Digital Audit - Audemars Piguet

Target: Audemars Piguet Audit Phase: Digital (Digital Forensics / Technology Supply Chain) Audit Date: 29 June 2026

Enterprise Technology Stack & Vendor Relationships

Audemars Piguet (AP) is a privately held Swiss luxury watchmaker headquartered in Le Brassus, Canton of Vaud, Switzerland ¹. Its confirmed enterprise technology stack encompasses cloud infrastructure, digital experience, customer relationship management, human resources, enterprise communications, analytics, endpoint management, and blockchain-based digital product passports ²¹.

Confirmed core stack:

AP’s primary cloud infrastructure providers are Microsoft Azure and Amazon Web Services (AWS) ². Adobe Experience Cloud - comprising Adobe Experience Manager Sites, Adobe Experience Manager Assets, Adobe Analytics, and Adobe Firefly generative AI - serves as AP’s primary consumer-facing digital experience and content platform ³. Salesforce is the confirmed CRM platform ². Cisco Webex is the confirmed enterprise collaboration and communications platform ². SAP SuccessFactors is confirmed as AP’s HR management platform, with an HR transformation in progress ¹. IBM Cognos Analytics is reported in AP’s business intelligence and analytics stack ¹. Adobe Workfront is confirmed as the project management platform ². MongoDB provides database infrastructure ². OneTrust provides consent management ². Microsoft Intune (Endpoint Manager) and VMware Workspace ONE are confirmed for device and endpoint management ². CDNetworks provides content delivery services ². Apple Business Manager is confirmed for identity and device enrolment ². Social listening is conducted via Digimind (now Onclusive Social), a French company with no identified Israeli connections ¹.

For web analytics and advertising, AP embeds Google Analytics and Google Tag Manager across its consumer-facing web properties ⁴². Facebook/Meta advertising pixels are confirmed on AP’s website ⁴. AP deploys the Arianee protocol for blockchain-based digital product passports; Arianee is a French consortium with no identified Israeli connections ⁵.

Israeli-origin vendor exposure: No public evidence identified of AP procuring products or services from Israeli-origin technology companies, including Check Point, SentinelOne, CyberArk, Wiz, Claroty, Verint, Nice, Trax, Trigo, BriefCam, or AnyVision/Oosto. Sources examined include the Nudge Security technology profile ², the LeadIQ technology stack listing ¹, AP’s privacy notice ⁶, and AP’s cookie and careers portal disclosures ⁴.

Vendors with material Israeli R&D operations and documented Israeli state or military contracts:

Microsoft Azure: AP is a confirmed Microsoft Azure customer ². Microsoft operates a flagship R&D campus of 46,000 m² in Herzliya and employs over 3,000 R&D personnel across Haifa, Tel Aviv, Herzliya, and Nazareth ⁷. Microsoft previously announced plans to open five new sites in Israel and to double its Israeli R&D workforce ⁸. Microsoft’s own May 2025 corporate statement acknowledges that it provides the Israeli Ministry of Defense (IMOD) with “software, professional services, Azure cloud services, and Azure AI services, including language translation” ⁹. The Access Now joint letter (May 2026) documents that IDF Azure cloud storage consumption ran more than 60% above pre-October 2023 levels in the first six months following 7 October 2023; that AI tool usage increased 64-fold by March 2024; and that Microsoft provided approximately 19,000 hours of engineering support to Israeli military intelligence units including Unit 8200 and Unit 9900 ¹⁰. On 25 September 2025, Microsoft terminated one IDF intelligence unit’s access to Azure cloud storage following an external legal review that found terms-of-service violations ¹¹¹²¹³. Microsoft’s provision of Azure cloud and AI services to the IMOD ran from at least October 2023 through September 2025, when it terminated one unit’s access ⁹¹⁰¹¹.

