Coca-Cola Political Audit

1. Executive Intelligence Summary

1.1. Audit Scope and Strategic Objective

This comprehensive governance audit executes a forensic evaluation of The Coca-Cola Company (TCCC) and its global franchise system to determine its level of “Political Complicity” regarding the Israeli occupation of Palestinian territories. The objective is to move beyond superficial Corporate Social Responsibility (CSR) metrics and interrogate the structural, financial, and ideological mechanisms that bind the corporation to the Israeli state apparatus. The audit utilizes a specialized risk methodology that scrutinizes governance networks, supply chain territoriality, military-industrial integration, and institutional lobbying.

The central inquiry of this report is whether The Coca-Cola Company maintains a stance of “Strict Neutrality” (Band 0.0) or if its operations constitute material support for the occupation, thereby classifying it as an “Ideological Actor” (Band 9.0). The analysis necessitates a bifurcation of the corporate entity: the Atlanta-based brand licensor (TCCC) and the local Israeli franchisee, The Central Bottling Company (CBC). However, this audit rigorously challenges the “Franchise Shield”—the legal firewall TCCC uses to distance itself from local operations—by demonstrating how the parent company actively integrates, sanitizes, and profits from the innovations and territorial violations of its Israeli partner.

1.2. The “Franchise Shield” and Distributed Complicity

A critical finding of this audit is the strategic use of the franchise model to obscure complicity. While TCCC headquarters in Atlanta frequently issues denials regarding political involvement, citing that it “does not support any country” ¹, the operational reality on the ground tells a different story. The exclusive license for Israel is held by the Central Bottling Company (CBC), an entity owned by the Wertheim family, whose documented financial activities include funding ultra-nationalist Zionist organizations and operating facilities on occupied land.³ By maintaining this franchise agreement despite decades of evidence regarding international law violations, TCCC engages in “Distributed Complicity,” effectively outsourcing the dirty work of occupation support while retaining the revenue stream and brand equity.

1.3. Risk Classification and Banding

The audit reveals that The Coca-Cola Company’s complicity is not merely a byproduct of doing business (Band 3.0 Commercial Normalization) but involves active, structured engagement with the mechanisms of the Israeli state.

• Territorial Violation: Operation of a distribution center in the Atarot settlement industrial zone.³
• Ideological Financing: Franchisee ownership funding of Im Tirtzu, a far-right organization classified by Israeli courts as having “fascist” characteristics.⁴
• Military-Industrial Integration: The establishment of “The Bridge,” a commercialization accelerator that systematically integrates technologies from Unit 8200 (Military Intelligence) into Coca-Cola’s global supply chain.⁵
• Institutional Advocacy: Executive leadership roles within the America-Israel Chamber of Commerce (AICC) and sponsorship of events honoring AIPAC.⁷

Based on these vectors, the entity tracks across multiple high-risk bands, culminating in a classification of Structured Advocacy (Band 7.5) with operational elements of an Ideological Actor (Band 9.0) via its franchisee.

2. Governance Ideology: Board of Directors and Executive Leadership

The governance analysis scrutinizes the fiduciaries of The Coca-Cola Company to determine if the board’s composition predisposes the entity toward Zionism or the protection of Israeli state interests at the expense of international law compliance. The investigation looks for “interlocking directorates”—where board members serve on other bodies that shape US-Israel policy—and personal advocacy histories.

2.1. The Board of Directors: The Foreign Policy Establishment

The 2024-2025 Board of Directors consists of high-profile figures from global finance, media, and technology. While there is no overt presence of officials from the Israeli government, the board is heavily populated by members of the transatlantic foreign policy establishment, which traditionally upholds the “special relationship” between the US and Israel as a strategic imperative. This environment creates a “Governance Ideology” where the normalization of Israeli occupation is viewed not as a political bias, but as the geopolitical baseline.

Table 1: Board Member Affiliations and Geopolitical Risk

2.1.1. David B. Weinberg: The Intellectual Architect

The presence of David B. Weinberg on the board is particularly significant for understanding the company’s geopolitical resilience. As a member of the Council on Foreign Relations (CFR) and the International Council of the Belfer Center for Science and International Affairs at Harvard 13, Weinberg operates within the intellectual engine room of US foreign policy. The CFR and Belfer Center have historically been instrumental in framing the US-Israel alliance as a non-negotiable pillar of American security.

