SodaStream Digital Audit

1. INTRODUCTION: THE GEOPOLITICAL AND OPERATIONAL MATRIX

1.1 The Strategic Geography of Manufacture

The operational footprint of SodaStream International Ltd. cannot be analyzed solely through the lens of corporate logistics; it is fundamentally a geopolitical statement inscribed upon the landscape of the Negev (Naqab) desert. Following the high-profile closure of its manufacturing facility in Mishor Adumim—an illegal settlement in the occupied West Bank—in 2015, the company relocated its primary production capabilities to the Idan HaNegev Industrial Park, adjacent to the Bedouin city of Rahat.¹ This relocation was widely publicized as a humanitarian and economic triumph, a pivot from the contentious politics of the West Bank to a narrative of coexistence and economic development within Israel’s recognized borders. However, a granular technographic audit reveals that this move did not sever the company’s entanglement with the apparatus of state control; rather, it shifted the modality of that entanglement from direct occupation to a sophisticated form of techno-nationalist integration.

The Idan HaNegev facility functions as a “Smart Factory” archetype, embodying the principles of Industry 4.0—automation, data exchange, and internet of things (IoT) integration.³ This facility is not merely a bottling plant; it is a node in the Israeli state’s strategic imperative to “bloom the desert,” a euphemism historically associated with the displacement of indigenous Bedouin communities to facilitate state-sanctioned industrialization. The audit reveals that the technological infrastructure underpinning this facility—from the SCADA systems monitoring pressure valves to the biometric turnstiles managing shift changes—is sourced from a specific cadre of vendors with deep, structural ties to the Israeli military-intelligence complex. The “Island of Peace” narrative ⁴ is sustained by a digital backbone designed, maintained, and secured by the very entities responsible for the surveillance and management of the occupied territories.

The corporate structure following the 2018 acquisition by PepsiCo for $3.2 billion further complicates this matrix.⁵ PepsiCo committed to retaining the Israeli headquarters in Kfar Saba and the manufacturing base in Rahat for a minimum of fifteen years, effectively locking the multinational giant into the local geopolitical architecture. This long-term commitment necessitates a reliance on the local technology stack to ensure business continuity in a region characterized by perennial conflict. Consequently, SodaStream has become a major consumer of Israeli “Dual-Use” technologies—systems designed for both civilian commerce and military application. This audit documents the specifics of this consumption, tracing the flow of capital from consumer carbonation units back into the R&D budgets of firms like Check Point, CyberArk, and GIV Solutions, whose other primary clients include the Israel Defense Forces (IDF), the Israel Prison Service, and the Ministry of Defense.

1.2 The “Startup Nation” Defense Doctrine

To understand SodaStream’s “Digital Complicity,” one must first understand the unique ecosystem of the Israeli technology sector, often termed the “Silicon Wadi.” Unlike other global tech hubs where defense and commerce may overlap, in Israel, they are often indistinguishable. The concept of the “Unit 8200 Stack” refers to the proliferation of technology companies founded by alumni of the IDF’s elite signals intelligence unit. These companies do not merely share personnel with the military; they share a strategic doctrine. The doctrine posits that cyber-superiority is a prerequisite for national survival, and the export of this superiority is a pillar of economic diplomacy.

SodaStream, as a flagship Israeli manufacturer, adheres to a procurement strategy that favors this local stack. The technographic evidence gathered in this audit demonstrates a preference for cybersecurity and operational technologies that have been “battle-tested” in the asymmetric conflicts of the region. By integrating these systems, SodaStream imports the logic of the security state into the factory floor. The firewalls that protect the company’s intellectual property are derived from the same packet-inspection algorithms used to monitor communications in Gaza. The identity management systems that secure executive emails are the same platforms used to secure classified military networks.

This integration provides SodaStream with “Digital Sovereignty”—the ability to operate its data and systems within a legal and technical jurisdiction that is aligned with the interests of the Israeli state. In an era where data residency and cloud sovereignty are paramount, SodaStream’s heavy reliance on the Microsoft Azure Israel Region (Project Nimbus) and local encryption standards ensures that its digital assets remain within the strategic purview of Israeli intelligence, protected by the state’s cyber-defense umbrella. The following sections detail the specific components of this “Unit 8200 Stack” and the operational technologies that define SodaStream’s complicity in the broader military-industrial complex.