Amazon AWS: AP is a confirmed AWS customer ². Project Nimbus - a $1.2 billion joint AWS–Google contract awarded in 2021 - provides cloud computing and AI infrastructure to the Israeli government, including the Ministry of Defense ¹⁴. The Intercept (October 2025) reports that AWS provided cloud computing and AI services to Israeli arms manufacturers Rafael Advanced Defense Systems and Israel Aerospace Industries throughout 2024–2025 ¹⁵. UN Special Rapporteur Francesca Albanese’s A/HRC/59/23 (June 2025) names Amazon among corporations providing critical technology infrastructure to the Israeli government and military ¹⁶. Amazon is included in the Don’t Buy Into Occupation 2025 report for its provision of computing power and AI tools ¹⁷. Project Nimbus contract provisions reviewed by The Intercept prevent Amazon from imposing sanctions on Israel ¹⁸.

Google Analytics / Google Tag Manager: AP confirms use of Google Analytics and Google Tag Manager for web analytics and advertising purposes ⁴². Google is the co-contractor alongside Amazon in Project Nimbus ¹⁴. Internal Project Nimbus contract documents reviewed by The Intercept reveal that Google supplies the Israeli government with the full suite of Google Cloud AI tools, including “facial detection, automated image categorization, object tracking, and sentiment analysis” ¹⁹. The Intercept (May 2024) further reports that the Nimbus contract prohibits Google from imposing sanctions on Israel ¹⁸. +972 Magazine’s investigation documents the full scope of services provided to Israeli government bodies under Project Nimbus ²⁰. UN Special Rapporteur Albanese’s A/HRC/59/23 names Google among corporations providing critical technology infrastructure to Israeli military operations ¹⁶.

Cisco Webex: AP uses Cisco Webex as its enterprise communications platform ². Drop Site News (2025), citing leaked internal Cisco documents provided by whistleblowers, reports that Cisco Israel’s IMOD revenue grew from $52 million in 2023 to $98 million in 2024, with first-half 2025 IMOD revenue of $42 million ²¹. Products documented in the leaked presentations include enterprise and data-centre networking, cybersecurity, classified network support, Security Service Edge/Umbrella cloud security, and infrastructure described as “supporting drone operations and strike coordination” ²¹. The Jerusalem Post (January 2017) reported that Cisco won a contract to upgrade IDF and Ministry of Defense networks ²². AFSC Investigate documents a $250 million US-funded server contract (2017) and approximately $2 million in unclassified IMOD server purchases between November 2023 and January 2024 ²³.

Salesforce: AP uses Salesforce as its CRM platform ². Salesforce operates R&D centres in Tel Aviv and Nazareth employing approximately 900 people ²⁴. In 2024, Salesforce acquired Israeli-founded Own Company for $1.9 billion ²⁵ and Israeli-founded Zoomin for approximately $400–500 million ²⁶. In 2025–2026, Salesforce announced a definitive agreement to acquire Israeli-founded Doti, an agentic enterprise search company ²⁷. No public evidence identified of Israeli military or government contracts for Salesforce’s customer-facing products.

IBM Cognos Analytics: IBM Cognos Analytics is reported in AP’s business intelligence stack ¹. IBM Research Israel (Haifa) is described as IBM’s largest research facility outside the United States, with personnel across Haifa, Tel Aviv, Herzliya, Rehovot, and Jerusalem ²⁸. IBM’s Cyber Security Center of Excellence at Ben-Gurion University collaborates with Israeli government agencies ²⁹. No public evidence identified specifically linking IBM Cognos Analytics deployments to Israeli military use, as distinct from IBM Israel’s broader R&D and government relationships.

SAP SuccessFactors: AP is implementing SAP SuccessFactors as its HR management platform ¹. SAP’s Israel R&D Center employs approximately 1,000 personnel across Ra’anana and Tel Aviv ³⁰. No public evidence identified of Israeli military contracts for SAP SuccessFactors specifically.

