INDEX / DIRECTORY / SALESFORCE

Salesforce

Software & Cloud 146 CITED SOURCES UPDATED 2026-08-28 METHOD V6.4
BDS-1000 Score 667 /1000 B Tier B - Severe
Military ↗ 0.00 Digital ↗ 5.50 Economic ↗ 7.40 Political ↗ 3.50
OWNERSHIP TREE 11 brands and group businesses View all

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Corpus: BDS-1000 | Entity ID: BDS-1000-SALESFORCE | Audit Basis: Military, Digital, Economic, Political domain audits | Date of drafting: 2026-08-28

Key Findings

  • Economic: Salesforce has made at least nine controlling acquisitions of Israeli-founded or Israel-based technology companies since 2011 - including Navajo Systems, Datorama ($800–850M), ClickSoftware ($1.35B), Zoomin ($450M), Own ($1.9B) and Doti AI ($100M) - folding their teams and IP into a designated global strategic R&D hub of roughly 750–1,000 employees in Tel Aviv and Nazareth.1, 2
  • Digital/Infrastructure: Salesforce launched a local “Hyperforce” cloud region in Israel in September 2024 running on AWS’s Tel Aviv Region - the same infrastructure underlying Project Nimbus - with Salesforce’s own Israel sales lead explicitly invoking Project Nimbus and government/regulated-sector data-residency needs when describing the launch; Bank Leumi is documented as the first live customer.3, 4
  • Political: Salesforce’s only documented Israel/Gaza-related public conduct is a series of October–November 2023 corporate statements and $4.7 million in humanitarian donations (including to Israeli emergency-services and Holocaust-survivor organizations, plus World Food Program USA aid for Gaza), alongside a senior executive’s public statement that the company “leave[s] politics out.”5, 6
  • Not found: No public evidence identified of any Salesforce contract, tender, or product relationship with Israel’s Ministry of Defence, IDF, Mossad, Shin Bet, Israel Prison Service, or Israel Border Police, nor of Salesforce appearing in SIBAT’s defence-trade directory, the OHCHR settlement-business database, or UN Special Rapporteur Albanese’s July 2025 corporate-complicity list.7, 8

Target Profile

FieldDetail
Company NameSalesforce, Inc.
JurisdictionDelaware/California, United States (global headquarters San Francisco); Israeli operations conducted through registered subsidiary salesforce.com Israel Ltd. (Company No. 514327683)9
HeadquartersSan Francisco, California, USA
SectorEnterprise cloud software / CRM / AI-agent platforms (Agentforce)
OwnershipPublicly listed, NYSE: CRM; no controlling shareholder identified; largest institutional-adjacent holder discussed in audits is ValueAct Capital (board seat via Mason Morfit), a passive-to-active minority investor with no documented Israeli defense holdings10
Key Executives / GovernanceMarc Benioff (Chair/CEO); Mason Morfit (Board, ValueAct Capital); Colin Powell (Board, 2014–2021, former U.S. Chairman of the Joint Chiefs of Staff, no Israel-specific nexus documented); Oren Winter (SVP, Site Leader, Salesforce Israel R&D Center); Meir Amiel (EVP & CTO, C360 Applications); Kendall Collins (CEO, Government Cloud / Missionforce)11, 12
Israeli-Nexus SummaryExtensive commercial/R&D/cloud-infrastructure footprint in Israel via acquisitions and Hyperforce, but no public evidence identified of defence, security, or occupation-linked contracting

Key Facts:

Executive Summary

Salesforce is a U.S.-headquartered enterprise cloud-software company whose documented nexus with Israel is overwhelmingly commercial, technological, and R&D-driven rather than military or security-oriented. The company entered the Israeli market in 2011 through the acquisition of Navajo Systems and has since completed at least nine further acquisitions of Israeli-founded firms - most substantially Datorama ($800–850M, 2018), ClickSoftware ($1.35B, 2019), Zoomin ($450M, 2024), Own ($1.9B, 2024) and Doti AI (~$100M, 2025) - building what both Salesforce and Israeli trade press describe as one of the company’s three global strategic R&D hubs, employing roughly 750–1,000 people across Tel Aviv and Nazareth.1, 2 Salesforce Ventures, the company’s venture arm, has invested in at least twelve Israeli technology companies, including early rounds in Checkmarx (now Salesforce’s designated AppExchange security-review vendor) and Wiz (subsequently acquired by Google for $32 billion).13, 14