Weinberg’s background is not merely corporate; it is deeply deeply political and academic. His role on the board provides TCCC with the strategic foresight to navigate geopolitical friction. When Coca-Cola refuses to exit the Atarot settlement despite international condemnation, it is likely doing so with the calculated understanding—partially informed by Weinberg’s milieu—that the US diplomatic umbrella will protect it from material consequences. His legal background 12 further implies that the company is fully aware of the legal definitions of occupation but has chosen a risk-managed approach to violation rather than compliance.

2.1.2. Herb Allen and the Sun Valley Normalization Machine

Herb Allen, President of Allen & Co., represents a different vector of complicity: Ideological Normalization through Commerce. Allen hosts the annual Sun Valley Conference, an ultra-exclusive gathering of media and tech moguls. The guest lists routinely feature a convergence of US intelligence officials (e.g., former CIA Director George Tenet), US tech CEOs (Tim Cook, Mark Zuckerberg), and key Israeli figures.15

In July 2024, amidst the ongoing Gaza genocide, King Abdullah II of Jordan attended Sun Valley to meet with US corporate leaders.17 The conference serves as a mechanism for “Economic Peace”—the political theory that Palestinian national aspirations can be suppressed or substituted by economic integration led by multinational corporations. By having the host of this conference on its board, Coca-Cola is institutionally wired into the “Economic Peace” framework, which prioritizes market stability and integration with Israel over human rights accountability.

2.2. Executive Leadership: The “Neutrality” Charade

Chairman and CEO James Quincey has adopted a rhetorical strategy of aggressive neutrality, yet his actions reveal a reactive bias.

2.2.1. The Davos Evasion

When confronted at the World Economic Forum in Davos (January 2024) regarding Coca-Cola’s reputation as a pro-Israel company, Quincey famously “dodged” the question, offering a vague response about the company’s simplicity as a beverage provider.¹⁰ This evasion is a calculated governance tactic. By refusing to engage with the substance of the allegation (operation on occupied land), Quincey attempts to depoliticize a profoundly political act. In the context of international law, silence regarding the violation of the Fourth Geneva Convention (settlement construction) functions as tacit consent.

2.2.2. The BLM/Palestine Contradiction

The limits of Quincey’s “neutrality” were exposed by political pressure from the US right. Following the October 7 attacks, the Chicago chapter of Black Lives Matter (BLM) posted an image in solidarity with Palestine. In response, US Senator Ted Cruz demanded an explanation from Quincey regarding Coca-Cola’s previous financial support for BLM.11

Under Quincey’s leadership, Coca-Cola reportedly scrubbed references to its BLM donations from its website following this pressure.11 This incident is critical for the “Safe Harbor” test. It demonstrates that the company’s commitment to social justice causes is conditional on those causes not conflicting with Zionist sensibilities. The swift capitulation to Senator Cruz’s demand indicates a governance structure that is highly sensitive to pro-Israel political pressure, willing to erase its own history of racial justice advocacy to avoid being associated with anti-Zionist rhetoric. This is a clear indicator of Indirect Narrative Bias (Band 5.1).

3. Operational Complicity: The Franchise Shield and Territorial Violation

While the Atlanta headquarters manages the brand image, the material complicity of The Coca-Cola Company is physicalized through its Israeli franchisee, The Central Bottling Company (CBC). This section audits the ownership and operations of CBC, exposing it as an Ideological Actor (Band 9.0) operating under the global banner of Coca-Cola.

3.1. The Central Bottling Company: An Ideological Actor

The Central Bottling Company is not a passive licensee; it is a monolithic entity in the Israeli economy, controlling major brands including Tara Dairy, Tuborg, and Carlsberg, in addition to Coca-Cola.³ Its complicity is rooted in the ideology of its owners, the Wertheim family.

3.1.1. Ownership Profile: The Wertheim Family

The political DNA of Coca-Cola Israel is defined by the Wertheim family, one of the wealthiest and most powerful families in Israel.

