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H&M Military Audit

Audit Date: 2026-05-01
Audit Phase: V-MIL
Target Entity: H & M Hennes & Mauritz AB (H&M Group), registered Sweden; Israeli operations conducted through franchise operator Match Retail Ltd., a subsidiary of the Union Group conglomerate


Direct Defence Contracting & Procurement

H&M Group (Sweden) holds no identified direct contracts with the Israeli Ministry of Defence (IMOD), the Israel Defence Forces (IDF), the Israel Prison Service, or the Israel Border Police.12 No defence trade directory listing for H&M Group, H&M Israel, or Match Retail Ltd. appears in SIBAT (Israel’s Defence Export Directorate) catalogues or Israeli defence exhibition records. No press releases, government announcements, or official partnership agreements between H&M Group or Match Retail and Israeli defence entities have been identified. No public evidence identified.

Franchise structure and the Union Group link: H&M Group’s entry into the Israeli market was effected through a franchise agreement announced in 2008, under which Match Retail Ltd. — a private Israeli company and subsidiary of the Union Group conglomerate — operates H&M stores in Israel.123 The Union Group is a diversified Israeli holding company whose subsidiaries include Union Motors, the exclusive importer of Toyota and Lexus vehicles into Israel.4

Who Profits Research Centre documents Union Motors as a supplier of Toyota vehicles — including Land Cruiser and Hilux platforms — to Israeli security forces.56 Separately, Shladot, an Israeli defence supplier, is documented as providing the IDF with the “David” light armoured vehicle, which is built on a Toyota Hilux/Land Cruiser chassis; the IDF procurement chain for that base vehicle therefore runs through Israel’s exclusive Toyota importer.756 These defence supply relationships belong to Union Motors and related Union Group entities, not to H&M Group or Match Retail Ltd. directly.

Structural caveat: The evidentiary basis for any connection between H&M’s Israeli franchise revenues and Israeli defence procurement rests on common ultimate ownership and capital-fungibility arguments within the Union Group holding structure, not on any direct contractual relationship between H&M or Match Retail and Israeli defence bodies. H&M Group’s own corporate disclosures confirm the franchise relationship but do not reference the Union Group’s defence-adjacent activities.12

Claimed specific procurement documents — including an alleged March 2022 Israel Police contract with “Union Industrial Vehicle Ltd.” for forklift maintenance, and an alleged September 2021 Union Motors tender award for Toyota Hilux vehicles to the Mateh Binyamin Regional Council — appeared in prior secondary reporting but cannot be independently confirmed through named primary sources in available training data and are therefore not treated as established findings.


Dual-Use Products & Tactical Variants

H&M Group designs and sells civilian apparel, accessories, and homewares under brands including H&M, COS, & Other Stories, Arket, Weekday, Monki, and H&M Home. No militarised, ruggedised, tactical, mil-spec, or defence-grade product lines are manufactured or marketed by H&M Group or by Match Retail Ltd. No public evidence identified.

H&M Group does not appear in any defence procurement registry, military catalogue, or dual-use goods export control list in connection with Israeli security forces. The company’s products (civilian textile and apparel goods) fall outside the product categories typically subject to arms export control regimes or dual-use regulation. No publicly known export licence applications, end-user certificates, or government export control reviews related to H&M’s sales to Israeli defence or security end-users have been identified. No public evidence identified.


Heavy Machinery, Construction & Infrastructure

H&M Group is a fashion retailer and does not manufacture, supply, or service heavy machinery, construction equipment, engineering vehicles, or earth-moving equipment. No NGO investigation, UN documentation, or photographic record of H&M-branded or H&M-procured equipment operating in Israeli settlements, along the separation barrier, or at military installations has been identified. No public evidence identified.

No verified contracts for construction, maintenance, servicing, or expansion of checkpoints, detention facilities, military bases, the separation barrier, or settlement infrastructure involving H&M Group or Match Retail Ltd. have been identified. No public evidence identified.

