Pure Gym MILITARY

Target: Pure Gym / PureGym Group Research date: 26 October 2026 Scope: Israeli military, defence, security, military-industrial and occupied-territory supply-chain relationships.

Direct Defence Contracting & Procurement

Corporate identification and operating activities

Pure Gym Limited is registered in the United Kingdom under company number 06690189; its Companies House filing history includes accounts for the financial year ended 31 December 2025 and a confirmation statement filed in September 2026.¹

PureGym describes its principal activities as operating commercial fitness facilities offering flexible memberships, fitness equipment and exercise classes, with operations in the United Kingdom, Denmark, Switzerland and the United States.²

PureGym’s October 2026 corporate announcement identifies Leonard Green & Partners, L.P. as majority owner and KKR as a significant minority investor following its December 2021 investment.³

Israeli Ministry of Defence and security procurement

No public evidence identified of contracts, tender awards, framework agreements or memoranda of understanding between PureGym and the Israeli Ministry of Defence, Israel Defence Forces, Israel Prison Service, Israel Border Police or other Israeli state security bodies.^{2, 3}

Military-affiliated consumer programmes

PureGym advertises a consumer discount through the United Kingdom’s Defence Discount Service, offering eligible members of the British Armed Forces community a joining-fee waiver; the webpage describes a public gym-membership offer and does not identify an Israeli military purchaser or defence procurement contract.⁴

Defence trade directories and official announcements

No public evidence identified of PureGym appearing as an Israeli defence contractor, SIBAT supplier, defence exhibition participant or Israeli military procurement vendor; the group’s published business description concerns commercial fitness operations and franchising.^{2, 5}

Ownership and controlling principals

PureGym identifies Leonard Green & Partners and KKR as significant investors, while its investor website identifies Humphrey Cobbold as chair and records the appointment of Alex Wood as chief executive in June 2026.^{3, 6}

Companies House records a director termination for Clive Alexander Sloan Chesser effective 8 July 2026, establishing a change in the company’s disclosed governance during the audit period.¹

No public evidence identified of a PureGym controlling principal acting through the company to secure Israeli defence contracts, supply weapons systems, provide IDF logistical support or finance a specifically identified Israeli military procurement programme.^{3, 6}

Dual-Use Products & Tactical Variants

Commercial products and services

PureGym describes a consumer fitness model based on gym memberships, exercise equipment, group classes and technology supporting membership access and facility operations.^{2, 7}

The company’s franchise description identifies standardised gym layouts, commercially operated fitness locations and technology-enabled membership administration; it does not describe military-specified equipment or weapons-related products.⁵

Militarised product lines

No public evidence identified of PureGym manufacturing or marketing tactical, ruggedised, military-specified or defence-grade exercise equipment for Israeli security forces.^{2, 5}

Civilian-to-military distinction

The UK Defence Discount Service offer establishes that PureGym markets ordinary consumer gym memberships to a British military-affiliated customer group; the advertised service is commercial fitness-club access rather than a purpose-built military system.⁴

No public evidence identified of a PureGym product modified to Israeli military specifications or supplied under an identified Israeli defence contract.^{2, 4}

Software and digital systems

PureGym describes digital innovation and technology-enabled gym access as components of its commercial operating model; the reviewed descriptions do not identify autonomous targeting, fire-control software, precision-guidance systems or weapons-integration technology.^{2, 5}

End-user certification and export licensing

UK government guidance explains that strategic export controls apply to specified military and dual-use goods, software and technology, with licensing determined by the applicable control framework.⁸

No public evidence identified of an Israeli military end-user certificate, controlled-technology export application or export-control review specifically naming PureGym.^{8, 9}

Heavy Machinery, Construction & Infrastructure

Occupied-territory equipment use

PureGym’s published operating footprint includes commercial fitness businesses in the UK, Denmark, Switzerland and the US, alongside franchise operations in Saudi Arabia and the United Arab Emirates; the disclosed geographic footprint does not identify an Israeli or occupied-territory operation.^{2, 3}

No public evidence identified of PureGym-owned equipment, vehicles or machinery being used in settlement construction, Palestinian property demolition, checkpoints, the separation barrier or Israeli military infrastructure.^{2, 10}

Settlement-related corporate screening

The UN Human Rights Office’s September 2026 settlement-business database update was reported as identifying 214 businesses from 11 countries involved in specified settlement-related activities; the reporting concerns identified commercial activities and does not independently establish any involvement by PureGym.¹¹

The September 2026 update follows the UN’s September 2025 update, which listed 158 enterprises and examined activities including settlement construction, demolition, surveillance and exploitation of natural resources.¹¹

No public evidence identified linking PureGym, its named operating subsidiaries or its identified franchise licensee to construction, demolition or infrastructure projects in Israeli settlements.^{3, 10, 11}

