Supply Chain & Sourcing Relationships
PeoplePerHour operates as a digital freelance-services marketplace connecting clients with freelance workers online, with no identified physical-goods supply chain 1, 2. No public evidence identified of any sourcing or supply relationship with Israeli agricultural exporters or aggregators such as Mehadrin, Hadiklaim, Galilee Export, or Agrexco-successor entities. Cross-checks of the Who Profits company database and the AFSC Investigate company list returned no record for PeoplePerHour or Toptal under either name 3, 4. No public evidence identified of an importer-of-record entity, joint venture, or dedicated import structure for Israeli-origin goods, consistent with the company’s online-marketplace business model. No public evidence identified of seasonal produce-sourcing patterns or of third-party or indirect Israeli-origin goods reaching the platform.
Product Origin, Labeling & Regulatory Compliance
PeoplePerHour does not sell, manufacture, or distribute physical goods, and its platform-based, digital-labor business model has no country-of-origin product to label 1. No public evidence identified of DEFRA or UK customs findings, or of NGO investigations by Who Profits or comparable “corporate occupation” trackers, concerning settlement-origin labeling issues tied to the company 3. No public evidence identified of any country-of-origin labeling compliance history or enforcement action against PeoplePerHour, as this category is not applicable to its service-marketplace model. No public evidence identified of a published corporate policy on sourcing or labeling of goods from occupied territories.
Investment, Capital & Financial Exposure
No public evidence identified of direct capital investment - factories, data centers, logistics hubs, or real estate - by PeoplePerHour or Toptal, whose CEO is the current PSC of PPH UK Acquisition Ltd in Israel or the Occupied Palestinian Territories. Toptal’s operating model is described as fully remote, with the company reported to have “no dedicated offices” and “no headquarters,” and No public evidence identified of an R&D centre, innovation lab, or accelerator operated by either company inside Israel 5.
Ownership and control of PeoplePerHour changed materially on 12 November 2025: control passed from TalentDesk Holdings Limited, which had held Persons-with-Significant-Control (PSC) status since 19 October 2020, to PPH UK Acquisition Ltd (company no. 16748544, incorporated 29 September 2025), which now holds 75%+ of shares and voting rights as the registered PSC 6, 7, 8. PPH UK Acquisition Ltd’s registered directors are Taso Du Val, appointed 29 September 2025, and Carlos Aguirre, appointed 12 November 2025, both recorded as US-national and US-resident 9. Taso Du Val is independently identified as co-founder and CEO of Toptal, a competing global freelance-talent marketplace 5; Toptal’s current leadership page directly identifies Carlos Aguirre as its Chief Financial Officer 10. Companies House identifies Du Val as PPH UK Acquisition Ltd’s sole active PSC, with at least 75% of shares and votes 11. No independent press confirmation - from TechCrunch or Toptal’s own press center - of a “Toptal acquires PeoplePerHour” transaction was identified, so the legal acquirer is PPH UK Acquisition Ltd and any claim that Toptal LLC directly owns it remains unverified despite shared leadership and a documented platform arrangement 12, 13. Prior to the TalentDesk period, Thrasos Thrasyvoulou, a Cypriot national resident in the UAE, held PSC status with a 25–50% shareholding from 6 April 2016 to 19 October 2020 6.
No public evidence identified of Toptal holding Israeli sovereign bonds, Israel Bonds, or portfolio positions in Israeli or settlement-linked companies. Toptal’s seed funding came from Andreessen Horowitz and angel investors including Quora co-founder Adam D’Angelo, with no further institutional raises identified and the company reported as profitable since 5. A 2021 valuation of “as high as $3.6 billion” for Toptal is cited in US federal court documents connected to the Toptal v. Grosz/Mechanism Ventures litigation 14. PeoplePerHour’s 2010 growth-stage funding round was led by Index Ventures 13. No public evidence identified of PeoplePerHour or Toptal holding disclosed positions in Israeli-domiciled companies, Israeli sovereign bonds, or Israel-focused investment funds.
Operational Presence & Market Activity
PeoplePerHour is headquartered in London, UK, with directory sources giving differing addresses (8 Shepherdess Walk, and previously 16 Great Chapel Street), and maintains a secondary engineering office in Athens, Greece, in place since 2012 2, 15, 16. No public evidence identified of any office, warehouse, or retail location operated by PeoplePerHour or Toptal in Israel or the Occupied Palestinian Territories. One company-intelligence aggregator reports approximately 3,823 employees group-wide, drawn from an unverified third-party primary basis, and no Israel-specific workforce or tax-registration data was identified 15. A PeoplePerHour search-results URL contains the words “Virtual Assistant Israel,” but the available indexed capture displayed generic remote jobs rather than verified Israel-specific transactions; direct retrieval on 2 October 2026 encountered a robot challenge. This URL alone establishes neither an intentional Israel market programme nor transaction volume 17. A European Training Foundation study using platform website data collected in March 2023 counted approximately 202 registered PeoplePerHour worker accounts in Israel and 422 in Palestine. These are dated registered-account counts, not active-worker, transaction, revenue, or current-market measures 18. No specific strategic characterization of Israel as a market - such as a “growth market” or “regional hub” - was identified, consistent with the company’s status as a private entity that does not publish investor materials or annual reports 2.
