INDEX / DIRECTORY / WALKERS

Walkers

Part of PepsiCo C
FMCG & Brands 58 CITED SOURCES UPDATED 2026-07-04
BDS-1000 Score 457 /1000 C Tier C - High
Military ↗ 0.01 Digital ↗ 0.00 Economic ↗ 6.96 Political ↗ 1.77

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06-main-dossier.md

Key Findings

  • Economic: A Strauss Group subsidiary (Tapuchips) has manufactured a Walkers-branded crisp under licence for the Israeli market since 2021, and parent PepsiCo wholly owns SodaStream (Negev-based) and, until November 2024, co-owned the Sabra and Strauss Frito-Lay joint ventures in Israel.123
  • Political: Gary Lineker, Walkers’ brand ambassador since 1995, has made sustained personal pro-Palestinian statements - including a May 2025 repost that triggered his departure from the BBC - while Walkers itself has issued no corporate statement on the conflict.456
  • Not found: No public evidence of any Walkers-specific defence contract, dual-use product, or Israeli-origin technology vendor; the only Israeli-founded digital vendor identified (Imperva) is now French-domiciled and falls outside the Israel-nexus threshold.789

Target Profile

FieldDetail
Company NameWalkers Snack Foods Ltd (Company No. 02333074)7
JurisdictionEngland and Wales, United Kingdom7
HeadquartersLeicester, England710
SectorFood manufacturing - crisps and savoury snack foods10
OwnershipWholly-owned subsidiary of PepsiCo, Inc. (via Frito-Lay), acquired 1989; no independent stock listing10
Key Executives / GovernanceNo Walkers-specific named executive is documented as having taken a public position on the Israel-Palestine conflict. Gary Lineker has served as brand ambassador since 1995 - a personal, non-governance, commercial-endorsement role, not a corporate-governance function411
Israeli-Nexus SummaryEntirely indirect: derives from parent PepsiCo’s Israeli holdings (SodaStream, Sabra/Obela, Strauss Frito-Lay) and a Strauss subsidiary’s licensed production of a Walkers-branded crisp for the Israeli market; no direct Walkers manufacturing, contracting, or operational presence in Israel/OPT identified123

Key Facts:

Executive Summary

Walkers Snack Foods Ltd is a UK crisp and savoury-snack manufacturer, wholly owned by PepsiCo, Inc. since 1989, headquartered in Leicester and operating exclusively within the United Kingdom.710 It has no production, distribution, or registered presence in Israel or the Occupied Palestinian Territories.710 Its documented Israel/Palestine nexus is not one of direct action but is a function of its position inside the PepsiCo corporate structure and the personal politics of its longstanding brand ambassador.

The single most concrete point of contact between the Walkers brand and Israel is commercial: since April 2021, a subsidiary of Israel’s Strauss Group - Tapuchips - has produced a Walkers-branded salt-and-vinegar crisp under trademark licence for sale in the Israeli domestic market; the product is manufactured and distributed entirely by the Strauss subsidiary, not by Walkers, and no subsequent reporting confirms the licence’s current status.1 Set against this narrow licensing fact is the far larger structural relationship at the parent level: PepsiCo has owned Israel’s SodaStream outright since 2018 (manufactured in the Negev after relocating from the occupied West Bank’s Mishor Adumim site in late 2015 under BDS pressure), has operated a 50/50 Strauss Frito-Lay salty-snacks joint venture in Sderot, Israel since 1998, and as of November 2024 became sole owner of the Sabra/Obela hummus business while granting Strauss an option over the Frito-Lay joint venture.319202122223 None of these are Walkers’ own contracts or assets, but they are the basis on which BDS-aligned campaigners list Walkers on consumer boycott guides.161718

Politically, Walkers itself has issued no statement on the Gaza war or the BDS movement.624 The domain’s most visible fact is the sustained personal advocacy of Gary Lineker, Walkers’ brand ambassador since 1995, whose Gaza-related commentary - including a May 2025 Instagram repost of a “Zionism explained” story containing imagery later identified as carrying antisemitic connotations, for which he apologised unreservedly - precipitated his departure from the BBC amid calls from the Board of Deputies of British Jews for his dismissal.45252627 Separately, Unite the Union, which represents a substantial share of Walkers’ UK manufacturing workforce, passed an executive-council motion in July 2023 endorsing BDS.28 Both are third-party or personal positions; no Walkers management response to either has been identified, and Walkers has publicly denied parting ways with Lineker.29

