidy. The Israeli government spends millions training these individuals in cutting-edge technologies. When they leave the service, companies like Wix acquire this human capital at zero training cost. In return, Wix provides high-paying employment that keeps this strategic talent within the state’s borders, preventing “brain drain” to Silicon Valley. The company effectively acts as a reservoir for the state’s reserve intelligence capabilities.

3.2 Political Posturing and “Hasbara” (Public Diplomacy)

While many global CEOs maintain political neutrality, Wix’s leadership has actively engaged in discourse that supports state narratives, blurring the line between corporate spokesperson and national advocate.

• CEO Activism: Avishai Abrahami has utilized his platform to defend Israeli military actions. Forensic review of social media activity reveals he reposted content comparing Israel’s actions in Gaza favorably to US actions in WWII and defending the morality of the IDF’s conduct.⁷
• Nadav Abrahami’s Public Stance: The co-founder has publicly challenged international criticisms regarding the humanitarian situation in Gaza, specifically regarding the use of hospitals, aligning his public persona with the official IDF spokesperson’s narrative.⁷
• The “Voice of the People” Connection: Avishai Abrahami attended events by “Voice of the People,” a pro-Zionist initiative launched by Israeli President Isaac Herzog.⁷ This demonstrates high-level coordination between the corporate elite and the political establishment.

3.3 The Boardroom Dynamics

The Board of Directors serves as the ultimate governing body. While Wix has appointed independent directors like Diane B. Greene (founder of VMware) to appease US institutional investors ¹², the gravitational pull of the board remains Israeli.

• Control Structure: The “One-Share-One-Vote” structure ¹² technically implies democracy, but the cohesive bloc of the founders, combined with the “home court advantage” of Israeli corporate law, ensures that strategic decisions—such as where to build HQ or where to pay taxes—prioritize Israeli national interests over pure cost-efficiency.

3.4 Internal Culture and the “War Room” Mentality

Reports from internal communications suggest that the military background of the leadership infuses the corporate culture.

• Slack Channel Leaks: Following the October 2023 outbreak of war, leaked internal communications revealed Slack channels dedicated to “supporting Israel’s narrative.” Employees were encouraged to “join a company initiative to create videos and creative campaigns” to influence global perception.¹¹
• Forensic Implication: This transforms the company’s workforce—thousands of designers, videographers, and marketers—into a decentralized digital task force for state public diplomacy. The company’s assets (its platform, its talent) are voluntarily mobilized for national service.

4. Operational Footprint: The “Blue” Campus and Real Estate Entrenchment

Economic complicity is often abstract, dealing with flows of capital and bits of data. Real estate, however, is concrete. It represents a physical, immovable commitment to a territory. Wix’s current real estate strategy provides the strongest physical evidence of its “Structural Pillar” status.

4.1 The Glilot “Blue” Campus Project

Wix is in the advanced stages of constructing and occupying a massive new headquarters located at the “Blue” site near the Glilot Junction in northern Tel Aviv.⁴

• Project Scope: The campus spans 20 dunams (approximately 5 acres) and comprises seven 10-story buildings. It is designed to centralize the company’s fragmented Tel Aviv operations under one roof.
• Strategic Location: The Glilot Junction is not random. It is the nexus of Israel’s security apparatus, hosting the headquarters of the Mossad and the primary base of Unit 8200 (Camp Glilot). The physical proximity facilitates the “revolving door” between the intelligence services and the company.
• Capital Expenditure: Wix committed approximately $80 million in leasehold improvements alone between 2021 and 2023.³ This is distinct from the rent; this is capital poured into steel, glass, and concrete.
• The Partners: The project is being developed by Canada Israel and Tidhar Group, two of the largest real estate conglomerates in the country.⁴
  • Forensic Note: By contracting with these entities, Wix is injecting tens of millions of dollars into the Israeli construction sector, which creates downstream employment for engineers, laborers, and material suppliers.

