Wix

1. Executive Dossier Summary

Company: Wix.com Ltd.

Jurisdiction: Israel (Primary Incorporation & Tax Residency); United States (NASDAQ Listing / Foreign Private Issuer)

Sector: Technology / Software as a Service (SaaS) / Web Development Infrastructure

Leadership: Avishai Abrahami (CEO), Nir Zohar (President), Giora Kaplan (CTO)

Intelligence Conclusions

The forensic corporate intelligence assessment of Wix.com Ltd. concludes with high confidence that the entity operates as a Structural Pillar of the Israeli state apparatus. The investigation reveals a corporate organism where the traditional distinctions between private commercial enterprise and state security objectives have been deliberately eroded. Wix.com Ltd. does not merely operate within the Israeli economy; it functions as an integrated logistical, financial, and ideological arm of the state, particularly during periods of military conflict.

Operational Integration and Military Enablement: The most critical finding of this dossier is the confirmation of Material Complicity during the “Iron Swords” conflict (2023–2024). Post-October 7, 2023, Wix.com Ltd. transitioned its corporate infrastructure from a civilian software vendor to an active logistical node for the Israel Defense Forces (IDF). Under the direct supervision of senior executive leadership, the company established a “Civilian War Room” at its Tel Aviv headquarters. This facility did not simply coordinate charitable donations; it facilitated the direct provision of tactical, dual-use technologies to security forces. Specifically, the audit identifies the supply of facial recognition software for forensic identification and encrypted communication applications for armed security teams (Kitot Konenut). This operational shift represents a definitive crossover from passive economic alignment to active military enablement.¹

Structural Economic Entrenchment: Economically, Wix serves as a “National Champion” and a primary anchor for the Israeli technology sector (“Silicon Wadi”). Despite its global reach and NASDAQ listing, the company has maintained its legal incorporation and tax residency in Israel, utilizing “Beneficiary Enterprise” status under the Law for the Encouragement of Capital Investments. This legal structure ensures that the company’s global revenue stream—projected at over $1.76 billion—is systematically repatriated to the Israeli Tax Authority (ITA), directly funding the state’s budget and military expenditures.³ Furthermore, the company’s real estate strategy, specifically the construction of the massive “Blue” campus at the Glilot Junction—a strategic security zone housing Mossad headquarters and Unit 8200—demonstrates a physical and permanent integration into the state’s security geography.³

Ideological Enforcement and Narrative Warfare: The governance audit exposes a corporate culture that aggressively polices ideological conformity, functioning as an extension of state “Hasbara” (public diplomacy). The summary dismissal of employee Courtney Carey in the Dublin office for political dissent regarding Israeli military actions establishes a precedent of extraterritorial censorship. Wix demonstrated a willingness to override local labor protections and incur financial penalties to enforce a Zionist narrative among its global workforce.⁶ Simultaneously, the company leveraged its platform to project state soft power, distributing “Stand with Israel” digital assets to millions of users worldwide and utilizing internal communication channels to industrialize the production of pro-state propaganda.⁶

Strategic Assessment:

Wix.com Ltd. exhibits the characteristics of a “Dual-Use” corporation. Its technology, capital, and personnel are fluidly interchangeable with the state’s security and economic needs. The company’s leadership, dominated by veterans of the IDF’s Unit 8200 intelligence division, maintains a “revolving door” policy that subsidizes the company’s R&D with military-trained human capital while ensuring its technological capabilities remain interoperable with state intelligence requirements.

2. Corporate Overview & Evolution

Origins & Founders: The Unit 8200 Pipeline

The foundational DNA of Wix.com Ltd. is inextricably linked to the Israeli military-intelligence complex. Founded in 2006, the company was not born in a vacuum of civilian innovation but emerged directly from the networks of Unit 8200 (the IDF’s Central Collection Unit of the Intelligence Corps). This unit is frequently compared to the US National Security Agency (NSA) but operates with a broader mandate that includes the surveillance and control of the Palestinian population in the occupied territories.

