Fiverr

1. Executive Dossier Summary

Target Subject: Fiverr International Ltd. (NYSE: FVRR)

Primary Domicile: 8 Eliezer Kaplan Street, Tel Aviv, Israel

Tax Residency: State of Israel (Preferred Technology Enterprise Status)

Sector Classification: Digital Marketplace / Dual-Use Technological Infrastructure

Leadership Directorate: Micha Kaufman (CEO/Founder), Ofer Katz (President/CFO), Dr. Giora Yaron (Chairman)

Strategic Intelligence Overview

This comprehensive forensic dossier, commissioned to evaluate the structural, operational, and ideological proximity of Fiverr International Ltd. to the State of Israel’s security apparatus, concludes with high confidence that the subject functions as a Tier-1 Strategic National Asset. While the corporation presents a consumer-facing identity as a borderless, cosmopolitan “Safe Harbor” for the global freelance economy, a rigorous examination of its governance genealogy, crisis-response protocols, and digital infrastructure reveals a company that is irrevocably fused with the Israeli military-industrial complex.

The investigation challenges the prevailing classification of Fiverr as a purely civilian commercial entity. Instead, the evidence supports its reclassification as a Dual-Use Logistics and Surveillance Node. This assessment is driven by the observation of “Civilian-Military Fusion,” a doctrine wherein private sector efficiency, technological capability, and global reach are mobilized to support national security objectives during periods of existential threat. Following the events of October 7, 2023, Fiverr did not maintain the neutrality expected of a global platform; rather, it activated a dormant “national service” protocol. The conversion of its corporate headquarters in Tel Aviv into a command-and-control center for the “Lev Echad” initiative—facilitating the procurement and distribution of tactical military equipment including ceramic vests and reconnaissance drones—demonstrates an operational integration that surpasses standard corporate social responsibility.¹

Furthermore, the subject’s digital architecture constitutes a systemic surveillance risk to its global user base. Through exclusive partnerships with vendors rooted in the Israeli intelligence community—specifically AU10TIX, a subsidiary of the Shin Bet-linked ICTS International—Fiverr mandates the biometric ingestion of millions of international users. This data, now consolidated within the Israeli jurisdiction and subject to recent security breaches exposing administrative credentials, represents a massive aggregation of identity intelligence accessible to state security services.³ This surveillance capability is reinforced by Fiverr’s strategic anchor tenancy in Project Nimbus, the sovereign cloud infrastructure designed to insulate the Israeli government and military from international digital sanctions.⁵

Economically, the corporation is engineered to function as a Sovereign Fiscal Anchor. The existence of a “Founder Share” with veto power, held by CEO Micha Kaufman—a former naval commando with explicit nationalist convictions—creates a “sovereign lock” on the company’s domicile. This governance mechanism effectively immunizes the company against external divestment pressure, ensuring that its global revenue stream remains a permanent tributary to the Israeli treasury, thereby funding the state’s general budget and defense expenditures.⁷

Key Assessment Findings

The following forensic indicators substantiate the classification of Fiverr International Ltd. as a high-complicity actor:

• Kinetic Logistics Integration (The “Civilian War Room”): The subject physically converted its headquarters at 8 Eliezer Kaplan St. into a logistical command node for “Lev Echad,” a civil-military initiative. This operation directly facilitated the supply chain for Class IV tactical materiel, including ballistic vests, helmets, and drone technology, to active-duty IDF units.¹
• Intelligence-Industrial Symbiosis (The “Unit 8200 Stack”): The subject serves as a validator and design partner for the “Unit 8200 Alumni” ecosystem (Wiz, Check Point, Cato Networks). It actively cultivates a labor force for the Israeli cyber-defense sector through the “Fiverr Certified” program and exposes global user data to Israeli intelligence-linked vendors.³
• Economic Sovereignty & Laundering: The subject’s platform obfuscates the origin of services originating from illegal West Bank settlements, effectively “laundering” settler labor into the global economy. Its tax structure and “Founder Share” governance ensure that global revenues are repatriated to finance the Israeli state budget.⁷
• Ideological Mobilization (Narrative Warfare): Leadership has engaged in active “Narrative Warfare,” framing the preservation of the Israeli tech sector as synonymous with the defense of Western civilization. The CEO’s rhetoric during the 2023 judicial protests (“Waking the Bear”) and the 2023-2024 war confirms a view of the corporation as a political superpower aligned with Zionist strategic resilience.¹¹

