INDEX / DIRECTORY / ADIDAS

Adidas

Sports RetailFashion & Apparel 95 CITED SOURCES UPDATED 2026-08-26 METHOD V6.4
Complicity Index score 701 /1000 B Tier B - Severe
Military ↗ 0.00 Digital ↗ 0.67 Economic ↗ 5.60 Political ↗ 8.00
OWNERSHIP TREE 3 brands and group businesses View all

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Corpus: Complicity Index OSINT Research Series Subject: Adidas AG (and named subsidiaries, licensees, and franchisees) Classification: Public-facing documentary dossier - evidence-only, human-vetted scores Status: Final (V4 scores fixed)

Key Findings

  • Corporate structure: Adidas AG acquired the remaining 15% non-controlling interest in adidas Israel Ltd. on January 31, 2024, achieving 100% ownership of its Israeli subsidiary - a date that fell within the Israeli military campaign in Gaza and reversed secondary reporting that Adidas had divested its Israeli operations in 2019.1
  • Settlement-linked supply chain: Adidas’s global underwear licensee, Israeli textile manufacturer Delta Galil Industries, and its subsidiary Delta Israel Brands are listed in the UN OHCHR settlement-business database, with retail branches documented in the East Jerusalem settlement neighbourhoods of Pisgat Ze’ev and Ramot and in Ma’ale Adumim, plus a warehouse in the Barkan settlement industrial zone.2, 3
  • Political history and divestment: Adidas ended its sponsorship of the Israel Football Association - which included six settlement-based clubs - in July 2018 following a campaign by more than 130 Palestinian football clubs and a 16,000-signature petition; the UN Special Rapporteur’s July 2025 report cites this as a positive example of sustained advocacy leading to divestment.4, 5
  • Not found: No public evidence identified of any contract, product relationship, or technology deployment linking Adidas to the Israeli Ministry of Defence, IDF, or Israeli security/intelligence bodies; Adidas AG itself does not appear as a named entity in the UN OHCHR settlement database.6

Target Profile

FieldDetail
Company NameAdidas AG
JurisdictionGermany (publicly listed stock corporation, “Aktiengesellschaft”); no golden-share or state-ownership structure identified
HeadquartersHerzogenaurach, Germany
SectorSportswear and athletic footwear/apparel manufacturing and retail
OwnershipPublicly listed (Frankfurt Stock Exchange); no controlling state or family stake identified; Nassef Sawiris (via NNS Group) holds an approximately 6–7% stake and was proposed as incoming Supervisory Board Chairman in 2026
Key Executives / GovernanceCEO Bjørn Gulden; Supervisory Board members named in audits include Thomas Rabe (outgoing Chairman; CEO, Bertelsmann/RTL Group), Nassef Sawiris (incoming Chairman; Executive Chairman, OCI N.V.), Ian Gallienne (Deputy Chairman; CEO, Groupe Bruxelles Lambert), Christian Klein (CEO, SAP SE), Jackie Joyner-Kersee, and Jing Ulrich (JPMorgan Chase)
Israeli-Nexus SummaryIndirect commercial nexus via a wholly-owned Israeli subsidiary (adidas Israel Ltd.), an Israeli retail franchisee (Electra Consumer Products), a settlement-listed Israeli licensee (Delta Galil Industries), and historical sports-sponsorship ties (IFA, Jerusalem/Tel Aviv Marathons) - with no identified military, defence, or intelligence-sector relationship

Key Facts:

Executive Summary

Adidas AG’s documented nexus to Israel and the Palestinian territories is overwhelmingly commercial and reputational rather than military or security-sector in character. The company operates in the Israeli market through a wholly-owned local subsidiary, adidas Israel Ltd., and an Israeli retail franchisee, Electra Consumer Products, which by 2024 operated 42 Adidas stores generating a reported 40% year-on-year sales increase.7, 8, 10 A separate but consequential relationship exists with Delta Galil Industries, a TASE-listed Israeli textile manufacturer that has held a global license since 2021 to design and distribute Adidas-branded underwear; Delta Galil and its subsidiary Delta Israel Brands are independently listed in the UN OHCHR database of business enterprises involved in settlement activity, with documented retail operations in East Jerusalem and West Bank settlements and a warehouse in the Barkan settlement industrial zone.2, 3, 11