What the evidence record does not support is equally material. No public evidence was found of any Walkers-specific defence contract, dual-use product, military-logistics or ration-supply role, or supply-chain link to any defence prime.73031 No Israeli-origin enterprise software, cloud, surveillance, or AI vendor was identified in Walkers’ own UK technology stack; the one Israeli-founded vendor found on Walkers’ web infrastructure, Imperva/Incapsula, is US/French-domiciled since its December 2023 acquisition by Thales and falls outside the audit’s Israel-nexus threshold.89 Walkers’ own ingredient supply chain is 100% UK-sourced potatoes, with no Israeli supplier identified.32333435

Under the BDS-1000 V4 scoring framework, this evidence record produces a Economic score of 6.96 - the framework’s V_MAX - driven by the parent-ownership chain and the Tapuchips licence, a Political score of 1.77 driven by the Lineker and Unite-the-Union facts, and near-zero Military (0.01) and Digital (0.00) scores reflecting the consistent absence of evidence in those domains. The resulting Base Risk Score is 457, placing Walkers in Tier C (High) - a profile dominated by indirect economic exposure through its parent, not by any documented independent act of Walkers Snack Foods Ltd itself.

Timeline of Relevant Events

DateEvent
1989PepsiCo (via Frito-Lay) acquires Walkers, making it a wholly-owned UK subsidiary.10
1995Gary Lineker becomes Walkers’ brand ambassador, beginning a 150+ advertisement campaign.4
1998PepsiCo and Strauss Group launch the Strauss Frito-Lay salty-snacks joint venture at Sderot, Israel.2
2014–2015SodaStream announces and completes relocation of its factory from Mishor Adumim (occupied West Bank) to the Negev (Lehavim/Rahat) amid BDS pressure.2021
Mar 2018PepsiCo (parent) joins the JVP Play platform, alongside Tesco and Barclays, to mentor Israeli AI/deep-learning startups.3637
Dec 2018PepsiCo completes its $3.2bn acquisition of SodaStream, committing to maintain Israeli operations for at least 15 years.319
Jul 2020PepsiCo announces a global Microsoft Azure/365 partnership covering its worldwide workforce, including Walkers UK staff.38
Apr 2021Strauss subsidiary Tapuchips begins producing a Walkers-branded crisp under licence for the Israeli market.1
Oct–Nov 2021An IT-system upgrade at Walkers’ UK operations halts production, causing a nationwide shortage of Walkers, Wotsits, Quavers and Monster Munch.394041
Mar 2022PepsiCo (parent) signs a ~$20m/year drip-irrigation deal with Israeli agri-tech firm N-Drip.4243
Jul 2022A shorter recurrence of the Walkers UK supply disruption is reported.41
May 2023PepsiCo announces a £58m investment in the Leicester Walkers factory, with Redpack as primary packaging-equipment supplier.1415
Jul 2023Unite the Union’s executive council, representing part of Walkers’ UK workforce, endorses BDS and opposes the UK Anti-Boycott Bill.28
FY2023Walkers Snack Foods Ltd reports UK turnover of £359m and pre-tax profit of £31.6m.12
Nov 2024PepsiCo acquires Strauss’s remaining 50% of Sabra/Obela for ~$244m and grants Strauss an option to acquire majority control of the Strauss Frito-Lay JV.2223
May 2025Gary Lineker reposts a “Zionism explained” Instagram story containing imagery later flagged as antisemitic; he apologises, and departs the BBC amid the ensuing controversy.2552627
2025PepsiCo reports a global revenue decline partly attributed to consumer boycotts in Muslim-majority markets.44

Corporate Overview

Walkers Snack Foods Ltd (Company No. 02333074) is incorporated in England and Wales and headquartered in Leicester.7 It has been a wholly-owned subsidiary of PepsiCo, Inc., operating through PepsiCo’s Frito-Lay division, since 1989.10 Walkers’ operational footprint is confined to the United Kingdom: six manufacturing sites plus the Leicester hub, one of the world’s largest crisp factories, producing more than 11 million bags per day.13 No Walkers-branded production, warehousing, or registered office exists in Israel or the Occupied Palestinian Territories.710

