INDEX / DIRECTORY / NINJA

Ninja

Electronics & Appliances 109 CITED SOURCES UPDATED 2026-07-10
BDS-1000 Score 128 /1000 E Tier E - Limited
Military ↗ 0.00 Digital ↗ 0.00 Economic ↗ 1.79 Political ↗ 1.32

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BDS-1000 Dossier: Ninja (SharkNinja, Inc.)

Corpus reference: BDS-1000 · Audit basis: Military, Digital, Economic, Political (four-domain audit set) · Score status: FINAL V4, human-vetted

Key Findings

  • Economic: SharkNinja’s Israeli-market access runs entirely through independent importer Sarig Electric Ltd, whose authorized-marketer network includes an outlet in the Gush Etzion West Bank settlement bloc, and the company sustained active Israeli-market product launches and social-media promotion through 2024–2025, after the ICJ Advisory Opinion and ICC arrest warrants.12
  • Political: Founder Mark Rosenzweig personally hosted a Friends of the IDF (FIDF) New England chapter event in 2017 and holds an ongoing, currently-listed civic co-chairmanship of “Celebrate Israel: Boston” - documented as personal rather than corporate conduct.34
  • Economic/Philanthropic: SharkNinja is listed as a corporate partner on Israeli NGO United Hatzalah’s website, including its wartime “Israel at War” partners page, though the value and nature of the relationship could not be independently verified.56
  • Not found: No military-supply, dual-use, or digital/surveillance-technology nexus was identified; SharkNinja is absent from the Who Profits, AFSC Investigate, and PAX accountability databases and from the UN Special Rapporteur’s July 2025 report on corporate complicity.78910

Target Profile

FieldDetail
Company NameSharkNinja, Inc. (parent of the Ninja and Shark consumer-appliance brands)11
JurisdictionCayman Islands (incorporated May 17, 2023, as spin-off vehicle from JS Global Lifestyle Company Limited)1213
HeadquartersNeedham, Massachusetts, USA11
SectorConsumer household appliances (vacuums, mops, air fryers, multi-cookers, espresso machines, blenders, hair-care/beauty devices)11
OwnershipNYSE: SN; controlling shareholder CJ Xuning Wang (~51% of total voting power via holding entities; SEC Schedule 13G/A reports a 38.6–38.7% beneficial stake); institutional holders Fidelity (~13.4%), Vanguard (~8.5%), BlackRock (~6%)1415
Key Executives / GovernanceMark Rosenzweig (founder); Mark Barrocas (CEO since 2008); CJ Xuning Wang (Chairman, controlling shareholder, contractual board-designation rights while holding ≥30%)161712
Israeli-Nexus SummaryCommercial-only market presence via independent importer Sarig Electric Ltd, plus founder-level personal philanthropic/civic ties to FIDF and “Celebrate Israel: Boston”; no military, digital, or state-security nexus documented13478

Key Facts:

Executive Summary

SharkNinja, Inc. is a Needham, Massachusetts-headquartered, Cayman Islands-incorporated manufacturer of consumer household appliances sold worldwide under the Shark and Ninja brands. It has no disclosed manufacturing, research, defence, or state-contracting relationship with Israel of any kind; its documented Israeli footprint is a purely commercial, third-party import-and-distribution arrangement, plus a set of founder-level civic and philanthropic activities.1123

The dossier’s two strongest documented vectors are both economic and political in character, and both are comparatively narrow. On the economic side, SharkNinja’s products reach Israeli consumers exclusively through independent importer Sarig Electric Ltd, whose broader authorized-marketer network includes an outlet located in the Gush Etzion settlement bloc in the West Bank, and whose activity - along with a corporate-partner listing on Israeli NGO United Hatzalah’s site, including its “Israel at War” wartime partners page - continued without interruption through the post-October 2023 period and past the July 2024 ICJ Advisory Opinion and November 2024 ICC arrest-warrant thresholds.15624 On the political side, the nexus is personal rather than corporate: founder Mark Rosenzweig is documented as an FIDF New England chapter event host in 2017 and appears, on a currently live webpage, as an ongoing co-chair of the “Celebrate Israel: Boston” civic event.34