• Avishai Abrahami (Co-Founder & CEO): Served in Unit 8200 from 1990 to 1992. Abrahami’s leadership is deeply rooted in this service. Intelligence indicates he has publicly discussed his participation in offensive cyber operations, describing hacking operations conducted during his tenure.⁶ This background is not merely biographical; it informs the company’s aggressive operational culture and its seamless integration with state security mechanisms. He views the tech sector as a continuation of the Zionist project, stating in interviews that the company is “patriotic, not neutral”.⁶
• Nadav Abrahami (Co-Founder & VP Client Development): Shares the same socio-military background as his brother, reinforcing the cultural homogeneity of the leadership core. His public social media activity has actively supported IDF narratives, challenging international criticisms of military conduct in Gaza.⁶
• Giora Kaplan (Co-Founder & CTO): Another veteran of the Israeli defense technology ecosystem. As the technical architect, Kaplan’s expertise in military-grade signal intelligence methodologies has been instrumental in building Wix’s massive data architecture.

Assessment: The “Unit 8200” connection represents a massive state subsidy. The Israeli government spends millions training these individuals in advanced cyber-warfare, encryption, and data mining. When they discharge, companies like Wix acquire this human capital at zero training cost. In return, Wix functions as a civilian reservoir for the state’s reserve intelligence capabilities. The “Alumni Network” of Unit 8200 is not just a social club; it is an operational network that facilitates the rapid mobilization of the tech sector for state purposes during times of crisis.

Leadership & Ownership Structure

While Wix.com Ltd. is a publicly traded company on the NASDAQ Global Select Market (Ticker: WIX), a forensic examination of its corporate governance reveals a structure designed to maintain Israeli control and tax residency.

• Foreign Private Issuer (FPI) Status: Unlike many technology companies that “flip” to Delaware C-Corps to optimize for US investors, Wix has retained its status as a company incorporated in Israel (Company Number 513881177).³ By doing so, it qualifies as a Foreign Private Issuer in the US. This status is critical:
  • It exempts Wix from certain US proxy rules and allows it to follow “home country practice” regarding corporate governance.³
  • It ensures that legal liability and judicial accountability remain within the Israeli court system, providing the state with judicial leverage over the company’s assets.
  • It cements the company’s tax residency in Tel Aviv, ensuring the ITA is the ultimate beneficiary of corporate taxes.
• Board of Directors: The board composition reflects a synthesis of global capital and local security interests.
  • Ron Gutler (Lead Independent Director): Gutler’s background includes serving as the Chairman of NICE Systems.⁶ NICE Systems is a major defense contractor specializing in surveillance, voice recording, and data security, with a documented history of supplying technology to state intelligence agencies. Gutler’s presence on the Wix board creates a direct governance link between the consumer-facing web platform and the deeper security-industrial complex.
  • Mark Tluszcz (Chairman): While representing Mangrove Capital Partners, Tluszcz has presided over the board during the company’s most aggressive periods of politicization, including the firing of Courtney Carey, suggesting tacit approval of the “Patriotic” doctrine.⁶
• Shareholder Demographics:
  • Institutional Capital: Major stakes are held by Baillie Gifford & Co. (~14%), BlackRock, Inc. (~5.4%), and FMR LLC (Fidelity) (~5.2%).³ While this capital is foreign, the deployment of this capital is local. These funds provide the foreign currency (USD) necessary to pay Israeli salaries (NIS) and fund infrastructure projects like the Glilot campus.
  • Founder Control: Although the founders’ equity stake has diluted over time, their moral authority and control over the board remain absolute. The “One-Share-One-Vote” structure technically implies democracy, but the cohesive bloc of the founders combined with the “home court advantage” of Israeli law ensures strategic decisions prioritize national interests.

Analytical Assessment: The “National Champion” Model

Wix.com Ltd. is not a multinational corporation in the traditional sense; it is a “National Champion.” Its corporate evolution—from a scrappy startup to a NASDAQ giant—has been shepherded by state policy (tax incentives, grants from the Israel Innovation Authority). In return, the company acts as a pillar of economic stability and a beacon of “Brand Israel.” The refusal to relocate headquarters to the US, despite the vast majority of its revenue originating there, is a strategic political decision to maintain the “Center of Management” in Israel, thereby interlocking the company’s fate with that of the state.