Adobe Experience Cloud: Adobe Experience Manager, Adobe Analytics, and Adobe Firefly serve as AP’s primary consumer-facing digital platform ³. Adobe had Tel Aviv R&D operations following its 2018 acquisition of Marketo; those operations were closed in October 2021 ³¹. No public evidence identified of current Israeli R&D operations or Israeli military contracts for Adobe.

Surveillance, Biometrics & Retail Technology

AP’s privacy notice (accessed 2026) explicitly states that the company “processes images taken as part of surveillance systems in place in boutiques and points of sales managed by Audemars Piguet” ⁶. No public evidence identified as to the specific vendor of AP’s boutique surveillance systems; no vendor name has been publicly disclosed.

No public evidence identified of AP deploying Israeli-origin facial recognition, biometric identification, gait analysis, or retail intelligence platforms - including Trigo, BriefCam, AnyVision/Oosto, or Trax - in any of its boutiques or retail environments. Sources examined include AP’s privacy notice ⁶, the Nudge Security technology profile ², the LeadIQ technology stack listing ¹, and AP’s careers portal materials ⁴.

Social listening in AP’s confirmed stack is provided by Digimind (now Onclusive Social), a French company ¹. No public evidence identified of Israeli-origin predictive analytics or retail monitoring platforms reaching AP through platform bundles, managed services, or third-party integrations.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

AP’s confirmed cloud infrastructure runs on Microsoft Azure and Amazon Web Services ². No public evidence identified that AP operates, leases, or co-locates data centre hardware within Israel. AP’s sole confirmed in-country Israel presence is a retail boutique and the local legal subsidiary Audemars Piguet Tel-Aviv Ltd, registered at Rothschild Boulevard 13, Tel Aviv-Yafo ³²³³.AP’s privacy notice (2026) explicitly lists Israel among the countries in which customer personal data “may be collected, stored and processed by an Audemars Piguet entity” ⁶. This Israeli data processing is attributable to the retail and sales operations of Audemars Piguet Tel-Aviv Ltd ³². No public evidence identified of any cloud infrastructure arrangement between AP and Israeli governmental or military entities.

No public evidence identified that AP participates in Project Nimbus or any other Israeli sovereign or government cloud programme. AP is a commercial customer of AWS and Google - both Project Nimbus contractors ¹⁴ - but AP’s commercial vendor relationships are distinct from the government cloud contract itself ¹⁸²⁰.

No public evidence identified of AP providing data sovereignty, data residency, or data resilience services to any Israeli state entity.

Defence, Intelligence & Security Sector Technology Relationships

No public evidence identified of any contract, partnership, service agreement, or technology licensing arrangement between Audemars Piguet and the Israeli Ministry of Defence, the IDF, Israeli intelligence agencies, the Israeli National Cyber Directorate, or any other Israeli state security body.

No public evidence identified of instances where AP’s technology has been deployed for military, intelligence, or law enforcement surveillance purposes in Israel or the Occupied Palestinian Territory.

AP is a luxury watchmaker ¹. No public evidence identified of AP involvement in offensive cyber capabilities, digital weapons systems, SIGINT platforms, dual-use military technology, or any engagement with Israeli defence contractors or security-sector companies.

AI, Algorithmic & Autonomous Systems

AP’s identified AI activities are confined to consumer-facing personalisation and responsible AI governance. Adobe Firefly generative AI is deployed within AP’s Adobe Experience Cloud integration to support customer personalisation and content generation ³. AP’s Chief Digital Transformation and Information Officer Eric Saracchi is publicly associated with EPFL AI Center and ETH AI Center partnership engagements focused on responsible AI governance ³⁴. AP has also engaged in a digital product passport hackathon in collaboration with Arianee and the Solana Foundation ³⁵. None of these activities have identified Israeli dimensions.

No public evidence identified of AP providing AI systems, machine-learning models, training datasets, or algorithmic decision-making tools to Israeli state bodies, the IDF, Israeli intelligence services, or Israeli defence contractors. No public evidence identified of AP’s AI or algorithmic systems being applied to surveillance, population monitoring, predictive policing, targeting, or any autonomous or lethal systems context.

