Military Audit: Ninja
Military Audit: Ninja (SharkNinja, Inc.)
Direct Defence Contracting & Procurement
SharkNinja is a consumer appliances company whose disclosed business comprises vacuum cleaners, mop systems, air fryers, multi-cookers, espresso machines, blenders, and hair care devices 12. SharkNinja’s SEC 10-K filings disclose no procurement relationships, joint ventures, or partnership agreements with Israeli state security bodies, including the Israel Defense Forces (IDF), the Israeli Ministry of Defense (IMOD), the Israel Prison Service, or the Israel Police 3. No SharkNinja press releases, government announcements, or trade press reports document defence cooperation or military supply arrangements with Israeli defence entities 4.
Sarig Electric Ltd. (company registration 511447013) has served as SharkNinja’s official importer in Israel for over a decade, distributing products exclusively through standard civilian retail channels 5678. Sarig Electric’s registered address is Har Gilboa 10, Ramla, Israel, located within pre-1967 Israeli territory 6. No government procurement contracts, IDF supply arrangements, or security-body supply relationships are documented for Sarig Electric 567. No public evidence identified.
No SIBAT or defence trade directory listings for SharkNinja or its products appear in official Israeli defence export directories or procurement registries 13.
Dual-Use Products & Tactical Variants
SharkNinja’s product portfolio consists entirely of consumer-grade appliances with no documented mil-spec, ruggedised, tactical, or defence-graded variants 12. No purpose-built or contract-modified supply to Israeli state security bodies is documented 3. No publicly known export licence applications, end-user certificates, or government export control reviews related to SharkNinja sales to Israeli defence or security end-users were identified in any jurisdiction 3. No public evidence identified.
Heavy Machinery, Construction & Infrastructure
No photographic evidence, NGO investigations, UN documentation, or verified reports identify SharkNinja equipment in West Bank settlements, East Jerusalem, the Golan Heights, or the separation barrier infrastructure 910. No documented use of SharkNinja equipment in settlement construction, maintenance, demolition, or military infrastructure has been identified 910.
Sarig Electric’s registry address (Har Gilboa 10, Ramla) and its Jerusalem service centre (3 Kanfei Nesharim St) are confirmed within sovereign Israeli municipal boundaries 671112. No Waze, A-Leads, Bloomberg, or corporate registry record places any Sarig entity in West Bank settlements, Ariel, Maale Adumim, East Jerusalem settlement zones, or Golan Heights 671112. No public evidence identified.
No verified contracts for construction, maintenance, or expansion of checkpoints, detention facilities, military bases, the separation barrier, or settlement infrastructure involving SharkNinja have been documented. No public evidence identified.
Supply Chain Integration with Defence Primes
No verified supply relationships between SharkNinja and Israeli defence prime contractors including Elbit Systems, Israel Aerospace Industries (IAI), Rafael Advanced Defense Systems, or Israel Military Industries (IMI) have been identified 313. No verified supply of components, sub-systems, raw materials, or specialist manufacturing services to Israeli defence primes is documented 313.
No joint development, co-production, technology transfer, or licensed manufacturing agreements with Israeli defence firms have been identified. No public evidence identified.
Logistical Sustainment & Base Services
No verified service contracts for catering, transport, fuel supply, waste management, facilities maintenance, telecommunications, or other logistical support to IDF bases, military training facilities, detention centres, or security installations have been identified. No public evidence identified.
No shipping, freight forwarding, or port handling contracts specifically servicing Israeli defence logistics, military cargo, or arms shipments have been identified. No public evidence identified.
Munitions, Weapons Systems & Strategic Platforms
SharkNinja does not manufacture small arms, artillery systems, armoured vehicles, tactical drones, naval vessels, or other lethal or strategic platforms 12. SharkNinja’s products are consumer appliances and are not weapons systems or strategic military platforms 12.
No verified supply of ammunition, explosive ordnance, chemical propellants, warhead components, or munitions precursor materials to Israeli defence end-users has been documented. No public evidence identified.
No role in the manufacture, integration, maintenance, or supply of components for strategic defence platforms including Iron Dome, David’s Sling, Arrow, fighter aircraft, main battle tanks, warships, or ballistic missile systems has been identified. No public evidence identified.
Export Licensing, Regulatory & Legal History
No publicly known government decisions to grant, deny, suspend, or revoke export licences for SharkNinja products to Israeli military or security end-users in any jurisdiction have been identified 3.
No investigations, citations, or enforcement actions related to arms embargoes, export control regimes, or sanctions affecting SharkNinja’s trade with Israel have been identified. SharkNinja does not appear on the OFAC SDN List, BIS Entity List, or any US export enforcement database 3.
No court proceedings, judicial reviews, or legal challenges brought against SharkNinja regarding defence supply relationships with Israel have been identified. No public evidence identified.
