INDEX / DIRECTORY / HIBOB

HiBob🇮🇱

Software & Cloud 83 CITED SOURCES UPDATED 2026-09-08 METHOD V6.5
BDS-1000 Score 833 /1000 A Tier A - Extreme
Military ↗ 0.00 Digital ↗ 6.00 Economic ↗ 9.00 Political ↗ 8.90
OWNERSHIP TREE 2 brands and group businesses View all

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Key Findings

  • Economic: HiBob is Israeli-founded and operates through an active Israeli entity at 148 Derech Menachem Begin, Tel Aviv; Calcalist reported 1,200 global employees, approximately half in Israel, in February 2025; that is a dated workforce estimate.1, 2
  • Political: HiBob launched a storytelling platform and funded courses for wounded IDF veterans. A separate February 2025 award granted 1,800 options to each of 47 employees with more than 30 days of reserve duty; a proposed rehabilitation centre was not verified as completed.2, 3
  • Digital: Hi Bob Ltd. is disclosed as a group affiliate that may access customer personal data while delivering services; the end-user policy permits support and technical access from Israel, while production hosting is stated to be in AWS Ireland with German disaster recovery.4, 5, 6
  • Not found: No public evidence identified of HiBob defence or security contracts, military-purpose software, Israeli state surveillance deployments, Project Nimbus participation, or operations in settlements.7, 8, 9

Target Profile

FieldDetail
Company NameHiBob (also styled Hi Bob)
JurisdictionIsrael and England and Wales: HI BOB LTD is recorded as an active Israeli limited company; HI BOB LIMITED is an active English private limited company.1, 10
HeadquartersTel Aviv, Israel; London, United Kingdom; and New York, United States are described as functional co-headquarters in analyst reporting. Public sources differ as to whether Tel Aviv or London is characterized as headquarters.11, 12
SectorCloud-based human-capital-management and HR software-as-a-service (SaaS).13
OwnershipPrivately held. Disclosed historical/institutional investors include General Atlantic, Bessemer Venture Partners, Battery Ventures, Eight Roads Ventures/Fidelity, Farallon Capital, Israel Growth Partners, and others; public materials do not establish current beneficial-ownership percentages.14, 15
Key Executives / GovernanceRonni Zehavi (CEO and co-founder); Israel David (CTO and co-founder). The UK registry lists directors including Zehavi, Scott Tobin, Ido Krakowsky, Adam Fisher, Davor Hebel, Damien Wodak, Alexander Crisses, and Michael Ettling.11, 16
Israeli-Nexus SummaryIsraeli-founded HR-software company with a continuing Tel Aviv operating entity and R&D footprint, Israeli-linked technology suppliers and acquired Israeli R&D history, and documented reservist/veteran-support activities; no public evidence identified of direct defence contracting or settlement operations.1, 2, 4, 7

Key Facts:

Executive Summary

HiBob is a privately held enterprise HR and human-capital-management SaaS provider. The evidence record establishes a substantial operational nexus to Israel: it was founded in Tel Aviv, maintains HI BOB LTD at a Tel Aviv address, identifies Tel Aviv as a continuing office and R&D location, and has reported a significant Israel-based workforce.1, 11, 17 This is an operating-company connection, rather than a passive investment exposure.

The strongest documented economic vector is this continuing Israeli incorporation, employment, and technology-sector presence, alongside repeated institutional fundraising and the company’s position within Israel’s high-tech ecosystem.1, 14, 15 The record does not establish Israel-specific revenue, tax treatment, profit repatriation, Israeli sovereign-bond holdings, defence-prime finance, or settlement-based market activity.22

The principal political and military-adjacent record concerns support for IDF reservists and wounded veterans. In February 2025, HiBob reportedly awarded stock options to 47 reservist employees, and CEO Ronni Zehavi publicly described reserve duty as a cornerstone of Israel’s strength during wartime.2 Zehavi serves on the executive committee of the IDF Disabled Veterans Organization, and HiBob launched a storytelling platform and funded courses for wounded IDF veterans; the same report described a proposed “Beit HaLochem 2.0” rehabilitation-transition centre whose completion was not verified.3 These are documented employee-compensation and philanthropic/veterans-welfare activities, not evidence of a defence-procurement, weapons, or technology-supply relationship.

