INDEX / DIRECTORY / LEGO / ECONOMIC

Lego ECONOMIC

ECONOMIC AUDIT UPDATED 2026-09-22
Economic Score 3.40 /10 D Lego - BDS-1000 302
Economic 3.40

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Supply Chain & Sourcing Relationships

LEGO’s February 2024 supplier list covers direct suppliers of materials, components, and finished-product items, and a full-text search of that document returned no occurrence of “Israel”; this is document-scoped and does not establish the absence of indirect suppliers, distributors, or suppliers whose listed address omits the country name 1.

LEGO’s 2024 transparency statement describes its direct suppliers as predominantly located in Europe, Mexico, and China, and identifies its customers as retailers, wholesalers, and distributors 2.

No public evidence identified in the reviewed supplier list and transparency statement of an Israeli agricultural exporter, fresh-produce supplier, seasonal procurement arrangement, or identified importer-of-record entity supplying LEGO 1, 2.

LEGO’s official Certified Stores material confirms that certified stores in Israel are owned and operated by an authorised partner, but it does not identify that partner’s legal identity, ownership, contractual term, importer-of-record status, or territorial restrictions 3.

Product Origin, Labeling & Regulatory Compliance

No public evidence identified of LEGO products sourced from Israeli agricultural suppliers, settlement-origin goods marketed as LEGO products, or LEGO-specific country-of-origin or settlement-labeling enforcement 1, 2.

No public evidence identified of a LEGO corporate policy specifically governing sourcing from, or labeling of goods from, occupied or contested territories 1, 2.

LEGO’s 2024 statement identifies owned manufacturing locations in Denmark, the Czech Republic, Hungary, Mexico, China, Vietnam, and the United States, without listing Israel 2.

Investment, Capital & Financial Exposure

No public evidence identified of a LEGO-owned Israeli factory, research-and-development centre, data centre, logistics hub, acquisition, Israeli subsidiary, Israeli sovereign-bond holding, or Israel-focused fund holding in the reviewed sources 2, 4.

LEGO is described in its 2024 transparency statement as a privately held Danish family-owned company, with KIRKBI A/S holding 75% and the LEGO Foundation holding 25% as at 31 December 2024 2.

KIRKBI’s 2025 annual report describes KIRKBI as the Kirk Kristiansen family’s ultimate holding company and confirms its 75% ownership interest in the LEGO Group, alongside the LEGO Foundation’s separate 25% interest 5.

The reviewed records do not disclose personal or family-office investments in Israel by the Kirk Kristiansen family, LEGO directors, or executive leadership, which is a disclosure gap rather than evidence of absence 4, 5, 6.

Operational Presence & Market Activity

LEGO’s official store locator lists a Certified Store at Dizengoff Center, 50 Dizengoff Street, Tel Aviv-Yafo 7.

LEGO states that certified stores are owned and operated by an authorised partner, sell only LEGO products, and exist in Israel, distinguishing the Tel Aviv format from a disclosed LEGO-owned store 3.

LEGO’s corporate-locations page lists global corporate entities and offices but does not list an Israel-based LEGO corporate location; this document-scoped absence does not establish that no Israeli entity, office, or other presence exists 8.

No public evidence identified of LEGO-operated Israeli offices, support centres, warehouses, employment totals, tax registration, or a corporate designation of Israel as a strategic market or regional hub 2, 7, 8.

No public evidence identified that LEGO, its authorised Israeli retail partner, or identified retail channels sold LEGO products from a West Bank, East Jerusalem, or Golan Heights settlement location 3.

Corporate Structure & Foundational Ties

LEGO A/S is the LEGO Group’s Danish-incorporated parent company, with shares held 75% by LEGO Holding A/S and 25% by LEGO Foundation Investments A/S 4.

LEGO Holding A/S is wholly owned by KIRKBI A/S, while LEGO Foundation Investments A/S is wholly owned by the LEGO Foundation; the annual report identifies the ultimate ownership of KIRKBI A/S as the Kirk Kristiansen family and K2 Fonden af 2023 4.

LEGO states that the group was founded in Billund, Denmark, in 1932 by Ole Kirk Kristiansen, remains family-owned, and is headquartered in Billund 4.

LEGO System A/S is the contractual seller for the Danish LEGO online shop and is registered at Åstvej 1, 7190 Billund, Denmark 9.

