Digital Audit - Aston Martin Lagonda Global Holdings plc

Domain: Digital / Technology Entity scope: Aston Martin Lagonda (carmaker, HQ Gaydon). Major shareholders (Yew Tree/Stroll, Saudi PIF, Geely) and the Mercedes-Benz technology partnership are flagged as shareholder/technology-partner context, attributed accordingly. Vendor-domicile rule applied. (The Aston Martin Aramco F1 team is a separate operating entity, noted where its tech partners are relevant.) Compiled: 2026-06-21 Method: Live web search only

Enterprise Technology Stack & Vendor Relationships

Aston Martin’s documented enterprise stack centres on US-domiciled vendors: Microsoft Azure (primary cloud), Microsoft Power BI, Salesforce (Sales Cloud 2021; Agentforce 2024), and PageUp ATS; it adopted Google Cloud (Cloud Run, with partner MHP) for its vehicle configurator, and has used Sitecore CMS.¹²³ For in-vehicle infotainment, mainstream models historically received Mercedes-Benz-derived systems (COMAND, then a revised MBUX in the 2024 DBX707), but for 2025 Aston Martin debuted an in-house instrument cluster and infotainment display with wireless Apple CarPlay/Android Auto, reducing the Mercedes dependency; Mercedes-Benz AG continues to supply powertrain and E/E architectures under a long-term technology agreement.⁴⁵⁶ Connected-car telematics and the Aston Martin App are operated by Aston Martin directly.⁷

Israeli-vendor assessment: No public evidence identified of any Israeli-domiciled vendor in Aston Martin’s enterprise or in-vehicle technology stack. (SentinelOne - see Defence/Security - is US-domiciled despite Israeli-born founders.)

Surveillance, Biometrics & Retail Technology

No public evidence identified that Aston Martin has deployed facial-recognition, biometric-authentication, or AI-surveillance systems in its showrooms, dealerships, or online retail channels, from any vendor - Israeli-domiciled or otherwise.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

Aston Martin’s documented cloud footprint is Microsoft Azure and Google Cloud (Cloud Run).¹² The Aston Martin Aramco F1 team (a separate entity) announced CoreWeave (US-domiciled) as its Official AI Cloud Computing Partner in May 2025.⁸ No Israeli sovereign-cloud participation or Israeli data-residency arrangement was identified for Aston Martin Lagonda or its F1 team.

Defence, Intelligence & Security Sector Technology Relationships

SentinelOne (US-domiciled). Aston Martin Lagonda selected SentinelOne’s Singularity XDR for enterprise endpoint security from 2018; the F1 team separately named SentinelOne its Official Cybersecurity Partner (2021, renewed 2024).⁹¹⁰¹¹ SentinelOne Inc. is incorporated and headquartered in Mountain View, California, and NYSE-listed; it was co-founded by Israeli nationals and maintains Israeli R&D offices, but its legal domicile is the United States, so under the vendor-domicile rule it is treated as a US-domiciled vendor.¹² No public evidence identified of any relationship between Aston Martin Lagonda and Israeli-domiciled defence, intelligence, or security-sector technology firms (e.g. Check Point, Cybereason, Cellebrite, Paragon).

AI, Algorithmic & Autonomous Systems

Aston Martin maintains an in-house ADAS / autonomous-driving software function.¹³ No public supply contract between Aston Martin and Mobileye (Israeli-domiciled, Jerusalem HQ) was identified; Mobileye was actively searched and no relationship was found.¹⁴ Mercedes-Benz, which supplies Aston Martin’s powertrain and E/E architectures, has publicly moved its software-defined-vehicle stack toward NVIDIA (US); no public evidence confirms Mobileye ADAS components flowing through the Mercedes supply chain into Aston Martin vehicles, and any such attribution would be speculative.¹⁵ Aston Martin’s June 2023 EV technology partnership is with Lucid Group (US-domiciled) for powertrain/battery/charging; no Israeli-technology component of that supply was identified.¹⁶ The F1 team’s disclosed AI partners (Arm, CoreWeave, Cognition, Cohere, Cognizant) are UK/US/Canadian-domiciled; no Israeli-domiciled AI vendor appears in that roster.^17181920

Technology Ecosystem & R&D Footprint

Aston Martin’s principal R&D is at Gaydon and its Silverstone F1 campus; it participates in UK government-backed vehicle-technology programmes (e.g. the £5.8M PIVOT project with Sarginsons and Altair, US-domiciled).²¹²² No public evidence identified of Aston Martin holding investments in Israeli-domiciled technology startups, participating in Israeli accelerator/innovation programmes, or maintaining any R&D presence in Israel. The Israeli market is served by an independent authorised dealer (Autoart Group, Herzliya Pituach) under a standard franchise agreement - a distribution relationship with no technology-transfer or co-development dimension identified.²³

Civil Society Scrutiny & Regulatory History

No public evidence identified of civil-society campaigns, NGO reports, or regulatory actions specifically targeting Aston Martin’s technology relationships with Israel; searches for BDS/Palestine-solidarity targeting returned only generic boycott-list context with no Aston Martin-specific digital-technology complaints.²⁴ Aston Martin’s Connected Car privacy policy acknowledges GDPR and the UK ICO; no completed ICO or EU data-protection enforcement action against Aston Martin Lagonda was identified.²⁵

End Notes