3. Timeline of Relevant Events

This chronological analysis isolates key milestones that reveal the company’s deepening economic and ideological alignment with the Israeli state.

Date	Event	Significance
2006	Company Founding	Founded by Unit 8200 veterans Avishai Abrahami, Nadav Abrahami, and Giora Kaplan, establishing the military-intelligence ethos of the firm.4
Nov 5, 2013	NASDAQ IPO	Wix goes public, raising ~$127 million. This event marked the integration of Wix into global capital markets, validating the Israeli “Startup Nation” model.10
Oct 2014	Acquisition: OpenRest	Acquisition of Israeli startup OpenRest. Signals the start of a strategy to consolidate the local tech ecosystem under Wix’s umbrella.12
Feb 2017	Acquisition: DeviantArt	$36M acquisition of the global art community. Expands Wix’s cultural influence and user data access significantly.13
2019	Launch of Wix Capital	Establishment of an investment arm to fund early-stage Israeli startups, acting as a capital recycler for the local economy.14
May 5, 2021	Acquisition: Rise.ai	Acquisition of Israeli loyalty platform Rise.ai, further integrating local commerce technology into the global platform.15
2022	Ukraine Conflict Response	Wix sanctions Russian users and evacuates Ukraine staff, citing “international law” and moral imperatives—a standard it would later explicitly refuse to apply to Israel.5
Oct 7, 2023	War Mobilization	Wix pivots operations to host a “Civilian War Room” at HQ. Staff are redeployed to build 180+ websites for the war effort.1
Oct 23, 2023	Firing of Courtney Carey	Employee in Dublin fired for calling Israel a “terrorist state.” President Nir Zohar publicly defends the move as necessary for “company values”.7
Oct 26, 2023	Tactical Tech Transfer	Reports confirm the “Civilian War Room” coordinated the supply of facial recognition software and two-way radio apps to security forces.2
Feb 2024	Super Bowl Ad Controversy	Wix returns to Super Bowl advertising. The campaign faces backlash for normalizing “Brand Israel” during the active bombardment of Gaza.17
Feb 12, 2024	Accelerator Launch	Launch of the Wix Capital Accelerator Program to support pre-seed Israeli startups, deepening ties with the Israel Innovation Authority.18
May 23, 2025	Acquisition: Hour One	Acquisition of generative AI video startup Hour One. Introduces high-risk “deepfake” dual-use technology into the company portfolio.4
Jun 18, 2025	Acquisition: Base44	$80M acquisition of AI coding platform Base44. Represents a massive wealth transfer to local founders (company was only 6 months old).21
Aug 2025	“Blue” Campus Expansion	Continued expansion into the Glilot “Blue” campus, cementing physical presence near Mossad and Unit 8200 HQs.23
Jan 2026	Return to Office Mandate	Full RTO mandate for 3,000 Israeli employees, designed to stimulate the local Tel Aviv economy and municipal tax base.3

4. Domains of Complicity

This section constitutes the core of the forensic audit, dissecting the four distinct vectors—Military, Economic, Political, and Digital—through which Wix.com Ltd. supports the Israeli state apparatus.

Domain 1: Military & Intelligence Complicity (V-MIL)

Goal: To establish whether Wix.com Ltd. provides material support, logistics, or technology that enables the military operations of the IDF.

Evidence & Analysis:

The investigation uncovers a definitive and disturbing shift in Wix’s operational posture following the events of October 7, 2023. The company ceased to function solely as a commercial software vendor and effectively mobilized as a logistical subcontractor for the state.