Israel’s trademark registry identifies LEGO Holding A/S of Billund as proprietor of Israeli trademark no. 56422 for toys, games, and playthings in Class 28, filed on 2 June 1983 and expiring on 2 June 2028 10.

The trademark record records historical licences involving LEGO Produktion AG, LEGO System A/S, and LEGO Overseas A/S, together with a February 2025 proprietor-detail change from LEGO Juris A/S 10.

A separate Israeli trademark record names LEGO Holding A/S of Billund as proprietor and lists a Tel Aviv law firm as address for service, establishing trademark administration and representation rather than an Israeli operating subsidiary 11.

Thomas Kirk Kristiansen was Chair of LEGO A/S, KIRKBI A/S, the LEGO Foundation, and LEGO Foundation Investments A/S as identified in LEGO’s 2025 annual report 4.

KIRKBI identifies Thomas Kirk Kristiansen as its Chair and shareholder, and identifies Agnete Kirk Kristiansen as its Deputy Chair, shareholder, Chair of the LEGO Foundation, and Chair of Ole Kirk’s Fond 6.

No public evidence identified of Israeli state ownership, government board appointment, government contract, critical-infrastructure designation, or a governance mechanism structurally linking LEGO to the Israeli state 4, 10, 11.

The supplied OHCHR settlement-business database update contains no LEGO mention, a source-specific absence that should not be generalized as a market-wide conclusion 12.

Profit Repatriation & Economic Contribution

No public evidence identified of revenue attributed to Israel, Israeli profit-repatriation figures, Israeli workforce figures, Israeli tax contribution, or a public designation of LEGO as an Israeli-sector anchor 2, 7, 8, 10.

The LEGO Foundation states that its annual reports publish governance, financial information, and grantee lists under Danish foundation law 13.

No public evidence identified of Israel- or Palestine-connected grant recipients in the specific LEGO Foundation materials reviewed 13, 14.

LEGO maintained an Israel-localized page for its 2025 Build to Give campaign, whose terms describe a worldwide annual set-donation campaign capped at 1.5 million sets and US$15 million but do not identify Israeli recipients or a Palestine/Israel-specific grant 15.

LEGO’s March 2022 statement on Russia’s invasion of Ukraine announced DKK 110 million in donations through UNICEF, Save the Children, and the Danish Red Cross, but does not support an inference about LEGO’s position on Israel/Palestine 16.

Footnotes

  1. https://www.lego.com/cdn/cs/sustainability/assets/blt2d8346dc0abefaa0/Public_Supplier_List_2024_(1).pdf ↩ ↩2 ↩3 ↩4

  2. https://www.lego.com/cdn/cs/aboutus/assets/blt1a02e1065ccb2f31/LEGOGroup_ModernSlaveryTransparencyStatement_2024.pdf ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  3. https://www.lego.com/en-us/service/help-topics/article/lego-certified-stores?age-gate=grown_up ↩ ↩2 ↩3

  4. https://www.lego.com/cdn/cs/aboutus/assets/blte543dd46714c9226/The_LEGO_Group_2025_Annual_Report.pdf ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  5. https://www.kirkbi.com/media/gswo5piy/kirkbi_annual-report_2025.pdf ↩ ↩2

  6. https://www.kirkbi.com/about-us/board-and-management/ ↩ ↩2

  7. https://www.lego.com/en-us/stores/store/tel-aviv ↩ ↩2 ↩3

  8. https://www.lego.com/en-us/aboutus/lego-group/contact/locations ↩ ↩2 ↩3

  9. https://www.lego.com/en-dk/page/terms-and-conditions ↩

  10. https://trademarks.justice.gov.il/TradeMarkSearch/ReportView?TMCaseNo=56422 ↩ ↩2 ↩3 ↩4

  11. https://trademarks.justice.gov.il/TradeMarkSearch/ReportView?TMCaseNo=52122 ↩ ↩2

  12. https://www.ohchr.org/sites/default/files/documents/hrbodies/hrcouncil/sessions-regular/session31/database-hrc3136/23-06-30-Update-israeli-settlement-opt-database-hrc3136.pdf ↩

  13. https://legofoundation.com/about-the-lego-foundation/annual-reports/ ↩ ↩2

  14. https://lego-foundation-web-prod-2reo3.ondigitalocean.app/about-us/governance-leadership-and-policies ↩

  15. https://www.lego.com/en-il/build-to-give ↩

  16. https://www.lego.com/en-us/aboutus/news/2022/march/statement-on-ukraine-russia ↩