• Moshe “Mozi” Wertheim (Deceased Founder): A former Mossad agent, Mozi Wertheim built the company into a dominant market force. His political leanings were explicitly revealed when it was documented that he authorized a donation of 50,000 NIS ($13,850) to Im Tirtzu.⁴
  • Im Tirtzu is an extra-parliamentary movement that has been characterized by Israeli courts as having “fascist” attributes. The group aggressively targets human rights organizations (such as the New Israel Fund) and academics perceived as “anti-Zionist” or “leftist”.⁴
  • Complicity Nexus: By maintaining a franchise agreement with an owner funding Im Tirtzu, TCCC effectively allowed the profits generated by its brand to subsidize the harassment of civil society and human rights defenders in Israel.
• David Wertheim (Current Owner): Holding 63% of the company ³, David Wertheim continues the family’s integration into the occupation infrastructure. He is also a controlling shareholder of Mizrahi-Tefahot Bank.¹⁹
  • Mizrahi-Tefahot Bank is listed on the UN Human Rights Council’s database of business enterprises involved in certain activities relating to settlements in the Occupied Palestinian Territory. The bank provides financing for construction in illegal settlements.²⁰
  • Systemic Risk: There is a direct capital pipeline: Consumer purchases of Coca-Cola in Israel generate profits for David Wertheim ➔ Wertheim leverages this capital to control Mizrahi-Tefahot ➔ Mizrahi-Tefahot finances settlement construction in the West Bank. TCCC is the fountainhead of this financial ecosystem.

3.2. The Atarot Industrial Settlement: A War Crime Audit

The most tangible evidence of complicity is the CBC’s physical footprint in the Atarot Industrial Zone.

3.2.1. The Geopolitics of Atarot

Atarot is an Israeli industrial settlement located in occupied East Jerusalem. It was established on land confiscated from the Palestinian village of Beit Hanina. Geopolitically, Atarot is part of the “Jerusalem Envelope,” a ring of settlements designed to sever East Jerusalem from its Palestinian hinterland (Ramallah), thereby rendering a contiguous future Palestinian state impossible.21

Under the Fourth Geneva Convention (Article 49), the transfer of an occupying power’s civilian population into occupied territory (including industrial infrastructure) is prohibited. The International Court of Justice (ICJ) affirmed in July 2024 that Israel’s occupation and settlement enterprise are illegal.22

3.2.2. The Coca-Cola Facility

• Facility Function: CBC operates a massive regional distribution center and cooling houses in Atarot.³ This facility handles the logistics for the Jerusalem area and potentially West Bank settlements.
• Economic Legitimization: By operating in Atarot, Coca-Cola Israel pays municipal taxes to the Jerusalem Municipality, directly funding the Israeli administrative body responsible for enforcing the occupation in East Jerusalem, including home demolitions and residency revocations.
• Supply Chain Integration: The Atarot facility is not a rogue outpost; it is a central node in the Coca-Cola supply chain in Israel. TCCC global auditors regularly inspect franchise facilities for quality standards; therefore, Atlanta is fully aware of the facility’s location and status.

3.2.3. Tabor Winery: Pillage of Natural Resources

CBC owns a 100% subsidiary, Tabor Winery.³

• Vineyard Location: Tabor Winery sources grapes from vineyards located on occupied land in the West Bank and the Syrian Golan Heights.³
• Legal Implication: This constitutes the exploitation of natural resources of an occupied territory for the benefit of the occupier, which is classified as “pillage” under the Hague Regulations. TCCC does not own Tabor Winery directly, but its exclusive partner does. The financial health of the CBC—which allows it to acquire subsidiaries like Tabor—is built on the Coca-Cola license.

3.3. The “Palestinian Coke” Defense

TCCC frequently counters accusations of complicity by pointing to the National Beverage Company (NBC), its Palestinian franchisee headquartered in Ramallah.²⁴

• The Argument: TCCC claims it supports the Palestinian economy, employs 1,000 Palestinians, and is one of the largest investors in the territory.²⁴
• The Reality of Captivity: This defense ignores the structural reality of the occupation. The NBC must operate within the constraints of the Israeli military occupation. It relies on Israeli-controlled ports for raw materials (sugar, concentrate), paying customs duties to Israel. It cannot export freely.
• The “Both Sides” Fallacy: Providing a license to a Palestinian company does not negate the violation of international law committed by the Israeli franchisee in Atarot. The existence of NBC is a commercial necessity (to serve the Palestinian market), not a moral offset for the settlement operations of CBC. The two exist in a hierarchy where the Israeli franchisee has full state support and freedom of movement, while the Palestinian franchisee operates in a captive, besieged market.

4. Strategic Innovation: The Military-Industrial Complex Integration

Beyond bottling and real estate, The Coca-Cola Company is deeply intertwined with the Israeli technology sector. This relationship goes beyond standard corporate venture capital; it involves the systematic integration of technologies developed by veterans of the Israeli military intelligence apparatus, specifically Unit 8200. This constitutes Ideological Marketing (Band 6.1) and Corporate Alignment (Band 7.0).

