INDEX / DIRECTORY / HUBLOT / MILITARY

Hublot MILITARY

MILITARY AUDIT UPDATED 2026-07-04
Military Score 0.00 /10 E Hublot - BDS-1000 88
Military 0.00

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Military Audit - Hublot SA

Target Company: Hublot SA (subsidiary of LVMH Moët Hennessy Louis Vuitton SE) Audit Phase: Military (Military Forensics Domain) Research Conducted: 30 June 2026

Direct Defence Contracting & Procurement

Hublot SA is a Swiss luxury watchmaker founded in 1980 and fully owned by LVMH Moët Hennessy Louis Vuitton SE 1. Its product portfolio consists exclusively of high-end mechanical timepieces across the Big Bang, Classic Fusion, and Spirit of Big Bang families, with no announced defence or government-procurement division 1. Julien Tornare was appointed CEO of Hublot in January 2024, with Ricardo Guadalupe transitioning to the role of Honorary President 23.

No verified contract, tender award, framework agreement, or memorandum of understanding between Hublot and the Israeli Ministry of Defence (IMOD), the Israel Defence Forces (IDF), the Israel Prison Service, the Israel Border Police, or any other Israeli state security body has been identified 14. Searches of the SIBAT Defence and HLS Directory returned no Hublot listing 1. No Hublot record was identified in Israeli procurement portals (MANHAR/DOPP) 1. No corporate press release, government announcement, or trade-press report detailing defence cooperation, joint ventures, or partnership agreements between Hublot and any Israeli defence entity has been identified 1.

No public evidence identified of any Foreign Military Sale (FMS) notification, direct commercial sale (DCS) clearance, or Israeli Ministry of Defence vendor registration naming Hublot as a supplier or prime contractor 1.

Dual-Use Products & Tactical Variants

No public evidence identified of Hublot manufacturing or marketing ruggedised, tactical, mil-spec, or defence-grade watch variants for any market 14. Standard Hublot product lines - Big Bang, Classic Fusion, Spirit of Big Bang - are positioned as luxury sport watches and are not classified as military-specification instruments by any government or standards body 1. Watches documented in an IDF-standard military context are manufactured by ADI Watches, an Israeli company, not Hublot 4.

No public evidence identified of Hublot watches sold under a military or security-force supply contract to Israeli state bodies 14. No end-user certificates, export-control classifications for controlled military articles, or government reviews related to Hublot sales to Israeli defence or security end-users have been identified in Switzerland, France, the EU, the UK, or the United States 1.

The one product line carrying any symbolic affiliation with Israeli state identity is the 2018 Classic Fusion “Israel 70th Anniversary” limited edition, detailed under Civil Society Scrutiny below; it was sold exclusively through authorised luxury retail channels and was not subject to any defence or government procurement mechanism 5678.

Heavy Machinery, Construction & Infrastructure

No public evidence identified of Hublot equipment, vehicles, heavy machinery, or infrastructure services appearing in any NGO investigation, United Nations report, or photographic record related to settlement construction, demolition operations, the separation barrier, or military installations in the Occupied Palestinian Territory (West Bank, Gaza Strip) or Golan Heights 91011. This section is structurally inapplicable to Hublot’s product category (luxury horology), and no attempt by Hublot to expand into related manufacturing sectors has been identified in any accessible source 1.

Supply Chain Integration with Defence Primes

No public evidence identified of any verified supply relationship between Hublot and Israeli defence prime contractors - including Elbit Systems, Israel Aerospace Industries (IAI), Rafael Advanced Defense Systems, or IMI Systems (now part of Elbit Land) - whether for optical systems, electronic sub-assemblies, structural materials, guidance components, or any other category 1012.

No joint development agreement, co-production arrangement, technology-transfer licence, or sub-tier supply contract between Hublot and any Israeli defence prime or second-tier defence-industrial supplier has been identified 12. Although Hublot uses advanced case materials including titanium, carbon fibre, ceramic, and sapphire crystal in its watch manufacturing, no evidence connects these material supply chains to Israeli defence-industrial end-uses 1.

Logistical Sustainment & Base Services

No public evidence identified of any Hublot contract to provide catering, transport, fuel supply, facilities maintenance, telecommunications, security services, or other base-sustainment support to IDF installations, military training facilities, detention centres, checkpoints, or security installations in Israel, the West Bank, Golan Heights, or East Jerusalem 1911.

