1. Executive Intelligence Summary

1.1. Audit Objective and Scope

This Technographic Audit was commissioned to evaluate the extent of Mars Incorporated’s integration with the Israeli technology sector, specifically focusing on entities with direct ties to state security apparatuses, military intelligence units (notably Unit 8200), and the broader settlement enterprise. The objective is to calculate a Digital Complicity Score based on the depth of reliance, strategic alignment, and financial entanglement between Mars’ global operations and the Israeli digital economy.

The scope of this audit encompasses Mars’ entire digital estate, ranging from its cloud infrastructure and cybersecurity defenses (The “Unit 8200 Stack”) to its operational technology (OT) in manufacturing, retail intelligence systems, and strategic research and development (R&D) partnerships.

1.2. Key Findings

1. Structural Dependency on Israeli Cyber-Intelligence: Mars has migrated its core cloud security and asset inventory to Wiz, a firm founded by former Unit 8200 officers, granting Israeli-domiciled entities deep visibility into Mars’ global data architecture.
2. Strategic R&D Zionism: The formal partnership between Mars and Jerusalem Venture Partners (JVP) is not merely transactional but geopolitical. Mars is actively funding and incubating the “Foodtech Valley” initiative in the Upper Galilee, directly supporting the Israeli state’s objective to economically fortify peripheral regions.
3. Surveillance Retail Operations: Mars utilizes Trax, an Israeli computer vision company, to monitor global retail execution, and Tastewise, an AI platform founded by former Israeli intelligence personnel, to dictate product innovation.
4. Operational Technology (OT) Entanglement: The security of Mars’ physical manufacturing plants—its “Factory of the Future”—relies on Claroty, an OT security firm emerging from the elite Team82 cyber-unit.

1.3. Strategic Implication

Mars Incorporated has effectively “Israelified” its digital nervous system. By weaving technologies born from the Israeli military-industrial complex into its supply chain, logistics, and security, Mars acts as a Tier-1 validator of the “Startup Nation” narrative. This relationship transcends vendor-client dynamics; it creates a reciprocal ecosystem where Mars provides capital and legitimacy, while Israeli firms provide the surveillance and security architecture necessary for Mars’ digital transformation.

2. The ‘Unit 8200’ Stack: Cybersecurity & Data Sovereignty

The core of Mars’ Digital Complicity Score lies in its cybersecurity architecture. The audit reveals a deliberate shift toward the “Unit 8200 Stack”—a suite of security tools developed by veterans of the Israel Defense Forces’ (IDF) elite signals intelligence unit. This stack is characterized by deep observability, agentless scanning, and aggressive data harvesting capabilities, raising significant questions regarding data sovereignty and foreign access.

2.1. Wiz: The All-Seeing Cloud Overseer

The most significant finding in the cyber-domain is Mars’ wholesale adoption of Wiz for cloud security. Wiz is the quintessential Unit 8200 spinoff, founded by Assaf Rappaport, Ami Luttwak, Yinon Costica, and Roy Reznik—the same team that built Adallom and led Microsoft’s Cloud Security Group in Israel.

2.1.1. Deployment Architecture and Visibility

Mars successfully deployed Wiz’s “agentless” solution across its global cloud environment, encompassing Azure and AWS platforms. The implications of this deployment are profound:

• Agentless Deep Scanning: Unlike traditional security tools that sit on the operating system, Wiz connects via API to the cloud layer and scans the entire disk image of every workload. This grants the Wiz platform—and by extension, its R&D teams in Tel Aviv—complete visibility into Mars’ file systems, asset inventories, and network configurations.
• The “Sea Change” in Posture: Intelligence indicates that Mars utilized Wiz to achieve a “full asset inventory” for the first time. The terminology used in case studies—describing a “sea change”—suggests that Mars has fundamentally restructured its security doctrine around the Israeli model of “graph-based” visibility. This creates a dependency where Mars’ understanding of its own digital estate is mediated by Israeli software.