The strongest documented vectors of concern are economic and digital-infrastructural. Salesforce’s September 2024 launch of a local “Hyperforce” cloud region in Israel - its 17th global region, running on AWS’s Tel Aviv Region infrastructure - was explicitly framed by Salesforce’s own Israel sales lead by reference to Project Nimbus and the need to serve government and regulated entities whose data “cannot go out of the boundaries of Israel.”3, 4 The underlying AWS infrastructure is documented elsewhere as serving, via the broader Nimbus government-cloud framework, “all branches of the Israeli government, including the military, the Israeli Security Agency (Shabak/Shin Bet), Police, and Prison Service” - but no public evidence identified that Salesforce’s own Hyperforce workloads are provisioned into any segregated defence/security enclave rather than AWS’s general commercial Israel region, and no public evidence identified of Salesforce being a formal Nimbus consortium member or subcontractor.15 Salesforce also has a documented civilian relationship with Israel’s Ministry of Foreign Affairs (a non-security ministry) via reseller AllCloud, which built an emergency-response and diplomatic-asset-management platform on the Salesforce platform.16

What is explicitly not supported by the evidence is any military-contracting relationship. No public evidence identified of any contract, tender, or agreement between Salesforce and Israel’s Ministry of Defence, IDF, Mossad, Shin Bet, Israel Prison Service, or Israel Border Police; Salesforce does not appear in SIBAT’s defence-trade directory, in the OHCHR settlement-business database, in Who Profits’ or Al-Haq’s investigative dossiers, in PAX’s June 2024 “Companies Arming Israel” report, or in UN Special Rapporteur Francesca Albanese’s July 2025 corporate-complicity list - all sources that name comparators such as Microsoft, Google, Amazon, IBM, Palantir, Elbit Systems, and Caterpillar.7, 8, 17 Salesforce Ventures’ identified “Defense” portfolio (OneBrief, Forterra, Second Front Systems) and its 2026 $5.6 billion U.S. Army contract are documented exclusively in a U.S. Department of Defense/Army context, with no identified Israel-specific application.18

Politically, Salesforce’s Israel/Gaza conduct is limited to standard corporate crisis-response: October–November 2023 statements acknowledging both Israeli and Palestinian civilian deaths, and $4.7 million in donations split across Israeli emergency services, Holocaust-survivor support, Save the Children, World Food Program USA (Gaza aid), and High Tech for Israel.6 A senior Salesforce executive has stated the company “leave[s] politics out,” and Marc Benioff’s public commentary on the war has been comparatively limited relative to other tech CEOs surveyed.5, 19 These facts, together with the absence of any confirmed military, occupation, or settlement nexus, support the domain scores below: Military at 0.00 (no evidentiary basis for any score), Digital at 5.50, Economic at 7.40, and Political at 3.50, yielding an aggregate BRS of 667 and a Tier B (Severe) classification - driven principally by the depth and monetary scale of Salesforce’s Israeli acquisitions and R&D integration (Economic) and by its infrastructural entanglement with Nimbus-adjacent cloud architecture (Digital), not by any military-supply relationship.