The digital record establishes a potential pathway for Israel-based group personnel to access customer data for support and technical services. HiBob identifies its Israeli affiliate as a possible sub-processor, while its policies state that customer data may be accessed from Israel and may be processed or stored there; at the same time, security materials identify AWS Ireland as the primary production environment and AWS Frankfurt as disaster recovery.4, 5 The audits found no public evidence of disclosures to Israeli intelligence bodies, contracts with Israeli security agencies, military surveillance use, Project Nimbus participation, or offensive or autonomous military technology.8, 9

Under the fixed, human-vetted V6.5 assessment, HiBob receives a BRS score of 833, placing it in Tier A (Extreme Complicity). That result reflects the vetted scoring framework’s treatment of continuing Israeli operating presence, the directness of the company’s documented reservist and veteran-support activities, and the published Israel access pathway - not an assertion that the company supplies weapons, military systems, or settlement infrastructure.

Timeline of Relevant Events

DateEvent
16 August 2015HI BOB LTD was created as an Israeli limited company, with a recorded Tel Aviv address.1
22 September 2015HI BOB LIMITED was incorporated in England and Wales.10
December 2020HiBob announced a $70 million Series B funding round.15
3 June 2021HiBob announced the acquisition of Cassiopeia and stated that its team would join HiBob and its technology would be incorporated into Bob people analytics.18
2021HiBob announced a $150 million Series C led by General Atlantic.14
2022HiBob announced a $150 million Series D up-round led by General Atlantic.23
2023HiBob reported a further $150 million funding round at an approximately $2.7 billion valuation.24, 25
February 2024HiBob acquired Pento, a payroll-automation company; reporting described HiBob as employing about 800 people, with approximately half based in Israel.20
February 2025HiBob reportedly granted 1,800 stock options each to 47 employees who had served more than 30 days of IDF reserve duty during the war.2
February 2025HiBob announced the acquisition of Mosaic, a US FP&A platform.19
November 2025Reporting described a launched storytelling platform and funded courses for wounded IDF veterans, alongside a proposed “Beit HaLochem 2.0” centre whose completion remained unconfirmed.3
1 September 2026HiBob announced a $166 million investment led by Salesforce with Farallon participation; individual investment amounts and ownership percentages were not disclosed.26

Corporate Overview

HiBob’s disclosed business is enterprise HR software, not physical goods, finance, construction, transport, or defence manufacturing.13 Its core Bob platform processes employment and workforce-management data; current privacy materials describe data categories that can include profile and contact details, national IDs, compensation, benefits, bank and investment-plan information, device and IP data, optional geofenced attendance data, and payroll information.27, 28

The evidence establishes both Israeli and UK corporate entities. HI BOB LTD is recorded as an active Israeli company at 148 Derech Menachem Begin, Tel Aviv, and HiBob identifies “Hi Bob Ltd.” at the same address as a group affiliate and potential sub-processor.1, 4 UK Companies House records HI BOB LIMITED as an active private company and HI BOB (UK) LIMITED as a company in which HI BOB LIMITED holds at least 75% of shares and voting rights.10, 29 Available registry and affiliate materials do not conclusively establish the complete group ownership chain or identify the ultimate parent for every affiliate.4, 10

HiBob’s published affiliate disclosure lists entities in Israel, the UK, Netherlands, Germany, Portugal, Australia, Canada, and the United States, but the disclosure is limited to affiliates that may act as sub-processors and is not a complete historical corporate or acquisition register.4 Its confirmed acquisitions include Cassiopeia, Pento, and Mosaic.18, 19, 20, 21

Cassiopeia is relevant to the company’s Israeli technology footprint. Before its acquisition, its co-founder stated that its R&D was located in Israel and its business side in the United States.30 HiBob stated that it would embed Cassiopeia technology in Bob; its current About page describes the acquisition as incorporated into Your Voice, and current product materials market Your Voice as anonymous reporting.18, 31 The available evidence does not establish whether original Cassiopeia code, metadata connectors, infrastructure, or Israeli engineering arrangements remain active, were re-engineered, or were retired.18, 27, 31

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of contracts, tenders, framework agreements, or memoranda of understanding between HiBob and the Israeli Ministry of Defence, IDF, Israel Prison Service, Border Police, or another Israeli state-security body.7, 32 HiBob was not identified in reviewed SIBAT defence and homeland-security directories.33, 34

The physical military audit found no qualifying physical goods, construction, maintenance or logistics provision. Digital functionality is assessed separately in Digital. The documented offering is general-purpose enterprise HR SaaS.13, 35 No public evidence identified of supply relationships with Elbit, IAI, Rafael, IMI/Elbit Land, military-base services, military logistics, arms shipments, export licences, or arms-embargo/sanctions enforcement actions.7, 32