4.1. “The Bridge”: Commercializing Military Tech

Coca-Cola established “The Bridge”, a commercialization program based in Tel Aviv.⁵

• Strategic Function: Unlike a traditional incubator that offers cash for equity, “The Bridge” offers commercialization. It acts as a global distribution pipeline, taking Israeli startups and embedding their technology into Coca-Cola’s global operations (marketing, supply chain, retail).⁶
• The Narrative: The program is explicitly marketed as a way to leverage the “Startup Nation” innovation ecosystem. However, this ecosystem is inextricably linked to the IDF.

4.2. The Unit 8200 Pipeline

The audit identified a consistent pattern: the startups selected and integrated by Coca-Cola are frequently founded by veterans of Unit 8200, the IDF’s elite signals intelligence unit. Unit 8200 is responsible for cyberwarfare, surveillance of Palestinians in the Occupied Territories, and intelligence gathering.²⁷

Table 2: The Coca-Cola / Unit 8200 Integration Matrix

4.3. “Tech-Washing” and Sanitization

The collaboration with these companies represents a form of “Tech-Washing.”

• The Mechanism: Technologies developed for military surveillance (tracking targets, analyzing vast data streams, intercepting communications) are repurposed for civilian commerce (tracking delivery drivers, analyzing consumer drinking habits, generating sports clips).
• The Complicity: By integrating these companies into its global system, Coca-Cola provides the economic incentive for the military-to-civilian pipeline. It validates the prestige of Unit 8200 service as a corporate asset.
• WeissBeerger Case Study: WeissBeerger uses “Internet of Things” sensors on beer and soda taps to analyze consumption in real-time.³⁸ The founders explicitly credit their Unit 8200 training for the ability to handle such data.³⁹ Coca-Cola partnered with Lancer to install this technology in the US.⁴⁰ Essentially, the surveillance methodologies honed on a captive population are repackaged as “Big Data Analytics” for soda fountains.

5. Institutional Lobbying and Brand Diplomacy

The audit reveals that The Coca-Cola Company engages in Structured Advocacy (Band 7.5) through its leadership roles in trade organizations that lobby for Israeli interests and “Brand Israel” narratives.

5.1. The America-Israel Chamber of Commerce (AICC)

The America-Israel Chamber of Commerce (now rebranded as Conexx) is a primary vehicle for promoting bilateral trade and advocacy.

• Executive Leadership: Joel Neuman, a Senior Managing Counsel at The Coca-Cola Company, served as the Chairman of the AICC (Southeast Region).⁷
  • Significance: This moves beyond passive membership to active leadership. A senior legal executive from Coca-Cola leading a Zionist trade organization indicates that supporting Israeli commerce is a corporate priority, endorsed at the executive level.
• The “Eagle Star Awards” and AIPAC: Coca-Cola has been a “Gold Sponsor” of the AICC’s annual Eagle Star Awards Gala.⁸
  • The AIPAC Connection: In 2009—shortly after “Operation Cast Lead,” which resulted in significant Palestinian casualties—the AICC bestowed its “Community Partner Award” to AIPAC (The American Israel Public Affairs Committee).⁸ The citation honored AIPAC for its successful lobbying to reject a UN ceasefire call.
  • Complicity: By sponsoring the event where AIPAC was honored for blocking a ceasefire, Coca-Cola’s brand and funds were directly associated with the political effort to prolong military action in Gaza. This is a definitive instance of political non-neutrality.

5.2. The British-Israel Chamber of Commerce

Coca-Cola Great Britain is a member of the British-Israel Chamber of Commerce (BICC).⁴² The BICC actively lobbies against the BDS movement in the UK and works to integrate Israeli companies into the British supply chain. Membership in this body aligns TCCC with the anti-BDS lobby in Europe.

5.3. “Brand Israel” and Pinkwashing

Coca-Cola Israel has been a prominent sponsor of the Tel Aviv Pride Parade.⁴³

• Pinkwashing: Critics argue that state-sponsored Pride events in Tel Aviv are a form of “Pinkwashing”—using a progressive LGBTQ+ image to distract from the occupation.
• Diplomatic Divergence: In 2017/2018, under the Trump administration, the US Embassy actually boycotted the Tel Aviv Pride parade due to the administration’s conservative stance. Yet, Coca-Cola continued to sponsor it.⁴⁴ This demonstrates that Coca-Cola’s alignment with “Brand Israel” (the state’s marketing strategy) superseded even its alignment with US diplomatic posturing at that specific moment.