What the evidence does not support is at least as significant as what it does. No procurement, supply, dual-use, or defence-industrial relationship with the Israel Defense Forces, Israel Ministry of Defense, or any Israeli defence prime has been identified, and SharkNinja is entirely absent from the principal military-supply-chain accountability databases (Who Profits, AFSC Investigate, PAX, SOMO, BankTrack) and from the UN Special Rapporteur’s 2025 corporate-complicity report.789202110 Likewise, no Israeli-origin surveillance, cybersecurity, cloud, or AI vendor relationship exists in SharkNinja’s disclosed technology stack; its verified customer-technology vendor, Salesforce, is a US firm.25 The recurring secondary-source allegation that Rosenzweig and CEO Mark Barrocas are FIDF donors or members is unverified: it does not appear on FIDF’s own Legacy Society Honor Wall, its 2024 Form 990, or ProPublica’s Nonprofit Explorer records, and rests solely on two activist sites, Disoccupied.com and MasjidAlAqsa.com, that provide no documentary corroboration.262728

This evidentiary pattern - a narrow but real commercial and philanthropic-civic footprint, a total absence of military or digital involvement, and unverified secondary allegations that do not survive primary-source cross-checking - produces the FINAL V4 result: BRS 128, Tier E (Minimal), driven by Economic (V=1.79, the V_MAX) and Political (V=1.32, Sum_OTHERS), with Military and Digital both at V=0.00.

Timeline of Relevant Events

DateEvent
1994Mark Rosenzweig founds predecessor company Euro-Pro Operating LLC in Montreal, Canada.1116
2007–2009Shark brand launched; Mark Barrocas becomes President; Ninja brand launched (2009).11
July 2017CDH Private Equity invests; CJ Xuning Wang acquires SharkNinja/Euro-Pro and merges it into his Joyoung appliance business under JS Global.29
June 14, 2017Mark Rosenzweig and Sharon Mishkin host an FIDF New England chapter commemorative event alongside a retired IDF Major General, per FIDF’s own photo caption.3
July 31, 2023SharkNinja, Inc. completes spin-off from JS Global Lifestyle Company Limited (Hong Kong-listed) and begins trading on NYSE as “SN.”1312
October 2023–2024SharkNinja is listed on United Hatzalah’s “Israel at War” corporate-and-philanthropic partners page, alongside Bank Hapoalim, Osem, Strauss, Blackstone, and Goldman Sachs.6
July 19, 2024ICJ Advisory Opinion (external legal threshold used for constructive-notice analysis across the four audits).24
July 2024Ninja Woodfire outdoor cooking range launched in the Israeli market.24
November 2024ICC arrest warrants issued (external legal threshold).24
November 2024Ninja SLUSHi and 23 further new products, plus Ninja Coffee machine and air purifier, launched in the Israeli market.24
January 2025SharkNinja deploys Salesforce Agentforce AI customer-service agents (US vendor, no Israeli-origin component).25
April 19, 2025SharkNinja named to Fast Company’s 50 Most Innovative Companies for 2025.30
August 2025Active Hebrew-language Instagram presence (@ninja.israel) confirmed.2
September 2025OHCHR settlement-business database updated to 158 firms; SharkNinja does not appear.31
Ongoing (2026 copyright)Mark Rosenzweig continues to be listed as a “Celebrate Israel: Boston” community leader/co-chair on the event’s live website.4

Corporate Overview

SharkNinja, Inc. is the Cayman Islands-incorporated parent entity that emerged from a July 2023 spin-off from Hong Kong-listed JS Global Lifestyle Company Limited, trading on the NYSE under ticker “SN.”1312 Controlling shareholder CJ Xuning Wang - a Chinese-born entrepreneur who built the Joyoung home-appliance business and acquired SharkNinja/Euro-Pro in 2017 - holds approximately 51% of total voting power through holding entities according to proxy disclosures, while SEC Schedule 13G/A filings separately report Wang and affiliated “JS&W” entities holding a 38.6–38.7% beneficial stake; Wang retains a contractual right to appoint a board director for as long as his affiliates hold at least 30% of shares.1429 Institutional investors Fidelity (~13.4%), Vanguard (~8.5%), and BlackRock (~6%) hold the balance of significant positions.15 No Israeli state, sovereign-fund, or private capital participation in SharkNinja’s ownership structure has been identified.