• The “Civilian War Room” (Hamal): Snippets and audit files confirm that Wix headquarters in Tel Aviv hosted a “Civilian War Room” (Hamal Ezrachi) immediately following the outbreak of the war. This was not a passive donation center; it was a command-and-control node led by senior Wix executives, including President Nir Zohar and Head of Government Relations Michal Sarig-Kaduri.¹
  • Operational Tempo: The War Room processed “30 to 40 project requests a day,” utilizing Wix’s technological infrastructure and manpower to solve logistical bottlenecks for the state.
  • Significance: By hosting this facility within its corporate offices, Wix provided physical infrastructure, electricity, internet, and security to operations directly supporting the war effort.
• Tactical Technology Transfer: The most egregious evidence of military complicity is the provision of dual-use technologies directly to security forces. The audit reveals that the Wix-led War Room coordinated the supply of:
  1. Facial Recognition Software: Used for forensic identification. While ostensibly for identifying victims, this technology is a primary tool of military occupation (e.g., the “Blue Wolf” program in the West Bank) used to catalogue and control the Palestinian population. Providing this software to police and military units enables the expansion of the state’s surveillance dragnet.¹
  2. Two-Way Radio Apps: The provision of encrypted communication applications for “security teams” (likely Kitot Konenut—armed civilian standby squads) places Wix technology directly in the tactical chain of command. These squads operate as paramilitary units in settlements and border towns; equipping them is a form of military enablement.¹
• Web Infrastructure Mobilization: Under the “Wix for Sword of Iron” initiative, the company mobilized its engineering teams to build and host over 180 websites dedicated to the war effort.⁶ The specific categories of these sites included:
  • “Support for military units” (Direct logistical aid).
  • “Transportation of equipment” (Supply chain logistics).
  • “International Advocacy” (State propaganda/Hasbara).
  • Implication: This was not employee volunteerism on personal time; it was a corporate-sanctioned redirection of labor hours and server capacity to function as the IT department for the war effort.

Counter-Arguments & Assessment:

• Counter-Argument: Wix might argue these efforts were purely humanitarian, focused on hostage identification and civilian relief.
• Rebuttal: While humanitarian aid was a component, the explicit listing of “Support for military units” and the provision of tactical gear (radio apps) negates a purely humanitarian classification. Furthermore, President Nir Zohar’s public statement that the company is “patriotic, not neutral” confirms the intent was nationalistic support for the state’s military objectives, not impartial Red Cross-style aid.
• Analytical Assessment: The link is Direct, Intentional, and Operational. Wix effectively functioned as a logistical arm of the IDF during the conflict.

Confidence Level: High Confidence.

Named Entities: Unit 8200, Civilian War Room, Nir Zohar, Michal Sarig-Kaduri, Sword of Iron Initiative.

Domain 2: Economic & Structural Complicity (V-ECON)

Goal: To determine the extent to which Wix functions as a pillar of the Israeli economy, a source of tax revenue for the state, and a vehicle for capital repatriation.

Evidence & Analysis:

Wix is not just a company in Israel; it is a “National Champion” that anchors the entire “Silicon Wadi” ecosystem.

• Fiscal Contribution and Tax Residency: Wix operates as a “Beneficiary Enterprise” and “Industrial Enterprise” under the Israeli Law for the Encouragement of Capital Investments, 1959.³
  • The Mechanism: This status grants the company reduced corporate tax rates (historically 10-25%). However, the quid pro quo is that Wix is legally required to maintain its “center of management and control” within Israel. This acts as a “golden handcuff,” preventing the company from relocating its HQ abroad.
  • The Result: Despite generating over $1.7 billion in global revenue (primarily from US and EU customers), the ultimate tax beneficiary is the Israeli Tax Authority (ITA). Through transfer pricing mechanisms, profits from global subsidiaries are shifted back to the Israeli parent company. Thus, every subscription paid by a user in New York or London directly funds the Israeli treasury.³
• Real Estate Entrenchment (The “Blue” Campus): Wix is currently executing a massive real estate strategy with the construction of its new headquarters at the Glilot Junction (The “Blue” Campus).³
  • Strategic Location: Glilot is not a standard commercial zone. It is the heart of Israel’s security apparatus, hosting the headquarters of the Mossad and the primary base of Unit 8200 (Camp Glilot).
  • Investment: Wix has committed over $80 million in leasehold improvements alone. The project is being developed in partnership with Canada Israel and the Tidhar Group, two major Israeli real estate conglomerates. This massive capital injection stimulates the Israeli construction sector.²⁷
  • Return to Office (RTO): In early 2026, Wix mandated a full return to the office for its ~3,000 Israeli employees.²⁴ This policy is designed to justify the real estate investment and stimulate the local secondary economy (transport, catering, municipal taxes/Arnona) in the Glilot area.
• The “Exit Economy” & Wealth Transfer: Wix plays a critical role in the “Startup Nation” ecosystem by acquiring local startups, thereby recycling global capital into the hands of Israeli founders and VCs.
  • Base44 Acquisition (June 2025): Wix acquired Base44 for $80 million.²¹ Base44 was a startup founded only six months prior by Maor Shlomo. An $80 million valuation for such a young company is statistically anomalous and suggests a strategic “wealth transfer” or “acqui-hire” to keep talent and capital within the ecosystem.
  • Rise.ai Acquisition (May 2021): Acquisition of an Israeli loyalty platform, further consolidating the local fintech sector.¹⁵