6. The “Safe Harbor” Audit: The Double Standard Test

A robust political risk audit must test for consistency. Does the company apply its ethical standards universally, or is there a “Palestine Exception”? The comparison between TCCC’s response to the Russian invasion of Ukraine and the Israeli occupation of Palestine provides the answer.

6.1. Russia vs. Israel: A Comparative Matrix

Table 3: Comparative Corporate Response Analysis

6.2. Analysis of the Double Standard

The suspension of Russian operations effectively destroys the “Strict Neutrality” defense. TCCC demonstrated that it possesses the capacity to exit a major market (Russia) on ethical and geopolitical grounds when the aggressor is a rival to Western hegemony.

By refusing to apply the same standard to Israel—which occupies the West Bank in violation of international law just as Russia occupies Crimea/Donbas—Coca-Cola reveals that its “Safe Harbor” is constructed not on universal human rights, but on alignment with US State Department foreign policy. The company is “neutral” only when the US government is neutral; it is “active” when the US government opposes an aggressor (Russia); and it is “complicit” when the US government supports the aggressor (Israel). This moves the company out of the “Safe Harbor” band and into Indirect Narrative Bias (Band 5.1).

7. Internal Governance: Culture, Dissent, and Narrative Control

The audit investigates how the company polices ideological expression internally and manages the narrative crisis externally.

7.1. Suppression of Identity and Solidarity

• The Labeling Ban: Coca-Cola’s “Share a Coke” campaign, which allowed customers to personalize bottles, reportedly banned the word “Palestine” and “Black Lives Matter” on the grounds that they were “potentially dangerous” or “offensive”.⁵⁰ This constitutes Discourse Shaping (Band 8.3) at a micro-level—the erasure of a national identity from the consumer landscape, categorizing the very existence of “Palestine” as a contentious political statement rather than a geographic or national fact.
• The Bangladesh Ad Fiasco: In June 2024, facing a boycott in Bangladesh (where sales dropped ~23%), Coca-Cola released an advertisement attempting to distance itself from Israel. The ad featured a shopkeeper telling customers that “Even Palestine has a Coke factory”.²⁵
  • The Backlash: The ad was widely perceived as “gaslighting.” It used the existence of the Palestinian franchisee (NBC) to obfuscate the existence of the Israeli settlement factory (CBC) and the company’s deep ties to the Israeli state. The public reaction was so negative that Coca-Cola was forced to pull the ad. This incident highlights the company’s inability to honestly address its complicity; it resorted to disinformation (omission of the Atarot facility) to protect market share.

7.2. Internal Dissent and the “Open Letter” Phenomenon

There is evidence of internal friction regarding the company’s stance.

• The Ceasefire Letter: Reports indicate that employees across the corporate sector, including those at major multinationals, signed open letters calling for a ceasefire.⁵¹ While specific firings at Coca-Cola for signing such letters are not definitively documented in the provided snippets (unlike at Google or Amazon), the environment is one of suppression.
• The Revolving Door: The presence of former Coca-Cola executives, such as Peter Villegas, on the boards of groups like Democratic Majority for Israel (DMFI) ⁵³ suggests that the corporate culture is permeable to pro-Israel advocacy. DMFI is a dark-money group closely tied to AIPAC that works to defeat progressive Democrats who criticize Israel. The “alumni network” of Coca-Cola executives finding homes in Zionist advocacy groups indicates a shared ideological ecosystem.

8. Conclusion and Risk Ranking

8.1. Synthesized Risk Assessment

The Coca-Cola Company presents a complex case of Bifurcated Complicity.

1. Atlanta (TCCC): Acts as the Strategic Enabler. It provides the brand, the capital access, and the diplomatic cover (via Chamber memberships, Board connections, and “Strict Neutrality” rhetoric) that allows the Israeli operations to thrive. It actively harvests Israeli military technology through “The Bridge,” validating the “Startup Nation” narrative.
2. Tel Aviv (CBC): Acts as the Ideological Actor. It builds infrastructure on occupied land (Atarot), extracts resources from occupied land (Tabor Winery), and its ownership finances radical Zionist militias (Im Tirtzu) and settlement banks (Mizrahi-Tefahot).