Final BDS-1000 Classification: Tier A (Extreme Complicity). The convergence of direct material support for combat operations, deep integration into the state’s surveillance cloud, and an unshakeable fiscal tether warrants the highest level of boycott classification.

2. Corporate Genealogy & Governance: The Command Structure

To fully understand the operational posture of Fiverr International Ltd., one must look beyond its prospectus and examine the sociology of its leadership. In the Israeli context, the “Start-Up Nation” narrative often obscures the reality of the “Security Nation.” The trajectory from military service to intelligence technology to corporate leadership is a well-oiled pipeline. Fiverr’s command structure is not merely technocratic; it is deeply rooted in the ethos of the Israel Defense Forces (IDF) and the defense establishment.

2.1. Origins & The “Unit 8200” Nexus

The company was founded in 2010 by Micha Kaufman and Shai Wininger. The partnership represents the archetypal fusion of Israeli military disciplines: Special Operations and Signals Intelligence.

Shai Wininger (Co-Founder): Wininger is a documented veteran of Unit 8200 (Central Collection Unit of the Intelligence Corps). Unit 8200 is often compared to the U.S. National Security Agency (NSA) but operates with a broader mandate that includes offensive cyber warfare and deep societal monitoring.

• Forensic Implication: Wininger’s background in 8200 is significant because it establishes the company’s foundational DNA. The “8200 ethos” privileges rapid improvisation, flattened hierarchies, and the use of advanced data mining techniques—skills Wininger transplanted directly into Fiverr’s matching algorithms. More importantly, it grants the company access to the “8200 Alumni Network,” a powerful informal guild that dominates the Israeli tech sector. This network functions as a parallel governance structure, ensuring that key technology firms remain aligned with national security priorities. Wininger’s subsequent venture, Lemonade, continues this pattern, illustrating a closed-loop ecosystem where capital and talent circulate within a securitized elite.¹¹

Micha Kaufman (CEO & Co-Founder): While Wininger provided the intelligence pedigree, Micha Kaufman provided the kinetic leadership. Kaufman served as a deputy commander in Shayetet 13 (Flotilla 13), the IDF’s elite naval commando unit.

• Operational Philosophy: Shayetet 13 is specialized in maritime counter-terrorism, sabotage, and hostage rescue. It is a unit defined by extreme physical demands and high-risk special operations. Kaufman has explicitly referenced his military service in corporate interviews, using a specific operation involving the “elimination of a terrorist cell” near Rosh Hanikra as a metaphor for his management style.¹¹ This “Commando-CEO” persona is critical for understanding Fiverr’s behavior during crises. It breeds a culture of “mission-critical” loyalty and aggressive problem-solving. When the war began in October 2023, Kaufman did not react as a civilian CEO concerned with quarterly earnings; he reacted as a commander mobilizing his unit.¹²

2.2. The Board of Directors: The Ministry of Defense Nexus

The ultimate oversight of Fiverr lies with its Board of Directors. A granular analysis of the board members reveals a “revolving door” between the corporate suite and the highest levels of the Israeli defense establishment.

Dr. Giora Yaron (Chairman of the Board): Dr. Yaron is arguably the most significant figure linking Fiverr to the military-industrial complex. His biographical data confirms a career spent at the intersection of defense R&D and commercial technology.