Timeline of Relevant Events

DateEvent
2011Salesforce acquires Navajo Systems (Jerusalem, ~$30M), establishing first Israel R&D presence.1
July 2012Salesforce acquires BlueTail (Israel), an “acqhire,” undisclosed sum.1
May 2016Salesforce acquires Implisit Insights (Tel Aviv), reported “tens of millions” USD.1
August 2018Salesforce acquires Datorama (AI marketing-analytics), reported $800–850M.1
May 2019Salesforce acquires Bonobo AI (Tel Aviv conversational AI), ~$45M.1
August 2019Salesforce acquires ClickSoftware (field-service management, Petach Tikva), $1.35B.1
May 2019Salesforce Ventures launches $125M Europe/Israel enterprise-cloud startup fund.20
March 2014–October 2021Colin Powell serves on Salesforce’s Board of Directors.12
October 2023Following October 7 attacks, Salesforce issues statements and donates $4.7M across Israeli, Palestinian-adjacent, and humanitarian organizations.6
July 19, 2024ICJ issues advisory opinion on Israeli occupation (external event; precedes subsequent Salesforce acquisitions).2
September 5, 2024Salesforce announces acquisition of Own (OwnBackup, Herzliya-founded), $1.9B.2
September 10, 2024Salesforce launches Hyperforce Israel (17th global region) on AWS Tel Aviv infrastructure; Bank Leumi named first live customer.3, 4
September 2024Salesforce announces acquisition of Zoomin (Israel), ~$450M.2
November 1, 2024Zoomin acquisition closes.2
November 18, 2024Own acquisition closes; ~700 Own employees subsequently laid off.2
November 21, 2024ICC issues arrest warrants (external event; postdates Zoomin close, shortly precedes Own close).2
September 16, 2025Salesforce launches “Missionforce” business unit for defense/intelligence/aerospace agencies, led by Kendall Collins (U.S.-focused).21
November 13–December 1, 2025Salesforce acquires Doti AI (Israel), ~$100M.2
January 2026Salesforce, via subsidiary Computable Insights LLC, wins $5.6B U.S. Army IDIQ data-analytics/agentic-AI contract.7

Corporate Overview

Salesforce, Inc. is a U.S.-domiciled, NYSE-listed (CRM) enterprise cloud-software company headquartered in San Francisco, with no controlling shareholder or private-equity sponsor and no identified Israeli beneficial ownership.10, 9 Its Israeli operations are conducted through the registered subsidiary salesforce.com Israel Ltd. (Company No. 514327683), headquartered at 114 Yigal Alon Street, Tel Aviv, with an additional R&D site in Nazareth.9 Nine identified Israeli operating companies acquired since 2011 - Navajo Systems, BlueTail, Implisit Insights, Datorama, Bonobo AI, ClickSoftware, Zoomin, Own, and Doti AI - have been absorbed as internal Salesforce R&D or product units rather than retained as standalone subsidiaries.2 Israel is designated one of Salesforce’s three global strategic R&D hubs (with the U.S. and India), with the local team’s current stated core mission being AI trust, safety, and governance work for the Agentforce platform, led by SVP Oren Winter.2, 11 Israeli reseller Asperii is documented as an official Salesforce partner, and AllCloud is documented as Salesforce’s 2024 Israel “Partner of the Year,” building government-facing platforms including for Israel’s Ministry of Foreign Affairs.22, 16 No public evidence identified of any Salesforce office, reseller, or franchise located within West Bank, East Jerusalem, or Golan Heights settlements.17

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of any direct contract, tender, or memorandum of understanding between Salesforce and Israel’s Ministry of Defence, IDF, Israel Prison Service, or Israel Border Police.7 Salesforce’s one documented Israeli-government relationship is civilian: the Ministry of Foreign Affairs’ “Resources Plus” asset-management and “Emergency Event Management System,” built by reseller AllCloud on the Salesforce platform, connecting Israel’s 108 diplomatic missions and reportedly enabling “real-time aid” to Israelis during the June 2025 “Rising Lion” campaign against Iran.16 Salesforce does not appear in SIBAT’s Defense and HLS Directory.23 Salesforce Ventures’ identified “Defense” portfolio - OneBrief, Forterra, and Second Front Systems - is exclusively U.S. Department of Defense-focused, with no identified Israel connection.18 Salesforce’s 2026 $5.6 billion U.S. Army contract, awarded to “accelerate military modernization and Department of War readiness,” is likewise a U.S.-domestic relationship.7

Counter-Arguments and Evidence Limits

Salesforce is absent from every major military-complicity screening source reviewed: SIBAT’s directory, the OHCHR business-enterprise database, PAX’s June 2024 “Companies Arming Israel” report, and UN Special Rapporteur Albanese’s July 2025 list of approximately 48 named corporate actors (which includes Microsoft, Google, Amazon, IBM, Palantir, Lockheed Martin, and Elbit Systems).23, 8, 17 An early claim linking Hyperforce Israel directly to Project Nimbus was not corroborated by independent coverage; Project Nimbus is documented as a Google/Amazon-specific contract with no confirmed Salesforce role.24 No export-licence denial, sanctions investigation, or judicial proceeding concerning Salesforce and Israeli defence trade was identified.

