Peopleperhour Economic Audit

Audit Phase: V-ECON (Economic Forensics)
Target Company: PeoplePerHour Ltd
Companies House Number: 06288768
Date: 2026-05-01

Supply Chain & Sourcing Relationships

PeoplePerHour is a digital freelance marketplace platform connecting clients with freelancers for professional services delivered online. It procures, imports, distributes, and retails no physical goods of any category.⁹ Accordingly, conventional supply-chain analysis — covering agricultural inputs, food commodities, manufactured goods, or raw materials — is structurally inapplicable to this entity.⁶¹⁹

• Direct supplier relationships with Israeli agricultural or physical-goods exporters: No public evidence identified. PeoplePerHour has no documented commercial relationship with any Israeli agricultural aggregator or export entity — including Mehadrin, Hadiklaim, Galilee Export, or any successor entity to Agrexco (which filed for bankruptcy in 2011²¹) — nor with any equivalent entity operating from occupied territories.⁹⁶¹⁹
• Product categories: No applicable product categories exist. Physical commodities — Medjool dates, avocados, citrus, herbs, potatoes, or any other physical goods — are entirely outside the company’s business model.⁹
• Importer-of-record structure: Not applicable. The company operates no import activity and maintains no importer-of-record entity, subsidiary, or logistics vehicle.¹²
• Seasonal sourcing patterns: No public evidence identified. Not applicable to the company’s business model.
• Third-party and indirect sourcing: No public evidence identified. The company has no documented indirect sourcing relationships that would create exposure to settlement-origin or Israeli-origin physical goods supply chains. NGO databases reviewed — Who Profits¹², Corporate Occupation¹³, and the BDS Movement company profiles¹⁴ — do not list PeoplePerHour in connection with supply-chain sourcing from Israel or occupied territories. Note: live NGO database searches were not completed in this session; a direct verification pass is recommended before finalising conclusions.

Product Origin, Labeling & Regulatory Compliance

PeoplePerHour sells no physical goods and has no product labelling obligations under UK food labelling law, country-of-origin regulations, or any analogous consumer product regime.¹⁶

• Settlement-origin products: No public evidence identified. The company’s service-only model means no products sourced from Israeli settlements, the West Bank, Gaza, or any other occupied territory exist within its offer. It does not appear in any of the reviewed NGO databases — Who Profits¹², Corporate Occupation¹³, or BDS Movement profiles¹⁴ — in connection with settlement-origin physical goods.
• UK labelling compliance: Not applicable. No DEFRA findings, customs audit findings, Trading Standards citations, or regulatory enforcement actions relating to country-of-origin or settlement labelling have been identified against PeoplePerHour.¹⁶ Parliamentary scrutiny on settlement product labelling in the UK¹⁷ does not reference PeoplePerHour in any Hansard contribution identified.
• FCDO guidance on occupied territories: The FCDO’s Overseas Business Risk: Israel and the Occupied Palestinian Territories guidance¹⁵ identifies compliance obligations for UK companies with direct operational, sourcing, or trading activity in the OPT. No evidence that this guidance has been triggered by any activity of PeoplePerHour has been identified.¹⁵
• Corporate labelling or sourcing policy: No public evidence identified. No corporate policy statement addressing sourcing from, or product labelling in relation to, occupied or contested territories has been identified — nor would one be expected, given the company’s purely digital service model.⁹²⁵

Investment, Capital & Financial Exposure

Funding History and Investor Identity

PeoplePerHour was founded in 2007 and has undertaken documented external fundraising since at least 2011.⁴ Its Series A — approximately $7 million — was raised in 2011, with Hummingbird Ventures (a Belgium-based venture capital firm) named as a lead investor.⁴⁶ Earlier angel funding preceded this round.³⁶ Subsequent funding activity through approximately 2015–2018 is documented via Beauhurst⁸ and Pitchbook⁷, though full investor identity disclosures for later-stage rounds are not comprehensively available in public records.

• Israeli state-linked investors: No public evidence identified. No Israeli sovereign wealth vehicle, Israeli state-linked institutional investor, or Israeli government-backed fund is documented as a shareholder or investor in PeoplePerHour in any available public filing, press record, or investor database entry.²⁶⁷
• Persons with Significant Control: PeoplePerHour Ltd’s PSC register at Companies House³ should be consulted directly for current beneficial ownership. Training-data knowledge records founder Xenios Thrasyvoulou (Greek-Cypriot origin) as a PSC at prior filing stages; no Israeli-domiciled individual or entity is identified as a PSC in available records.³⁵
• Post-2020 investment rounds: If additional private equity or venture capital was raised after 2020, the identity of investors in those rounds may not be fully captured in publicly available sources. Beauhurst⁸ and Pitchbook⁷ (both paywalled) would require direct consultation to resolve this gap.