2. THE “UNIT 8200” CYBER-DEFENSE ECOSYSTEM

The cybersecurity posture of a multinational corporation operating in a high-threat geopolitical zone is not merely a matter of IT policy; it is a reflection of its alignment with state security architectures. SodaStream’s cybersecurity stack is overwhelmingly dominated by vendors whose origins, leadership, and core technologies are rooted in the IDF’s Unit 8200. This selection bias suggests a strategic prioritization of “national grade” security, implicating the company in the economic sustenance of the Israeli cyber-warfare industry.

2.1 Perimeter Defense: Check Point Software Technologies

Vendor Profile and Military Origins: Check Point Software Technologies is the foundational entity of the Israeli cybersecurity sector. Founded in 1993 by Gil Shwed, Shlomo Kramer, and Marius Nacht—all alumni of Unit 8200—the company pioneered the stateful inspection firewall.⁷ Check Point is not just a vendor; it is a strategic asset of the Israeli state, providing the defensive perimeter for critical infrastructure, government ministries, and the military itself. The company’s “FireWall-1” architecture and subsequent “Gaia” operating system are widely regarded as the gold standard for high-security environments, derived directly from the signals intelligence and network interdiction capabilities developed during military service.

Technographic Evidence of Integration: The audit identified specific recruitment patterns at SodaStream that confirm a deep reliance on Check Point infrastructure. Job listings for “System Administrator” roles at SodaStream explicitly list “Check Point certification” as a mandatory requirement.⁸ In the IT world, such a specific requirement is a definitive indicator of the installed hardware base. It confirms that SodaStream’s network perimeter—the digital border between its corporate intranet and the public internet—is enforced by Check Point appliances. Furthermore, SodaStream and Check Point are frequently listed together as members of elite industrial consortiums such as the “Israel Growth Forum,” indicating a shared corporate governance culture and high-level strategic alignment.⁹

Operational Implications:

By standardizing on Check Point, SodaStream integrates its digital operations into the Israeli cyber-defense hegemony. The traffic flowing in and out of the Rahat factory and the Kfar Saba headquarters is inspected, filtered, and logged by technology designed to meet the rigorous standards of Israeli national security. This has two major implications for “Digital Complicity”:

1. Economic Support for the Cyber-Complex: SodaStream’s licensing fees contribute directly to the R&D budget of a company that remains the primary defender of Israeli state digital assets.
2. Surveillance Capability: Check Point’s modern “Infinity” architecture includes deep packet inspection and SSL decryption capabilities. In a corporate environment, this allows for granular monitoring of employee communications. Given the political sensitivity of SodaStream’s workforce—which includes Palestinians from the West Bank and Bedouin citizens—the deployment of such military-grade inspection tools raises significant privacy concerns regarding the monitoring of “insider threats” based on political or ethnic profiling.

2.2 Privileged Access & Identity: CyberArk

Vendor Profile and the “Keys to the Kingdom”: CyberArk Software Ltd., founded by Unit 8200 alumnus Udi Mokady, is the global leader in Privileged Access Management (PAM).¹¹ PAM technologies are designed to secure the “keys to the kingdom”—the administrative credentials that allow users to alter system configurations, access sensitive data, or shut down critical infrastructure. CyberArk’s technology is explicitly designed to counter sophisticated state-sponsored cyberattacks, making it a staple in the defense, banking, and critical infrastructure sectors.

Technographic Evidence of Integration: The link between SodaStream and CyberArk extends beyond mere vendor-client procurement into the realm of corporate governance. Ron Gutler, a prominent figure in the Israeli financial sector, serves as a director for CyberArk Software Ltd. and has historic ties to the investment ecosystem surrounding SodaStream.¹² This board-level interlock facilitates a trusted channel for high-level security strategy. Furthermore, the operational necessity of CyberArk in a “Smart Factory” like Rahat is paramount. The factory utilizes Siemens WinCC SCADA systems to control assembly lines.³ In modern OT (Operational Technology) security, protecting the administrative access to these SCADA controllers is the primary use case for CyberArk. Without PAM, a cyber-physical attack could manipulate the pressure in CO2 canisters or alter chemical mixes.