SharkNinja’s disclosed manufacturing footprint is concentrated in China, Vietnam, Malaysia, Thailand, Indonesia, and Cambodia; its global office network spans Needham (HQ), Monterrey, London, Leeds, Amsterdam, Paris, Frankfurt, Madrid, Warsaw, Oslo, Suzhou, and Mexico City - with no Israeli office, R&D facility, or manufacturing site.32 SharkNinja holds no equity, joint-venture, or subsidiary relationship in Israel. Its sole Israeli-market presence is mediated by Sarig Electric Ltd, an independently owned Israeli company (founded 1979; 51–200 employees) that also imports competing brands including Russell Hobbs, Morphy Richards, and Remington.1833 Sarig’s registered address (Ramla) and Jerusalem service centre (3 Kanfei Nesharim Street) both sit within sovereign Israeli municipal boundaries; its wider authorized-marketer network, however, includes an outlet designated for the Gush Etzion settlement bloc in the West Bank, whose current operational status is not independently verified.18191

Domain Summaries

Military: Military

Mechanism of Involvement

SharkNinja is a domestic-appliance manufacturer with no disclosed defence-sector engagement vis-à-vis Israel. Its SEC filings and public communications disclose no procurement, joint-venture, or supply relationship with the IDF, the Israel Ministry of Defense, the Israel Prison Service, or the Israel Police.23 The company’s only documented link to the Israeli market is Sarig Electric Ltd, an independent, non-equity civilian-retail import/distribution partner registered within Israel’s pre-1967 boundaries.18 No mil-spec, ruggedised, or tactical product variants exist, and no dual-use, munitions, or defence-prime supply-chain relationship (Elbit Systems, IAI, Rafael, Israel Military Industries) has been identified.23 Resulting score: I=0.0, M=0.0, P=0.0 → V=0.00.

Counter-Arguments and Evidence Limits

SharkNinja does not appear in any principal civil-society accountability dataset for Israeli military supply chains - Who Profits, AFSC Investigate’s 295-company database, PAX’s The Companies Arming Israel and Their Financiers, SOMO, BankTrack, or Don’t Buy Into Occupation.7892021 It is absent from UN Special Rapporteur Francesca Albanese’s July 2025 report (A/HRC/59/23), which names roughly 45+ other companies.10 SharkNinja does not appear on the OFAC SDN List or BIS Entity List, and no export-licence denial, sanctions action, or legal proceeding tied to defence supply has been identified.23 The recurring secondary-source allegation that founders Mark Rosenzweig or Mark Barrocas are FIDF donors - repeated on activist sites Disoccupied.com and MasjidAlAqsa.com - is unverified: it does not appear on the FIDF Legacy Society Honor Wall, FIDF’s 2024 Form 990, or ProPublica’s Nonprofit Explorer filings, and Rosenzweig’s own published philanthropy is directed to US hospitals.26272816

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

SharkNinja’s disclosed technology stack shows no relationship with Israeli-founded or Israeli-headquartered surveillance, cybersecurity, or AI vendors (e.g., Check Point, CyberArk, Trigo, BriefCam, AnyVision/Oosto). Its verified customer-technology vendor is Salesforce (US-headquartered), which deployed Agentforce AI customer-service agents for SharkNinja in January 2025.25 Wiz, an Israeli-founded cloud-security firm acquired by Google Cloud in March 2026, has no identified relationship with SharkNinja before or after that acquisition. Resulting score: I=0.0, M=0.0, P=0.0 → V=0.00.

Counter-Arguments and Evidence Limits

SharkNinja does not appear in the OHCHR Business and Human Rights settlement database, including its September 2025 update naming 158 firms.31 It is absent from Who Profits and from mainstream coverage of that database update, which names Airbnb, Booking.com, and Expedia rather than SharkNinja. No evidence ties SharkNinja to Project Nimbus or any Israeli sovereign-cloud initiative. As a hardware manufacturer selling through third-party retail, SharkNinja is not a retail-surveillance operator, and no in-store biometric or AI-surveillance deployment has been identified. A United Hatzalah webpage references a “SharkNinja” partner relationship, but the underlying page’s scope could not be independently confirmed.5