Retail infrastructure geography: H&M Israel operates retail stores within Israel. The BDS National Committee has specifically called out H&M’s store at Malha Mall (Kanyon Malha), Jerusalem, citing the mall’s construction on the lands of the depopulated Palestinian village of al-Maliha (1948).8 H&M Group’s own public statements concerning its Israeli franchise do not reference any store locations in the West Bank.12 The BDS Movement has cited H&M’s Israeli presence — including the Malha Mall location — as participation in the normalisation of Israeli sovereignty over disputed Jerusalem territory.89

An Israeli architecture/development firm, WXG, documents an H&M Logistics Centre project in Israel on its portfolio website.10 No further detail on the location, ownership, or operational scope of this facility — or on whether it serves any security-adjacent function — has been confirmed in available primary sources.


Supply Chain Integration with Defence Primes

No verified supply relationship has been identified between H&M Group and Israeli defence prime contractors including Elbit Systems, Israel Aerospace Industries (IAI), Rafael Advanced Defense Systems, or Israel Military Industries (IMI). No public evidence identified.

Israeli suppliers on H&M’s public supplier list:

  • Ikar (Israel) Ltd. (Ra’anana, Israel) appears on H&M Group’s October 2021 public supplier list as a Tier-1 supplier.111213 Ikar operates as a garment design and manufacturing intermediary in civilian apparel; no documented defence manufacturing role has been identified.

  • Delta Galil Industries (Caesarea, Israel) is documented as a supplier of underwear and basics to H&M Group.1114 Delta Galil’s 2020 annual report references operations at the Barkan Industrial Zone in the West Bank15 — a settlement industrial zone. Delta Galil has historically supplied clothing to the IDF, though the current status of IDF supply contracts is not independently confirmed in more recent filings.1415 Delta Galil’s 2023 periodic report does not specifically address either the Barkan operations status or IDF supply.14

  • Tefron appears in general textile trade contexts as an Israeli supplier. No verified defence-specific contracts between Tefron and Israeli security forces, or between Tefron and H&M, have been confirmed in available training data. The claim that Tefron’s seamless manufacturing capabilities constitute dual-use or defence-adjacent activity is unsubstantiated in identified primary sources.

No verified joint development programmes, co-production agreements, technology transfer arrangements, or licensed manufacturing agreements between H&M Group and Israeli defence firms have been identified. No public evidence identified.

Union Tech Ventures / XTEND — indirect supply-chain adjacency:

Union Tech Ventures is the venture investment arm of the Union Group — the same conglomerate whose subsidiary Match Retail Ltd. operates H&M stores in Israel.1617 Union Tech Ventures is listed as an investor in XTEND, an Israeli drone technology company, on both PitchBook and Union Tech Ventures’ own portfolio website.1617

XTEND’s products include the Wolverine (small indoor tactical drone) and Griffon platforms. XTEND drones are documented as deployed by IDF units during Operation Swords of Iron (October 2023 onwards).1819 XTEND raised a $70 million Series B round with a further $30 million extension confirmed in 2025.202122 XTEND has secured a US Department of Defense contract for AI-enabled one-way attack drone systems.2324 An Israeli government investment of over NIS 150 million in drone innovation — in which XTEND is cited — has also been reported.25

The specific round(s) in which Union Tech Ventures participated and the size of its stake in XTEND are not confirmed in publicly accessible financial filings reviewed; PitchBook lists Union Tech as a backer but does not specify round-level participation for all rounds.17 There is no documented direct financial flow from H&M Group or Match Retail to XTEND. The connection is through common ultimate ownership within the Union Group holding structure.


Logistical Sustainment & Base Services

No verified contracts between H&M Group or Match Retail Ltd. to provide catering, transport, fuel, waste management, facilities maintenance, telecommunications, or any other support services to IDF bases, military training facilities, detention centres, or security installations have been identified. No public evidence identified.

Hever and Yoter welfare clubs: Prior secondary reporting asserted that H&M Israel participates in the Hever consumer club (for career IDF officers, Shin Bet, and Mossad personnel) and the Yoter club (for conscripts). These claims were sourced to Israeli consumer directory aggregator listings. They cannot be independently confirmed through any named primary source in available training data — no official Hever/Yoter membership materials, H&M Israel press releases, or verified journalistic reporting confirms a formal H&M-Hever or H&M-Yoter partnership agreement. No H&M Group corporate disclosure references participation in these programmes. Status: unverified; requires direct confirmation from Hever/Yoter membership materials or H&M Israel communications. No public evidence independently confirmed.

No verified shipping, freight-forwarding, or port-handling contracts specifically servicing Israeli defence logistics or military cargo involving H&M Group have been identified. No public evidence identified.