Operational Implications:

The use of CyberArk implies a “Zero Trust” environment where administrative trust is never assumed, even for senior engineers. For SodaStream, this technology is critical for securing the interface between its IT (Information Technology) and OT (Operational Technology) networks. However, CyberArk also provides intense session monitoring capabilities. It can record every keystroke and mouse click made by an administrator. In the context of the Rahat facility, this means that the actions of Palestinian or Bedouin engineers with system access are likely subject to forensic-grade surveillance, archived and searchable by security teams. This creates a digital panopticon within the engineering department, justified by security necessity but functional as a tool of intense workforce control.

2.3 Endpoint Surveillance: SentinelOne

Vendor Profile and Behavioral AI: SentinelOne represents the new wave of Israeli cybersecurity, moving beyond static signatures to “behavioral AI.” Founded by Tomer Weingarten and Almog Cohen (with backgrounds in Unit 8200 and high-tech intelligence), SentinelOne’s “Singularity” platform is an Extended Detection and Response (XDR) solution.¹³ It uses autonomous AI agents installed on every endpoint (laptops, servers, IoT devices) to monitor system processes in real-time, looking for anomalous behavior that might indicate a cyberattack or data exfiltration attempt.

Technographic Evidence of Integration: Reports indicate that SodaStream has been a target of cyber-attacks aimed at Israeli organizations, necessitating a robust, “site strong link in cyber security”.¹⁵ The integration of SentinelOne with CyberArk is a documented industry standard for Israeli firms seeking a unified security fabric.¹⁷ Additionally, PepsiCo’s global technology strategy emphasizes the use of advanced AI-driven security tools, and the Israeli ecosystem provides the premier solutions in this category. While a direct purchase order is not public, the “partnerships” data from IT integrators servicing the region (e.g., Atlantic Data Security, Compuquip) consistently bundles Check Point and SentinelOne, suggesting a common stack deployment.¹⁹

Operational Implications:

The deployment of SentinelOne brings military-grade behavioral analytics to the desktop of every SodaStream employee. Unlike traditional antivirus which looks for known bad files, SentinelOne watches behavior. If an employee accesses files they don’t normally touch, or attempts to copy data to an unauthorized USB drive, the AI agent intervenes. In a political context, this capability is dual-use. It protects against ransomware, but it also functions as an internal intelligence tool capable of flagging “insider threats.” For a company that employs a demographic often viewed with suspicion by the Israeli security establishment, the use of behavioral AI on endpoints serves as a digital layer of vetting and continuous monitoring, automating the suspicion that characterizes the occupation.

2.4 Cloud Security: The Wiz Ecosystem

Vendor Profile: Wiz, founded by Assaf Rappaport (former commander of Unit 8200’s cyber division and head of Microsoft Israel R&D), is the fastest-growing software company in history. It specializes in cloud security posture management (CSPM).²⁰

Technographic Evidence: SodaStream has migrated significant data workloads to the cloud, utilizing Snowflake for data warehousing.³ Securing a Snowflake environment running on Azure requires a specialized cloud-native security tool. Wiz is the de facto standard for Israeli “unicorns” and large enterprises operating in the Azure ecosystem. Financial reporting links Wiz and SodaStream as peer “success stories” of the Israeli economy, often bundled in investment funds tracking the “Startup Nation” index.²⁰

Operational Implications:

The adoption of Wiz (or similar Israeli CSPM tools like Orca Security) reinforces the “closed loop” of the ecosystem. Data generated by SodaStream flows into the Azure cloud, is secured by Wiz (Unit 8200 alumni), and monitored by SOC teams likely staffed by former military personnel. This ensures that even as data leaves the physical premises of the factory, it never truly leaves the sphere of influence of the Israeli security establishment.

3. OPERATIONAL TECHNOLOGY (OT) AND THE MILITARY-INDUSTRIAL SUPPLY CHAIN

While cybersecurity protects the data, Operational Technology (OT) controls the physical reality of production. The audit of SodaStream’s OT vendors reveals the most direct and material links to the Israeli military apparatus. This is not a matter of shared software; it is a matter of shared logistics, maintenance, and operational doctrine.

3.1 GIV Solutions: The Ministry of Defense Bridge

Vendor Profile and State Integration:

GIV Solutions Ltd. is perhaps the most significant finding in this audit regarding “High Complicity.” It is an Israeli software integrator and developer specializing in Enterprise Asset Management (EAM). GIV Solutions does not merely serve the private sector; it is a strategic vendor for the State of Israel’s most sensitive institutions.