The documented military-adjacent relationship is non-lethal and philanthropic/employee-facing. Zehavi sits on the executive committee of the IDF Disabled Veterans Organization, and HiBob launched a storytelling platform and funded courses for wounded IDF veterans while the proposed centre remained uncompleted in the reviewed record.3 HiBob also granted stock options to qualifying reservist employees.2

Counter-Arguments and Evidence Limits

HiBob’s strongest defence is that it is a civilian HR-software company, not a defence contractor or weapons supplier. The audits located no public evidence of direct military procurement, defence-industry partnership, tactical product configuration, security-agency customer, or military deployment.7, 32, 33

The documented IDF nexus consists of employee compensation for reservists and veterans-welfare philanthropy. Those activities support people with IDF affiliations but do not demonstrate a commercial defence-supply channel, an equity stake in a defence company, or provision of weapons, intelligence, surveillance, or military logistics.2, 3 Absence findings are limited to reviewed public sources; they do not prove that no undisclosed relationship exists.

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

HiBob’s current disclosures identify Hi Bob Ltd. in Tel Aviv as a group affiliate that may act as a sub-processor, with potential access to personal data when providing services on customers’ behalf.4 Its end-user privacy policy states that customer personal data may be accessed from offices including Israel for support, technical assistance, and similar services; it also states that data may be maintained, processed, and stored in Israel and other locations.5

This establishes a published potential access pathway from Israel. It does not identify a specific employee, tenant, permission set, dataset, access log, actual access event, or disclosure to an Israeli state body.4, 5 HiBob’s security materials identify AWS Ireland as the primary production location and AWS Frankfurt as the disaster-recovery location.6

HiBob’s published sub-processor list identifies Cloudinary Ltd. for image and media processing and Descope Technologies Israel (2022) Ltd. for optional platform SSO and authentication used for all US Payroll and Bob Finance customers; the published vendor processing locations for Descope and Cloudinary are in the EU. A historical third-party case study identified Dig Security as a provider of cloud-data visibility and scanning; Palo Alto Networks acquired Dig Security in 2023, and no public evidence identified confirms continued direct HiBob use after that acquisition.4, 36, 37

Counter-Arguments and Evidence Limits

No public evidence identified of HiBob disclosure of customer data to Israeli intelligence bodies, or of contracts with Israeli ministries, the IDF, intelligence agencies, police, prisons, border bodies, settlement authorities, or settlement enterprises.8, 9 No public evidence identified of Project Nimbus participation, sovereign-cloud contracting, offensive cyber capabilities, surveillance technology, biometric identification, autonomous targeting, or military AI systems.8, 9

HiBob is an AWS customer and HR-software provider, not a sovereign-cloud operator.4, 6 Its Israel access provision is a potential operational pathway, not evidence of state access, surveillance use, or an actual cross-border transfer in a particular customer account. Likewise, the record does not establish that historical Cassiopeia interaction-analytics infrastructure processed the full categories of data in current Bob privacy materials, or that its original code and architecture remain in use.18, 27, 31

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

HiBob’s principal documented economic nexus is its continuing Israeli operating presence. It was founded in Tel Aviv, and HI BOB LTD is an active Israeli limited company recorded at 148 Derech Menachem Begin, Tel Aviv.1, 17 Public materials list a Tel Aviv office, and February 2025 reporting placed approximately 600 of 1,200 global employees in Israel. The current office/R&D relationship and this dated scale anchor are distinguished.11, 2

The company has raised substantial institutional capital, including a $70 million Series B, $150 million Series C, $150 million Series D, a further $150 million round reported in 2023, and a September 2026 investment described as $166 million. Whole-round amounts are not individual investor contributions.14, 15, 26, 23, 24 The audits identify Israel Growth Partners as an Israel-based growth-capital investor.15

HiBob also participated in a post-7 October Israeli high-tech economic-reconstruction initiative in Sderot intended to create approximately 400 jobs for Negev-region graduates. Sderot is within the Green Line; this is economic and employment activity in Israel proper, not a documented settlement operation or military-logistics programme.38

Counter-Arguments and Evidence Limits

HiBob’s strongest defence is that its Israeli presence is ordinary commercial, employment, and R&D activity for an Israeli-founded global SaaS business. No public evidence identified of operations, customers, sales, or revenues in West Bank, East Jerusalem, or Golan Heights settlements.39, 40 A retained full-text check found no HiBob or Hi Bob match in the September 2025 OHCHR settlement-business update or the 2025 Don’t Buy Into Occupation report; these findings are confined to those editions and do not establish absence from all future databases or sources.9, 40