The corporate chain material to the Israel/Palestine nexus runs upward from Walkers through PepsiCo Holdings (UK) to PepsiCo, Inc., which separately owns: SodaStream (100%, since 2018, Negev-based manufacturing, after relocating from the occupied West Bank’s Mishor Adumim site in late 2015 under BDS pressure, with PepsiCo committing to maintain Israeli operations for at least 15 years)3192021; Sabra/Obela (100%, since November 2024, previously a 50% joint venture with Strauss Group)2223; and a 50% stake in the Strauss Frito-Lay joint venture (Sderot, Israel, operating since 1998, with Strauss holding an option since November 2024 to acquire majority control, implying a ~$396m JV valuation)222. Strauss Group is Israel’s second-largest food company, and this multi-JV relationship with PepsiCo is the structural backbone of PepsiCo’s integration with the Israeli food industry.2 None of these entities is owned or contracted directly by Walkers Snack Foods Ltd; the underlying audits are unanimous that no public evidence identifies Walkers as a direct contractual party to any Strauss or SodaStream agreement.45222

The one documented commercial linkage running the other direction - a licensed Israeli production of the Walkers brand itself - is the Tapuchips arrangement: since April 2021, this Strauss Group subsidiary has manufactured and sold a Walkers-branded salt-and-vinegar crisp inside Israel under trademark licence.1 This is a licensing arrangement, not Walkers-owned production; no financial terms, renewal, or termination status have been publicly reported. Outside this licence, Walkers products otherwise reach Israeli consumers only through unofficial grey-market import channels, with no formal Walkers distribution arrangement identified.

Walkers separately has a documented UK domestic legal history unconnected to the Israel/Palestine nexus: a 2024–2025 tax-tribunal dispute with HMRC over the VAT classification of its snack products, decided at the Upper Tribunal in 2025 - a food-tax matter with no military, dual-use, or strategic-export dimension.4647

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified. Checks across UK defence-procurement databases, Companies House filings, and open-source reporting found no record of Walkers Snack Foods Ltd holding, bidding for, or being party to any defence contract, in the UK, Israel, or elsewhere.748 No dual-use product classification, tactical variant, heavy-machinery/construction/infrastructure role, defence-prime supply relationship, or logistics/base-catering role was identified; Walkers’ sole documented commercial activity is manufacturing and selling crisps and snack foods.73031

Counter-Arguments and Evidence Limits

The strongest defence in this domain is the completeness of its absence: every mechanism examined - direct contracting, dual-use products, heavy machinery/construction, defence-prime supply chains, base/logistics services, munitions and weapons systems, and export-licensing history - returned “No public evidence identified,” with the sole legal record found being a domestic VAT tribunal dispute wholly unrelated to defence or export control.4647 The only material connecting Walkers to Israeli military scrutiny at all runs through parent PepsiCo’s ownership of SodaStream and its former Sabra joint venture with Strauss Group (cited by some civil-society sources in connection with IDF-related donations); this is explicitly parent/sibling context, not an act of Walkers Snack Foods Ltd, and involves no supply to a defence prime.345

Named Entities and Evidence Map

Walkers Snack Foods Ltd - no named military-nexus entity identified. PepsiCo, Inc. (parent) - flagged context only (SodaStream; former 50% Sabra joint venture with Strauss Group).345 Civil-society boycott listings (Masjid Al-Aqsa, The Witness) name Walkers solely on the basis of PepsiCo ownership, not any independent Walkers act.1617

Digital: Digital

Mechanism of Involvement

Walkers publishes no standalone technology disclosures; its enterprise technology is provisioned and governed at PepsiCo group level.49 The most significant documented technology event was an IT-system upgrade in October–November 2021 that halted or reduced UK production and emptied shelves of Walkers, Wotsits, Quavers and Monster Munch, with a shorter recurrence in July 2022; neither Walkers nor PepsiCo named the system involved.39404150 Walkers’ consumer website runs Imperva Incapsula (WAF/DDoS mitigation) and Cloudflare CDN; Imperva was Israeli-co-founded but is US-headquartered (San Mateo) and was acquired by French defence group Thales in December 2023, placing it outside the audit’s vendor-domicile threshold for Israel-nexus scoring.4989 Factory automation at the £58m-upgraded Leicester site was supplied by Redpack (Norfolk, UK) and, in earlier facility descriptions, Schubert (Germany); no Israeli-domiciled automation vendor was identified.141513