• Israel Ministry of Defense (IMOD): GIV Solutions has managed projects for the IMOD, optimizing the logistics and asset management of the military.²³
• Israel Prison Service (IPS): GIV Solutions lists the IPS as a client, implying its software helps manage the physical infrastructure of incarceration.²³
• Israel Railways & Infrastructure: GIV-RAIL and GIV-CITY are the management systems for the national railway and various smart city projects, managing critical state infrastructure.²⁴

Technographic Evidence of Integration: SodaStream is explicitly listed as a client of GIV Solutions. The company deployed Infor EAM via GIV Solutions to manage its manufacturing lines in Rahat.³ This system allows management to monitor the status of over 200 machines and users in real-time via mobile devices.

Operational Implications:

The implications of this partnership are profound. SodaStream relies on the same logistical “brain” that manages the Israeli occupation’s military hardware and prison infrastructure.

1. Shared Knowledge Base: The expertise GIV Solutions gains from optimizing military logistics is transferred to SodaStream’s production lines, and vice versa. There is a fluidity of knowledge between the maintenance of a tank brigade and the maintenance of a bottling plant.
2. Financial Support: Contract payments from SodaStream support a vendor that is essential to the operational readiness of the IDF and the Prison Service.
3. Operational Continuity: In times of conflict, GIV Solutions is likely considered an essential service provider to the state. SodaStream’s reliance on them ensures that their own supply chain is prioritized within the national emergency economy.

3.2 SCADA and Critical Infrastructure: Siemens

Vendor Profile and the Euro-Asia Interconnector: Siemens is a German conglomerate, but its operations in Israel are deeply intertwined with state strategic goals. Siemens is the main contractor for the Euro-Asia Interconnector, a subsea cable project designed to connect Israel’s electricity grid—including the grid supplying illegal settlements—to the European Union.²⁸ This project is a primary target of the BDS movement as it creates infrastructural permanency for the occupation.

Technographic Evidence of Integration: The Rahat facility runs on Siemens WinCC SCADA (Supervisory Control and Data Acquisition).³ This software connects approximately 1,000 machines, acting as the central nervous system of the factory. It visualizes production data, manages alarms, and sends control commands to Siemens-based PLCs (Programmable Logic Controllers) on the shop floor.

Operational Implications:

By anchoring its production on Siemens infrastructure, SodaStream aligns itself with a vendor that is actively legitimizing the settlement enterprise through energy infrastructure. The WinCC system is not a passive tool; it allows for the precise control of resources (water, electricity, gas) within the factory. In the context of the Negev, where Bedouin communities are often denied access to the basic water and electricity grid that powers the industrial park, the high-tech efficiency of the Siemens-controlled factory stands in stark, political contrast to the surrounding deprivation.

3.3 Automation as Demographic Engineering

Strategic Context: The “Project Future” or digital transformation initiatives at SodaStream are often framed in economic terms—competing with low-cost labor in Asia.³ However, in the Israeli context, labor is never detached from demographics. The “Island of Peace” narrative relies on the employment of Palestinian and Bedouin workers.

Technographic Evidence of Integration:

The audit reveals an aggressive push towards robotics that undermines this coexistence narrative.

• Headcount Reduction: The deployment of assembly and packaging robots reduced the necessary headcount on specific production lines from 40 employees to 2.³
• Strategic Goal: Executives stated a need to “expand output per square feet” through “creative solutions based on automation and robots”.³

Operational Implications:

This rapid automation functions as a form of “Demographic Engineering.” By replacing Palestinian labor with machines, SodaStream reduces its “exposure” to the Palestinian population. This mitigates the “security risks” perceived by the state (checkpoints preventing workers from arriving, strikes, political unrest). The technology allows the factory to remain in the Negev (politically important for the state) while decoupling its productivity from the local indigenous workforce. The “Digital Complicity” here is the use of technology to erase the dependence on Palestinian labor, thereby removing the one leverage point—economic participation—that the local population held.

4. SURVEILLANCE, BIOMETRICS, AND RETAIL ANALYTICS

The modern factory and retail environment are spaces of surveillance. SodaStream utilizes a suite of technologies to monitor its products, its workers, and its consumers.