Munitions, Weapons Systems & Strategic Platforms

H&M Group is a fashion retailer. It does not manufacture, supply, or integrate small arms, artillery, armoured vehicles, drones, naval vessels, ammunition, explosive ordnance, chemical propellants, warhead components, or munitions precursors. No verified role for H&M Group in the manufacture, integration, maintenance, or supply of components for Iron Dome, David’s Sling, Arrow, fighter aircraft, main battle tanks, warships, or ballistic missile systems has been identified. No public evidence identified across all sub-categories.

Indirect exposure through Union Group / Union Tech Ventures / XTEND:

As detailed under Supply Chain Integration above, Union Tech Ventures — a sister entity to Match Retail (H&M Israel) within the Union Group — holds an investment in XTEND, whose tactical drone systems have been deployed in active IDF combat operations.1819 XTEND’s Wolverine and Griffon platforms have been described in contemporaneous media as actively protecting IDF soldiers in battle18 and as emblematic of Israel’s “battle-tested” defence export boom.19 XTEND has additionally secured a US DoD contract for AI-enabled one-way attack drone systems,2324 and has separately announced delivery of counter-drone systems to a US Department of Defense office.24

This exposure is indirect and mediated through the Union Group corporate structure. There is no documentary evidence of H&M Group or Match Retail directing, approving, co-financing, or otherwise exercising agency over Union Tech Ventures’ investment in XTEND or over XTEND’s weapons contracts.


Export licence decisions: No publicly known government decision in any jurisdiction to grant, deny, suspend, or revoke an export licence for H&M Group’s products to Israeli military or security end-users has been identified. H&M’s products (civilian apparel and homewares) are not subject to arms export control regimes. No public evidence identified.

Arms embargo and sanctions compliance: No investigations, citations, or enforcement actions related to H&M Group’s compliance with arms embargoes, export control regimes, or sanctions in connection with defence trade with Israel have been identified. No public evidence identified.

Legal challenges and judicial review: No court proceedings, judicial reviews, or legal challenges have been identified against H&M Group or against any government regarding H&M’s defence supply relationship with Israel. Civil society pressure regarding H&M’s Israeli presence has taken the form of consumer boycott campaigns (see Civil Society section) and has not generated identified litigation. No public evidence identified.

Swedish regulatory context: H&M Group is headquartered in Sweden and subject to Swedish and EU export control frameworks. Sweden’s export control authority (ISP) and EU dual-use regulations would govern any controlled goods. H&M’s product range does not intersect with these regimes in available records. No public evidence of regulatory engagement between H&M Group and Swedish or EU export control bodies on Israel-related matters has been identified.


Civil Society Scrutiny & Documented Investigations

NGO and academic reports:

  • Who Profits Research Centre documents Union Motors and Toyota Motor Corporation in the context of supply to Israeli security forces.56 Who Profits does not publish a dedicated company profile for H&M Group or Match Retail Ltd. as a direct defence supplier; its documentation of Union Motors provides the proximate basis for the indirect Union Group connection. Who Profits’ methodology and database scope are publicly documented.26

  • BDS Movement / BDS National Committee: H&M has been explicitly targeted by BDS-affiliated campaigns since at least 2010, primarily on grounds of its Israeli market presence and store locations — in particular the Malha Mall (Jerusalem) location — rather than on grounds of direct defence supply.9278 The BDS National Committee’s campaign specifically cited H&M’s Malha Mall store as “whitewashing Israel’s colonisation of Jerusalem.”8

  • Electronic Intifada published coverage of coordinated civil society pressure on H&M in 2010, referencing H&M’s entry into the Israeli market via its franchise agreement and its Malha Mall location as the grounds for the campaign.27

  • Inminds.com (UK-based activist group) documented protest activity targeting H&M’s Israel entry in 2010, coinciding with the opening of the first H&M stores in Israel.28

  • A BDS educational handbook published on Scribd and cited in civil society literature includes H&M among companies identified for campaigning in the context of Israeli apartheid frameworks.29

  • No dedicated Amnesty International, Human Rights Watch, AFSC, or Corporate Occupation report specifically addressing H&M’s military or defence supply chain relationship with the Israeli state has been identified in available training data. No public evidence identified for those specific organisations.