Counter-Arguments and Evidence Limits

This domain returned the cleanest possible record: every category examined - enterprise software, surveillance/biometrics, cloud infrastructure, defence/intelligence technology relationships, and AI/algorithmic systems - found no public evidence of any Israeli-origin technology used by Walkers specifically.49 No facial-recognition, biometric, or retail-surveillance technology of Israeli origin was identified at Walkers’ UK sites: a 2017 Twitter-activated vending-machine marketing campaign involved no biometric component, and fire-safety/physical-security systems at Leicester were supplied by UK-based Midland Fire Security.5152 Even the one Israeli-founded vendor identified (Imperva) is excluded under the audit’s own vendor-domicile rule because of its US/French corporate domicile.89 Parent-level PepsiCo relationships with Israeli technology firms (the 2018 JVP Play mentorship platform; the 2022 N-Drip irrigation-technology deal; EQUInom’s collaboration via the Obela JV) are flagged as PepsiCo group-level and are not attributable to Walkers’ own UK technology footprint.3637424353 No ransomware, data breach, or ICO enforcement action was identified against Walkers, unlike UK competitor KP Snacks, which suffered a Conti ransomware attack in January 2022.54

Named Entities and Evidence Map

Walkers Snack Foods Ltd - no Israeli-origin technology vendor identified at the Walkers-specific level. Imperva/Incapsula - Israeli-founded, US/French-domiciled since Thales acquisition; excluded by vendor-domicile rule.89 PARENT-SCOPE only, not attributable to Walkers: Microsoft (global Azure/365 deal)38; JVP Play, N-Drip, EQUInom (Israeli tech/agri-tech partners of PepsiCo group).3637424353

Economic: Economic

Mechanism of Involvement

Walkers sources 100% of the potatoes for its core ranges from British farms - approximately 340,000 tonnes/year from 300+ UK growers under the PepsiCo Sustainable Farming Programme - with no Israeli supplier identified.32333435 The documented economic nexus runs instead through two channels: first, since April 2021, Strauss Group subsidiary Tapuchips has produced a Walkers-branded crisp under licence for the Israeli domestic market.1 Second, parent PepsiCo carries direct capital exposure to Israel via its 100% ownership of SodaStream (Negev manufacturing, acquired for $3.2bn in 2018), its 100% ownership of Sabra/Obela (since November 2024, for ~$244m), and its 50% Strauss Frito-Lay joint venture (Sderot, since 1998, with Strauss holding a majority-acquisition option since November 2024, implying a ~$396m JV valuation).322232 PepsiCo’s aggregate Israeli-linked operations are estimated by a secondary source at approximately $10m/year in Israeli corporate-tax contribution.45 Walkers Snack Foods Ltd reported UK turnover of £359m and pre-tax profit of £31.6m for the year to 31 December 2023, generated entirely from UK manufacturing and sales, and consolidating into PepsiCo’s global accounts.12

Counter-Arguments and Evidence Limits

Walkers’ own supply chain, capital expenditure, and operational footprint are entirely and verifiably UK-based, with no direct equity, bond, or financial instrument connecting Walkers Snack Foods Ltd to any Israeli entity.3212 The Tapuchips arrangement is a narrow trademark licence - the product is manufactured and distributed entirely by the Strauss subsidiary, not by Walkers, is not exported from the UK, and no financial or contractual details (fees, royalties, renewal status) have been publicly disclosed.1 The larger capital exposure (SodaStream, Sabra/Obela, Strauss Frito-Lay) sits at the PepsiCo parent level; the underlying audits are explicit that Walkers Snack Foods Ltd does not independently hold equity in any of these entities, pays no identified royalties or licensing fees to an Israeli entity, and receives no disclosed revenue from Israeli operations beyond the Tapuchips licence.45222 BDS boycott listings targeting Walkers are attributed explicitly and solely to the PepsiCo ownership chain, not to any independent Walkers act.1617 In 2025, PepsiCo reported a global revenue decline partly attributed to consumer boycotts in Muslim-majority markets - a cost borne at the parent level, with no Walkers-specific disaggregation publicly disclosed.44