Toptal, whose CEO Du Val controls PPH UK Acquisition Ltd, has a documented historical relationship with the Israeli market. A 2017 interview with Du Val uses two materially different descriptions of scale: its introductory shorthand says Toptal had worked with about 400 companies in Israel, while the detailed passage describes about 400 Israeli clients as a mixed population of companies seeking talent and Israeli skilled workers recruited into Toptal’s network for other customers. The article therefore does not establish 400 paying Israeli corporate customers. Du Val also forecast that Toptal would likely make millions of dollars in sales with Israeli companies during 2017, described triple-digit year-on-year growth in that market, and referred to dozens of active Israeli talent in the network 19. The sales figure is prospective rather than reported realised revenue. This evidence is dated 2017, eight years before PPH UK Acquisition Ltd became PeoplePerHour’s controller in November 2025. The ongoing or current status of Toptal’s Israeli-company relationship after that control change is unknown and was not independently re-confirmed; the 2017 interview does not itself establish PeoplePerHour transactions. No public evidence identified of a dedicated Toptal Israel office or a registered Israeli legal entity for Toptal 20, 19.
Corporate Structure & Foundational Ties
PeoplePerHour was founded in mid-2007 by Xenios Thrasyvoulou and Simos Kitiris, together with Thrasos Thrasyvoulou and Ioannis Kitiris, and was incorporated as PEOPLE PER HOUR LTD in London on 12 September 2007 1, 2. No public evidence identified of any Israeli founding or incorporation nexus for the company. The company is UK-domiciled with its registered office in London and a secondary Athens office, and No public evidence identified of a dual or legacy Israeli headquarters 2, 16, 15. No public evidence identified of Israeli state ownership stakes, Israeli government board appointees, Israeli government contracts, or a critical-infrastructure designation for PeoplePerHour or Toptal. Searches of the OHCHR settlement-business database, the Who Profits company database, the AFSC Investigate company list, and the DBIO Coalition’s 2025 “Don’t Buy into Occupation” report’s 104-company annex returned no PeoplePerHour or Toptal record via available web indexing and summaries 21, 3, 4, 22. A low-authority aggregator site states there is “no verified evidence” of Israel ties for PeoplePerHour, though it provides no independent sourcing for that claim, and no BDS Movement priority-target listing for the company was identified 23.
No public evidence identified of golden shares, founder shares, or charter provisions tying PeoplePerHour to Israeli state policy objectives. The November 2025 change of control - from TalentDesk Holdings Limited to PPH UK Acquisition Ltd, with founder Xenios Thrasyvoulou and company secretary James William Carter both terminated as officers on 12 November 2025, and the registered office moved to Fieldfisher LLP’s London address - is a documented governance change but is not itself evidence of an Israel-linked governance mechanism 6, 7, 9. On the Israeli-Nexus Floor criteria examined, PeoplePerHour was not founded in Israel, is not headquartered in Israel, and No public evidence identified of Israeli tax residency, permanent-establishment status, or beneficial ownership by Israeli capital 6, 2. No public evidence identified that PeoplePerHour or its new controlling structure (PPH UK Acquisition Ltd or its named Toptal-linked principals) has acquired or holds a controlling stake in any Israeli operating company across manufacturing, consumer-brand, pharma/biotech, cyber/tech, food, or infrastructure sectors.
Profit Repatriation & Economic Contribution
No public evidence identified of PeoplePerHour-disclosed revenue attributable to Israel as a market, consistent with its status as a private company that does not publish country-level financial disclosures 2. Following the November 2025 change of control, ownership now runs through the UK vehicle PPH UK Acquisition Ltd, whose recorded PSC is US-resident Taso Du Val and whose directors are Du Val and Carlos Aguirre, both identified with Toptal, with no Israeli-domiciled ownership link identified and therefore no basis to assert that profits flow into Israel 6, 8, 9. No public evidence identified of any government or industry designation of PeoplePerHour as significant to a specific sector of the Israeli economy.
Footnotes
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https://find-and-update.company-information.service.gov.uk/company/06369697 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://find-and-update.company-information.service.gov.uk/company/06369697/persons-with-significant-control ↩ ↩2 ↩3 ↩4 ↩5
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https://find-and-update.company-information.service.gov.uk/company/06369697/filing-history ↩ ↩2
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https://find-and-update.company-information.service.gov.uk/company/16748544 ↩ ↩2
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https://find-and-update.company-information.service.gov.uk/company/16748544/officers ↩ ↩2 ↩3
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https://find-and-update.company-information.service.gov.uk/company/16748544/persons-with-significant-control ↩
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https://www.nbcnewyork.com/news/business/money-report/how-a-silicon-valley-financial-backer-orchestrated-a-plot-to-take-down-a-rising-startup/6096710/ ↩
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https://www.glassdoor.com/Location/PeoplePerHour-Athens-Location-EI_IE632276.0,13_IL.14,20_IC2580540.htm ↩ ↩2
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https://www.peopleperhour.com/freelance-virtual-assistant-israel-jobs ↩
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https://south.euneighbours.eu/wp-content/uploads/2024/12/ETF_SEMED_regional_for-publication_final.pdf ↩
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https://www.timesofisrael.com/dropout-turned-entrepreneur-helps-find-talent-amid-engineer-squeeze/ ↩ ↩2
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https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2025/ ↩
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https://masjidalaqsa.com/boycott-safe/people-per-hour-israel-bds ↩