Civil Society Scrutiny & Documented Investigations
SharkNinja is not a named company in any authoritative NGO or UN investigative report on Israeli military supply chains. Verified absent from the Who Profits database, the AFSC Investigate 295-company database, SOMO, BankTrack, and Don’t Buy Into Occupation 91014151617. SharkNinja is absent from PAX’s The Companies Arming Israel and Their Financiers (June 2024) 13.
SharkNinja is not named in UN A/HRC/59/23 (Albanese, July 2025), which identifies approximately 45+ companies including Airbnb, Alphabet, Amazon, Barclays, BNP Paribas, Booking.com, Caterpillar, Chevron, HD Hyundai, IBM, Microsoft, Palantir, and Volvo; neither SharkNinja, Ninja, nor Shark brand appears in any cited excerpt, paragraph, annex, or secondary analysis 181920.
The UN OHCHR settlement business database covers 10 enumerated activity categories (construction materials/equipment, surveillance equipment, demolition equipment, security services, utilities, transport, banking/financial, tourism/travel, agricultural exploitation, waste dumping, border restrictions); consumer appliances are not within scope, and SharkNinja does not appear in the database 2122.
SharkNinja appears on secondary activist boycott lists including Disoccupied.com and MasjidAlAqsa.com, which make the FIDF donor allegation without named documentary evidence 2324. Brands2boycott.org classifies Shark at “Level 3: operates in Israel” with no cited source 25. SharkNinja is not listed on the BDS Movement’s official priority targets, the AFSC 295-company database, or any sovereign wealth fund or pension fund divestment decision 23242510.
The allegation that Mark Rosenzweig or Mark Barrocas are donors to or members of the Friends of the IDF (FIDF) is unverified and unsupported by primary sources. The allegation appears exclusively on Disoccupied.com and MasjidAlAqsa.com, neither of which provides documentary evidence such as a named donation receipt, FIDF event photograph with attribution, or IRS Form 990 donor schedule 2324. The allegation is cross-verified as absent from: the FIDF Legacy Society Honor Wall, the FIDF 2024 Form 990 PDF, and ProPublica Nonprofit Explorer historical filings 26272829. Mark Rosenzweig’s personal website states his philanthropy is limited to Mass General Hospital, Brigham and Women’s Hospital, and the American Heart Association 30.
Mark Barrocas appears in four named Jewish and philanthropic organisation donor lists: the JDC (at the $5,000+ tier), Hebrew SeniorLife, Maccabi USA (at the $10,000+ tier), and JCC Greater Boston (as board director) - none of which is FIDF 31323334. No corporate response by SharkNinja to civil society pressure regarding defence supply relationships has been identified. No public evidence identified.
Post-19 July 2024 (ICJ Advisory Opinion) and post-November 2024 (ICC arrest warrants) corporate continuity: No 8-K filings, press releases, investor communications, or board resolutions addressing these developments have been identified. SharkNinja’s investor relations and newsroom archives show no Israel-related policy statements post-October 2023 435.
End Notes
Footnotes
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https://www.sec.gov/Archives/edgar/data/1957132/000195713226000015/sharkninja-20251231.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8
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https://en.checkid.co.il/company/pjZAKow-511447013 ↩ ↩2 ↩3 ↩4 ↩5
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https://www.waze.com/live-map/directions/il/jerusalem-district/jerusalem/שריג-אלקטרוניקה-בעמ ↩ ↩2
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https://paxforpeace.nl/publications/the-companies-arming-israel-and-their-financiers ↩ ↩2 ↩3
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https://www.un.org/unispal/document/a-hrc-59-23-from-economy-of-occupation-to-economy-of-genocide-report-special-rapporteur-francesca-albanese-palestine-2025 ↩
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https://glanlaw.org/news/joint-statement-uk-corporate-accountability-network-reiterates-un-call-for-legal-consequences-for-companies-involved-in-human-rights-violations-against-the-palestinian-people ↩
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https://masjidalaqsa.com/boycott/shark-ninja-israel-bds ↩ ↩2 ↩3
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https://www.fidf.org/wp-content/uploads/2025/10/2024-Form-990-As-filed-PUBLIC-INSPECTIONCOPY.pdf ↩
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https://projects.propublica.org/nonprofits/organizations/133156445 ↩
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https://www.marketscreener.com/insider/MARK-BARROCAS-A09M57 ↩
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https://jdcorg-media.s3.amazonaws.com/wp-content/uploads/2024/11/JDC-Annual-Report-2023-2024.pdf ↩
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https://www.hebrewseniorlife.org/sites/default/files/2023-08/Annual_Report.pdf ↩
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https://maccabiusa.com/wp-content/uploads/2023/01/Final-Winter-Newsletter-2022_digital-version.pdf ↩
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https://ir.sharkninja.com/news/news-details/2026/SharkNinja-Appoints-Jason-Wortendyke-to-Its-Board-of-Directors/default.aspx ↩