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Wix Military Audit

Direct Defence Contracting & Procurement

Wix’s SEC 20-F filings for fiscal years 2022 through 2024 contain no disclosure of contracts with the Israeli Ministry of Defence, the IDF, the Israel Prison Service, or the Border Police 9. No Wix entries appear in the publicly available SIBAT / IMOD tender records 31. Following the October 7, 2023 Hamas attacks, Wix President Nir Zoho chaired the Israel Growth Forum, which established the Arava Tech Center as a coordination hub 3416. The Arava Tech Center was physically hosted on Wix’s Tel Aviv campus and processed requests from “public sector organizations” to address “urgent technological needs” during the war 34. Approximately 200 technology companies participated in the IGF coordination effort 416. The specific government bodies submitting requests and the proportion attributable to military versus civilian end-users are not publicly disaggregated 416. No public evidence identified of new formal defense or security contracts following the ICJ Advisory Opinion in July 2024 or the ICC arrest warrants in November 2024. The Israel Growth Forum continues as a standing organization through 2025, though whether war-room mode continued past 2024 is not documented in primary sources 4.

Dual-Use Products & Tactical Variants

Wix’s primary product is cloud-based website construction and hosting, a civilian SaaS platform with no militarised, tactical, mil-spec, or defense-grade variants in public product catalogues 9. The “Stand with Israel” app was published on the Wix App Market in October and November 2023, featuring a solidarity badge and links to donate to organisations “assisting Israel” 15. The app does not display a recipient list of charities receiving funds through the platform 15. The app’s current status, whether live or removed, after 2024 is not documented in public sources 15. Wix acquired generative AI video startup Hour One in 2024 to expand generative AI capabilities and accelerate product innovation 18. Hour One’s commercial applications include corporate communications and training content with no evidence of defense-sector sales or applications identified 18. Wix acquired AI “vibe coding” platform Base44 in June 2025 for $80 million 19. Base44 founder Maor Shlomo served in the Israeli Intelligence Corps and performed extended reserve duty post-October 7 20. No evidence has been identified that the Base44 platform has been deployed for defense-sector use cases 2025. A placeholder domain at defense.base44.app exists but is not an operational Base44 defense product 25.

Heavy Machinery, Construction & Infrastructure

No public evidence identified. Wix is a software company with no documented involvement in heavy machinery, construction, or infrastructure activities. Source classes checked include the Who Profits database, the UN OHCHR settlement enterprise database, the AFSC Investigate database, Don’t Buy Into Occupation, and Corporate Occupation — no Wix entries were found in any of these databases 1711282930.

Supply Chain Integration with Defence Primes

No evidence has been found of Wix supplying hardware components, sub-systems, or software under prime contracts to Elbit Systems, Israel Aerospace Industries, Rafael Advanced Defense Systems, or Israel Military Industries 31. No joint development or co-production agreements with defence primes have been identified 31. CEO Avishai Abrahami served in Unit 8200 of the Israeli Defence Forces from 1990 to 1992, as confirmed in his official board biography 122. Co-founder Giora Kaplan has referenced IDF software R&D background in public profiles 2. Base44 founder Maor Shlomo served in the Israeli Intelligence Corps 21. These connections represent workforce demographic overlap with Israeli defense-technology networks, though no documented supply-chain integration follows from these individual backgrounds 12122.

Logistical Sustainment & Base Services

The IGF Arava Tech Center war room processed technology requests from government bodies and matched them with participating companies, providing services including website development, coordination, and technology provision 3416. Specific services provided to military installations versus civilian government bodies are not disaggregated in public sources 3416. No documented contracts for catering, transport, fuel, waste management, facilities maintenance, or telecommunications to IDF bases, military training facilities, or detention centres have been identified 31. No evidence has been found of Wix service contracts covering installations in the West Bank, Golan Heights, East Jerusalem, or the Negev desert region 31.

Munitions, Weapons Systems & Strategic Platforms

No public evidence identified. Wix has no documented role as prime contractor or manufacturer of weapons, munitions, or strategic platform components. Wix is not named in paragraphs 28 through 47 of UN report A/HRC/59/23, known as the Albanese Report, which covers military and surveillance supply chains 27.

Wix’s SaaS platform is not a category of goods subject to defence export licensing in the United States, United Kingdom, or European Union member states 31. No export licence applications, denials, suspensions, or revocations have been found in US BIS, UK ECJU, or EU member-state registries 31. No OECD National Contact Point complaints have been identified against Wix in any jurisdiction 10. One verified legal proceeding exists — Courtney Carey v. Wix Online Platforms Limited before the Irish Workplace Relations Commission, case number ADJ-00048434, decided in 2024 671026. The employee was fired for calling Israel a “terrorist state” on LinkedIn and was awarded €35,000 for unfair dismissal 671026. This is an employment law matter and not a defence trade or export control proceeding 671026. Wix defended the termination and commented publicly through the Business & Human Rights Resource Centre 5. No ESG or human-rights shareholder resolutions specifically addressing defence-sector activities have been identified in corporate governance records 9.