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

Economic is the dossier’s highest-scoring domain (V=1.79, the V_MAX) and the principal driver of the overall BRS. SharkNinja’s Israeli-market access is mediated entirely through Sarig Electric Ltd, its long-standing independent importer, which localises Hebrew packaging, manuals, and recipe content and operates a Jerusalem service centre.3318 Sarig’s authorized-marketer network includes an outlet designated “Alon HaChashmal Ltd. – Gush Etzion,” located in the Gush Etzion settlement bloc in the West Bank - a documented settlement-area reseller presence, though the outlet’s current operational status is not independently verified.1 SharkNinja is listed as a corporate partner on Israeli NGO United Hatzalah’s website, including a page specifically framed around “Israel at War” partners alongside Bank Hapoalim, Osem, Strauss, Blackstone, and Goldman Sachs; the monetary value, type, and timing of this relationship remain undisclosed.56 Multiple Israeli-market product launches and an active Hebrew-language social-media presence (@ninja.israel) are documented after the July 19, 2024 ICJ Advisory Opinion and the November 2024 ICC arrest warrants, including the Ninja Woodfire (July 2024) and Ninja SLUSHi plus 23 other new products (November 2024).242 Resulting score: I=4.8, M=3.8, P=4.8 → V=1.79.

Counter-Arguments and Evidence Limits

SharkNinja holds no equity stake in Sarig Electric, which is independently owned and distributes multiple competing appliance brands alongside Shark and Ninja.33 SharkNinja has no manufacturing, R&D, warehousing, or owned retail operations in Israel or the Occupied Palestinian Territories; its disclosed manufacturing footprint is China, Vietnam, Malaysia, Thailand, Indonesia, and Cambodia.32 No Israel-specific revenue is disclosed in any SEC filing - SharkNinja reports a single aggregated Domestic/International segment with no country-level breakout.23 The company’s controlling ownership (CJ Xuning Wang; institutional holders Fidelity, Vanguard, BlackRock) is China/US-domiciled, with no Israeli capital or state ownership identified.1415 The Gush Etzion listing is one outlet within a much larger authorized-marketer network concentrated in sovereign Israeli territory, and its current activity status is unconfirmed; no settlement-specific product-labelling issue was found.1

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

SharkNinja itself has issued no corporate statement on Israel-Palestine, October 7 2023, or the Gaza war, and its philanthropy programme names only North America, UK, and China causes.23 The documented political nexus is founder-level and personal: Mark Rosenzweig, together with Sharon Mishkin, is recorded in FIDF’s own materials as “Hosts” of an FIDF New England chapter commemorative event on June 14, 2017, alongside a retired IDF Major General.3 Rosenzweig also appears, on a live website carrying a 2026 copyright notice, as a co-chair/community leader of “Celebrate Israel: Boston,” an event run with Combined Jewish Philanthropies, the Israeli-American Council, and the Consulate of Israel to New England.4 SharkNinja is also listed as a corporate partner on United Hatzalah’s website.56 Resulting score: I=4.8, M=3.0, P=4.5 → V=1.32.

Counter-Arguments and Evidence Limits

These are documented as personal-capacity civic and philanthropic activities by the founder, not disclosed corporate donations or corporate policy positions; SharkNinja’s SEC filings and proxy materials disclose no golden-share, state-ownership, or geopolitical mandate tied to Israel or any other state.12 No evidence ties CEO Mark Barrocas, Chairman CJ Xuning Wang, or any other sitting board member to Israel-specific institutional affiliations.17 SharkNinja Operating LLC’s $350,000 in 2025 federal lobbying spend carries no identified Israel-specific issue area, and the company has no registered PAC and made no campaign contributions in the 2024 cycle.22 SharkNinja does not appear on the AFSC Investigate database, the US Campaign for Palestinian Rights’ 2025 BDS list, or the Common Dreams “This Must Stop” 15-company list, and Ethical Consumer’s tracker states explicitly that there are “no active boycotts” of the company.834 The FIDF hosting evidence is a single 2017 photo caption predating the current conflict by six years, with no evidence confirming or denying whether the relationship continued after 2017, after October 7 2023, or after the 2024 ICJ/ICC milestones.3

Named Entities and Evidence Map

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic4.803.804.801.79
Political4.803.004.501.32

V_MAX is set by Economic, reflecting SharkNinja’s commercial distribution relationship with Sarig Electric, the Gush Etzion authorized-marketer listing, and the undisclosed United Hatzalah partnership. Sum_OTHERS is driven almost entirely by Political’s founder-level (not corporate) FIDF and “Celebrate Israel: Boston” ties. With Military and Digital both at zero, the composite BRS of 128 places SharkNinja in Tier E (Minimal) - the lowest substantive tier, reflecting a narrow, largely commercial and personal-level nexus rather than institutional, military, or technological complicity. The method applies a scale-free Impact × Magnitude/Proximity multiplier per domain, evidence-only and human-vetted against the four domain audits.