The Liability Nexus: TCCC cannot claim “Safe Harbor” while its exclusive partner commits these acts. The franchise agreement is a renewable contract; by renewing it, TCCC ratifies the conduct of the franchisee. Furthermore, TCCC’s direct leadership in the America-Israel Chamber of Commerce proves that its support for the Israeli economy is intentional and executive-led, not accidental.

8.2. Final Banding Score

Based on the cumulative evidence, The Coca-Cola Company is ranked as follows:

• Primary Classification: Structured Advocacy (Band 7.5)
  • Justification: The company engages in sustained political involvement through the America-Israel Chamber of Commerce (Chairmanship level) and sponsorships of events honoring AIPAC. This exceeds “Commercial Normalization.”
• Secondary Classification (Operational): Ideological Actor (Band 9.0)
  • Justification: Attributable to the Israeli franchisee (CBC) for funding Im Tirtzu and building in Atarot. TCCC is knowingly complicit in this via the license agreement.
• Secondary Classification (Narrative): Indirect Narrative Bias (Band 5.1)
  • Justification: Validated by the Double Standard regarding Russia/Ukraine and the “Share a Coke” censorship of the word “Palestine.”

8.3. Future Outlook and Recommendations

The “Genocide-Free” cola movement (e.g., Palestine Drinks, Gaza Cola) is gaining traction in the Global South, posing a material threat to Coca-Cola’s market dominance in Muslim-majority countries.²⁵ The “Brand Israel” association, once a tech asset, is becoming a toxic consumer liability.

• Risk: Continued operation in Atarot leaves the company vulnerable to future ICJ-enforced sanctions or divestment by sovereign wealth funds adhering to ESG standards.
• Mitigation Failure: The Bangladesh ad campaign demonstrated that PR spin is no longer effective against a digitally literate consumer base aware of the supply chain realities.