Direct and indirect supply

No public evidence identified of PureGym supplying construction materials, specialist engineering services, heavy machinery or infrastructure components directly or through authorised dealers to an Israeli military or settlement-related end-user.^{2, 5}

Construction and engineering contracts

No public evidence identified of PureGym participating in the construction, maintenance or expansion of Israeli checkpoints, detention facilities, military bases, border infrastructure or settlement facilities.^{2, 10}

Supply Chain Integration with Defence Primes

Group and subsidiary relationships

PureGym’s 2025 tax strategy identifies Pinnacle Topco Limited and subsidiaries operating through Pure Gym Limited, Pure Gym Denmark AS, PureGym AG and Pure Fitness LLC, together with Middle Eastern franchise businesses.¹⁰

PureGym announced on 29 November 2024 that Pinnacle US Holdings LLC had completed an acquisition of Blink Fitness corporate operations and specified locations in New York and New Jersey for $121 million.¹²

On 15 October 2026, PureGym announced an agreement to acquire Swiss fitness operator NonStop Gym for £235 million, identifying 47 locations in the acquired business at the time of announcement.¹³

These disclosed acquisitions and operating relationships concern commercial fitness businesses; the cited announcements do not identify Israeli defence procurement, military manufacturing or weapons-system integration as their purpose.^{12, 13}

Israeli defence-prime suppliers

No public evidence identified of PureGym providing components, manufacturing services, specialist materials or operationally integrated products to Elbit Systems, Israel Aerospace Industries, Rafael Advanced Defense Systems or Israel Military Industries.^{2, 5}

Specific component categories

No public evidence identified of PureGym supplying military optics, electronics, propulsion equipment, armour materials, radar components, communications equipment, guidance modules or comparable defence components to an Israeli manufacturer.^{2, 7}

Joint development and technology transfer

No public evidence identified of joint development, co-production, defence technology transfer, licensed military manufacturing or defence-related intellectual-property agreements between PureGym and an Israeli defence company.^{2, 5}

Ownership and attribution

PureGym’s October 2026 ownership disclosure establishes a majority investment by Leonard Green & Partners and a significant minority investment by KKR; it does not establish that businesses elsewhere in those investors’ portfolios operate as PureGym subsidiaries or participate in PureGym’s supply chain.³

No public evidence identified of a specifically documented Israeli defence-prime transaction passing through PureGym, its named operating subsidiaries or an operationally integrated franchisee.^{3, 10}

Logistical Sustainment & Base Services

Military installation services

PureGym’s documented operating model is based on commercial gym facilities, membership subscriptions and fitness services, including company-operated locations and franchise arrangements.^{2, 5}

No public evidence identified of PureGym providing contracted services to IDF bases, Israeli military training establishments, border-security facilities, detention centres or other Israeli state security installations.^{2, 5}

Franchisee investigation

PureGym Arabia’s membership terms identify Ektimal Sports Company, commercial registration number 1010616447, as the Saudi Arabian business operating PureGym facilities under licence.¹⁴

PureGym’s corporate disclosures identify Saudi Arabian and United Arab Emirates franchise operations, without identifying Israeli military installations or occupied-territory facilities among their disclosed locations.^{3, 14}

No public evidence identified of Ektimal Sports Company providing services to Israeli defence or security installations through its PureGym franchise relationship.^{3, 14}

Geographic specificity

No public evidence identified of PureGym providing military facilities management, transport, catering, equipment servicing or operational support in the West Bank, East Jerusalem, Golan Heights or Negev.^{2, 3}

Shipping, freight and ports

No public evidence identified of PureGym operating shipping, freight forwarding, port handling, arms transportation or military-cargo services associated with Israeli defence logistics.^{2, 5}

Military-community membership benefits

PureGym’s UK Defence Discount Service arrangement provides a joining-fee benefit to eligible members of the British Armed Forces community; the published terms do not establish an installation-level service contract or involvement with Israeli military logistics.⁴

Munitions, Weapons Systems & Strategic Platforms

Lethal systems manufacturing

PureGym’s corporate description identifies a commercial fitness-club business with technology supporting member access and fitness operations.^{2, 7}

No public evidence identified of PureGym designing, manufacturing, integrating or supplying small arms, artillery systems, armoured vehicles, tactical drones, naval weapons or other lethal systems to Israeli military customers.^{2, 5}

Munitions and precursor materials

No public evidence identified of PureGym supplying ammunition, explosive ordnance, propellants, warhead components, munitions precursor chemicals or weapons-grade materials to Israeli defence end-users.^{2, 7}

Strategic military platforms

No public evidence identified of PureGym manufacturing, integrating, maintaining or supplying components specifically for Iron Dome, David’s Sling, Arrow, fighter aircraft, main battle tanks, warships or ballistic-missile systems.^{2, 5}