The strongest documented vector is political and historical: Adidas sponsored the Israel Football Association - an organization that included six settlement-based football clubs - until a sustained 2018 civil-society campaign by more than 130 Palestinian football clubs and a 16,000-signature petition preceded the non-renewal of that sponsorship.4 Adidas also sponsored the Jerusalem Marathon, whose 2011 route passed through the Pisgat Ze’ev settlement, and maintained a continuing commercial association with Israeli marathon events into 2025 via a limited-edition shoe released for the Tel Aviv Marathon.16, 17 A notable corporate-structure finding, established from Adidas’s own 2024 Annual Report rather than secondary reporting, is that Adidas AG increased its ownership of adidas Israel Ltd. to 100% on January 31, 2024 - contradicting earlier press claims that Adidas had divested its Israeli business to Delta Galil in 2019.1

What is not supported by the evidence is any military, defence, or security-sector relationship. No public evidence identified of any Adidas contract, tender, or procurement relationship with the Israeli Ministry of Defence, IDF, Israeli Prison Service, or Border Police; no evidence of Adidas dual-use products (including its GSG9 tactical boot line, developed for a German counter-terrorism unit) being procured by Israeli security forces; and no evidence of Israeli defence-sector supply-chain integration.6 The digital domain is similarly evidence-sparse: the only confirmed Israeli technology relationship is a franchise-level marketing analytics partnership with Israeli firm Pairzon, used for customer-insight optimization in Adidas concept stores - a civilian retail-marketing tool with no surveillance, biometric, or defence application identified.18

The resulting Complicity Index score of 701 (Tier B, Severe) reflects a company whose highest-scoring domain is Political (Political = 8.00), driven by historical sponsorship of settlement-linked institutions, an unresolved reacquisition timeline, and continuing settlement-adjacent exposure via its Delta Galil licensing relationship, while its Military domain scores zero and its Digital domain scores near-zero, producing a composite reflecting concentrated but non-military documented exposure.

Timeline of Relevant Events

DateEvent
March 25, 2011Adidas sponsors the Jerusalem Marathon, whose route passes through the Pisgat Ze’ev settlement, and the Tel Aviv Marathon, in which Israeli soldiers participated without registration fees.16
May 2011Who Profits documents a Delta Galil warehouse (1,680 m²) in the Barkan settlement industrial zone, West Bank.2
March 2018Adidas states its IFA sponsorship “acts in a politically neutral way” while raising the settlement-team question with FIFA, following civil-society pressure.4
June 2018Over 130 Palestinian football clubs and civil-society groups deliver a 16,000-signature petition calling on Adidas to end IFA sponsorship.4
July 2018Adidas’s IFA sponsorship contract expires and is not renewed; Adidas states the decision “was not politically motivated.”4
June 2021Adidas AG and Delta Galil Industries announce a global licensing agreement for Adidas-branded underwear.11, 12
Spring 2022Delta Galil-manufactured Adidas underwear collections launch commercially across multiple regions.11
2022Electra Consumer Products acquires approximately 18 Adidas-branded stores in Israel.9
May 2023Electra Consumer Products receives the master franchise for most Adidas stores in Israel.9
October 13, 2023Al Jazeera names Adidas among corporates that supported Ukraine but remained largely muted on the Israel-Hamas war.19
January 31, 2024Adidas AG acquires the remaining 15% non-controlling interest in adidas Israel Ltd., achieving 100% ownership.1
2024Israel market sales for the Adidas franchise increase over 40% year-on-year.8
July 2024Adidas apologizes for and revises a Bella Hadid advertising campaign following criticism, including from the Israeli Embassy in Germany, over perceived references to the 1972 Munich Olympics attack.20
March 2024Adidas reports ~€300 million in Yeezy inventory profit and states it has donated/pledged over €140 million to anti-hate organizations, including the ADL.21
February 28, 2025Adidas releases a limited-edition Adizero Boston shoe for the Tel Aviv Marathon.17
March 2025–November 2028Adidas Foundation grant period for a €700,000 coexistence programme with the Peres Center for Peace and Innovation.15
July 2, 2025UN Special Rapporteur report A/HRC/59/23 cites Adidas’s IFA divestment as a positive example of advocacy-driven change.5
September 2025Updated UN OHCHR settlement database (A/HRC/60/19) lists Delta Galil and Delta Israel Brands; Adidas AG is not named.6
November 2025Don’t Buy Into Occupation coalition report lists 104 companies; Adidas does not appear.13
March 4, 2026An Adidas store in Israel is reported hit by a bomb, per the company’s chief commercial officer.14
March 4, 2026Nassef Sawiris is proposed as incoming Adidas Supervisory Board Chairman.22, 23