End of Report

Works cited

1. Coca-Cola’s Response to Israel Donation Claims, accessed November 28, 2025, https://www.coca-cola.com/pk/en/about-us/faq/is-it-true-that-you-donate-80-of-the-money-you-earn-to-israel-why-are-you-helping-them-with-our-money
2. Rumors & Misinformation – The Coca-Cola Company, accessed November 28, 2025, https://www.coca-colacompany.com/about-us/faq/rumors-and-misinformation
3. The Israeli Occupation Industry – The Central Bottling Company (Coca Cola Israel) – Who Profits, accessed November 28, 2025, https://www.whoprofits.org/companies/company/4081?the-central-bottling-company-cbc-coca-cola-israel
4. Coca Cola Israel Donated To ‘Fascist’ Im Tirtzu – The Forward, accessed November 28, 2025, https://forward.com/fast-forward/371176/coca-cola-donates-to-fascist-israeli-group/
5. The Bridge by Coca-Cola – Portfolio, Partners, Reviews, News – Parsers VC, accessed November 28, 2025, https://o.parsers.vc/fund/thebridgebycocacola.com/
6. Coca-Cola to Bridge 10 Israeli Entrepreneurs With Global Markets – Global Atlanta, accessed November 28, 2025, https://www.globalatlanta.com/coca-cola-to-bridge-10-israeli-entrepreneurs-with-global-markets/
7. American-Israel Chamber Names New Leaders – Global Atlanta, accessed November 28, 2025, https://www.globalatlanta.com/american-israel-chamber-names-new-leaders/
8. Boycott Israel Campaign – Boycott Coca Cola – Inminds, accessed November 28, 2025, https://www.inminds.com/boycott-coca-cola.html
9. Our Board of Directors | The Coca-Cola Company, accessed November 28, 2025, https://www.coca-colacompany.com/about-us/board-of-directors
10. Why are people so mad at Coca-Cola? | The Business Standard, accessed November 28, 2025, https://www.tbsnews.net/features/panorama/why-are-people-so-mad-coca-cola-878046
11. ICYMI From the Daily Mail: Sen. Ted Cruz Demands Coca-Cola Explain Why It Scrubbed All Support for Black Lives Matter From Its Website – Senate Commerce Committee, accessed November 28, 2025, https://www.commerce.senate.gov/2023/11/icymi-from-the-daily-mail-sen-ted-cruz-demands-coca-cola-explain-why-it-scrubbed-all-support-for-black-lives-matter-from-its-website
12. Board of Directors – Coca-Cola Investor Relations, accessed November 28, 2025, https://investors.coca-colacompany.com/corporate-governance/board-of-directors
13. David B. Weinberg – Leadership – The Coca-Cola Company, accessed November 28, 2025, https://www.coca-colacompany.com/about-us/board-of-directors/david-b-weinberg
14. Marc Bolland and David Weinberg Elected to The Coca-Cola Company Board of Directors, accessed November 28, 2025, https://investors.coca-colacompany.com/news-events/press-releases/detail/724/marc-bolland-and-david-weinberg-elected-to-the-coca-cola-company-board-of-directors
15. Allen & Company Sun Valley Conference – Wikipedia, accessed November 28, 2025, https://en.wikipedia.org/wiki/Allen_%26_Company_Sun_Valley_Conference
16. Mel Lagomasino – WE Family Offices, accessed November 28, 2025, https://www.wefamilyoffices.com/team/maria-elena-mel-lagomasino/
17. King of Jordan meets leaders on sidelines of Sun Valley Conference in Idaho – Arab News, accessed November 28, 2025, https://www.arabnews.com/node/2607638/middle-east
18. ‘Im Tirtzu’ Organization: Zionist Soldiers Disguised as Students Leading al-Aqsa Raids, accessed November 28, 2025, https://www.alestiklal.net/en/article/im-tirtzu-organization-zionist-soldiers-disguised-as-students-leading-al-aqsa-raids
19. David Wertheim – Forbes, accessed November 28, 2025, https://www.forbes.com/profile/david-wertheim/
20. South Africa | Workers on strike against the Zionist boss show the strength of boycott campaigns – LitCi.org, accessed November 28, 2025, https://litci.org/en/south-africa-workers-on-strike-against-the-zionist-boss-show-the-strength-of-boycott-campaigns/
21. The Atarot Exception? Business and Human Rights under Colonization | Institute for Palestine Studies, accessed November 28, 2025, https://www.palestine-studies.org/en/node/1649529
22. Coca-Cola: Quenching Israel’s genocidal soldiers’ thirst | BDS Movement, accessed November 28, 2025, https://bdsmovement.net/news/coca-cola-quenching-israel%E2%80%99s-genocidal-soldiers%E2%80%99-thirst
23. Boycotts List | Ethical Consumer, accessed November 28, 2025, https://www.ethicalconsumer.org/ethicalcampaigns/boycotts
24. National Beverage Company, accessed November 28, 2025, https://www.coca-colacompany.com/about-us/coca-cola-system/national-beverage-company
25. Coca-Cola ad in Bangladesh sparks backlash for ‘denying ties with Israel’ – Al Jazeera, accessed November 28, 2025, https://www.aljazeera.com/news/2024/6/12/coca-cola-ad-in-bangladesh-sparks-backlash-for-denying-ties-with-israel
26. The Bridge by Coca-Cola investment portfolio | PitchBook, accessed November 28, 2025, https://pitchbook.com/profiles/investor/113589-37
27. Unit 8200 – Wikipedia, accessed November 28, 2025, https://en.wikipedia.org/wiki/Unit_8200
28. Coke’s delivery app partner Bringg raises $10M, shows draw of on-demand services, accessed November 28, 2025, https://www.supplychaindive.com/news/bringg-startup-logistics-demand-delivery-app-coke/437971/