Critical subsystems

No public evidence identified of PureGym providing fire-control equipment, targeting systems, military radar, guidance electronics, weapons propulsion, missile components or lethal-platform integration software.^{2, 7}

Purpose-built military AI and software

The company’s published technology description concerns gym membership, customer experience and operational efficiency; it does not identify purpose-built kinetic targeting software, autonomous weapons control or military kill-chain automation.^{2, 5}

Export Licensing, Regulatory & Legal History

Applicable export-control framework

The UK’s strategic export-control guidance identifies categories of military and dual-use goods, technology and software requiring authorisation and explains the legal requirement to obtain appropriate export licences.⁸

Public licensing statistics

The UK government’s 2025 strategic export-licensing statistics cover licensing decisions between 1 January and 31 December 2025, with subsequent corrections published in 2026.⁹

The UK Export Control Joint Unit’s public reports portal provides access to licensing statistics and identifies 31 March 2026 as the latest period covered by its database at the time of the reviewed page.¹⁵

Neither country-level licensing information nor general regulatory guidance independently identifies PureGym as an applicant, exporter, consignee or military supplier.^{8, 9, 15}

Israel-specific licensing decisions

The UK government’s Israel-specific export-licensing management information published on 20 April 2026 covers relevant licensing information through 28 February 2026 and distinguishes military, non-military and re-export-related authorisations.¹⁶

The government reports that licences involving Israel are assessed under the policy announced on 2 September 2024, including restrictions concerning equipment assessed as potentially usable in military operations in Gaza and specific provisions for the multinational F-35 programme.¹⁶

No public evidence identified of any licence grant, denial, suspension, revocation or enforcement decision specifically involving PureGym and an Israeli military or security end-user.^{9, 16}

Regulatory enforcement

The UK’s 2025 strategic export-controls annual report describes the national export-control framework, policy developments, licensing administration and compliance activities; it does not establish a PureGym-specific Israeli defence export violation.¹⁷

No public evidence identified of arms-embargo enforcement proceedings, strategic export-control penalties or sanctions violations arising from a PureGym defence trade relationship with Israel.^{8, 17}

Legal challenges

No public evidence identified of judicial review proceedings, court challenges or regulatory complaints specifically alleging that PureGym supplied equipment, technology or services to Israeli military forces in violation of applicable defence-trade restrictions.^{1, 17}

Constructive notice and continued activity

The available UK government material documents the development of Israel-related export-control policy after July 2024, including restrictions announced in September 2024 and licensing information extending into 2026.^{16, 18}

No public evidence identified establishing a PureGym Israeli military-supply relationship whose continuation after 19 July 2024 or November 2024 could be independently verified.^{3, 16}

Civil Society Scrutiny & Documented Investigations

Specialist civil-society company research

AFSC Investigate describes its database as covering companies with demonstrated involvement in specified activities associated with Israeli occupation and serious human-rights violations, rather than every company conducting commercial business with Israel.¹⁹

The AFSC Investigate database provides company profiles and research concerning occupation-related corporate activities, including military supply and associated commercial relationships.¹⁹

No public evidence identified of a target-specific AFSC Investigate finding establishing a PureGym Israeli military procurement or weapons-supply relationship.¹⁹

UN corporate investigations

The UN’s September 2026 settlement-database update, reported by Business & Human Rights Resource Centre, identifies 214 enterprises associated with the activities considered under the OHCHR settlement-business framework.¹¹

No public evidence identified linking PureGym to an Israeli defence procurement relationship or settlement construction activity through the target-specific searches undertaken for this audit.^{3, 11}

Corporate public disclosures

PureGym’s sustainability and ESG disclosures describe environmental initiatives, governance oversight, workforce matters and community partnerships, including fundraising associated with the British Heart Foundation.²⁰

The company’s corporate communications identify commercial fitness expansion, acquisitions and financing as principal areas of disclosed business activity in 2024–2026.^{3, 12, 13}

No public evidence identified of an official PureGym statement acknowledging an Israeli military supply contract, confirming military end-use monitoring obligations or announcing withdrawal from an Israeli defence procurement arrangement.^{3, 20}

Boycott and divestment campaigns

AFSC Investigate describes divestment research and advocacy concerning companies associated with specified occupation-related activities, while distinguishing its curated company database from a complete list of companies trading with Israel.¹⁹

No public evidence identified of an organised boycott, pension-fund exclusion, shareholder divestment resolution or institutional campaign specifically targeting PureGym because of a verified Israeli defence supply relationship.^{19, 20}

Corporate responses to defence-related pressure

No public evidence identified of PureGym terminating an Israeli military contract, suspending weapons-related exports, withdrawing services from Israeli security installations or changing military end-use policies in response to an identified civil-society investigation.^{3, 20}