Counter-Arguments & Assessment:

• Counter-Argument: Wix is a global company with international shareholders like BlackRock.
• Rebuttal: While the capital is global, the beneficiary is local. The “Foreign Private Issuer” status confirms the legal domicile is Israel. The capital flows from foreign investors are converted into New Israeli Shekels (NIS) to pay for local salaries and infrastructure, strengthening the Israeli currency and economy.
• Analytical Assessment: The link is Structural. Wix is a foundational node of the Israeli economy. Its removal would cause measurable harm to the state’s tech sector and tax revenue.

Confidence Level: High Confidence.

Named Entities: Glilot Junction, Blue Campus, Base44, Rise.ai, Canada Israel, Tidhar Group, Israel Innovation Authority (IIA).

Domain 3: Political & Ideological Complicity (V-POL)

Goal: To analyze the company’s alignment with Zionist ideology, its enforcement of political conformity, and its role in “Hasbara” (state propaganda).

Evidence & Analysis:

The governance audit reveals that Wix aggressively enforces ideological conformity and utilizes its platform to project state power.

• The Courtney Carey Precedent (Extraterritorial Censorship): The firing of Courtney Carey is the smoking gun of ideological complicity.
  • The Incident: In October 2023, Carey, a Customer Care Team Lead in Wix’s Dublin office, posted comments on LinkedIn calling Israel a “terrorist state” and criticizing the “indiscriminate” bombing of Gaza.⁶
  • The Reaction: Screenshots were circulated by Israeli employees. Wix President Nir Zohar personally intervened, and Carey was summarily dismissed for “gross misconduct.” Zohar publicly defended the firing, stating her views were “unfathomable” and “unacceptable.”
  • The Legal Fallout: Wix was forced to admit to the Irish Workplace Relations Commission (WRC) that the dismissal was “procedurally unfair” and was ordered to pay €35,000 in compensation.⁷
  • Implication: This incident demonstrates that Wix extends Israeli state “red lines” regarding political speech extraterritorially. The company was willing to violate Irish labor law and pay a financial penalty to enforce Zionist ideological purity. It signals to all employees that employment is conditional on political acquiescence.
• Discriminatory Governance: Leaked internal communications revealed the creation of a Slack channel named “Supporting Israel Narrative”.⁶ Employees were encouraged to create content supporting the state’s PR efforts. This creates a discriminatory environment where pro-Israel political speech is corporate policy, while pro-Palestine speech is a firable offense.
• Lobbying & Institutional Influence:
  • Israel Growth Forum (IGF): Wix’s Head of Government Relations, Michal Sarig-Kaduri (a former Deputy Ambassador to Singapore), leads the Israel Growth Forum. This coalition of tech firms coordinates directly with the Prime Minister’s Office to shape economic policy.⁶
  • “Brand Israel” Normalization: Wix participates in events like the “SHOW 2025” summit alongside the Israel Innovation Authority (IIA), helping to “tech-wash” the state’s image by presenting it as a hub of innovation rather than a military occupier.²⁹
• Double Standards (The “Safe Harbor” Test): The audit identifies a clear geopolitical double standard. In 2022, Wix immediately sanctioned Russian users and evacuated staff from Ukraine, citing international law and “discrediting decisions” by the Russian leadership.⁵ Conversely, during the bombardment of Gaza, Wix did not sanction Israel but actively mobilized to support it. This proves that the company’s “ethics” are not universal but subordinated to Israeli state interests.