29. Startup Grind Tel Aviv hosts Raanan Cohen – YouTube, accessed November 28, 2025, https://www.youtube.com/watch?v=YU2TzzMA35Y
30. WSC Sports, accessed November 28, 2025, https://wsc-sports.com/
31. WSC Sports Announces New Office Headquarters in Tel Aviv, accessed November 28, 2025, https://wsc-sports.com/blog/news/wsc-sports-announces-new-office-headquarters-in-tel-aviv/
32. Israel has become the capital of computer vision – Sports Business Journal, accessed November 28, 2025, https://www.sportsbusinessjournal.com/Journal/Issues/2022/03/28/Upfront/Technology/
33. Featured on calcalistech.com: Anheuser-Busch InBev Brewing Company Buys Beverage Analytics Startup WeissBeerger – Florida-Israel Business Accelerator, accessed November 28, 2025, https://www.fiba.io/press/featured-calcalistech-com-anheuser-busch-inbev-brewing-company-buys-beverage-analytics-startup-weissbeerger/
34. Ori Fingerer | Co-Founder & Chief Business Development Officer, WeissBeerger – YouTube, accessed November 28, 2025, https://www.youtube.com/watch?v=KeWVnTnFGCM
35. World’s Largest Beer Company AB InBev Partners With Israeli Startup Foundry Team8, accessed November 28, 2025, https://www.calcalistech.com/ctech/articles/0,7340,L-3792151,00.html
36. Eye On Israeli Tech – Paid Program, accessed November 28, 2025, https://partners.wsj.com/israeli/eye-on-israeli-tech/
37. What’s Israel’s secretive Unit 8200? Cyber warfare unit involved in Hezbollah pager attacks, accessed November 28, 2025, https://www.youtube.com/watch?v=fPUDcq-izgA
38. Meet the ‘Google Analytics of beer’ – ISRAEL21c, accessed November 28, 2025, https://www.israel21c.org/meet-the-google-analytics-of-beer/
39. Napkin contract in gas station: Wiz’s journey from Israel’s military intelligence to $23B exit | CTech, accessed November 28, 2025, https://www.calcalistech.com/ctechnews/article/bjbmh00suc
40. Weissbeerger Unleashes Unprecedented Data to Beverage Industry With Lancer Partnership – EE Times, accessed November 28, 2025, https://www.eetimes.com/weissbeerger-unleashes-unprecedented-data-to-beverage-industry-with-lancer-partnership/
41. Israeli Chamber Names New Officers – Global Atlanta, accessed November 28, 2025, https://www.globalatlanta.com/israeli-chamber-names-new-officers/
42. Israel-Britain Chamber of Commerce, accessed November 28, 2025, https://www.britishchambers.org.uk/stores/israel-britain-chamber-of-commerce/
43. Brighton councillor boycotts main Pride parade over sponsor’s Israel links, accessed November 28, 2025, https://www.brightonandhovenews.org/2024/08/04/brighton-councillor-boycotts-main-pride-parade-over-sponsors-israel-links/
44. US embassy to boycott Tel Aviv Pride Parade, in Trump-era reversal | The Times of Israel, accessed November 28, 2025, https://www.timesofisrael.com/us-embassy-to-boycott-tel-aviv-pride-parade-in-trump-era-reversal/
45. The Coca-Cola Company Suspends its Business in Russia, accessed November 28, 2025, https://investors.coca-colacompany.com/news-events/press-releases/detail/1050/the-coca-cola-company-suspends-its-business-in-russia
46. Coca-Cola suspends business activities in Russia following Republican pressure, accessed November 28, 2025, https://buddycarter.house.gov/news/documentsingle.aspx?DocumentID=8943
47. The Coca-Cola Company Suspends its Business in Russia | Press Release, accessed November 28, 2025, https://www.coca-colacompany.com/media-center/coca-cola-company-suspends-business-russia
48. Coca-Cola and PepsiCo suspend Russia business, point to “events in Ukraine” – CBS News, accessed November 28, 2025, https://www.cbsnews.com/news/coca-cola-pepsico-russia-business-ukraine/
49. The Coca-Cola Company Contributes $200000 to Mercy Corps’ Humanitarian Effort in Gaza, accessed November 28, 2025, https://www.mercycorps.org/press-room/releases/coca-cola-company-contributes-200000-mercy-corps-humanitarian-effort-gaza
50. Why did Coca-Cola ban ‘Palestine’ on its personalised label tool? – YouTube, accessed November 28, 2025, https://www.youtube.com/watch?v=rPvIjOfN3mA
51. USAID Open Letter – Ceasefire – Devex.com, accessed November 28, 2025, https://pages.devex.com/rs/685-KBL-765/images/USAID%20Open%20Letter%20-%20Ceasefire%20.pdf?version=0
52. Amazon, Google, Apple employees voice support for Palestinians | Fox Business, accessed November 28, 2025, https://www.foxbusiness.com/politics/amazon-google-apple-employees-palestinians
53. Inside AIPAC’s Strategy to Back Israel’s Cheerleaders and Punish the Squad, accessed November 28, 2025, https://inthesetimes.com/article/aipac-israel-palestine-gaza-squad-democrats-ceasefire
54. ‘Genocide-Free Cola’: Cola Gaza funds hospital reconstruction, promotes boycott movement – War on Gaza – Ahram Online, accessed November 28, 2025, https://english.ahram.org.eg/News/535905.aspx
55. Everything You Need to Know: Why We Boycott Coca Cola | Boycat Times, accessed November 28, 2025, https://blog.boycat.io/posts/boycott-coca-cola-israel-gaza-palestine