No public evidence identified of Israeli sovereign-bond holdings, Israel Bonds sales, sovereign-debt underwriting, trade finance to defence primes, Israel-specific revenue attribution, specific Israeli Preferred Technology Enterprise status, or documented profit repatriation amounts or recipients.22, 41 The company’s software business makes physical-goods sourcing, importer-of-record, origin-labelling, and settlement-product categories inapplicable on the reviewed record.13, 41

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

The most direct political vector is HiBob’s war-period reservist compensation and veteran-support activity. HiBob reportedly awarded stock options to reservist employees who met the stated service threshold, and Zehavi characterized reserve duty as a duty, privilege, honour, and a cornerstone of Israel’s strength in wartime.2 Zehavi’s committee role at the IDF Disabled Veterans Organization and HiBob’s launched storytelling platform and funded courses provide a documented corporate military-welfare financing nexus; the planned centre is a separate uncompleted proposal.3

Zehavi also made personal public statements tied to Israeli national identity and the war, including a May 2024 Independence Day post referring to the war, calling for the return of hostages from Gaza, and expressing a wish for peace with Palestinians and Saudi Arabia.42 The record does not establish comparable interventions on other conflicts sufficient to demonstrate a direct geopolitical asymmetry.42

HiBob publicly identifies with Israel’s technology sector and “Start-Up Nation” origin story. The audits treat this as standard Israeli-tech sector branding, not evidence of a formal state partnership or unique geopolitical alliance.17, 25 HiBob is also listed in an Israeli-tech boycott-alternatives directory as an Israeli-founded company; the directory does not state settlement-specific grounds.43

Counter-Arguments and Evidence Limits

No public evidence identified of corporate lobbying registrations, PAC filings, direct donations to FIDF, JNF/KKL, Regavim, Im Tirtzu, settlement-linked organisations, or formal HiBob partnerships with Israeli government, military, intelligence, or state-academic institutions.44 No public evidence identified of Israeli state ownership, government board appointments, golden shares, or a critical-national-infrastructure designation.4, 10

No public evidence identified of a company-level ceasefire statement or statement addressing Gaza civilian harm in reviewed materials. This is an absence finding, not proof that no such statement exists elsewhere.42 No public evidence identified of HiBob operations in settlements, territorial legal challenges, or a named, dated BDS Movement campaign specifically targeting HiBob beyond general Israeli-tech boycott-directory inclusion.9, 43

Named Entities and Evidence Map

BDS-1000 Score

Method: V6.5

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital6.007.009.006.00
Economic9.007.009.009.00
Political8.907.009.008.90

V_MAX is driven by the vetted Economic score: HiBob’s Israeli founding, continuing Israeli legal entity, Tel Aviv operating presence, workforce and R&D footprint create the highest documented domain score. Political 8.9/7/9 is governed by the company-funded, launched wounded-veteran platform and courses under Direct Financing. The complete programme scenario supports M=7 without assuming nationwide delivery or borrowing scale from the separate reservist award or planned centre. Digital 6/7/9 applies the Data-Exposure / Sovereignty Principle to sensitive HR data and the published Israeli access/sub-processing pathway; no state recipient, particular access event or security deployment is required or asserted. Economic 9/7/9 follows Israeli founding plus substantial dated workforce and structural R&D, without requiring an unproved ultimate-parent domicile or actual remittances.

The V6.5 result uses the highest supported complete I/M/P scenario within each domain. It records activity type, scale and directness from the audited public record. The fixed human-vetted score does not convert absence findings into allegations or treat unverified, divested, or wrong-entity claims as established involvement.

Methodology Note

Footnotes

  1. https://lei.bloomberg.com/leis/view/254900N4XS0QGMMWPH88 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  2. https://www.calcalist.co.il/calcalistech/article/bj4vwgztjx ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  3. https://www.calcalistech.com/ctechnews/article/9kcounfjm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10

  4. https://www.hibob.com/privacy/hibob-subsidiaries-and-sub-processors/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13

  5. https://www.hibob.com/privacy/privacy-policy-end-users/ ↩ ↩2 ↩3 ↩4

  6. https://www.hibob.com/privacy/security/ ↩ ↩2 ↩3 ↩4

  7. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.sibat.mod.gov.il/industries/directory/documents/sibatdir-hls-en2018-19.pdf ↩ ↩2 ↩3 ↩4 ↩5

  8. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.ohchr.org/en/business/bhr-database ↩ ↩2 ↩3 ↩4