Corporate Overview

Adidas AG is a German publicly listed stock corporation headquartered in Herzogenaurach, with governance structured under Germany’s Co-Determination Act (shareholder and employee representation on the Supervisory Board).24 No golden-share, state-ownership, or PTE-style governance mechanism tying Adidas to the Israeli state was identified in any of the four domain audits.6

In Israel, Adidas operates through adidas Israel Ltd., a Holon-registered entity that Adidas AG brought to full (100%) ownership on January 31, 2024, after acquiring the remaining 15% non-controlling interest.1, 7 This primary-filing evidence is inconsistent with secondary press reporting asserting that Adidas transferred its Israeli retail and distribution business to Delta Galil Industries in 2019; the audits treat the company’s own 2024 Annual Report as authoritative on the ownership question, meaning Adidas held a majority (and ultimately full) stake in its Israeli subsidiary throughout the period in question. Electra Consumer Products (part of the Israeli ELCO/Electra group), a separate entity, serves as Adidas’s Israeli retail franchisee, having acquired approximately 18 Adidas stores in 2022 and the master franchise for most Israeli Adidas stores in May 2023; it operates 42 stores nationwide as of the most recent reporting.9, 10 A regional entity, adidas Levant Limited, based in Dubai and wholly owned by Adidas AG, manages Levant-region operations.25

Separately, Delta Galil Industries Ltd. (TASE: DELG), an Israeli textile manufacturer with seven factories across six countries - including sock and seamless-activewear factories in Israel - has held a global license since 2021 to manufacture and distribute Adidas-branded underwear.11, 26 The specific production location for Adidas-licensed goods is not publicly disclosed.26 Delta Galil’s 80%-owned subsidiary, Delta Israel Brands Ltd., is listed in the UN OHCHR settlement-business database and documented by Who Profits as operating retail branches in the East Jerusalem settlement neighbourhoods of Pisgat Ze’ev and Ramot and in the West Bank settlement of Ma’ale Adumim, and as renting a 1,680 m² warehouse in the Barkan settlement industrial zone since 2011.2, 3 Delta Galil’s own parent-level relationship to settlement activity is distinct from, and does not establish, Adidas-branded retail presence inside those specific settlement locations.2

Electra Consumer Products’ parent, Electra Ltd. (Elco Ltd.), separately appears in the UN OHCHR settlement database for security-systems, bus-service, and Barkan-zone factory activities unrelated to its Adidas franchise operations.27, 28, 29

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of any contract, tender, framework agreement, or memorandum of understanding between any Adidas entity and the Israeli Ministry of Defence, IDF, Israel Prison Service, or Border Police.6 Adidas manufactures and markets a GSG9 tactical boot line developed for Germany’s GSG9 counter-terrorism unit, distributed through law-enforcement and military retail channels (Galls, Patrol Store, TacticalGear.com); however, no evidence identified of Israeli security-force procurement of this line, and it is marketed as a distinct, non-mainstream tactical product separate from Adidas’s civilian catalogue.30 Delta Galil, Adidas’s underwear licensee, has been alleged by advocacy sources to supply IDF uniforms, but this claim is unverified against primary records: a Times of Israel report on a specific IDF uniform tender identifies Unidress - not Delta Galil - as the contract winner.31

Counter-Arguments and Evidence Limits

The Military audit found no evidence across every sub-category examined: direct contracting, dual-use procurement, heavy machinery/construction, defence-prime supply chains, logistics/base services, and munitions/weapons systems. The PAX for Peace report “The Companies Arming Israel and Their Financiers” (June 2024) returned no reference to Adidas, consistent with its civilian product profile.32 The only identified OECD National Contact Point complaint against Adidas concerns Indonesian labour conditions and is unrelated to Israel or defence supply.33 The IDF-uniform claim attached to Delta Galil is explicitly flagged in the audit as unverified and is not carried forward as an established fact in this dossier.