No public evidence identified of any Hublot shipping, freight-forwarding, port-handling, or military-logistics contract related to Israeli defence supply chains or military cargo movements 1.

Munitions, Weapons Systems & Strategic Platforms

No public evidence identified of any Hublot role as prime contractor, licensed manufacturer, or component supplier for any lethal weapons system, armoured vehicle, tactical unmanned aerial system, naval vessel, or other lethal platform supplied to Israeli forces 112. No public evidence identified of any Hublot supply of munitions, explosive ordnance, chemical propellants, warhead components, or precursor materials to Israeli defence end-users 12. No public evidence identified of any Hublot role in missile-defence programmes (Iron Dome, David’s Sling, Arrow), combat aircraft platforms (F-35), main battle tank programmes (Merkava), or any other strategic or existential-defence platform 12.

Export Licensing, Regulatory & Legal History

No government decision - in Switzerland, France, the European Union, the United Kingdom, or the United States - to grant, deny, suspend, or revoke an export licence for Hublot products to Israeli military or security end-users has been identified 1. Hublot’s products (luxury horology) are not classified as controlled military goods or dual-use items under the Swiss Goods Control Act (GCA), the EU Dual-Use Regulation (2021/821), the UK Export Control Order 2008, the US Export Administration Regulations (EAR), or equivalent national regimes 1. No enforcement action, civil penalty, debarment, or compliance consent order relating to Hublot and Israeli defence-export controls has been identified in any publicly accessible enforcement database 1.

No court proceedings, judicial reviews, OECD National Contact Point (NCP) complaints, arbitral awards, or ICC/ICJ filings relating to Hublot’s commercial or supply relationship with Israel have been identified 1. No Hublot entity appears on any Israeli or international sanctions list reviewed in connection with this audit 1.

Civil Society Scrutiny & Documented Investigations

Authoritative Databases and UN Records

UN OHCHR Settlement Business Database (2023 and 2025 updates): The September 2025 update of the OHCHR database (document A/HRC/60/19) expanded the list of business enterprises involved in settlement-facilitating activities to 158 companies from 11 countries, covering construction, surveillance, natural-resource exploitation, and demolition 9. Hublot SA and LVMH SE are not named in the September 2025 update, as confirmed by the OHCHR press release summarising the revised database 9.

UN Special Rapporteur Report A/HRC/59/23 (Albanese, “From Economy of Occupation to Economy of Genocide,” 2 July 2025): This report identifies companies across military, surveillance, carceral, and civilian heavy-machinery supply chains to Israeli forces - including Elbit Systems, IAI, Palantir, IBM Israel, Hewlett Packard Enterprise, Microsoft, Google, Amazon, Caterpillar, Hyundai, and Volvo - but names neither Hublot nor LVMH 10. No luxury-goods or horology-sector company appears in the Special Rapporteur’s named corporate universe 10.

PAX “Companies Arming Israel and Their Financiers,” June 2024: This report identifies primary arms suppliers to Israel - including Boeing, General Dynamics, Leonardo, Lockheed Martin, RTX (Raytheon Technologies), and Rolls-Royce - and their institutional financiers; neither Hublot nor LVMH is named 12.

“Don’t Buy Into Occupation” (DBIO) V Report, November 2025 (Al-Haq / BankTrack / SOMO): This report identifies 104 companies across military technology, finance, digital infrastructure, and tourism; neither Hublot nor LVMH is named 11.

Who Profits Research Centre database: A review of the first 20 of 24 pages of the Who Profits company database (approximately 480 company entries) returned no Hublot or LVMH entry 13.

BDS National Committee Priority-Target Guide, November 2024: The official BDS movement corporate priority-target guide (November 2024 edition) does not name Hublot as a priority target 14.

Consumer Boycott Campaigns and Informal Advocacy

Hublot appears on consumer-facing boycott platforms, including The Witness (boycott.thewitness.news) and the COSH.eco article “Fashion’s Hidden Ties to Illegal Occupation,” with grounds cited including LVMH corporate-ownership linkages and the 2018 Israel anniversary watch 15. These platforms are not authoritative UN or NGO investigative bodies and reflect civil-society advocacy rather than verified procurement or supply-chain evidence 1514.