  9. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  10. https://find-and-update.company-information.service.gov.uk/company/09787994 ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  11. https://www.hibob.com/about/ ↩ ↩2 ↩3 ↩4 ↩5

  12. https://www.hibob.com/wp-content/uploads/ISG-Provider-Lens-HCM-Technology-for-Small-Market-and-Midmarket-HiBob-Licensed-2024-03-13.pdf ↩

  13. https://en.wikipedia.org/wiki/HiBob ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  14. https://www.generalatlantic.com/media-article/hibob-secures-150m-series-c-funding-led-by-general-atlantic-to-help-midsize-businesses-modernize-hr-in-the-evolving-world-of-work/ ↩ ↩2 ↩3 ↩4 ↩5

  15. https://www.prnewswire.com/news-releases/hibob-closes-70m-series-b-funding-round-to-significantly-expand-market-footprint-in-hr-technology-301189875.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  16. https://find-and-update.company-information.service.gov.uk/company/09787994/officers ↩

  17. https://www.bvp.com/atlas/the-rise-of-hibob ↩ ↩2 ↩3 ↩4

  18. https://www.prnewswire.com/news-releases/hibob-continues-on-growth-trajectory-with-acquisition-of-workplace-relationships-analytics-startup-cassiopeia-301305028.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  19. https://www.calcalistech.com/ctechnews/article/ryvodwoyjl ↩ ↩2 ↩3

  20. https://tech.eu/2024/02/13/tiger-global-backed-pento-acquired-by-israeli-hr-platform-hibob/ ↩ ↩2 ↩3

  21. https://www.hibob.com/news/hibob-acquires-financial-planning-and-analysis-platform-mosaic-expanding-capabilities-to-empower-people-first-cfos/ ↩ ↩2

  22. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://getlatka.com/companies/hibob.com ↩ ↩2

  23. https://www.prnewswire.com/news-releases/hibob-raises-150m-series-d-up-round-led-by-general-atlantic-to-capitalize-on-significant-business-momentum-301607390.html ↩ ↩2

  24. https://www.prnewswire.com/news-releases/mid-market-hr-tech-leader-hibob-adds-150m-in-new-round-of-funding-to-support-continued-expansion-301931723.html ↩ ↩2

  25. https://www.jpost.com/business-and-innovation/tech-and-start-ups/article-760127 ↩ ↩2

  26. https://www.hibob.com/news/salesforce-hibob-166m-investment/ ↩ ↩2

  27. https://www.hibob.com/privacy/privacy-policy-end-users/ ↩ ↩2 ↩3 ↩4

  28. https://www.hibob.com/privacy/privacy-policy/ ↩ ↩2

  29. https://find-and-update.company-information.service.gov.uk/company/10568577/persons-with-significant-control ↩

  30. https://distantjob.com/blog/podcasts/improve-culture-team-dynamics-remotely/ ↩

  31. https://www.hibob.com/features/your-voice/ ↩ ↩2 ↩3 ↩4

  32. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.sibat.mod.gov.il/OurServices/Pages/%E2%80%8BDefense%20and%20HLS%20directory.aspx ↩ ↩2 ↩3

  33. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.sibat.mod.gov.il/industries/directory/documents/sibatdir-hls-en2018-19.pdf ↩ ↩2

  34. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.sibat.mod.gov.il/OurServices/Pages/%E2%80%8BDefense%20and%20HLS%20directory.aspx ↩

  35. https://finder.startupnationcentral.org/company_page/hibob ↩ ↩2

  36. https://www.devx.com/cybersecurity/hibobs-data-security-success-how-cloud-automation-secures-a-scaling-hr-platform/ ↩ ↩2

  37. https://www.paloaltonetworks.com/company/press/2023/palo-alto-networks-completes-acquisition-of-dig-security ↩ ↩2

  38. https://www.ynetnews.com/business/article/hyx180ipa ↩ ↩2 ↩3

  39. https://paxforpeace.nl/publications/dont-buy-into-occupation-2025/ ↩

  40. https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2025/ ↩ ↩2

  41. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.hibob.com/privacy/hibob-tech-partner-terms/ ↩ ↩2

  42. https://www.linkedin.com/posts/ronnizehavi_happy-independence-day-my-country-israel-activity-7195757005259567106-DPnR ↩ ↩2 ↩3 ↩4

  43. https://israelitechalternatives.com/companies/hibob ↩ ↩2

  44. Scope note: negative conclusions summarize the retained domain audit searches. This cited document is a reviewed source, not proof of all-contract, all-database, financing or political-donation absence. https://www.ohchr.org/en/business/bhr-database ↩