Named Entities and Evidence Map

Walkers Snack Foods Ltd - UK supply chain of 300+ British potato growers32333435; £359m FY2023 turnover.12 Tapuchips (Strauss Group subsidiary) - licensed Israeli manufacturer of a Walkers-branded crisp.1 PepsiCo, Inc. (parent) - 100% SodaStream3; 100% Sabra/Obela2223; 50% Strauss Frito-Lay joint venture, Sderot.222 Strauss Group - joint-venture partner and Tapuchips parent.21

Political: Political

Mechanism of Involvement

Walkers Snack Foods Ltd has issued no corporate statement, press release, or public communication on the Israel-Palestine conflict, the Gaza war, or the BDS movement, maintaining complete public silence.624 It is named on multiple UK boycott lists (West Surrey Palestine Solidarity Campaign, Masjid Al-Aqsa, The Witness), with rationale grounded entirely in PepsiCo’s parent-level conduct - the SodaStream acquisition and the Sabra joint venture, including SodaStream’s former West Bank Mishor Adumim factory, relocated before PepsiCo’s acquisition - rather than any independent Walkers act.1816174555 Unite the Union, representing a substantial share of Walkers’ UK manufacturing workforce, passed an executive-council motion in July 2023 endorsing BDS and opposing the UK Anti-Boycott Bill - a third-party labour-union position, not internal Walkers policy.28 The domain’s most prominent fact is Gary Lineker, Walkers’ brand ambassador since 1995 across 150+ advertisements: in his personal capacity he has made repeated statements on Gaza, including “If you are silent on Gaza, you are complicit,” and in May 2025 reposted an Instagram story titled “Zionism explained in two minutes” that contained imagery later identified as carrying antisemitic connotations; he apologised unreservedly, the Board of Deputies of British Jews called for the BBC to dismiss him, and he announced his full departure from the BBC that month.42625527

Counter-Arguments and Evidence Limits

No Walkers-specific executive has made any public statement on the conflict, and no evidence was found of Walkers lobbying the UK government on Israel, Palestine, BDS, or the Economic Activity of Public Bodies (Overseas Matters) Bill, nor of any political donation or advocacy expenditure by Walkers connected to the issue. At parent level, PepsiCo’s SodaStream acquisition was described by pro-Israel commentators as a positive economic contribution to Israel, with no Walkers-specific lobbying or advocacy role in that transaction identified.56 Gary Lineker’s Gaza-related advocacy is explicitly his own, expressed outside his ambassadorial role: no evidence was found of Walkers, PepsiCo UK, or any Walkers executive endorsing, distancing from, or commenting on his statements or his BBC departure in the context of the brand relationship, and Walkers has publicly denied parting ways with him; the advertising executive who created the Walkers-Lineker campaign publicly criticised Lineker’s views in a Jewish Chronicle opinion piece, which itself contained no Walkers corporate response.2957 Lineker has not appeared in a Walkers TV advertisement since approximately 2021, though the ambassador relationship is reported to remain formally in place.294 Operationally, no public evidence was found of Walkers operating, sourcing from, or maintaining any commercial relationship in Israel, the West Bank, or any occupied or contested territory; all known manufacturing sites are in the UK.10

Named Entities and Evidence Map

Walkers Snack Foods Ltd - no corporate statement, no internal governance policy identified on the conflict.624 Gary Lineker - brand ambassador since 1995 (personal politics, not corporate policy); BBC departure May 2025.452627 Unite the Union - BDS-endorsing motion, July 2023 (third-party labour position).28 Boycott listings: West Surrey PSC, Masjid Al-Aqsa, The Witness (derivative of PepsiCo ownership, not independent Walkers conduct).181617

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.500.501.000.01
Digital0.000.000.000.00
Economic7.506.508.506.96
Political5.503.504.501.77

V_MAX is set entirely by Economic (6.96), reflecting the PepsiCo parent-ownership chain (SodaStream, Sabra/Obela, Strauss Frito-Lay) and the Tapuchips licensed-production relationship - the only domain where impact, magnitude, and proximity scores are all elevated. Political contributes a secondary signal (1.77) via the Lineker and Unite-the-Union facts, while Military and Digital are effectively zeroed (0.01 and 0.00) because exhaustive checks in both domains returned no public evidence of any Walkers-specific nexus. The resulting BRS of 457 places Walkers in Tier C (High) - a rating driven almost entirely by indirect economic exposure through corporate ownership rather than by any direct or operational Walkers conduct. Scoring follows the BDS-1000 method: scale-free Impact (activity type) × Magnitude (scale) × Proximity (directness) computed per domain from evidence only, with the final V4 figures fixed through human vetting against the four domain audits above.