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

Adidas franchise operations in Israel use Pairzon, an Israeli AI-powered customer-insights platform, integrated with CRM, POS, and loyalty systems to optimize marketing return-on-ad-spend in Adidas concept stores.18 Electra Consumer Products, the Israeli franchisee, functions as the primary technology integrator for the 42-store retail network.10 At the governance level, Adidas Supervisory Board member Christian Klein is CEO of SAP, a company that derives approximately 10% of revenue from the defence industry, described by SAP’s own leadership as its “fastest growing business line” - a corporate-governance-level association, not a documented Adidas-Israel technology transfer.34

Counter-Arguments and Evidence Limits

No public evidence identified linking Adidas to Israeli cybersecurity vendors (Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, Palo Alto Networks), facial-recognition or biometric/surveillance technology providers (Trigo, BriefCam, AnyVision/Oosto, Trax), Project Nimbus or comparable sovereign-cloud initiatives, or any Israeli defence/intelligence-sector technology relationship.6 No R&D facilities, innovation labs, or Israeli tech acquisitions were identified. The Pairzon partnership is explicitly limited to marketing-analytics functionality, with no evidence of biometric or surveillance capability.18 Adidas is not listed in the OHCHR settlement database, the Don’t Buy Into Occupation report, or Who Profits/AFSC Investigate as a direct settlement or surveillance actor, and the UN Special Rapporteur’s 2025 report specifically cites Adidas’s IFA divestment as a positive example.5, 6, 13

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

Adidas’s principal economic exposure runs through two Israeli commercial relationships: the Delta Galil Industries global underwear-licensing agreement (2021–present) and the Electra Consumer Products retail franchise (42 stores, 2024 sales +40% year-on-year).8, 10, 11 Delta Galil and its subsidiary Delta Israel Brands are listed in the UN OHCHR settlement database under the “use of natural resources” / retail-and-distribution activity category, with documented retail branches in East Jerusalem and West Bank settlements and a Barkan-zone warehouse.2, 3 Adidas AG achieved 100% ownership of adidas Israel Ltd. on January 31, 2024.1 A regional subsidiary, adidas Levant Limited (Dubai), manages broader Levant operations.25

Counter-Arguments and Evidence Limits

Adidas AG itself is not listed in the UN OHCHR settlement database.6 No public evidence identified of Adidas sourcing products from West Bank, Jordan Valley, or Golan Heights settlements, nor of settlement-origin product labeling; Adidas’s human-rights policy does not specifically address occupied-territory sourcing.35 No public evidence identified of Adidas holding investments in Israeli-domiciled companies, sovereign bonds, or Israel-focused funds, and no defence- or settlement-sector investment link was identified for incoming chairman Nassef Sawiris.22, 23 The specific production location for Adidas-branded goods manufactured under the Delta Galil license is not publicly disclosed, meaning Israeli-soil manufacture of Adidas-branded goods is not confirmed.26 Adidas does not publicly disclose Israel-specific revenue or profit figures.

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

Adidas’s most significant documented political vector is its 1998–2018 sponsorship of the Israel Football Association, which included six settlement-based clubs, ended in July 2018 following a campaign by 130+ Palestinian football clubs and a 16,000-signature petition.4, 36 Adidas also sponsored the Jerusalem Marathon (route through the Pisgat Ze’ev settlement) and the Tel Aviv Marathon from at least 2011, and maintained continuing commercial association with Israeli marathon culture into 2025 via a limited-edition shoe for the Tel Aviv Marathon.16, 17 The Adidas Foundation has funded a €700,000 grant (2025–2028) to the Peres Center for Peace and Innovation for a football-based Jewish-Arab coexistence programme.15 Separately, Adidas’s public antisemitism-related record includes a 2022 partnership with the Anti-Defamation League, a 2024 disclosure of over €140 million donated to anti-hate organizations from Yeezy-inventory profits, and a September 2023 controversy in which CEO Bjørn Gulden was reported to have minimized Kanye West’s antisemitic remarks before apologizing.37, 21, 38 A May 2021 report identified Adidas as a listed donor to the Slow Factory Foundation, an organization that used politically charged language regarding Israel during the May 2021 Gaza hostilities; no evidence confirms whether this funding relationship continued.39