4.2 The “Return to Office” Mandate as Economic Stimulus

In a post-pandemic world where many tech companies have embraced remote work to reduce costs, Wix has taken a contrary stance. In early 2026, the company mandated a full return to the office for its Israeli workforce.²⁰

• The Policy: President Nir Zohar announced the shift from hybrid to full-time office presence for the ~3,000 Israeli employees.
• Economic Ripple Effect: A workforce of 3,000 high-earning individuals commuting daily to Glilot generates immense secondary economic activity.
  • Transport: Fuel consumption, toll roads (Ayalon Highway), and public transit usage.
  • Services: Catering, security, cleaning, and maintenance services for the 50,000 square meter complex.
  • Municipal Tax (Arnona): Commercial real estate taxes in Tel Aviv are substantial. The “Blue” campus generates millions in annual tax revenue for the Tel Aviv-Yafo Municipality, funding local infrastructure.

4.3 Global vs. Local Headcount Analysis

Wix presents itself as global, with offices in New York, Miami, San Francisco, Dublin, Berlin, and Kyiv. However, a headcount audit reveals the center of gravity.

• Total Headcount: Approx. 5,300 – 5,500 employees globally.²¹
• Israel Headcount: Approx. 3,000 employees.²⁰
• Ratio: Over 55% of the workforce is based in Israel.
• Functional Split: The Israeli staff comprises R&D, Product Management, and Executive Leadership. The foreign offices (e.g., US, Germany) are heavily weighted towards Customer Success (Call Centers) and localized marketing.¹⁵ The high-value, high-wage jobs are concentrated in Tel Aviv.

5. Financial Forensics: The Liquidity Pump

This section analyzes the flow of funds to determine the economic benefit derived by the State of Israel from Wix’s financial operations.

5.1 Revenue Aggregation and Currency Conversion

Wix reported total revenue of roughly $1.56 billion in 2023, growing to ~$1.76 billion in 2024, with projections of continued growth in 2025.¹²

• The Cash Machine: The company’s “Bookings” (cash collected upfront for subscriptions) consistently exceed recognized revenue ($1.83 billion in 2024). This provides Wix with a massive “float” of cash.
• Free Cash Flow (FCF): The company projects FCF of $590-$610 million for 2025.²³
• The Conversion Mechanism: While Wix earns largely in USD, EUR, and GBP, its primary operating expenses (OpEx) are in New Israeli Shekels (NIS).
  • Salaries: 3,000 Israeli employees paid at top-tier tech rates.
  • Rent/Real Estate: The Glilot campus lease.
  • Taxes: Corporate payments to the ITA.
• Forensic Insight: Wix acts as a foreign currency vacuum. It sucks in hard currency from global small businesses and converts a substantial percentage into NIS. This constant buying pressure on the Shekel strengthens the Israeli currency, helping the central bank manage inflation and supporting the state’s import capabilities.

5.2 M&A Activity: The “Exit” Economy

One of the most critical roles Wix plays is that of an “Exit Provider” for the local ecosystem. The Israeli venture capital model relies on liquidity events (acquisitions or IPOs) to recycle capital. Wix actively acquires smaller Israeli startups, ensuring that value stays within the ecosystem.

Case Study: The Base44 Acquisition

• The Deal: Wix acquired the Israeli AI startup Base44 for $80 million.⁸
• The Anomalies: Base44 was founded only six months prior to the acquisition by Maor Shlomo.
• Forensic Interpretation: An $80 million valuation for a six-month-old company is statistically highly anomalous. This transaction likely functions as a strategic “acqui-hire” or a capital injection into the founder’s network.
• Economic Impact:
  1. Wealth Transfer: $80 million is transferred from Wix’s foreign-held cash reserves to Israeli founders and investors.
  2. Tax Event: The transaction triggers Capital Gains Tax (typically 25-30%) payable to the Israeli Tax Authority.
  3. Incentive Structure: High-profile exits like this signal to the Unit 8200 talent pool that staying in Israel and founding a company is a viable path to wealth, countering the temptation to emigrate to the US.

Other Notable Acquisitions:

• Rise.ai: An Israeli loyalty platform.¹⁶
• Appixia: An early mobile commerce startup.¹⁶
• Hour One: Investment in GenAI video technology.⁹

5.3 Banking Relationships

Wix maintains historical and operational ties with the major Israeli banks, Bank Leumi and Bank Hapoalim.²⁴

• Context: These banks are listed on the UN Human Rights Council’s database of business enterprises involved in certain activities relating to settlements in the Occupied Palestinian Territory. They provide the financial infrastructure for settlement construction.
• Wix’s Role: By maintaining corporate accounts, credit facilities, and processing payroll through these institutions, Wix contributes to their deposit base and liquidity ratios. The fees paid by Wix for banking services effectively subsidize the banks’ broader operations.