Methodology Note

End Notes

Footnotes

  1. https://www.thejc.com/news/world/its-crunch-time-salt-and-vinegar-crisps-come-to-israel-vb7jw32a ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  2. https://www.strauss-group.com/partner/partnership_pepsico/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  3. https://www.timesofisrael.com/pepsico-completes-acquisition-of-israels-sodastream/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  4. https://riorundown.com/general/gary-linekers-departure-raises-questions-about-walkers-crisps-future/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  5. https://www.aljazeera.com/sports/2025/5/19/gary-lineker-leaves-bbc-amid-anti-semitism-row-pro-palestinian-comments ↩ ↩2 ↩3 ↩4 ↩5

  6. https://viraltalky.com/does-walkers-crisps-support-israel-or-palestine/ ↩ ↩2 ↩3 ↩4

  7. https://find-and-update.company-information.service.gov.uk/company/02333074 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  8. https://en.wikipedia.org/wiki/Imperva ↩ ↩2 ↩3 ↩4 ↩5

  9. https://www.thalesgroup.com/en/news-centre/press-releases/thales-completes-acquisition-imperva-creating-global-leader ↩ ↩2 ↩3 ↩4 ↩5

  10. https://en.wikipedia.org/wiki/Walkers_(snack_foods) ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  11. https://www.highperformr.ai/company/walkers ↩

  12. https://www.insidermedia.com/news/national/sales-rise-past-359m-at-snack-manufacturer-walkers ↩ ↩2 ↩3 ↩4 ↩5

  13. https://www.packaging-gateway.com/projects/walkers-crisps/ ↩ ↩2 ↩3

  14. https://www.redpack.co.uk/redpack-delighted-to-partner-walkers-crisps-with-their-58m-investment/ ↩ ↩2 ↩3

  15. https://www.pepsico.co.uk/our-stories/story/we-re-investing-58-million-in-our-leicester-factory ↩ ↩2 ↩3

  16. https://masjidalaqsa.com/boycott/walkers-israel-bds ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  17. https://boycott.thewitness.news/target/walkers ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  18. https://www.westsurreypsc.org/boycott.html ↩ ↩2 ↩3 ↩4

  19. https://www.whoprofits.org/publications/report/120 ↩ ↩2 ↩3

  20. https://www.haaretz.com/israel-news/business/2014-10-29/ty-article/sodastream-to-move-factory/0000017f-f021-d223-a97f-fdfd98a90000 ↩ ↩2 ↩3

  21. https://www.timesofisrael.com/30-years-after-israel-boycott-pepsico-confident-sodastream-buy-wont-fizzle/ ↩ ↩2 ↩3

  22. https://www.timesofisrael.com/strauss-divests-stake-in-sabra-us-hummus-venture-to-pepsico-for-244-million/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  23. https://www.fooddive.com/news/pepsico-buys-rest-of-sabra-obela-brands-for-244m/733713/ ↩ ↩2 ↩3 ↩4 ↩5

  24. https://www.walkers.co.uk/ ↩ ↩2 ↩3

  25. https://feeds.bbci.co.uk/news/articles/c365ernrnlyo ↩ ↩2 ↩3

  26. https://www.lbc.co.uk/article/gary-lineker-palestine-antisemitism-rpTmr_2/ ↩ ↩2 ↩3 ↩4

  27. https://www.bishopandsewell.co.uk/2025/05/27/gary-lineker-forced-out-of-bbc-after-breaking-impartiality-rules/ ↩ ↩2 ↩3 ↩4

  28. https://palestinecampaign.org/press-release-unite-the-union-backs-bds-14-july-2023/ ↩ ↩2 ↩3 ↩4