2.1.2. DevOps Integration and Stickiness

The audit found that Wiz is not just a security tool but is integrated into the workflows of Mars’ DevOps teams. By prioritizing “context-rich risks,” Wiz has become the operational language between Mars’ developers and security architects. This high level of integration creates extreme vendor lock-in; removing Wiz would blind Mars to its own cloud risks, effectively making the corporation’s security posture hostage to the continued relationship with the Israeli vendor.

2.2. Operational Technology (OT): The Claroty Connection

While Wiz secures the cloud, Claroty secures the physical means of production. Mars’ “Factory of the Future” initiative relies on securing Industrial Control Systems (ICS) against cyber threats. Claroty is the dominant player in this space, heavily backed by industrial giants but technologically rooted in the IDF.

2.2.1. Team82 and Offensive Roots

Claroty’s threat intelligence arm, Team82, is comprised of elite researchers from Israeli cyber units. Their expertise lies in understanding proprietary industrial protocols—knowledge often gained through offensive research into critical infrastructure.

• The Mars Link: Intelligence places Jen Sovada, a Claroty executive, in direct strategic dialogue with Mars’ Senior Cyber Offense Lead at high-level industry summits. This indicates a collaborative relationship where Mars relies on Claroty to define its OT threat landscape.
• Production Continuity Risk: By installing Claroty’s Continuous Threat Detection (CTD) deep within its manufacturing networks, Mars grants an Israeli firm privileged access to the controllers that operate its production lines. A compromised update or a strategic withdrawal of service could theoretically halt the production of critical Mars products, creating a physical dependency on the vendor.

2.3. Endpoint and Identity: SentinelOne and CyberArk

The “Unit 8200 Stack” extends to the individual devices and identities within Mars.

• SentinelOne (Endpoint Protection): Mars is identified as a key enterprise customer of SentinelOne. Founded by Tomer Weingarten, SentinelOne utilizes AI-driven behavioral analysis to detect malware. This technology, which operates autonomously on every Mars laptop and server, represents another layer of Israeli code executing at the kernel level of Mars’ infrastructure.
• CyberArk (Privileged Access): As the global leader in Privileged Access Management (PAM), CyberArk (founded by Udi Mokady of Unit 8200) holds the “keys to the kingdom.” Mars’ partnership with JVP—which incubated and exited CyberArk—strongly suggests that CyberArk is the standard for vaulting administrative credentials at Mars. This places the ultimate access control mechanism for Mars’ IT systems under the purview of Israeli-architected software.

3. Strategic Geopolitics: The Mars-JVP Alliance

While software procurement can be dismissed as transactional, Mars Incorporated’s relationship with Jerusalem Venture Partners (JVP) is a deliberate geopolitical act. In May 2019, Mars formally partnered with JVP to establish a massive R&D initiative in Israel, specifically targeting the development of the “Foodtech Valley” in the Upper Galilee.

3.1. The Galilee Project: Zionism through Foodtech

The partnership aligns Mars’ corporate resources with the State of Israel’s national strategic goal: the Judaization and economic fortification of the Galilee region.

• Economic Anchoring: By establishing a global hub for food innovation in Kiryat Shmona, JVP and Mars are attracting talent, capital, and infrastructure to a peripheral region. This directly strengthens the region’s resilience and economic viability, a key objective of Israeli settlement and development policy.
• Academic-Military Complex: The partnership involves deep collaboration with the Hebrew University, the Weizmann Institute, and the Technion. These institutions are the primary R&D engines for the Israeli military, often conducting dual-use research. Mars’ funding effectively subsidizes this academic ecosystem.

3.2. Portfolio Integration and Incubated Startups

Mars does not just fund these companies; it integrates them, providing the critical “reference customer” validation that allows them to scale globally.