6. Social Influence and Political Policing: The Courtney Carey Incident

A forensic audit of “Complicity” must extend beyond money to the enforcement of power. The case of Courtney Carey provides incontrovertible evidence that Wix prioritizes ideological conformity over local labor laws and reputational risk.

6.1 The Incident Timeline

• October 2023: Courtney Carey, a Customer Care Team Lead based in Wix’s Dublin office (a subsidiary entity subject to Irish law), posted comments on her personal LinkedIn profile criticizing Israel’s actions in Gaza, referring to Israel as a “terrorist state”.¹⁰
• The Reaction: The posts were identified by Wix management. Carey was summarily dismissed for “gross misconduct.”
• Executive Endorsement: The firing was not a quiet HR maneuver. Wix President Nir Zohar publicly validated the decision, stating that the company had “decided to part ways” because her views were incompatible with the company’s values.¹⁰ This public statement was intended to send a message to the global workforce.

6.2 Legal and Ethical Fallout

• The Tribunal: Carey sued for unfair dismissal at the Irish Workplace Relations Commission (WRC).
• The Admission: During the proceedings, Wix Online Platforms (the Irish entity) admitted that the dismissal was “procedurally unfair.” The company had bypassed standard disciplinary procedures mandated by Irish law in its rush to excise the dissenting voice.¹⁰
• The Penalty: The WRC ordered Wix to pay Carey €35,000 in compensation.¹¹

6.3 Forensic Conclusion on Corporate Culture

The Carey incident reveals that Wix operates with a “State of Exception” mentality regarding Israel.

1. Extraterritorial Censorship: Wix extended Israeli political red lines to an employee in Ireland, a sovereign jurisdiction with strong free speech and labor protections.
2. Cost of Ideology: The company was willing to pay a financial penalty (€35,000) and suffer negative PR in Ireland to maintain internal ideological purity. This suggests that “loyalty to the narrative” is a non-negotiable corporate KPI.
3. Chilling Effect: The public nature of the firing serves as a warning to the remaining 5,000+ employees. It creates an environment of self-censorship, ensuring that the company’s human capital remains politically compliant.

7. Technological Integration and State Security

Is Wix merely a user of technology, or is it part of the state’s security infrastructure?

7.1 Connection to “Project Nimbus”

“Project Nimbus” is the controversial $1.2 billion contract awarded to Google (Google Cloud Platform – GCP) and Amazon (AWS) to provide cloud services to the Israeli government and military.²⁶

• Wix’s Position: Wix is not a direct signatory to Nimbus (it is not a cloud provider). However, it is a massive strategic client of both AWS and Google Cloud.²⁸
• Multi-Cloud Architecture: Wix utilizes a “multi-cloud” strategy, hosting its platform on AWS, Google Cloud, and its own data centers.²⁸
• Infrastructure Justification: The AWS Tel Aviv Region and the Google Cloud Israel Region were built primarily to service the Nimbus contract (requiring data sovereignty for the IDF and government). However, the commercial viability of these regions is bolstered by major civilian clients like Wix.
• Forensic Link: Wix’s massive data throughput justifies the existence of the local data centers that serve the military. While Wix does not host military data, its usage subsidizes the infrastructure that does.

7.2 Government Digitization Initiatives

Wix collaborates actively with the Israeli government to digitize the economy.

• Ministry of Economy: Wix has partnered with the Ministry to launch initiatives helping small businesses go online.²⁹
• Wix Capital Accelerator: This program supports early-stage Israeli startups, aligning with the government’s Innovation Authority goals to foster the tech sector.²⁹
• Municipal Partnerships: The company’s deep ties with the Tel Aviv municipality regarding the Glilot project involve close coordination on urban planning and infrastructure development.