4.1 Machine Vision in Manufacturing: Cognex & Proprietary AI

Vendor Profile:

Cognex Corporation is the world leader in machine vision systems. Their cameras and software are used to inspect parts, verify codes, and guide robots. While a US company, its technology is “Dual-Use” and widely employed in the defense sector for automated optical inspection of munitions.

Technographic Evidence of Integration: SodaStream utilizes Cognex vision systems to detect items on conveyor belts and guide the robotic arms that have replaced human workers.³² Additionally, the company is developing proprietary AI cameras to sort CO2 containers and perform quality assurance.³

Operational Implications: The shift to proprietary AI development suggests SodaStream is hiring from the local talent pool of “Computer Vision” experts. In Israel, this expertise is concentrated in alumni of Unit 9900 (Visual Intelligence). By developing internal AI capabilities, SodaStream integrates the visual intelligence tradecraft of the military into its quality assurance processes. These cameras do not just “see” bottles; they generate vast datasets on production efficiency, contributing to the “Digital Twin” of the factory—a virtual replica used to simulate and optimize operations.³³

4.2 Workforce Biometrics and Payroll: Hilan

Vendor Profile:

Hilan is the dominant provider of payroll and human capital management solutions in Israel. It processes the salaries of over one million Israelis, including the IDF, IAI, and government ministries.

Technographic Evidence of Integration: Job requisitions for SodaStream payroll accountants specifically request knowledge of Hilan systems.³⁵ This confirms that Hilan is the system of record for employee data, attendance, and remuneration.

Operational Implications:

Using Hilan integrates SodaStream’s workforce data into the semi-state infrastructure.

1. Data Centralization: The personal data, biometric attendance records, and banking details of SodaStream’s Palestinian and Bedouin workers are processed on the same servers (or utilizing the same software architecture) that manage the payroll of Israeli soldiers.
2. Surveillance Potential: In the event of a security investigation, the Israeli Shin Bet (internal security service) has established channels for accessing data from major national aggregators like Hilan. This places the Palestinian workforce under a higher tier of potential data visibility than if a non-Israeli payroll provider were used.

4.3 Retail Intelligence: The Trax Connection

Vendor Profile:

Trax Retail is an Israeli-Singaporean “unicorn” that uses computer vision to digitize the physical shelf. It uses cameras in stores to monitor stock levels and, increasingly, consumer interaction.

Technographic Evidence of Integration: While a direct enterprise contract is not explicitly detailed in the snippets, the human intelligence network is undeniable. Tomer Eden, the CEO of Spicerr, was previously the General Manager at SodaStream and is linked to Trax in industry bios.³⁷ Furthermore, Trax and SodaStream share the “Fuse Marketing” portfolio.³⁸

Operational Implications:

The movement of executives between SodaStream and Trax suggests a shared philosophy of “Retail Surveillance.” The “Store of the Future” technologies pioneered by Trax allow brands to track not just what is sold, but who is buying it and how they behave in the aisle. For a brand facing boycott pressure (BDS), such granular data on consumer sentiment and shelf integrity (e.g., detecting if activists have placed stickers on products) is invaluable. The “Digital Complicity” here is the potential use of Israeli surveillance tech to counter consumer activism in retail environments globally.

5. CLOUD ARCHITECTURE AND DIGITAL SOVEREIGNTY

The concept of “Digital Sovereignty” is central to Israel’s current technology strategy. The state requires that its critical data remain within its borders, protected by its laws and its cyber-defenses. SodaStream participates fully in this project.

5.1 Project Nimbus and the Azure Israel Region

Context: Project Nimbus is the $1.2 billion contract awarded to Google and Microsoft to provide cloud services to the Israeli government and defense establishment.³⁹ To fulfill this contract, both companies built massive data centers in Israel (the “Israel Region”).

Technographic Evidence of Integration:

SodaStream is a confirmed heavy user of Microsoft Azure.

• Backup Target: Veeam backups are sent to Microsoft Azure.³¹
• Infrastructure: The company utilizes Azure for its Active Directory and hybrid cloud operations.⁸
• Data Residency: Given the sensitivity of its operations and the regulatory environment in Israel, it is highly probable that SodaStream utilizes the Azure Israel Region to minimize latency and ensure data sovereignty.

Operational Implications:

By hosting its data in the Azure Israel Region, SodaStream becomes a tenant of the “Project Nimbus” infrastructure.