  29. https://www.thedrum.com/news/walkers-denies-parting-ways-gary-lineker ↩ ↩2 ↩3

  30. https://www.gov.uk/guidance/export-military-or-dual-use-goods-services-or-technology-special-rules ↩ ↩2

  31. https://www.jpost.com/food-recipes/article-768763 ↩ ↩2

  32. https://www.walkers.co.uk/faqs/sourcing-sustainability/ ↩ ↩2 ↩3 ↩4

  33. https://www.farmersguide.co.uk/business/crisp-manufacturer-halves-water-and-carbon-use-on-farms/ ↩ ↩2 ↩3

  34. https://shropshirestar.com/news/business/2023/05/26/telford-farm-who-supply-walkers-crisps-saves-money-with-innovative-technology ↩ ↩2 ↩3

  35. https://www.pressandjournal.co.uk/fp/business/farming/2719456/walkers-crisps-to-repurpose-its-potato-peelings-into-fertiliser/ ↩ ↩2 ↩3

  36. https://nocamels.com/2018/03/jvp-pepsico-barclays-multinational/ ↩ ↩2 ↩3

  37. https://www.timesofisrael.com/jvp-selects-10-israeli-startups-for-mentorship-with-tesco-pepsico-barclays/ ↩ ↩2 ↩3

  38. https://news.microsoft.com/source/2020/07/27/pepsico-partners-with-microsoft-for-new-era-of-operational-agility-and-product-innovation-amid-rising-consumer-demand/ ↩ ↩2

  39. https://www.theregister.com/2021/11/02/walkers_it/ ↩ ↩2

  40. https://www.computerweekly.com/news/252509281/Whats-up-with-Wotsits-Quavers-and-Monster-Munch ↩ ↩2

  41. https://www.techmonitor.ai/leadership/digital-transformation/walkers-crisp-shortage-it-supplies ↩ ↩2 ↩3

  42. https://nocamels.com/2022/03/pepsico-irrigation-n-drip/ ↩ ↩2 ↩3

  43. https://jewishbusinessnews.com/2022/03/21/israels-n-drip-signs-20-million-annual-deal-with-pepsico-for-irrigation-tech/ ↩ ↩2 ↩3

  44. https://www.ynetnews.com/business/article/rjdzwud9eg ↩ ↩2

  45. https://brusselsmorning.com/does-pepsico-support-israel-its-role-in-sodastream-sabra-and-the-israeli-economy/83254/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  46. https://www.bailii.org/uk/cases/UKFTT/TC/2024/TC09024.html ↩ ↩2

  47. https://www.gov.uk/tax-and-chancery-tribunal-decisions/walkers-snack-foods-limited-v-the-commissioners-for-hm-revenue-and-customs-2025-ukut-00155-tcc ↩ ↩2

  48. https://www.encyclopedia.com/books/politics-and-business-magazines/walkers-snack-foods-ltd ↩

  49. https://www.zoominfo.com/c/walkers-snack-foods-ltd/351969143 ↩ ↩2 ↩3

  50. https://www.thegrocer.co.uk/crisps-nuts-and-snacks/walkers-crisps-hit-by-supply-disruption-after-it-upgrade-at-pepsico/661032.article ↩

  51. https://www.becausexm.com/blog/great-experiential-marketing-walkers-twitter-activated-vending-machine ↩

  52. https://www.midlandfiresecurity.co.uk/case-studies/midland-fire-are-proud-to-protect-walker-crisps/ ↩

  53. https://israelagri.com/israeli-startup-equinom-raises-1-25-million-and-collaborates-with-pepsico/ ↩ ↩2

  54. https://www.theregister.com/2022/02/03/kp_snacks_ransomware_infection/ ↩

  55. https://www.huffpost.com/entry/pepsico-sodastream-israel_n_5b7c00d7e4b018b93e97aba2 ↩

  56. https://www.cufi.org.uk/news/boycotters-not-happy-as-israeli-company-sodastream-sold-to-pepsico-who-promise-new-investment-in-israel/ ↩

  57. https://www.thejc.com/opinion/i-made-gary-lineker-the-walkers-crisps-icon-but-his-ideas-are-the-real-junk-food-xie3uhz7 ↩