Technology Ecosystem & R&D Footprint

Israeli R&D and innovation presence: No public evidence identified of Audemars Piguet operating research and development facilities, engineering offices, innovation laboratories, or accelerator programmes within Israel. AP’s sole confirmed in-country Israel presence is a retail boutique and the Audemars Piguet Tel-Aviv Ltd sales subsidiary ³²³³.

Acquisitions and investments: No public evidence identified of AP acquiring Israeli technology companies or investing in Israeli technology venture funds, incubators, or networks of Unit 8200 or Talpiot programme alumni companies.

Patent footprint: AP holds 279 patents globally, concentrated on horological and mechanical watchmaking innovations ¹. No public evidence identified of patent collaborations between AP and Israeli-domiciled academic or corporate entities, including the Technion, Hebrew University of Jerusalem, or Weizmann Institute.

Digital product passport programme: AP’s blockchain-based digital product passport programme operates on the Arianee protocol, a French consortium ⁵. Public disclosures by CDTIO Eric Saracchi reference Arianee and the Solana Foundation as programme partners, with no Israeli technology participants identified ³⁵.

Controlling principals: Jasmine Audemars (Chairwoman) and Olivier Audemars (Vice-Chairman) are the principal controlling shareholders of the privately held Audemars Piguet Holding SA ¹. No public evidence identified of personal or family-office investments by either principal in Israeli surveillance, cyber, AI, SIGINT, or military-technology firms. CEO Ilaria Resta (from January 2024) has a background in consumer goods; no Israeli technology connections have been identified ¹. CDTIO Eric Saracchi has a career background at Firmenich spanning over 30 years; no Israeli technology connections have been identified ³⁴.

Civil Society Scrutiny & Regulatory History

UN and NGO databases:

AP is not listed in the OHCHR Business and Human Rights Settlement Database (A/HRC/60/19, updated September 2025, covering 158 companies with economic activities in Israeli settlements) ³⁶³⁷. AP is not named in UN Special Rapporteur Francesca Albanese’s A/HRC/59/23 (“From economy of occupation to economy of genocide,” June 2025), which covers corporations providing technology and economic infrastructure to Israeli government and military operations ¹⁶. AP is not found in the Who Profits Research Centre database of companies involved in the Israeli occupation ³⁸. AP does not appear on the BDS Movement’s official economic boycott list ³⁹. AP does not appear in the narrative text of the Don’t Buy Into Occupation 2025 report ¹⁷.

Boycott and divestment campaigns:

In January 2019, StandWithUs (a pro-Israel advocacy organisation) promoted a Change.org petition and launched a public campaign accusing AP of having “decided to STOP selling watches to Israel” while continuing sales to neighbouring countries ⁴⁰⁴¹. The petition attracted 428 signatories before closing, with no documented AP response ⁴¹. AP subsequently opened AP House Tel Aviv in late 2021, which appears to have resolved the 2019 controversy ⁴².

In October 2024, a Change.org petition titled “Fashion Divest from Israel!” specifically named Audemars Piguet - listing the company’s European contact email - among luxury brands targeted for withdrawal from Israel, demanding that named brands “withdraw from Israel, ending operations, franchise partnerships, and online sales” ⁴³. No documented AP response to this petition has been identified.

Geographic nexus of retail operations:

AP House Tel Aviv is located at Rothschild Boulevard 13, Tel Aviv-Yafo, within internationally recognised pre-1967 Israeli territory ³³⁴². No public evidence identified of AP retail presence, franchise agreement, or authorised dealer operating in Israeli settlements in the West Bank, East Jerusalem, or the Golan Heights.

Regulatory and legal actions:

No public evidence identified of regulatory inquiries, export control actions, sanctions-related investigations, or legal challenges involving AP’s technology sales, services, or supply chain relationships with respect to Israeli state entities or occupied territory operations.

End Notes