Counter-Arguments and Evidence Limits

Adidas’s 2018 IFA statement framed the decision as commercially and contractually driven (“not politically motivated”) rather than a political stance, and the company simultaneously engaged FIFA on the settlement-team question rather than acting unilaterally.4 The UN Special Rapporteur’s July 2025 report affirmatively credits Adidas’s divestment from IFA sponsorship as a positive outcome of advocacy.5 No public evidence identified of Adidas corporate lobbying, PAC donations, or donations to Friends of the IDF, JNF/KKL, Regavim, Im Tirtzu, or comparable organizations.6 No public evidence identified of “Brand Israel” cultural-diplomacy participation or state-partnership branding. By contrast with its muted Gaza-war response, Adidas took concrete, publicized action on the Russia-Ukraine war (severed Russian Football Federation ties, suspended Russian operations, €1 million refugee donation) - a comparison the audit notes but which does not itself establish an Israel-specific political stance.19 The Bella Hadid campaign controversy centered on advertising-content sensitivity rather than a geopolitical corporate position, and Adidas apologized and revised the campaign.20

Named Entities and Evidence Map

Complicity Index Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital1.504.005.500.67
Economic5.607.008.005.60
Political8.007.007.508.00

The composite is driven by Political (8.00), the highest-scoring domain, reflecting Adidas’s documented history of sponsoring settlement-linked sports institutions, its unresolved 2019-divestment-versus-2024-full-ownership discrepancy, and continuing settlement-adjacent commercial exposure via its Delta Galil licensee. Economic (5.60) reflects moderate, indirect settlement-nexus exposure through licensing and franchise relationships without direct Adidas settlement operations. Military (0.00) and Digital (0.67) reflect a near-total absence of documented military or security-technology involvement. Consistent with Complicity Index methodology, the score is scale-free: Impact (I) captures the type of activity, Magnitude (M) the scale of the relationship, and Proximity (P) the directness of the Israel/Palestine nexus, all derived exclusively from evidence in the four domain audits and subject to human vetting.

Methodology Note

Footnotes

  1. https://report.adidas-group.com/2024/en/consolidated-financial-statements/notes/notes-to-the-consolidated-statement-of-financial-position/non-controlling-interests.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  2. https://www.whoprofits.org/companies/company/3655?delta-galil-industries= ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  3. https://www.opensanctions.org/datasets/ps_ohchr_settlement ↩ ↩2 ↩3 ↩4

  4. https://bdsmovement.net/news/team-justice-scores-adidas-no-longer-sponsoring-israel-football-association ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  5. https://www.un.org/unispal/document/a-hrc-59-23-from-economy-of-occupation-to-economy-of-genocide-report-special-rapporteur-francesca-albanese-palestine-2025 ↩ ↩2 ↩3 ↩4

  6. https://www.ohchr.org/en/business/bhr-database ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10

  7. https://en.checkid.co.il/company/ADIDAS+ISRAEL++LTD-dGjBbvA-513404244 ↩ ↩2 ↩3

  8. https://en.globes.co.il/en/article-israels-adidas-franchise-chief-boosted-2024-sales-40-1001507582 ↩ ↩2 ↩3 ↩4

  9. https://en.globes.co.il/en/article-electra-consumer-products-to-buy-18-adidas-stores-1001414704 ↩ ↩2 ↩3 ↩4

  10. https://www.duns100.co.il/en/Electra_Consumer_Products_1970_Ltd ↩ ↩2 ↩3 ↩4 ↩5

  11. https://www.businesswire.com/news/home/20220512006065/en/adidas-and-Delta-Galil-Introduce-Full-Range-Underwear-Collections-for-all ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  12. https://en.globes.co.il/en/article-delta-galil-to-manufacture-adidas-brand-underwear-1001375515 ↩ ↩2

  13. https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2025 ↩ ↩2 ↩3

  14. https://www.reuters.com/business/autos-transportation/adidas-store-israel-hit-bomb-says-chief-commercial-officer-2026-03-04 ↩ ↩2

  15. https://www.adidasfoundation.org/projects/peres-center-for-peace-and-innovation ↩ ↩2 ↩3

  16. https://bdsmovement.net/news/adidas-dont-run-israeli-apartheid ; https://bdsmovement.net/news/adidas-apartheid-not-fair-play-drop-sponsorship-jerusalem-marathon ↩ ↩2 ↩3