Named Entities and Evidence Map

Colin Powell (Board 2014–2021, former Chairman of the Joint Chiefs of Staff) - no Israel-specific defence nexus identified beyond his general U.S. national-security career.12 Theo Williams, a former Salesforce head of strategic investments, is named as an advisory strategic partner of Stratos Ventures, a US-Israeli defense-tech fund founded in 2026 - an individual, advisory-role affiliation, not a corporate Salesforce relationship.25 Salesforce’s engineering blog has published employee profiles titled “From 8200 to Salesforce,” describing former Israeli military-intelligence Unit 8200 personnel who joined the company in civilian technical roles.26

Digital: Digital

Mechanism of Involvement

Salesforce launched Hyperforce in Israel on September 10, 2024, its 17th global cloud region, running on AWS’s Tel Aviv Region infrastructure - the same infrastructure underpinning Project Nimbus.3 Salesforce’s Israel regional sales lead, Itai Margalit, explicitly referenced “Project Nimbus, a large-scale multi-year flagship project managed by the government of Israel” in describing the local launch’s rationale, framing it around Israeli government and regulated-sector data-residency requirements.4 Prior to the local launch, Israeli government use of Salesforce reportedly occurred via the company’s Frankfurt data center, which Israeli authorities had approved for government use.4 Bank Leumi is documented as the first live customer on Hyperforce Israel.4 Checkmarx, an Israeli-founded application-security firm, is Salesforce’s designated static-analysis vendor for the mandatory AppExchange Security Review - an embedded platform-security relationship - and Salesforce Ventures was an early Series B investor in Checkmarx.14, 13 Salesforce Ventures invested across multiple funding rounds of Wiz, the Israeli cloud-security company founded by Unit 8200 alumni, which was acquired by Google for $32 billion around March 2026; Marc Benioff personally invested in Wiz’s 2020 seed round and in other Israeli startups (BigID, Zebra Medical Vision, Enclave, Ukko).27, 28

Counter-Arguments and Evidence Limits

No public evidence identified of a direct, named contract between Salesforce and Israel’s Ministry of Defence, IDF, Mossad, or Shin Bet.7 The characterization of the AWS Israel Region as covering “all branches of the Israeli government, including the military… Police, and Prison Service” describes the broader AWS/Nimbus ecosystem generally; no public evidence identified that Salesforce’s own workloads are segregated into any defence-specific enclave rather than the general-availability commercial region, and no public evidence identified of Salesforce being a named Nimbus consortium member or subcontractor.15 Salesforce states it made a deliberate 2017 policy decision to prohibit facial-recognition capability in its Einstein Vision AI product, and no public evidence identified of any Israeli-origin biometric or surveillance vendor relationship (e.g., BriefCam, AnyVision/Oosto, Trigo) with Salesforce.29 Salesforce’s “Missionforce” defense/intelligence business unit (launched September 2025) and its Army data-analytics contract are documented only in a U.S. federal/DoD context, with no identified Israel-specific deployment.21 One BDS-aligned company-listing source classifies Salesforce as “Boycott Safe,” an outlier assessment given the acquisition and cloud-infrastructure findings documented here.30

Named Entities and Evidence Map

Checkmarx (Maty Siman, Emmanuel Benzaquen) - embedded AppExchange security vendor, Salesforce Ventures portfolio company.14, 13 Wiz (Assaf Rappaport, Ami Luttwak, Yinon Costica, Roy Reznik - Unit 8200 alumni) - Salesforce Ventures portfolio investment through Series B–E, acquired by Google.27 Zoomin co-founders Gal Oron (former Verint M&A manager) and Hannan Saltzman (former NICE Systems executive) - personnel lineage inherited into Salesforce via the November 2024 acquisition, not an equity or contractual relationship.31