Boycott and divestment campaigns:

H&M has been the subject of organised BDS-affiliated boycott campaigns since 2010. The publicly stated grounds across sources are: (a) operating stores in Israel; (b) the Malha Mall store’s location on the land of al-Maliha; and (c) broader normalisation arguments.92782829 No institutional divestment decisions (by pension funds, sovereign wealth funds, or endowments) specifically targeting H&M on grounds of defence sector activities have been identified in training data. Campaigns have been retail-consumer boycott oriented rather than institutional investor divestment campaigns focused on defence supply.

Corporate response and policy statements:

H&M Group’s documented public response to civil society pressure regarding Israel has been limited, with no confirmed direct public rebuttal or defence-specific statement identified. The franchise press release and PDF confirm the commercial franchise relationship but do not address the Union Group’s broader portfolio activities.12 H&M Group’s sustainability and human rights policy pages reference the UN Guiding Principles on Business and Human Rights and supplier due diligence frameworks30 — generic global policy statements. No Israel-specific or defence-specific policy covenant, and no statement addressing franchise partners’ defence investment activities, has been identified. No H&M Group disclosure references any attempt to impose restrictions on the Union Group’s use of franchise revenues for defence-adjacent investment purposes.


End Notes


  1. https://hmgroup.com/news/hm-enters-into-franchise-agreement-for-store-openings-in-israel/ 

  2. https://hmgroup.com/wp-content/uploads/2021/01/906881.pdf 

  3. https://www.ynetnews.com/articles/0,7340,L-3635767,00.html 

  4. https://www.jpost.com/business/business-features/marketwise-123996 

  5. https://www.whoprofits.org/companies/company/4189 

  6. https://www.whoprofits.org/companies/company/4175 

  7. https://www.israeldefense.co.il/en/node/50835 

  8. https://bdsmovement.net/news/hm-whitewashing-israels-colonization-jerusalem-bds-national-committee-calls-boycotting-hm 

  9. https://bdsmovement.net/news/swedish-fashion-chain-hm-under-pressure 

  10. https://www.wxg.co.il/project/hm-logistics-center/ 

  11. https://www.scribd.com/document/535309402/HM-Group-Supplier-List-OCT-2021 

  12. https://www.ikarltd.com/ 

  13. https://www.tradeatlas.com/en/firms/ikar-israel-ltd/09400bd0c828463c 

  14. https://www.annualreports.com/HostedData/AnnualReportArchive/d/OTC_DELTF_2023.pdf 

  15. https://www.annualreports.com/HostedData/AnnualReportArchive/d/OTC_DELTF_2020.pdf 

  16. https://uniontech.vc/ 

  17. https://pitchbook.com/profiles/investor/184476-79 

  18. https://nocamels.com/2023/11/point-and-click-drones-helping-protect-idf-soldiers-in-battle/ 

  19. https://www.middleeastmonitor.com/20240612-gaza-genocide-fuels-israels-boom-in-battle-tested-weapons-industry/ 

  20. https://www.ynetnews.com/business/article/r1v1kkriex 

  21. https://www.calcalistech.com/ctechnews/article/rjzonkx8xe 

  22. https://dronelife.com/2025/07/15/xtend-secures-30m-extension-to-complete-70m-series-b-funding/ 

  23. https://dronelife.com/2025/11/11/xtend-secures-multi-million-dollar-dod-contract-for-ai-enabled-one-way-attack-drone-systems/ 

  24. https://www.xtend.me/resources/xtend-to-deliver-counter-drone-systems-to-department-of-defense-office 

  25. https://www.israeldefense.co.il/en/node/63933 

  26. https://www.whoprofits.org/ 

  27. https://electronicintifada.net/content/swedish-fashion-chain-hm-under-pressure/8759 

  28. http://www.inminds.com/article.php?id=10297 

  29. https://www.scribd.com/document/140874882/Targeting-Israeli-Apartheid-a-Boycott-divestment-and-sanctions-handbook 

  30. https://hmgroup.com/sustainability/ 

  31. https://en.globes.co.il/en/article-hms-other-stories-coming-to-israel-1001316518 

  32. https://www.xtend.me/newsroom 

  33. https://www.jpost.com/israel-news/article-861258 

  34. https://hmgroup.com/investors/reports-and-presentations/annual-reports/ 

  35. https://www.xtend.me/ 

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