  17. https://www.jpost.com/consumerism/article-837735 ↩ ↩2 ↩3

  18. https://www.prnewswire.com/news-releases/adidas-concept-stores-in-israel-advance-in-store-digital-transformation-with-pairzons-technology-302378802.html ↩ ↩2 ↩3

  19. https://www.aljazeera.com/economy/2023/10/13/after-outcry-over-ukraine-big-business-muted-on-israel-hamas-war ↩ ↩2

  20. https://www.jta.org/2024/07/22/culture/adidas-removes-1972-olympic-sneaker-ads-apologizes-to-bella-hadid-over-munich-massacre-associations ; https://www.timesofisrael.com/adidas-drops-bella-hadid-from-campaign-for-1972-munich-olympics-retro-sneaker/ ; https://www.euronews.com/culture/2024/07/20/after-criticism-from-israel-adidas-revises-sneaker-campaign-with-bella-hadid ; https://www.aljazeera.com/news/2024/7/19/adidas-drops-bella-hadid-from-campaign-referencing-1972-munich-olympics ; https://www.cnn.com/2024/07/19/sport/adidas-apologizes-ad-campaign-bella-hadid-spt-intl-scli ↩ ↩2

  21. https://www.euronews.com/culture/2024/03/14/yeezy-shoe-sales-lead-adidas-to-plan-to-donate-more-than-140-million-to-anti-hate-groups ↩ ↩2

  22. https://www.reuters.com/legal/transactional/adidas-proposes-nassef-sawiris-new-chairman-extends-ceo-contract-2030-2026-03-04 ↩ ↩2

  23. https://www.forbes.com/sites/maryroeloffs/2026/03/04/egyptian-billionaire-nassef-sawiris-tapped-as-new-adidas-chair ↩ ↩2

  24. https://www.adidas-group.com/en/about/supervisory-board ↩

  25. https://report.adidas-group.com/2025/en/consolidated-financial-statements/shareholdings.html ↩ ↩2

  26. https://www.fairlabor.org/member/delta-galil-industries-ltd ↩ ↩2 ↩3

  27. https://www.whoprofits.org/companies/company/3636 ↩

  28. https://investigate.afsc.org/company/electra ↩

  29. https://en.wikipedia.org/wiki/Electra_Consumer_Products ↩

  30. https://www.galls.com/adidas-mens-gsg-9-2024-side-zip-boots ; https://patrolstore.com/collections/adidas-gsg9-tactical ; https://tacticalgear.com/adidas ↩

  31. https://www.timesofisrael.com/fight-couture-idf-orders-sweat-wicking-flame-retardant-garb/ ↩

  32. https://paxforpeace.nl/publications/the-companies-arming-israel-and-their-financiers/ ↩

  33. https://www.business-humanrights.org/en/latest-news/labour-groups-disappointed-as-german-national-contact-point-closed-case-against-adidas-over-alleged-abuses-at-indonesian-supplier/ ↩

  34. https://www.investing.com/news/stock-market-news/sap-ceo-says-defense-industry-is-companys-fastest-growing-business-93CH-4572849 ↩

  35. https://www.adidas-group.com/en/sustainability/people/human-rights ↩

  36. https://www.business-humanrights.org/en/latest-news/rejoinder-palestinian-campaign-for-academic-and-cultural-boycott-of-israel-responds-to-adidas/ ↩

  37. https://ejewishphilanthropy.com/adidas-and-the-adl-embark-on-four-year-seven-figure-partnership-in-wake-of-kanye-spat/ ↩

  38. https://www.ajc.org/news/ajc-calls-on-adidas-ceo-to-clarify-comments-on-kanye-and-condemn-antisemitism ; https://www.algemeiner.com/2023/09/21/jewish-groups-activists-blast-adidas-after-ceo-defends-kanye-wests-antisemitic-remarks/ ; https://www.timesofisrael.com/adidas-ceo-said-to-apologize-for-defending-kanye-wests-antisemitic-outbursts/ ; https://www.businessoffashion.com/news/news-analysis/adidas-ceo-gulden-apologises-for-statements-on-ye/ ↩

  39. https://freebeacon.com/latest-news/adidas-funds-nonprofit-that-posts-anti-semitic-content/ ↩