1. Financial Support: SodaStream’s cloud spend contributes to the commercial viability of the data centers built for the government contract.
2. Legal Jurisdiction: Data stored in the Israel Region is subject to Israeli law, including the authority of security services to access data deemed relevant to national security. This erodes the privacy protections that might exist if the data were hosted in the EU (GDPR jurisdiction).
3. Resilience: The Nimbus infrastructure is designed to survive kinetic warfare (missile attacks). SodaStream benefits from this “bunkerized” cloud, ensuring its digital operations can survive conflicts that might disrupt other businesses.

5.2 Data Resilience in a Conflict Zone: Veeam

Vendor Profile:

Veeam Software is the global leader in backup solutions. While originally Swiss/US based, its integration into the Israeli market is deep, often managed by local partners.

Technographic Evidence of Integration: SodaStream replaced its legacy tape backups with the Veeam Data Platform, backing up 55TB of data across 300 VMs to Azure.³¹ The stated reason was “slow recovery” and the need for “business continuity.”

Operational Implications:

In the context of Rahat (which is within rocket range of Gaza), “business continuity” is a euphemism for “war resilience.” Veeam allows SodaStream to “spin up” its entire manufacturing IT infrastructure in the cloud (Azure) within minutes if the physical data center in the factory is destroyed or disabled. This capability is essential for a company operating in a conflict zone. It allows SodaStream to maintain its global supply chain even during active hostilities, insulating the company’s revenue stream from the geopolitical consequences of its location.

6. DIGITAL TRANSFORMATION AND GLOBAL INTEGRATION

The final layer of the audit examines how SodaStream projects its image to the world and integrates with global capital, often using this integration to “sanitize” its operations.

6.1 Sanitizing the Narrative: Publicis Sapient

Vendor Profile:

Publicis Sapient is the digital transformation arm of Publicis Groupe, a French multinational advertising and PR giant.

Technographic Evidence of Integration: SodaStream is listed as a key client for Publicis Sapient’s “Media” and “Digital Transformation” services.⁴⁰ This involves managing the Direct-to-Consumer (DTC) platforms, e-commerce sites, and customer data platforms.

Operational Implications:

Publicis Sapient is responsible for the digital “User Experience” (UX) of the brand. This includes the localized websites that promote the eco-friendly, “bubbles for peace” narrative. The complicity here is narrative engineering. The sophisticated digital platforms built by Publicis Sapient serve to decouple the consumer experience from the manufacturing reality. They present a frictionless, sustainable lifestyle brand, effectively “whitewashing” the complexities of the Negev production site and the military-industrial supply chain audited above.

6.2 The Innovation Incubator: PepsiCo’s Strategic Role

Context:

Following the acquisition, PepsiCo did not treat SodaStream as a passive asset. It used the acquisition as a beachhead to deepen its integration with the Israeli tech ecosystem.

Technographic Evidence of Integration: PepsiCo launched the “Nutrition Greenhouse” incubator in Israel, selecting startups like Yofix and A1C for funding and partnership.⁴³ SodaStream’s facility often serves as a pilot site for these technologies.

Operational Implications:

This transforms SodaStream from a mere factory into a strategic gateway for global capital (PepsiCo) to flow into the Israeli innovation sector. This funding often finds its way to startups founded by military alumni (Dual-Use agritech/foodtech). Thus, SodaStream’s existence validates and financially fuels the broader “Startup Nation” economy, which is inextricably linked to the defense sector’s R&D output.

7. SUMMARY OF TECHNOGRAPHIC DATA POINTS

The following tables summarize the key technographic findings, categorizing vendors by their function and their “Complicity Vector”—the mechanism by which they link SodaStream to the Israeli state apparatus.