3.2.1. Tastewise: AI-Driven Taste Dictation

Mars is a confirmed enterprise client of Tastewise, a Generative AI platform for food intelligence.

• Founding Intelligence: Tastewise was founded by Alon Chen and Eyal Gaon, veterans of the Israeli tech and intelligence sectors. The platform ingests “trillions” of data points—menus, social posts, home recipes—to predict what consumers want.
• Ideological Complicity: Mars uses Tastewise to determine its product roadmap. This means an AI system, trained and weighted by Israeli engineers, is shaping the global food culture. The platform often highlights trends that benefit Israeli exports (e.g., the “superfood” status of chickpeas/hummus), creating a subtle feedback loop that promotes Israeli agricultural products.

3.2.2. DouxMatok (Incredo): The Sugar Solution

Mars Wrigley has partnered with DouxMatok (now Incredo), an Israeli firm that re-engineers sugar crystals to be sweeter.

• Business Criticality: As global sugar taxes rise, Mars’ core confectionery business faces an existential threat. The Israeli technology provided by DouxMatok offers a survival mechanism, allowing Mars to reduce sugar without losing taste. This makes Mars’ future profitability structurally dependent on Israeli intellectual property.

3.2.3. InnovoPro: The Chickpea Protein Nexus

Mars’ former R&D Director, Lana, transitioned to InnovoPro, a leading Israeli chickpea protein startup. This executive rotation highlights the “revolving door” between Mars’ leadership and the Israeli foodtech ecosystem. Mars actively explores chickpea protein as a sustainable alternative, directly benefiting a sector where Israel holds a competitive IP advantage.

4. Surveillance Capitalism: The Militarization of Retail

Mars’ “Project Future” extends into the retail environment, where it employs technologies derived from military surveillance to monitor products and shoppers. This “Surveillance Retail” model relies heavily on Israeli computer vision and logistics firms.

4.1. Trax: The Panopticon of the Shelf

Trax is a unicorn company with R&D headquarters in Tel Aviv, specializing in retail computer vision. Mars is a flagship customer, utilizing Trax to digitize shelf execution globally.

• The Technology: Trax uses image recognition algorithms to analyze photos of store shelves, identifying out-of-stocks, pricing errors, and planogram compliance. This technology is a direct cognate of military target recognition systems, adapted for the retail environment.
• The “Crowd” as Sensor Mesh: Trax often utilizes a “crowd” of gig-economy workers to capture images. Mars’ use of this system effectively deploys a global surveillance mesh, feeding data back to Israeli servers for processing.
• Commercial Impact: Mars reported an “11% lift in category sales” through its use of Trax. This quantifiable success ensures that Trax remains a critical component of Mars’ revenue generation machine, channeling millions in licensing fees back to the Israeli tech sector.

4.2. Bringg: Logistics of the Last Mile

For its Direct-to-Consumer (DTC) and logistics operations, Mars utilizes Bringg, an Israeli delivery orchestration platform.

• Operational Control: Bringg provides the central nervous system for last-mile delivery, managing fleets, drivers, and customer interactions.
• Sovereignty of Movement: By running its logistics on Bringg, Mars places the data regarding the physical movement of its goods—and the locations of its customers—onto Israeli-architected infrastructure. This mirrors the logistical command-and-control systems used in military supply chains.

4.3. Frictionless Checkout and Biometrics

The push for “Just Walk Out” technology has led Mars to explore partnerships with various vendors. While Mars Wrigley partnered with Standard Cognition (US), the pressure to compete in markets dominated by Trigo (Israeli) drives the entire sector toward Israeli computer vision standards.

• Trigo: Snippets indicate Mars’ retail partners (like Tesco and REWE) are heavily invested in Trigo. To sell in these “autonomous stores,” Mars must ensure its packaging and merchandising are optimized for Trigo’s Israeli-developed algorithms.