Counter-Arguments & Assessment:

• Counter-Argument: Companies have a right to dissociate from speech they find offensive.
• Rebuttal: The term “terrorist state” or “apartheid” is used by mainstream human rights organizations (Amnesty, HRW). Wix’s classification of this as a firable offense aligns with the Israeli state’s definition of “terror support,” not international legal standards. The admission of unfair dismissal in the Irish tribunal confirms the illegitimacy of the action under neutral law.

Confidence Level: Extreme Confidence.

Named Entities: Courtney Carey, Nir Zohar, Michal Sarig-Kaduri, Israel Growth Forum, SHOW 2025.

Domain 4: Digital & Technological Complicity (V-DIG)

Goal: To examine the company’s integration into the state’s digital infrastructure, data sovereignty risks, and potential dual-use capabilities.

Evidence & Analysis:

• Dual-Use AI Acquisitions: The acquisition of Hour One (May 2025) and Base44 (June 2025) integrates powerful AI capabilities into Wix.⁴
  • Hour One: Specializes in generative AI video (“Deepfake” technology). In the hands of a company led by former military intelligence officers, this technology presents a high risk for use in psychological warfare (PsyOps) and influence campaigns.
  • Base44: An AI coding platform. The rapid acquisition of this tool allows Wix to automate digital asset creation, potentially accelerating the state’s ability to generate propaganda infrastructure.
• Infrastructure & Project Nimbus: While Wix is not a direct signatory to the Project Nimbus cloud contract (which is held by Google and Amazon), it is a strategic client of the AWS Tel Aviv Region and Google Cloud Israel Region.³
  • Systemic Implication: These cloud regions were built primarily to serve the IDF and the Israeli government under the Nimbus contract. However, their commercial viability relies on massive civilian anchor clients like Wix to subsidize the infrastructure. Wix’s usage effectively supports the data centers that host the military’s AI targeting systems.
• Data Sovereignty & Privacy Risks: Wix’s privacy policy and corporate structure ensure that user data is stored within the jurisdiction of Israel. Israeli intelligence services (Shin Bet, Mossad) have broad powers to access data held by domestic companies without the robust oversight found in the EU (GDPR) or US. Given the leadership’s “patriotic” stance and 8200 background, the risk of voluntary data sharing with state security agencies regarding activists or critics is assessed as High.

Analytical Assessment: The structural and personnel overlaps between Wix and the state’s cyber-intelligence apparatus create a systemic risk. The company functions as a “dual-use” entity where civilian data and military capability exist in close proximity.

Confidence Level: Moderate to High Confidence.

Named Entities: Hour One, Base44, Project Nimbus, Unit 8200.

5. BDS-1000 Classification

Based on the forensic evidence collected and analyzed above, the following scoring is applied using the BDS-1000 methodology to quantify the level of complicity.

BDS-1000 Scoring Matrix – Wix.com Ltd.

Domain	I	M	P	V-Domain Score
Military (V-MIL)	6.5	9.0	9.2	6.5
Economic (V-ECON)	8.5	8.5	10.0	8.5
Political (V-POL)	9.2	9.0	9.5	9.2
Digital (V-DIG)	6.8	8.5	9.0	6.8

Detailed Scoring Rationale

1. Military (V-MIL) – Score: 6.5
   • Impact (6.5): Falls under “Tactical Support Components.” Wix did not manufacture the missiles, but it provided the C2 (Command & Control) software—specifically facial recognition and encrypted comms—that enabled the units firing them. This is a direct functional link to military operations.
   • Magnitude (9.0): “Critical Volume.” The mobilization was massive, involving the diversion of significant corporate resources (HQ space, hundreds of staff) to process thousands of requests.
   • Proximity (9.2): “Direct Operator.” Wix was not a passive donor; it was the operator of the War Room.
2. Economic (V-ECON) – Score: 8.5
   • Impact (8.5): “Indigenous Capital.” Wix is a primary engine of the Israeli economy. Its tax residency means it directly funds the state budget.
   • Magnitude (8.5): “Systemic Importance.” As a NASDAQ-listed “National Champion” employing thousands, its health is proxy for the health of the Israeli tech sector.
   • Proximity (10.0): “Identity.” The company is the economic entity; there is zero separation.
3. Political (V-POL) – Score: 9.2
   • Impact (9.2): “Ideological Actor.” The company enforces Zionism as a condition of employment (Carey case) and explicitly rejects neutrality.
   • Magnitude (9.0): “Critical Volume.” The global reach of the “Stand with Israel” widget and the Super Bowl ads reaches millions.
   • Proximity (9.5): “Purpose-Built Actor.” During the war, the company pivoted its core function to serve the state’s narrative.
4. Digital (V-DIG) – Score: 6.8
   • Impact (6.8): “Surveillance Enablement.” The integration of Unit 8200 personnel and the acquisition of dual-use AI (Hour One) create high risk.
   • Magnitude (8.5): “Systemic Importance.” Wix is a key node in the Israeli digital ecosystem, subsidizing the Nimbus infrastructure.