Table 7.1: The “Unit 8200” Cybersecurity Stack

Table 7.2: Operational Technology & Surveillance

Table 7.3: Digital Transformation & Strategy

1. accessed January 28, 2026, https://en.wikipedia.org/wiki/SodaStream#:~:text=in%20social%20media.-,Production%20facilities,Park%20north%20of%20Beersheba%2C%20Israel.
2. SodaStream International Ltd | AFSC Investigate, accessed January 28, 2026, https://investigate.afsc.org/company/sodastream-international
3. SodaStream deploys RPA, data warehouse, AI to streamline operations – CIO, accessed January 28, 2026, https://www.cio.com/article/193274/israels-sodastream-rolls-out-rpa-data-warehouse-to-streamline-operations.html
4. SodaStream as a Model of “Economic Peace”, accessed January 28, 2026, https://jcfa.org/defeating-denormalization/sodastream-model-economic-peace/
5. Carbonated water maker SodaStream to lay off 120 workers at southern Israel plant, accessed January 28, 2026, https://www.timesofisrael.com/carbonated-water-maker-sodastream-to-lay-off-120-workers-at-southern-israel-plant/
6. SodaStream – Wikipedia, accessed January 28, 2026, https://en.wikipedia.org/wiki/SodaStream
7. Signature redacted – DSpace@MIT, accessed January 28, 2026, https://dspace.mit.edu/bitstream/handle/1721.1/111584/1003321651-MIT.pdf?sequence=1&isAllowed=y
8. 75+ Administration משרות, תעסוקה בפורת, מחוז המרכז 8 ינואר, 2026 – Indeed, accessed January 28, 2026, https://il.indeed.com/q-administration-l-%D7%A4%D7%95%D7%A8%D7%AA,-%D7%9E%D7%97%D7%95%D7%96-%D7%94%D7%9E%D7%A8%D7%9B%D7%96-%D7%9E%D7%A9%D7%A8%D7%95%D7%AA.html
9. Human Resources leads at SodaStream, Playbuzz and Amdocs share their tips for effective Employer Branding – Viola Ventures, accessed January 28, 2026, https://www.viola-group.com/violanotes/human-resources-leads-at-sodastream-playbuzz-and-amdocs-share-tips-for-effective-employer-branding/
10. Meet the women trying to turn Israel into the ‘Marketing Nation’ | The Drum, accessed January 28, 2026, https://www.thedrum.com/opinion/meet-the-women-trying-turn-israel-the-marketing-nation
11. A Simple Boycott List, accessed January 28, 2026, https://boycott-israel.org/boycott.html
12. Exhibit 99.1 – SEC.gov, accessed January 28, 2026, https://www.sec.gov/Archives/edgar/data/1576789/000117891317001620/exhibit_99-1.htm
13. Checkpoint Vs SentinelOne Cybersecurity Comparison For 2025 – AccuKnox, accessed January 28, 2026, https://accuknox.com/comparisons/checkpoint-vs-sentinelone-vs-accuknox
14. 6 Cyber Security Providers For 2026 – SentinelOne, accessed January 28, 2026, https://www.sentinelone.com/cybersecurity-101/cybersecurity/cyber-security-providers/
15. Sitemap – Cyber Daily, accessed January 28, 2026, https://www.cyberdaily.au/sitemap
16. Control System Specialist in Coventry, United Kingdom – PepsiCo Careers, accessed January 28, 2026, https://www.pepsicojobs.com/jobs/434127?lang=en-us
17. CyberArk and SentinelOne Team Up to Enable Step Change in Endpoint and Identity Security, accessed January 28, 2026, https://www.cyberark.com/press/cyberark-and-sentinelone-team-up-to-enable-step-change-in-endpoint-and-identity-security/
18. CyberArk & SentinelOne join forces for enhanced security – SecurityBrief Australia, accessed January 28, 2026, https://securitybrief.com.au/story/cyberark-sentinelone-join-forces-for-enhanced-security
19. Top 10 Check Point Partners in the US – Cloudtango, accessed January 28, 2026, https://www.cloudtango.net/check-point/usa/
20. Israel Common Values Fund with Brian Mumbert | FaithFi, accessed January 28, 2026, https://www.faithfi.com/faithfi/israel-common-values-fund-with-brian-mumbert-8175
21. The 15 biggest tech acquisitions in Israeli history – Unpacked, accessed January 28, 2026, https://unpacked.media/the-15-biggest-tech-acquisitions-in-israeli-history/
22. Happy Independence Day, Start-Up Nation! – Harris Consulting @ Tax Ltd, accessed January 28, 2026, https://hcat.co/happy-independence-day-start-up-nation/