Economic: Economic

Mechanism of Involvement

Salesforce has completed at least nine acquisitions of Israeli-founded or Israel-based technology companies since 2011, cumulatively valued well in excess of $4.5 billion: Navajo Systems ($30M), BlueTail, Implisit Insights, Datorama ($800–850M), Bonobo AI ($45M), ClickSoftware ($1.35B), Zoomin ($450M), Own ($1.9B), and Doti AI ($100M).1, 2 These are controlling, wholly-owned operating acquisitions - not passive portfolio stakes - whose teams and IP were folded into Salesforce’s Israel R&D organization.2 Israel is designated one of Salesforce’s three global strategic R&D hubs, employing approximately 750–1,000 people across Tel Aviv and Nazareth, with a stated 2019 ambition to become Salesforce’s second-largest global innovation hub.11, 2 Salesforce Ventures has invested in at least twelve Israeli companies, including a 2025-reported round for Upwind Security at a $1.6 billion valuation.32 The Zoomin, Own, and Doti transactions all postdate the July 19, 2024 ICJ advisory opinion, and the Own and Doti deals postdate the November 2024 ICC arrest warrants; no source reviewed identifies any resulting Salesforce policy change, divestment, or curtailment of Israel-related activity.2

Counter-Arguments and Evidence Limits

Salesforce’s core business is software, not physical goods; no public evidence identified of any supply-chain relationship with Israeli agricultural exporters, no importer-of-record structure for goods from Israel, and no country-of-origin labeling issue has been documented.33 No public evidence identified of Israeli sovereign-bond holdings, Israel Bonds instruments, or Israeli beneficial ownership of Salesforce.34 Salesforce’s SEC-reported geographic revenue segmentation discloses only Americas/Europe/APAC; no Israel-specific revenue figure is separately broken out, limiting quantification of direct economic benefit.35 No public evidence identified of any Salesforce office, reseller, or sales activity specifically targeted at West Bank or Golan Heights settlements, and Salesforce does not appear in Who Profits, the OHCHR settlement-business database, the Don’t Buy Into Occupation coalition materials, or the BDS Movement’s corporate-targeting guide.17, 36, 37

Named Entities and Evidence Map

Own Company (formerly OwnBackup) - founded in Herzliya in 2006 by Eran Cohen, Daniel Gershoni, and Ariel Berkman, the latter a veteran of IDF intelligence Unit 81; acquired by Salesforce for ~$1.9B in November 2024, with ~700 employees subsequently laid off.38, 2 ClickSoftware - Petach Tikva-founded field-service company (~800 global employees, ~200 in Israel), acquired for $1.35B in 2019, with customers including airlines, railroads, governments, and hospitals (civilian sectors, per available reporting).1 No current Salesforce board member was identified as having a documented defense-industry, Israeli-military, or settlement-organization affiliation.39

Political: Political

Mechanism of Involvement

Salesforce issued public statements in October–November 2023 acknowledging “innocent civilians, Israeli and Palestinian” killed and announcing $4.7 million in donations: $1M each to United Hatzalah (Israeli emergency medical services), Save the Children, and the Association for Immediate Help for Holocaust Survivors; $1M to World Food Program USA for Gaza humanitarian aid; and $400,000 to High Tech for Israel.6 Marc Benioff spoke at the Israeli Prime Minister’s Innovation Summit in 2018, confirming high-level engagement with the Israeli tech ecosystem.40 Salesforce provides cloud infrastructure powering the U.S. Unified Immigration Portal used by CBP, ICE, and USCIS, with CBP spending $148.5 million on Salesforce products from 2018–2024 (a U.S.-immigration matter, not Israel-related, but documented civil-society scrutiny of Salesforce government contracting).41

Counter-Arguments and Evidence Limits

Salesforce’s PAC reported $0 in federal candidate contributions for the 2024 election cycle, and no evidence identified of lobbying specifically related to Israel-Palestine, boycotts, or trade legislation.42 No public evidence identified of corporate donations to FIDF, JNF/KKL, or settlement organizations beyond the humanitarian donations documented above.6 No public evidence identified of Salesforce being targeted by official BDS campaigns (BDS National Committee, USCPR, Palestinian Genocide Campaign lists checked directly), and Salesforce is absent from the OHCHR settlement-business database and Who Profits.43, 17 EVP Meir Amiel’s public statement that Salesforce “leave[s] politics out of the company” and Benioff’s comparatively limited public commentary on the war (per Semafor’s October 2023 CEO survey) further support a posture of political non-engagement beyond the initial humanitarian response.44, 19 Notably, Salesforce’s 2022 Ukraine-related giving (over $2M, later exceeding $5M, with public “solidarity” language) and its October 2023 Israel/Gaza response are its two most prominent conflict-related statements; no comparable statements were identified regarding the Myanmar/Rohingya genocide or Sudan civil war, an asymmetry documented across crises generally rather than unique to the Israel/Gaza case.45