Civil Society Scrutiny & Documented Investigations

Wix does not appear in the UN OHCHR settlement enterprise database 11. Wix does not appear in the Who Profits database of companies operating in occupied territories 17. Wix does not appear in the AFSC Investigate database 28. Wix does not appear in the Don’t Buy Into Occupation database 29. Wix does not appear in the Corporate Occupation database 30. The BDS Movement lists Wix as a “grassroots organic boycott target” and “pressure target” on its Guide to BDS Boycott 14. Wix appears in Norwegian Sovereign Wealth Fund research as a company with “red flags” including operations in Israel, Unit 8200 connections, and contracts with the Israeli military 12. Wix is listed in the War on Want “Red Card” report as a company giving “material and ideological support” for Israel’s actions 13. Tech for Palestine published a company profile documenting the founding team’s IDF backgrounds, IGF war room involvement, the Stand with Israel app, and the Courtney Carey dismissal 2. An internal Slack channel named “Supporting Israel Narrative” encouraged employees to support Israel’s narrative in the Hamas conflict 8. No dedicated investigations by Amnesty International or Human Rights Watch specifically focusing on Wix have been published 11.

End Notes


  1. https://investors.wix.com/board-of-directors 

  2. https://updates.techforpalestine.org/wix-the-israeli-engine-behind-some-of-your-favorite-websites/ 

  3. https://www.jewishnews.co.uk/website-builder-wix-helps-unite-the-worlds-support-for-israel/ 

  4. https://www.israelgrowthforum.co.il/items 

  5. https://www.business-humanrights.org/en/latest-news/ireland-fears-of-chilling-effect-after-wix-fires-worker-over-pro-palestine-comments-incl-co-comment/ 

  6. https://legal-island.ie/employment-law-hub/courtney-carey-v-wix-online-platforms-limited-2024 

  7. https://www.rte.ie/news/business/2024/0722/1461163-worker-sacked-by-israeli-tech-wins-35000 

  8. https://www.irishtimes.com/ireland/2023/10/24/internal-wix-chat-encouraged-staff-to-support-israels-narrative-in-hamas-conflict/ 

  9. https://www.sec.gov/Archives/edgar/data/1576789/000162828025014212/wix-20241231.htm 

  10. https://www.oecd.org/en/networks/national-contact-points-for-responsible-business-conduct/database.html 

  11. https://www.ohchr.org/en/business/bhr-database 

  12. https://static1.squarespace.com/static/66780cffff6aa75dff002bae/t/69a1695e0aa1d66d69fa122b/1772185950700/irresponsible_investment_final27.02.10.50.pdf 

  13. https://waronwant.org/sites/default/files/2026-05/Red%20Card_Premier%20League%20Briefing.pdf 

  14. https://bdsmovement.net/Guide-to-BDS-Boycott 

  15. https://www.wix.com/app-market/stand-with-israel 

  16. https://en.globes.co.il/en/article-israels-tech-industry-enlists-1001460259 

  17. https://www.whoprofits.org/companies/all 

  18. https://www.wix.com/press-room/home/post/wix-acquires-hour-one-to-expand-generative-ai-capabilities-and-accelerate-product-innovation 

  19. https://www.wix.com/press-room/home/post/wix-further-expands-into-vibe-coding-with-acquisition-of-base44-a-hyper-growth-startup-that-simplif 

  20. https://www.timesofisrael.com/six-month-old-israeli-startup-is-bought-up-by-website-builder-wix-for-80-million 

  21. https://en.wikipedia.org/wiki/Project_Nimbus 

  22. https://interestingengineering.com/innovation/israels-unit-8200-a-conveyor-belt-of-high-tech-startups 

  23. https://builtin.com/company/wix/benefits 

  24. https://www.fidf.org/leadership 

  25. https://defense.base44.app/Market 

  26. https://www.breakingnews.ie/ireland/israeli-tech-firm-ordered-to-pay-e35000-to-irish-employee-fired-for-calling-israel-terrorist-state-1652426.html 

  27. https://www.ohchr.org/en/documents/thematic-reports/ahrc5923-economy-occupation-economy-genocide-report-special-rapporteur 

  28. https://investigate.afsc.org/company/wix 

  29. https://dontbuyintooccupation.org/the-companies/ 

  30. https://corporateoccupation.org/companies/ 

  31. https://www.mod.gov.il/Defence-and-Security/Pages/Tenders.aspx 

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