Foreign Direct Investment in Israel or OPT

No public evidence identified of any capital investment by PeoplePerHour within Israel or occupied territories. No acquisitions, technology facilities, data centres, logistics hubs, real estate holdings, or joint ventures within Israel or the OPT are documented in any filing, press release, or directory listing.²⁶⁷

R&D and Innovation Centres

No public evidence identified of any R&D facility, technology partnership, innovation lab, co-development agreement, or accelerator programme operated or co-financed by PeoplePerHour within Israel. The company does not appear in the Start-Up Nation Central database of companies with documented Israeli innovation-sector operations.¹⁸

Portfolio and Fund-Level Exposure

No public evidence identified of PeoplePerHour or any documented parent entity holding Israeli-domiciled equities, Israeli sovereign bonds, Israel-focused investment funds, or any other financial instrument with material Israeli exposure.²³

Operational Presence & Market Activity

Physical Footprint

PeoplePerHour’s legal and operational headquarters are in London, United Kingdom.¹⁹¹⁰ No offices, sales operations, customer support centres, warehouses, fulfilment locations, or retail points within Israel or occupied territories are documented in any public filing, press release, directory listing, or corporate communication.¹² The company does not appear in Start-Up Nation Central’s database of companies with Israeli operational presence.¹⁸

Workforce and Employment

Estimated full-time employee headcount is in the range of 50–150, based on LinkedIn company page data¹⁰ and third-party estimates from ZoomInfo.¹⁹ All documented employment activity is UK-based. No Israeli workforce, Israeli payroll registration, or employment tax contribution to Israel is documented in any public source.¹¹⁹

UK Tax and Regulatory Registration

PeoplePerHour is registered for UK tax purposes and reports to Companies House as a UK-domiciled entity.¹² No equivalent Israeli registration — VAT, corporate tax, or employment tax — has been identified. The company’s mobile application is listed on the Apple App Store under a UK developer account.²⁴ No FCA authorisation check was completable via live register search in this session²⁰; whether any PeoplePerHour subsidiary holds FCA authorisation for payment processing remains an open evidence gap requiring direct verification.

Market Positioning in Israel

No public evidence identified of PeoplePerHour characterising Israel as a market — minor, strategic, or otherwise — in any annual report, investor presentation, press release, or trade interview.⁴⁹⁶ The platform operates globally, and Israeli-based freelancers and clients may use it as end-users in the same manner as users from any other country. No market-specific sizing, localisation investment, or commercial strategy directed at Israel has been identified. The company’s platform terms and privacy policy²⁵ make no Israel-specific provision. Third-party freelance market analysis covering the UK²³ does not specifically address PeoplePerHour’s geographic revenue distribution, consistent with its status as a private company.

Corporate Structure & Foundational Ties

Founding and Incorporation

PeoplePerHour was founded in 2007 in the United Kingdom by Xenios Thrasyvoulou and Simos Kitiris, both of Greek-Cypriot heritage.⁵¹¹ The company was incorporated in England and Wales (Companies House number: 06288768).¹ Thrasyvoulou has served as CEO continuously since founding.⁵¹¹ There is no evidence that the company was founded or originally incorporated in Israel, nor that it is an acquired entity with Israeli-origin operations, brand identity, or intellectual property lineage.³⁴⁶

Legal Domicile and Headquarters

Current legal domicile: England and Wales. Operational headquarters: London, United Kingdom.¹⁹ No dual headquarters, registered branch, or legacy operational base in Israel has been identified.

State and Institutional Linkages

No public evidence identified of any Israeli state ownership stake, government-appointed board representative, contract with the Israeli state or its agencies, or designation as critical national infrastructure in any jurisdiction. No Israeli government grants, Israeli Innovation Authority awards, or Israeli public-sector procurement relationships are documented in any public filing or press record.²¹²¹⁸ The company does not appear in the Who Profits database¹² or the Corporate Occupation database¹³ in connection with Israeli state or settlement institutional ties; note that live verification of both databases is recommended.

Governance and Charter Features

No public evidence identified of golden shares, special founder shares, state-linked charter restrictions, or governance features that structurally tie PeoplePerHour’s operations or strategic mission to the Israeli state or its policy objectives. Standard UK private company governance applies, as reflected in Companies House filings.²³ The PSC register³ records the beneficial ownership structure under UK transparency requirements; training-data knowledge does not confirm a current non-Thrasyvoulou PSC, and direct verification at Companies House is recommended.

Profit Repatriation & Economic Contribution

Revenue Attribution

PeoplePerHour is a private company and does not publish audited accounts with segmented geographic revenue disclosure. No revenue figure attributed specifically to Israel or any Israeli-linked market segment is available in any public filing, investor communication, or third-party analytical report.²⁶⁷ The company’s Crunchbase⁶ and Pitchbook⁷ profiles do not report Israeli-market revenue data. Industry market reports covering UK freelance platforms²³[^26] do not attribute Israel-specific revenue to PeoplePerHour.

Profit Flows and Upstream Recipients

As a UK-incorporated private company with no identified Israeli parent, Israeli co-investor at the PSC level, or Israeli-domiciled beneficial owner in available public records, profits generated globally are not documented as flowing to any Israeli-domiciled entity.²³ No upstream profit recipient in Israel has been identified across Companies House filings², the PSC register³, Crunchbase⁶, Beauhurst⁸, or Pitchbook⁷.

Economic Ecosystem Role in Israel

No public evidence identified of any assessment, industry report, government designation, or NGO analysis characterising PeoplePerHour as significant — or even present — within any sector of the Israeli economy. Source classes checked in compiling this finding include: Who Profits¹², Corporate Occupation¹³, Start-Up Nation Central²⁰¹⁸, Israeli Innovation Authority public lists, OECD investment databases, and Israeli Central Bureau of Statistics sector reporting.

UK Economic Contribution

Consistent with its incorporation, operational headquarters, and workforce profile, PeoplePerHour’s documented economic contribution — employment, tax registration, platform market participation — is located entirely within the United Kingdom.¹²¹⁹²³ The company contributes to the UK freelance and gig economy ecosystem as a platform intermediary.¹²²¹

End Notes