Named Entities and Evidence Map

Marc Benioff (Chair/CEO) - public October 2023 support for United Hatzalah and Save the Children; 2018 appearance at Israeli PM’s Innovation Summit; no evidence of personal donations to IDF, FIDF, or Israeli defense-industry vehicles.40, 6 Mason Morfit (Board member, Co-CEO/CIO of ValueAct Capital, ~$1B Salesforce stake) - no evidence identified of ValueAct holdings in Israeli defense companies.10

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital5.507.009.005.50
Economic7.407.509.007.40
Political3.507.009.003.50

The BRS is driven by V_MAX = Economic (7.40), reflecting the scale and controlling nature of Salesforce’s cumulative Israeli acquisitions (over $4.5 billion) and its designation of Israel as a top-three global R&D hub - evidence with high proximity (P=9.0) and substantial magnitude (M=7.5). Digital’s 5.50 reflects the documented but not fully resolved entanglement between Hyperforce Israel and the AWS/Project Nimbus infrastructure. Military’s 0.00 reflects the complete absence of any evidenced defence-sector contracting, holding down the average of other domains and preventing a higher composite tier despite Economic’s severity. The methodology applies scale-free Impact × magnitude/proximity scoring, evidence-only from the four domain audits, as vetted for consistency across the BDS-1000 corpus.

Methodology Note

Footnotes

  1. https://www.timesofisrael.com/israeli-startup-own-purchased-for-1-9-billion-by-salesforce/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  2. https://techcrunch.com/2024/09/05/salesforce-acquires-data-management-firm-own-for-1-9b-in-cash/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15 ↩16

  3. https://dig.watch/updates/salesforce-launches-local-cloud-platform-in-israel-for-sensitive-data ↩ ↩2 ↩3 ↩4

  4. https://finance.yahoo.com/news/salesforce-expands-local-cloud-platform-134259061.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  5. https://www.calcalistech.com/ctechnews/article/bkqiqd7yeg ↩ ↩2

  6. https://www.salesforce.com/news/stories/salesforce-statement-october-2023 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  7. https://investor.salesforce.com/news/news-details/2026/U-S - Army-Awards-Salesforce-5-6B-Contract-to-Accelerate-Military-Modernization-and-Department-of-War-Readiness/default.aspx ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  8. https://www.ohchr.org/en/business/bhr-database ↩ ↩2 ↩3

  9. https://en.checkid.co.il/company/SALESFORCE.COM+ISRAEL+LTD-2EaO7aA-514327683 ↩ ↩2 ↩3

  10. https://investor.salesforce.com/governance/board-of-directors ↩ ↩2 ↩3

  11. https://www.calcalistech.com/ctechnews/article/sygzjm6o6 ↩ ↩2 ↩3

  12. https://www.sec.gov/Archives/edgar/data/0001108524/000119312513098852/d466584dex211.htm ↩ ↩2 ↩3

  13. https://www.timesofisrael.com/us-software-giant-salesforce-seeks-israeli-startups-for-accelerator-program/ ↩ ↩2 ↩3 ↩4

  14. https://developer.salesforce.com/docs/atlas.en-us.packagingGuide.meta/packagingGuide/security_review_prepare.htm ↩ ↩2 ↩3 ↩4

  15. https://www.israeldefense.co.il/en/node/59126 ↩ ↩2

  16. https://en.wikipedia.org/wiki/Twelve-Day_War ↩ ↩2 ↩3

  17. https://www.whoprofits.org ↩ ↩2 ↩3 ↩4 ↩5

  18. https://salesforceventures.com ↩ ↩2

  19. https://www.semafor.com/article/10/24/2023/few-ceos-are-speaking-out-about-israel-and-gaza ↩ ↩2

  20. https://www.israeldefense.co.il/en/node/38657 ↩

  21. https://techcrunch.com/2025/09/16/salesforce-launches-missionforce-a-national-security-focused-business-unit/ ; https://www.nextgov.com/modernization/2025/09/salesforce-launches-new-business-unit-national-security-customers/408126/ ↩ ↩2

  22. https://www.asperii.com/blog/asperii-becomes-an-official-salesforce-reseller-in-israel/ ↩