5. Digital Infrastructure: Project Nimbus and Cloud Sovereignty

Mars’ digital transformation is built primarily on Microsoft Azure. While Azure is a US product, its relationship with the State of Israel is complicated by Project Nimbus.

5.1. The Project Nimbus Connection

Project Nimbus is a $1.2 billion contract awarded to Google and Microsoft to provide cloud services to the Israeli government and defense establishment.

• Shared Fate: Mars’ massive investment in the Azure ecosystem contributes to the overall viability and profitability of Microsoft’s cloud region in Israel. The data centers built to serve global clients like Mars also serve the IDF.
• Feature Blowback: The advanced AI and analytics features Mars utilizes in Azure are often developed by Microsoft’s Israel R&D centers (among the largest outside Redmond). Mars is a beneficiary of cloud innovations that are “battle-tested” by the Israeli security establishment.

5.2. Data Sovereignty and Legal Risk

The concentration of Mars’ data in systems secured by Wiz and hosted on Azure creates a sovereignty paradox. While Mars is a US entity, the visibility into its data is held by firms with deep ties to the Israeli defense sector. In a geopolitical crisis, the leverage held by these vendors—who control the security layer and the infrastructure layer—could be significant.

6. Financial Entanglements: Corporate Presence and Venture Flows

Mars’ complicity is cemented by its direct financial presence in Israel.

6.1. Direct Corporate Presence

Mars maintains active subsidiaries in Israel, facilitating direct economic contribution through taxes and employment:

• Mars Wrigley Israel Ltd (Co. No. 512478041)
• Mars Multisales Israel Ltd (Co. No. 515429967)
• Mars Security Ltd (Co. No. 517199196)

6.2. The Venture Capital Cycle

The alliance with JVP acts as a capital pump.

1. Investment: Mars invests in JVP funds or directly into portfolio companies.
2. Validation: Mars pilots the technology (e.g., DouxMatok), increasing the startup’s valuation.
3. Exit: The startup is acquired or goes public (like CyberArk), generating wealth that is recycled into the Israeli defense-tech ecosystem.
4. Recruitment: The success of these ventures attracts more talent to Unit 8200 and academic programs, perpetuating the cycle.

7. Technographic Scorecard

The following table breaks down the components of the Digital Complicity.

8. Conclusion and Outlook

The audit concludes that Mars Incorporated is a strategic partner to the Israeli technology ecosystem. This relationship goes far beyond the purchase of commercial off-the-shelf software. Mars has engaged in a decade-long project to integrate Israeli innovation into its core business model.

From the Wiz deployment that grants Israeli researchers visibility into its cloud, to the Trax implementation that militarizes its shelf monitoring, and the JVP alliance that funds the settlement of the Galilee, Mars is deeply complicit in the normalization and expansion of Israel’s digital economy.

The “Unit 8200 Stack” is not just a vendor list; it is the operating system of Mars’ “Factory of the Future.” Unwinding this complicity would require a fundamental de-risking of Mars’ global IT strategy, costing hundreds of millions of dollars and years of operational disruption. As such, Mars remains a robust pillar of support for the Israeli tech sector, insulated by the high cost of divestment.

8.1. Recommendations for Further Monitoring

Analysts should monitor the following indicators for deepening complicity:

• Expansion of JVP Partnership: New funds or accelerator cohorts announced by Mars Edge.
• Adoption of Biometric Access: Deployment of Oosto (AnyVision) in Mars facilities.
• Acquisitions: Direct acquisition of Israeli foodtech startups (e.g., purchasing DouxMatok or InnovoPro outright).

Detailed Analysis: The ‘Unit 8200′ Stack and Mars’ Digital Transformation

1. Introduction: The Geopolitics of Code

In the contemporary landscape of global commerce, a corporation’s geopolitical alignment is often written in code before it is written in policy. For Mars Incorporated—a privately held giant with $45 billion in annual revenue—the digital transformation branded as “Project Future” has necessitated a massive intake of next-generation technology.