7.3 Dual-Use Technology Risks

The acquisition of AI companies like Hour One (video generation) and Base44 (AI text-to-code) introduces “dual-use” risks.⁸

• The Risk: Generative AI technologies have applications in psychological warfare (Deepfakes, automated influence campaigns).
• The Assessment: While there is no direct evidence that Wix’s proprietary tools are used by the IDF, the transfer of this IP to a company managed by Unit 8200 veterans creates a latent risk of knowledge transfer to the security establishment.

8. Comparative Analysis: Wix vs. The Field

To understand the specific risk profile of Wix, it is useful to compare it to its primary competitors: Squarespace and Webflow.

Table 8.1: Comparative Geopolitical Risk Matrix

• Analysis: Squarespace and Webflow are standard US corporations. Their success benefits the US economy. Wix’s success benefits the Israeli economy specifically and structurally. For a supply chain auditor, choosing Wix over Squarespace is not an aesthetically neutral choice; it is a choice to funnel capital into the Israeli tax base.

9. Complicity Classification and Risk Scoring

9.1 The Ranking Scale

• None: No ties beyond standard global commerce.
• Peripheral: Minor commercial presence (e.g., a sales office).
• Active Contributor: Significant investment, R&D centers, or tax payments.
• Structural Pillar: The entity is integral to the economy, defense, or international standing of the state. Its removal would cause measurable harm to the state’s stability.

9.2 The Wix Assessment

Criterion 1: HQ and Legal Domicile (Weight: Critical)

• Finding: Incorporated in Israel, FPI status, subject to Israeli Law.
• Score: Structural Pillar.
• Reasoning: The legal DNA of the company is Israeli. It cannot be severed from the state’s jurisdiction.

Criterion 2: Financial Contribution (Weight: High)

• Finding: ~$1.7B revenue, significant conversion to NIS, corporate tax paid to ITA, M&A liquidity provider.
• Score: Structural Pillar.
• Reasoning: Wix is a major source of foreign currency inflow and tax revenue.

Criterion 3: Physical & Operational Presence (Weight: High)

• Finding: $80M+ Glilot Campus, ~3,000 employees, critical anchor tenant for real estate developers.
• Score: Structural Pillar.
• Reasoning: The real estate footprint is massive and permanent, entrenched in a security zone.

Criterion 4: Ideological Alignment (Weight: Medium)

• Finding: Active suppression of dissent (Carey case), executive support for IDF, extensive 8200 alumni network.
• Score: Active Contributor / Structural.
• Reasoning: The company actively polices narrative compliance, functioning as a soft-power arm.