Scrutiny of Hublot intensified in early 2026 following the announcement of BTS member Jungkook as Hublot Global Brand Ambassador (Hublot press release, February 2026), which triggered renewed public criticism linking the brand to its earlier Israel-related associations 1617. No public statement, policy change, or end-use commitment by Hublot SA or LVMH in response to this criticism has been identified 16.

LVMH Parent-Level Israel Connections Cited by Boycott Sources

Bernard Arnault / Wiz investment: Bernard Arnault’s personal investment vehicle, AglaĂ© Ventures, participated in the June 2021 $120 million Series B funding round for Wiz Inc., an Israeli-founded cloud-security company headquartered in New York 181920. Wiz is a commercial cybersecurity firm, not a defence-sector company; no verified military or intelligence contract between Wiz and Israeli defence entities has been identified in the sources reviewed 20. Wiz is not a controlled-goods supplier and its products are not subject to weapons-export licensing 20.

LVMH Luxury Ventures / Lusix investment: LVMH Luxury Ventures - the LVMH group’s dedicated investment arm, structurally distinct from the Hublot operating entity - invested in a June 2022 $90 million funding round for Lusix, an Israeli lab-grown diamond manufacturer 2122. TAG Heuer, a sister brand to Hublot within the LVMH Watches division, subsequently incorporated Lusix diamonds into its Carrera Plasma timepiece line 21. Lusix collapsed; CTech reported on the company’s implosion in 2024 23. The current status of LVMH Luxury Ventures’ residual financial exposure to Lusix is not established by available sources 23. Neither the Wiz investment nor the Lusix investment constitutes a supply relationship with an Israeli defence entity 18192122.

The 2018 Classic Fusion “Israel 70th Anniversary” Limited Edition

The most substantive civil-society trigger directly associated with the Hublot brand (as opposed to its LVMH parent) is the 2018 Classic Fusion “Israel 70th Anniversary” limited edition 242526. Two references were produced:

Both references featured Hebrew-letter hour markers on the dial, a Star of David above the 6 o’clock position, and a caseback engraved with “70 / Star of David / olive branches / 1948–2018 / Am Yisrael Chai,” with a blue alligator-leather strap in Israeli-flag colours 58. The commercial initiative was conceived and managed by Alexander Rubinchik (“Pride of Israel Company”) in partnership with Hublot SA 242526. Each watch was accompanied by a Hublot-issued certificate bearing a licence number and endorsed in their official capacities by Ricardo Guadalupe (then Hublot CEO) and Jean-Claude Biver (then President of the LVMH Watch Division), constituting formal corporate-level authorisation of the product 2526. Jean-Claude Biver subsequently stepped down as LVMH Watch Division President in September 2018 27; Ricardo Guadalupe was designated Honorary President of Hublot in January 2024 when Julien Tornare was appointed CEO 23.

A portion of proceeds from the 2018 edition was publicly stated as designated for a programme described as supporting “low-income children and IDF soldiers and their families,” including a scholarship programme for soldiers to attend Brandeis University 242526. The specific charitable organisation or fund receiving these proceeds has not been identified in any accessible source; no named organisation - such as the Friends of the Israel Defense Forces (FIDF) - is linked to the Rubinchik–Hublot initiative in the sources reviewed 2425. The nature and actual disbursement of the stated charitable proceeds is not independently verifiable from available public sources 242526.

The 2018 watches attracted public criticism at launch 28, and the topic resurfaced in 2026 when the Jungkook brand-ambassador appointment renewed scrutiny of Hublot’s Israel-associated history 1615.

Tel Aviv Retail Presence

Hublot maintains an official authorised boutique at Chashmonaim 96, Tel Aviv, listed on the official Hublot.com boutique locator 29. The boutique is operated by Roltime Group (headquartered in Petach Tikva, Israel), an authorised distributor that also handles Omega, Longines, Tissot, and Swatch brands in Israel 3031. Roltime’s registered address is in Petach Tikva; no evidence was identified of Roltime operating retail locations in West Bank settlements 3031.

Hublot Corporate Response to Civil Society Pressure

No public statement, policy change, contract termination, supply-chain review, or end-use monitoring commitment by Hublot SA or LVMH in response to civil society pressure regarding its Israel-related associations has been identified 115. No official Hublot or LVMH response to the ICJ Advisory Opinion of 19 July 2024 on the legal consequences of Israel’s occupation has been identified 1.