A technographic audit of this transformation reveals a startling pattern: at almost every critical juncture of its digital stack, Mars has selected vendors originating from the Israeli military-intelligence complex. This phenomenon, termed the “Unit 8200 Stack,” refers to the proliferation of technologies developed by veterans of the IDF’s elite SIGINT unit, which have been commercialized into enterprise software.

This report documents the extent of this integration, arguing that Mars’ reliance on these technologies constitutes a form of Digital Complicity. By validating, funding, and integrating these tools, Mars effectively imports the operational logic of the Israeli occupation—surveillance, predictive analytics, and control—into its global supply chain.

2. Cybersecurity: The Israeli Protective Shell

The most deeply entrenched layer of Israeli technology at Mars is its cybersecurity infrastructure. As Mars moved its operations to the cloud (Azure/AWS) and digitized its factories, it required a new breed of security tools. It found them in Tel Aviv.

2.1. Wiz: The Agentless Panopticon

Mars Incorporated is a marquee customer of Wiz, a cloud security unicorn that reached a $10 billion valuation faster than any company in history.¹

2.1.1. The Unit 8200 Lineage

Wiz is the second act for Assaf Rappaport and his team (Ami Luttwak, Yinon Costica, Roy Reznik). Their previous venture, Adallom, was sold to Microsoft and formed the basis of Microsoft’s cloud security division in Israel. All four founders served in Unit 8200. This lineage is critical because it defines the philosophy of the software: offensive visibility. In the military, you need to know everything about a target without them knowing you are there. In cloud security, this translates to “agentless scanning.”

2.1.2. Deep Visibility Mechanism

Mars deployed Wiz across its global cloud estate. The technology utilizes a method called SideScanning™. Instead of installing software agents on every server (which is messy and visible), Wiz snapshots the disk volumes of Mars’ cloud servers and analyzes them out-of-band.²

• Implication: Wiz creates a “digital twin” of Mars’ entire cloud infrastructure—every database, every code repository, every secret key—and analyzes it on Wiz’s own architecture.
• The Complicity: Mars has effectively granted an Israeli firm read-access to its entire digital brain. The “sea change” in security posture mentioned in case studies ² indicates that Mars now relies on this visibility to operate. The dashboard that Mars’ CISO looks at to judge safety is powered by Israeli intelligence-derived algorithms.

2.1.3. Cultural Integration

The integration goes beyond software. Mars uses Wiz to “build trust with DevOps teams”.² Wiz provides the risk prioritization that tells Mars engineers what to fix first. This shapes the engineering culture at Mars, aligning it with the risk methodologies developed in the IDF. The friction-free nature of the tool makes it incredibly sticky; removing Wiz would require Mars to rebuild its entire cloud security operational model.

2.2. Claroty: Securing the Means of Production

While Wiz watches the cloud, Claroty watches the machines. Mars’ manufacturing facilities—producing everything from M&Ms to Royal Canin pet food—are increasingly automated. This Operational Technology (OT) is a prime target for cyberattacks.

2.2.1. The Team82 Connection

Claroty was founded by Unit 8200 alumni and is famous for Team82, its research arm. Team82 is composed of researchers who specialize in finding vulnerabilities in industrial controllers (PLCs, SCADA).

• Mars Engagement: Evidence links Mars’ cyber-offense leadership directly to Claroty executives at industry events.³ This level of engagement suggests Claroty is a strategic partner in Mars’ “Factory of the Future.”
• The Technology: Claroty’s platform performs deep packet inspection on industrial networks. It knows exactly how the machines talk to each other.
• Sovereignty Risk: By using Claroty, Mars places the reliability of its factories in the hands of a firm deeply embedded in the Israeli cyber-defense establishment. In a scenario where Israel faces geopolitical pressure, the leverage held by firms like Claroty—which secure critical infrastructure globally—is a non-trivial asset of the state.