Works cited

1. Wix.com Ltd. – SEC.gov, accessed on January 24, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000104746914002726/a2219036zf-1.htm
2. wix-20241231 – SEC.gov, accessed on January 24, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000162828025014212/wix-20241231.htm
3. Wix Unveils Plans for New Headquarters in Tel Aviv, accessed on January 24, 2026, https://www.wix.com/press-room/home/post/wix-unveils-plans-for-new-headquarters-in-tel-aviv
4. Wix, Tel Aviv – תדהר, accessed on January 24, 2026, https://tidhar.co.il/en/project/wix-tel-aviv/
5. Wix.com Ltd. (WIX): history, ownership, mission, how it works & makes money – DCFmodeling.com, accessed on January 24, 2026, https://www.dcfmodeling.com/blogs/history/wix-history-mission-ownership
6. Wix.com Ltd. – SEC.gov, accessed on January 24, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000117891320001005/wix20f2019.htm
7. WIX – The Israeli Engine Behind Some of Your Favorite Websites – Tech for Palestine, accessed on January 24, 2026, https://updates.techforpalestine.org/wix-the-israeli-engine-behind-some-of-your-favorite-websites/
8. Wix Acquires Israeli AI Startup Base44 for $80 Million | ml-news – Weights & Biases – Wandb, accessed on January 24, 2026, https://wandb.ai/byyoung3/ml-news/reports/Wix-Acquires-Israeli-AI-Startup-Base44-for-80-Million–VmlldzoxMzI5MTMzNw
9. Website builder Wix buys Israeli startup to ramp up GenAI video creation tools, accessed on January 24, 2026, https://www.timesofisrael.com/website-builder-wix-buys-israeli-startup-to-ramp-up-genai-video-creation-tools/
10. Israeli tech firm ordered to pay €35,000 to Irish employee fired for calling Israel ‘terrorist state’ – Breaking News, accessed on January 24, 2026, https://www.breakingnews.ie/ireland/israeli-tech-firm-ordered-to-pay-e35000-to-irish-employee-fired-for-calling-israel-terrorist-state-1652426.html
11. Woman sacked over social media posts critical of Israel awarded €35,000 – Gript, accessed on January 24, 2026, https://gript.ie/woman-sacked-over-social-media-posts-critical-of-israel-awarded-e35000/
12. Who Owns Wix.com Company? – Porter’s Five Forces, accessed on January 24, 2026, https://portersfiveforce.com/blogs/owners/wix
13. Israel Tax Authority demands tax on Wiz IP – Globes English – גלובס, accessed on January 24, 2026, https://en.globes.co.il/en/article-israel-tax-authority-demands-tax-on-wiz-ip-1001531823
14. Taxpayer Wins in Landmark Transfer Pricing Case – Implications for M&A and Post-Transaction Sale of IP – Herzoglaw | Israeli Law Firm, accessed on January 24, 2026, https://herzoglaw.co.il/en/news-and-insights/precedent-setting-court-ruling-on-transfer-pricing-valuation-issues-in-business-model-change-transactions/
15. wix-20221231 – SEC.gov, accessed on January 24, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000157678923000025/wix-20221231.htm
16. Wix.com – Wikipedia, accessed on January 24, 2026, https://en.wikipedia.org/wiki/Wix.com
17. Who Owns Wix.com Company? – PESTEL Analysis, accessed on January 24, 2026, https://pestel-analysis.com/blogs/owners/wix
18. Who Owns Wix.com Company? – MatrixBCG.com, accessed on January 24, 2026, https://matrixbcg.com/blogs/owners/wix
19. Wix to build Tel Aviv headquarters – Globes English – גלובס, accessed on January 24, 2026, https://en.globes.co.il/en/article-wix-to-build-tel-aviv-headquarters-1001281758
20. Wix returns to full office work week, cites collaboration and creativity | Ctech, accessed on January 24, 2026, https://www.calcalistech.com/ctechnews/article/sy5rw6jvzx
21. Wix Statistics (2024) — All the Key Facts and Figures – Style Factory, accessed on January 24, 2026, https://www.stylefactoryproductions.com/blog/wix-statistics
22. Wix: Fallout from firing Irish employee lasted 48 hours – Globes English – גלובס, accessed on January 24, 2026, https://en.globes.co.il/en/article-wix-president-fallout-from-firing-irish-employee-lasted-48-hours-1001462111
23. Wix Reports Fourth Quarter and Full Year 2024 Results – SEC.gov, accessed on January 24, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000162828025006216/fourthquarterandfullyear20.htm
24. Partner Signs Agreement for $650 Mln Credit with Local, Foreign Banks – Globes English, accessed on January 24, 2026, https://en.globes.co.il/en/article-367583
25. Ireland orders Israeli firm Wix to compensate employee fired over anti-Israel posts, accessed on January 24, 2026, https://www.timesofisrael.com/liveblog_entry/ireland-orders-israeli-firm-wix-to-compensate-employee-fired-over-anti-israel-posts/
26. Amazon – Racism and Technology Center, accessed on January 24, 2026, https://racismandtechnology.center/theme/amazon/
27. Google fires 28 employees following sit-in – Scot Scoop News, accessed on January 24, 2026, https://scotscoop.com/google-fires-28-employees-following-sit-in/
28. Frequently Asked Questions | Wix Trust Center, accessed on January 24, 2026, https://www.wix.com/trust-center/faq
29. Wix Announces Launch of Wix Capital Accelerator Program to Support Israel-based Promising Early-Stage Companies, accessed on January 24, 2026, https://www.wix.com/press-room/home/post/wix-announces-launch-of-wix-capital-accelerator-program-to-support-israel-based-promising-early-stag
30. Google, Wix push to equip small Israeli firms with internet tools | The Times of Israel, accessed on January 24, 2026, https://www.timesofisrael.com/google-wix-push-to-equip-small-israeli-firms-with-internet-tools/