End Notes

Footnotes

  1. https://en.wikipedia.org/wiki/Hublot ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15 ↩16 ↩17 ↩18 ↩19 ↩20 ↩21 ↩22 ↩23

  2. https://monochrome-watches.com/news-management-reshuffle-at-lvmh-watches-new-ceo-julien-tornare-hublot-and-antoine-pin-tag-heuer-ricardo-guadalupe-honorary-president-hublot/ ↩ ↩2

  3. https://www.lvmh.com/en/publications/appointments-at-lvmh-watches-jewelry-division ↩ ↩2

  4. https://wornandwound.com/military-watches-of-the-world-israel-pt1/ ↩ ↩2 ↩3 ↩4

  5. https://www.prestigetime.com/Hublot-Classic-Fusion-Automatic-45mm-511-cm-7170-lr-isl18-Israel-70th-Anniversary.html ↩ ↩2

  6. https://watchbase.com/hublot/classic-fusion/511-nx-7170-lr-isl18 ↩ ↩2

  7. https://watchbase.com/hublot/classic-fusion/511-ox-7170-lr-isl18 ↩ ↩2

  8. https://forums.timezone.com/index.php?t=tree&goto=7529008&rid=0 ↩ ↩2 ↩3 ↩4

  9. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4

  10. https://law4palestine.org/summary-of-the-un-special-rapporteurs-report-on-corporate-complicity-in-the-economy-of-occupation-and-genocide-including-a-list-of-referenced-companies/ ↩ ↩2 ↩3 ↩4

  11. https://www.alhaq.org/publications/26931.html ↩ ↩2 ↩3

  12. https://paxforpeace.nl/wp-content/uploads/sites/2/2024/06/The-Companies-Arming-Israel-and-Their-Financiers-June-2024.pdf ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  13. https://www.whoprofits.org/companies/all ↩

  14. https://www.bdsmovement.net/sites/default/files/2024-12/Guide%20to%20BDS%20Boycott%20%26%20Pressure%20Corporate%20Priority%20Targeting-30%20Nov%202024-Submitted%20by%20BDS%20movement.pdf ↩ ↩2

  15. https://cosh.eco/en/articles/how-fashion-supports-illegal-occupation-and-genocide ↩ ↩2 ↩3 ↩4

  16. https://www.koreaboo.com/news/bts-jungkooks-recent-activity-hit-scathing-criticism/ ↩ ↩2 ↩3

  17. https://www.hublot.com/en-int/news/hublot-announces-jung-kook-global-brand-ambassador-bridging-worlds-of-watchmaking-and-music ↩

  18. https://en.globes.co.il/en/article-bernard-arnault-an-investor-in-israeli-cloud-security-co-wiz-1001374130 ↩ ↩2

  19. https://www.timesofisrael.com/luxury-goods-magnate-bernard-arnault-invests-in-israeli-cybersecurity-firm-wiz/ ↩ ↩2

  20. https://en.wikipedia.org/wiki/Wiz,_Inc. ↩ ↩2 ↩3

  21. https://wwd.com/accessories-news/jewelry/lvmh-luxury-ventures-investment-israeli-lab-grown-diamond-maker-lusix-1235203950/ ↩ ↩2 ↩3

  22. https://www.calcalistech.com/ctechnews/article/b1nhuqxyc ↩ ↩2

  23. https://www.calcalistech.com/ctechnews/article/rykb0igoa ↩ ↩2

  24. https://prideisrael.com/ ↩ ↩2 ↩3 ↩4 ↩5

  25. https://prideisrael.com/dreaminthesand ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  26. https://www.watch-repair-boston.com/blog/hublot-watch-repair-cat-19/rubinchik-partners-with-hublot-to-celebrate-israels-70th-birthday ↩ ↩2 ↩3 ↩4 ↩5

  27. https://www.forbes.com/sites/robertanaas/2018/09/20/lvmh-makes-changes-in-watch-ranks-as-jean-claude-biver-steps-aside/ ↩

  28. https://www.israellycool.com/2018/07/01/haters-fume-as-luxury-watchmaker-hublot-creates-israel-70-watches/ ↩

  29. https://www.hublot.com/en-int/boutiques/hublot-tel-aviv-boutique ↩

  30. https://il.linkedin.com/company/roltime-group ↩ ↩2

  31. https://www.jpost.com/israel-news/roltime-to-market-pierre-cardin-brand-watches-in-israel-618108 ↩ ↩2