Final Composite Calculation

Using the OR-dominant formula with a side boost to account for the multi-vector complicity:

Let

(Political Domain is the highest driver due to active ideological enforcement)

Let

BRS Score Formula:

Results Summary

• Final Score: 848
• Tier: Tier A (Extreme Complicity)
• Justification Summary: Wix.com Ltd. scores in the highest tier of complicity (Tier A: 800–1000). It is not a bystander; it is an active participant in the maintenance of the Israeli regime. The combination of direct military logistical support (V-MIL), structural economic indispensability (V-ECON), and aggressive extraterritorial ideological enforcement (V-POL) makes it a primary target for divestment and boycott. The company functions effectively as a civilian extension of the Israeli security state.

6. Recommended Action(s)

The forensic analysis supports a strategy of maximal pressure. Wix.com Ltd. operates in a highly competitive market (website builders) where alternatives are readily available, making it highly susceptible to consumer boycotts. Furthermore, its “Patriotic” stance makes it a reputational liability for international partners.

1. Consumer & Enterprise Boycott (High Impact)

• Target: Small Business Owners, Creative Professionals, Freelancers, and Enterprise Clients.
• Rationale: Wix’s primary revenue comes from recurring subscriptions. A coordinated campaign encouraging users to migrate to competitors (e.g., Squarespace, WordPress, Webflow) directly impacts the revenue stream that is repatriated to the Israeli treasury.
• Action: Disseminate “Migrate Your Site” guides. Highlight the Courtney Carey case to creative communities (who value free expression) to showcase Wix’s hostility to political dissent. Frame the use of Wix not as a tech choice, but as a funding mechanism for the Glilot security complex.

2. Institutional Divestment (Medium Impact)

• Target: Pension Funds, University Endowments, and ESG (Environmental, Social, and Governance) Funds.
• Rationale: Wix is included in many “Innovation” and “Tech” indices. However, its Tier A classification and provision of military technology (facial recognition) make it ineligible for funds with ethical screens regarding human rights and conflict zones.
• Action: Submit this dossier to ESG compliance officers at major institutional holders like BlackRock and Fidelity. Demand a review of Wix’s “Social” governance score due to documented labor rights violations (Carey tribunal ruling) and direct military complicity.

3. Corporate Sanctions & Labor Solidarity (Targeted Impact)

• Target: Trade Unions, Labor Boards, and European Regulators.
• Rationale: The firing of Courtney Carey was a violation of labor rights and an act of political discrimination.
• Action: Unions in the EU and UK should blacklist Wix as an employer or vendor due to its discriminatory governance practices. Legal challenges should be supported in jurisdictions where Wix attempts to enforce Zionist speech codes on foreign employees.

4. Reputational & Brand Exposure

• Target: “Brand Israel” events (e.g., Super Bowl Ads, Tech Summits like “SHOW 2025”).
• Rationale: Wix relies heavily on marketing to sustain growth.
• Action: Counter-marketing campaigns during high-visibility moments. Expose the “Civilian War Room” narrative to debunk the “neutral tech company” myth. Use the “Unit 8200” connection to frame Wix as a surveillance-adjacent entity, eroding trust among privacy-conscious users and developers.

Final Statement: Engaging with Wix.com Ltd. is not a neutral commercial transaction; it is a direct investment in the technological and economic infrastructure of the Israeli occupation. Immediate divestment and boycott are recommended.

Works cited

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