  23. https://www.sibat.mod.gov.il/Industries/directory/Pages/default.aspx ↩ ↩2

  24. https://www.aljazeera.com/news/2024/4/23/what-is-project-nimbus-and-why-are-google-workers-protesting-israel-deal ↩

  25. https://www.ynetnews.com/tech-and-digital/article/h1685i5ffl ; http://www.jpost.com/defense-and-tech/article-900382 ; https://www.calcalistech.com/ctechnews/article/r14hmskzzg ↩

  26. https://engineering.salesforce.com/from-8200-to-salesforce-career-journeys-in-israel-high-tech-6aa169a2aa05/ ↩

  27. https://www.timesofisrael.com/in-biggest-exit-in-israeli-history-google-completes-32-billion-deal-to-buy-wiz/ ; https://salesforceventures.com/perspectives/congratulations-wiz/ ; https://salesforceventures.com/perspectives/behind-the-investment-wiz/ ; https://www.calcalistech.com/ctech/articles/0,7340,L-3908490,00.html ↩ ↩2

  28. https://www.startuphub.ai/investors/marc-benioff/ ; https://benzatine.com/news-room/startup-enclave-secures-6-million-to-uncover-ai-code-vulnerabilities ; https://www.startuphub.ai/investment_rounds/wiz-raises-21-million-seed ; https://www.calcalistech.com/ctechnews/article/u1t4xcaky ; https://finder.startupnationcentral.org/investor_page/marc-benioff?section=portfolio ↩

  29. https://www.salesforce.com/news/stories/why-weve-never-offered-facial-recognition/ ↩

  30. https://masjidalaqsa.com/boycott-safe/salesforce-israel-bds ↩

  31. https://www.timesofisrael.com/in-second-deal-this-month-salesforce-buys-israeli-data-management-provider-zoomin/ ; https://www.calcalistech.com/ctechnews/article/rkhx9kl0r ↩

  32. https://tracxn.com/d/venture-capital/salesforce-ventures/__WjQjZVFjvDTbODbEkv2O8XfMqf4JqWfJaE6LmQ6i6FA ↩

  33. https://www.salesforce.com/company/careers/locations/emea/israel/ ; https://www.dunsguide.co.il/en/C7d9f17037932849986b637adfca10ddd_high_tech_computing_services/salesforcecom_israel/ ↩

  34. https://www.sec.gov/Archives/edgar/data/1108524/000110852424000005/crm-20240131.htm ↩

  35. https://www.sec.gov/Archives/edgar/data/1108524/000110852424000005/crm-20240131.htm ↩

  36. https://dontbuyintooccupation.org/wp-content/uploads/2025/11/2025-DBIO-V-report.pdf ; https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2024/ ↩

  37. https://www.bdsmovement.net/sites/default/files/2024-12/Guide%20to%20BDS%20Boycott%20&%20Pressure%20Corporate%20Priority%20Targeting-30%20Nov%202024-Submitted%20by%20BDS%20movement.pdf ↩

  38. https://www.salesforce.com/news/press-releases/2024/09/05/salesforce-signs-definitive-agreement-to-acquire-own-company/ ↩

  39. https://www.sec.gov/Archives/edgar/data/1108524/000119312524140549/d26900ddef14a.htm ; http://q4live.s205.clientfiles.s3-website-us-east-1.amazonaws.com/626266368/files/doc_financials/2025/ar/Salesforce-FY25-Proxy-Statement.pdf ↩

  40. https://investor.salesforce.com/news/news-details/2018/Salesforce-Chairman-and-Co-CEO-Marc-Benioff-to-Speak-at-the-Prime-Ministers-Israeli-Innovation-Summit ↩ ↩2

  41. https://investigate.afsc.org/company/salesforce ↩

  42. https://www.opensecrets.org/political-action-committees-pacs/salesforce-com/C00511600/candidate-recipients/2024 ↩

  43. https://www.bdsmovement.net/sites/default/files/2024-12/Guide%20to%20BDS%20Boycott%20&%20Pressure%20Corporate%20Priority%20Targeting-30%20Nov%202024-Submitted%20by%20BDS%20movement.pdf ↩

  44. https://www.calcalistech.com/ctechnews/article/9ff3accgo ↩

  45. https://www.salesforce.com/news/stories/standing-with-ukraine ↩