23. Tsahi Hadar – Vp R&d at GIV Solutions – The Org, accessed January 28, 2026, https://theorg.com/org/giv-solutions/org-chart/tsahi-hadar
24. Israel Railways’ Operation Management System – GIV Solutions, accessed January 28, 2026, https://giv-solutions.com/israel-railways-operation-management-system/
25. The “Red Line” Light Rail: Efficient Maintenance Management – GIV Solutions, accessed January 28, 2026, https://giv-solutions.com/red-line-light-rail-in-tel-aviv-maintenance-management-solution/
26. GIV Solutions | Smart Management Solutions for Organizations, accessed January 28, 2026, https://giv-solutions.com/
27. EAM made exciting at Sodastream – – Enterprise Times, accessed January 28, 2026, https://www.enterprisetimes.co.uk/2020/02/21/eam-made-exciting-at-sodastream/
28. Guide to BDS Boycott & Pressure Corporate Priority Targeting, accessed January 28, 2026, https://bdsmovement.net/Guide-to-BDS-Boycott
29. Bus Stop Theatre Co-operative Boycott, Divestment, Sanctions Policy, accessed January 28, 2026, https://busstoptheatre.coop/2024/03/28/bus-stop-theatre-co-operative-boycott-divestment-sanctions-policy/
30. Boycotts List | Ethical Consumer, accessed January 28, 2026, https://www.ethicalconsumer.org/ethicalcampaigns/boycotts
31. SodaStream – Veeam Customer Video, accessed January 28, 2026, https://www.veeam.com/resources/customer-stories/sodastream.html
32. Packaging World January 2023 by PMMIMediaGroup – Issuu, accessed January 28, 2026, https://issuu.com/pmmimediagroup/docs/pw_january_2023
33. PepsiCo Announces Industry-First AI and Digital Twin Collaboration with Siemens and NVIDIA, accessed January 28, 2026, https://www.pepsico.com/newsroom/press-releases/2025/pepsico-announces-industry-first-ai-and-digital-twin-collaboration-with-siemens-and-nvidia
34. PepsiCo Announces Industry-First AI and Digital Twin Collaboration with Siemens and NVIDIA – Stock Titan, accessed January 28, 2026, https://www.stocktitan.net/news/PEP/pepsi-co-announces-industry-first-ai-and-digital-twin-collaboration-txky81rfr9ss.html
35. 75+ Payroll משרות, תעסוקה 26 ינואר, 2026, accessed January 28, 2026, https://il.indeed.com/q-payroll-%D7%9E%D7%A9%D7%A8%D7%95%D7%AA.html
36. Application | PDF | Electronic Data Interchange | Pepsi Co – Scribd, accessed January 28, 2026, https://www.scribd.com/document/906594452/Application
37. Team – Spicerr, accessed January 28, 2026, https://spicerr.com/team/
38. Teen and Young Adult Marketing I Case Studies I Fuse Marketing, accessed January 28, 2026, https://www.fusemarketing.com/work/
39. ‘Order from Amazon’: Tech giants storing mass data for Israel’s war – +972 Magazine, accessed January 28, 2026, https://www.972mag.com/cloud-israeli-army-gaza-amazon-google-microsoft/
40. Publicis Groupe : First Half 2022 Results | Nasdaq, accessed January 28, 2026, https://www.nasdaq.com/press-release/publicis-groupe-:-first-half-2022-results-2022-07-21
41. H1 2022 results at all-time high – Upgrade of FY 2022 guidance on all KPIs – Publicis Groupe, accessed January 28, 2026, https://www.publicisgroupe.com/sites/default/files/press-releases/2022-07/325iprFdL6KP_CP_Resultats_H12022_GB.pdf
42. Full Year 2022 Results – Publicis Groupe, accessed January 28, 2026, https://www.publicisgroupe.com/sites/default/files/press-releases/2023-02/CP_Resultats_FY2022%20GB_0.pdf
43. Peres Center for Peace & Innovation, accessed January 28, 2026, https://www.peres-center.org/media/1658/7711a_peres_ivc-catalog_151018_digital.pdf
44. SodaStream Puts Sparkle into Asset Management with Infor and GIV Solutions, accessed January 28, 2026, https://www.prnewswire.com/news-releases/sodastream-puts-sparkle-into-asset-management-with-infor-and-giv-solutions-301005594.html
45. SodaStream Case Study: Employee Participation & 100% Compliance, accessed January 28, 2026, https://www.blossom-kc.com/case_study/case-study-sodastream/