Methodology Note

End Notes

Footnotes

  1. https://sarig.com/authorized-marketers/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  2. https://www.instagram.com/reel/DN5eL0ngGEM/ ↩ ↩2 ↩3

  3. https://www.flickr.com/photos/fidf/36049749951 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  4. https://www.celebrateisraelboston.com/about/celebrate-israel-boston-community-leaders ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  5. https://israelrescue.org/partners/shark-ninja/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  6. https://israelrescue.org/israel-at-war-partners ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  7. https://www.whoprofits.org ↩ ↩2 ↩3 ↩4 ↩5

  8. https://investigate.afsc.org/home ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  9. https://paxforpeace.nl/publications/the-companies-arming-israel-and-their-financiers ↩ ↩2 ↩3 ↩4

  10. https://www.un.org/unispal/document/a-hrc-59-23-from-economy-of-occupation-to-economy-of-genocide-report-special-rapporteur-francesca-albanese-palestine-2025 ↩ ↩2 ↩3 ↩4

  11. https://en.wikipedia.org/wiki/SharkNinja ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  12. https://www.sec.gov/Archives/edgar/data/1957132/000110465923075553/tm2232060-7_f1.htm ↩ ↩2 ↩3 ↩4 ↩5

  13. https://ir.sharkninja.com/news/news-details/2023/SharkNinja-Becomes-Independent-Publicly-Traded-Company-and-Begins-Trading-on-New-York-Stock-Exchange/default.aspx ↩ ↩2 ↩3

  14. https://www.sec.gov/Archives/edgar/data/1957132/000110465924117125/tm2428043d1_sc13ga.htm ↩ ↩2 ↩3 ↩4

  15. https://simplywall.st/stocks/us/consumer-durables/nyse-sn/sharkninja/ownership ↩ ↩2 ↩3

  16. https://markrosenzweig.com ↩ ↩2 ↩3

  17. https://ir.sharkninja.com/governance/board-of-directors/default.aspx ↩ ↩2

  18. https://en.checkid.co.il/company/pjZAKow-511447013 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  19. https://www.waze.com/live-map/directions/il/jerusalem-district/jerusalem/שריג-אלקטרוניקה-בעמ ↩ ↩2

  20. https://www.somo.nl ↩ ↩2 ↩3

  21. https://www.banktrack.org ↩ ↩2 ↩3

  22. https://www.opensecrets.org/federal-lobbying/clients/summary?id=D000087477 ↩ ↩2

  23. https://www.sec.gov/Archives/edgar/data/1957132/000195713226000015/sharkninja-20251231.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  24. https://ir.sharkninja.com/news/news-details/2025/SharkNinja-Reports-Fourth-Quarter-and-Full-Year-2024-Results ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  25. https://www.salesforce.com/news/press-releases/2025/01/14/shark-ninja-agentforce-customer-service/ ↩ ↩2 ↩3 ↩4

  26. https://disoccupied.com/brand/Shark%20Vaccums/text ↩ ↩2 ↩3 ↩4

  27. https://masjidalaqsa.com/boycott/shark-ninja-israel-bds ↩ ↩2 ↩3 ↩4

  28. https://www.fidf.org/wp-content/uploads/2025/10/2024-Form-990-As-filed-PUBLIC-INSPECTIONCOPY.pdf ↩ ↩2 ↩3

  29. https://fortune.com/2024/02/08/sharkninja-mogul-wang-xuning-3-2-billion/ ↩ ↩2 ↩3

  30. https://www.linkedin.com/posts/mark-barrocas_im-proud-to-share-that-sharkninja-has-been-activity-7282775113190572034-HwhU ↩

  31. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2

  32. https://assets.sharkninja.com/image/upload/v1749487211/corporate/SharkNinja_2023_Modern_Slavery_Statement_Share.pdf ↩ ↩2

  33. https://www.jpost.com/consumerism/article-848886 ↩ ↩2 ↩3

  34. https://www.ethicalconsumer.org/company-profile/sharkninja-operating-llc ↩