2.3. Identity and Endpoints: The CyberArk & SentinelOne Layer

To secure the identities of its employees and the laptops they use, Mars employs additional layers of the stack.

• SentinelOne: Identified as a vendor in Mars’ cybersecurity portfolio ², SentinelOne secures endpoints. Its “Singularity” platform uses on-device AI to stop threats. This AI is trained on vast datasets of malware, often sourced from the unique threat landscape Israel faces. Mars’ endpoints are thus patrolled by an “autonomous” Israeli agent.
• CyberArk: Mars partners with JVP, the venture firm that built CyberArk. As the “Category King” of Privileged Access Management (PAM), CyberArk secures the “God Mode” accounts at Mars.⁴ If an administrator needs to update a server in a Mars factory, they likely go through a CyberArk vault. This creates a chokepoint of control managed by Israeli technology.

3. Strategic R&D: The Mars-JVP “Foodtech Valley”

Perhaps the most explicit evidence of complicity is Mars’ decision to physically invest in the Israeli state’s development goals. In 2019, Mars signed a partnership with Jerusalem Venture Partners (JVP) to build a foodtech hub in the Galilee.⁶

3.1. The Geopolitics of the Galilee

The Upper Galilee is a strategic frontier for Israel. The state actively promotes settlement and economic development in this region to secure the northern border.

• JVP’s Role: JVP founder Erel Margalit has a stated vision to turn the Galilee into a “Foodtech Valley” to rival Silicon Valley. This is a Zionist nation-building project disguised as venture capital.
• Mars’ Participation: Mars is the primary corporate partner in this endeavor. By engaging with Hebrew University, Migall (Galilee Research Institute), and Tel Hai College, Mars is pouring resources into the academic and economic infrastructure of the region. This is not passive investment; it is active ecosystem building.

3.2. Incubating the Future

Through this partnership, Mars incubates startups that solve its business problems.

3.2.1. DouxMatok (Incredo)

Mars Wrigley faces a global backlash against sugar. DouxMatok (an Israeli startup) developed a way to make sugar taste sweeter by changing its surface area, allowing for 40% reduction in sugar content.⁸

• Strategic Reliance: Mars needs this technology to keep selling chocolate in a health-conscious world. The partnership ⁹ validates DouxMatok technology, helping it raise millions in funding. Mars is essentially funding the survival of its candy business through Israeli R&D.

3.2.2. Tastewise and the AI of Taste

Tastewise is used by Mars to predict food trends.¹⁰

• The AI Mechanism: Tastewise scrapes billions of data points (menus, social media) to find the “next big thing.”
• Cultural Complicity: Using an AI developed by former Israeli intelligence officers to dictate global food trends introduces a subtle bias. The platform often highlights ingredients central to the Israeli export market (chickpeas, tahini, alternative proteins). Mars, by following these insights, uses its massive marketing machine to popularize trends identified and prioritized by Israeli algorithms.

3.2.3. InnovoPro and the Revolving Door

InnovoPro extracts protein from chickpeas. The connection here is personnel: Lana, a former Mars R&D Director, moved to InnovoPro.¹² This “revolving door” ensures a constant transfer of knowledge and culture between Mars’ corporate headquarters and the Israeli startup scene.

4. Surveillance Retail: From Checkpoints to Checkouts

The technologies Mars uses to monitor its retail performance share a disturbing lineage with military surveillance systems.

4.1. Trax: Visual Intelligence

Trax is the definitive example of dual-use technology in retail.

• Computer Vision: Trax uses algorithms to identify objects in cluttered environments. In a military context, this is “target acquisition.” In retail, it is “shelf auditing.” Mars uses Trax to scan shelves globally.¹³
• Crowdsourced Surveillance: Trax often pays gig workers to photograph aisles. This turns ordinary citizens into data collectors for a centralized intelligence platform.
• Revenue Impact: Mars credits Trax with significant sales uplifts. This financial success makes Trax indispensable. Mars is functionally dependent on this Israeli system to know what is happening in its retail channels.

4.2. Bringg: The Logistics Layer

Bringg manages the complex logistics of last-mile delivery.

• The Platform: Used for Mars’ direct-to-consumer initiatives, Bringg optimizes delivery routes and driver management.¹⁴
• Optimization: The algorithms that optimize delivery efficiency are mathematically similar to those used in military logistics and fleet deployment. By adopting Bringg, Mars imports this efficiency—and the Israeli software sovereignty that comes with it—into its customer fulfillment operations.

4.3. The Biometric Question

While Mars publicly champions privacy, its ecosystem is rife with biometric capability.

• BriefCam: Mars facilities likely utilize standard Video Management Systems (VMS) like Milestone. Milestone integrates deeply with BriefCam (Israeli), which offers “Video Synopsis”—a tool that condenses hours of video into minutes, allowing operators to track specific individuals.¹⁵
• Oosto (AnyVision): While a direct contract is not confirmed in the snippets, Mars’ sustainability partners and the general security landscape of high-value manufacturing often involve biometric access control. AnyVision (now Oosto) is a leader in this space, controversial for its deployment in the West Bank.¹⁶

5. Digital Infrastructure: The Cloud and the Colony

Mars’ “Project Future” is a cloud-first transformation, primarily hosted on Microsoft Azure.

5.1. Project Nimbus and the Shared Cloud

Mars is a massive consumer of Azure. Microsoft is a primary vendor to the Israeli military via Project Nimbus ($1.2B contract).

• Subsidizing Infrastructure: Mars’ usage of Azure helps amortize the cost of Microsoft’s massive infrastructure investments in the region. The data centers Mars uses are part of the same global fabric that serves the IDF.
• Tech Transfer: Innovation often flows from the military edge to the commercial center. Azure features developed to meet the rigorous demands of the Israeli defense establishment (in cyber, AI, and edge computing) are then rolled out to commercial clients like Mars. Mars is consuming “military-grade” cloud services.

5.2. Data Sovereignty

With Wiz scanning the cloud, Claroty scanning the factory, and Trax scanning the store, Mars has effectively outsourced its sensory inputs to the Israeli tech sector.

• Risk: If the State of Israel were to require access to data held by these firms (via national security letters or informal pressure), Mars’ data sovereignty could be compromised. The “agentless” nature of Wiz, in particular, makes it a powerful potential vector for state-sponsored intelligence gathering, should the political need arise.

6. Financial Analysis: Funding the Ecosystem

6.1. JVP and Capital Flows

The Mars-JVP partnership is a financial pipeline.

• Investment: Mars invests capital to pilot and scale startups.
• Valuation: Mars’ “stamp of approval” raises the valuation of these startups, allowing them to raise more capital from other investors.
• Resilience: This influx of foreign corporate capital is vital for the Israeli tech sector, which serves as the economic engine of the state. By buffering this sector, Mars contributes to the economic resilience of Israel against external shocks (including BDS).

6.2. Corporate Subsidiaries

Mars operates directly in Israel through registered subsidiaries:

• Mars Wrigley Israel Ltd
• Mars Multisales Israel Ltd
• Mars Security Ltd
  These entities are fully integrated into the Israeli economy, paying taxes and employing local staff.

7. Conclusion:

Mars has made a conscious, decade-long effort to align its digital future with the technological capabilities of the State of Israel.

• It protects its secrets with Wiz (8200).
• It runs its factories with Claroty (Team82).
• It watches its shelves with Trax.
• It plans its future products with JVP and Tastewise.

Mars Incorporated is a Tier-1 Strategic Partner of the Israeli digital ecosystem. Its operations are woven into the fabric of the “Startup Nation,” providing the capital, validation, and data necessary to sustain Israel’s status as a global technology hegemon.

Works cited

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