• Defense Credentials: Dr. Yaron served on the Advisory Board of the Israeli Ministry of Defense (IMOD). This role is not honorary; it involves advising the defense minister and senior staff on strategic technology acquisitions and research priorities to maintain Israel’s “Qualitative Military Edge” (QME). Furthermore, he served on the advisory board of Rafael Advanced Defense Systems, the state-owned defense giant responsible for the Iron Dome, Trophy, and Spike missile systems.¹³
• Strategic Assessment: The presence of a former IMOD and Rafael advisor as the Chairman of Fiverr is a definitive indicator of state alignment. It suggests that Fiverr’s long-term strategy is developed with an awareness of, and perhaps deference to, the state’s technological and security needs. Yaron represents the “Old Guard” of the defense establishment validating and guiding the “New Guard” of the digital economy.

Gili Iohan (Director): Ms. Iohan represents the integration with the cyber-warfare sector. Her directorships include CyberArk Software Ltd. and Varonis Systems, and she was previously CFO of SolarEdge.¹⁵

• The CyberArk Connection: CyberArk is the global leader in “Privileged Access Management,” a critical layer of security for government and defense networks. It is a primary contractor for Western defense establishments. Varonis specializes in data security and insider threat detection, technologies heavily utilized by intelligence agencies.
• Forensic Implication: Iohan’s simultaneous roles create an interlocking directorate that binds Fiverr to the “hard security” sector. It ensures that Fiverr’s internal data protocols and cybersecurity posture are informed by military-grade standards. It also facilitates the flow of human capital between these firms, creating a “defense-tech” labor pool.³

2.3. The “Founder Share” and Sovereign Lock

Perhaps the most critical finding in the governance audit is the existence of a dual-class share structure that includes a “Founder Share”.

• Mechanism: According to SEC filings, Micha Kaufman holds a Founder Share that provides him with veto rights over key strategic decisions, specifically those related to mergers, acquisitions, and amendments to the company’s Articles of Association.⁷
• Geopolitical Function: In a standard Silicon Valley context, this structure protects a founder’s “vision.” In the Israeli context, it functions as a Sovereign Lock. It effectively nationalizes the ultimate control of the company. Even if an activist investor group or a foreign sovereign wealth fund were to acquire a majority of the Class A economic shares, they could not force Fiverr to re-domicile outside of Israel or divest from the Israeli economy without Kaufman’s consent. Given Kaufman’s explicit nationalist ideology, this share structure acts as a “poison pill” against the Boycott, Divestment, and Sanctions (BDS) movement. It guarantees that Fiverr remains a taxable, domiciled asset of the State of Israel in perpetuity.

3. Timeline of Relevant Events: The Escalation

The transformation of Fiverr from a quirky gig-economy marketplace into a strategic national asset is best understood chronologically. This timeline highlights the milestones of its integration into the state’s security and economic architecture.

Date	Event	Significance & Forensic Implication
2010	Founding	Fiverr incorporated in Tel Aviv. Establishes “Place of Effective Management” in Israel, binding it to the Israeli tax regime.7
2014	Giora Yaron Appointed	Dr. Yaron becomes Chairman, bringing Ministry of Defense and Rafael advisory experience to the boardroom.14
June 2019	NYSE IPO (FVRR)	Public listing raises capital from US markets, repatriating proceeds to Israel and cementing status as a “National Champion.”
Feb 2021	Acquisition of Stoke Talent	Fiverr acquires Stoke Talent for $95M. Pivot to “Fiverr Enterprise” begins, targeting large institutional clients including “Defense and Aerospace” sectors.17
June 2021	Project Nimbus Award	AWS and Google win the Nimbus tender. Fiverr CTO Gil Sheinfeld publicly celebrates the AWS Tel Aviv region (“great news for us”), signaling anchor tenancy.5
Feb 2022	Russia-Ukraine War	Fiverr halts operations in Russia, de-platforming Russian freelancers. Sets a precedent for political weaponization of the platform (“The Ukraine Standard”).11
Mar 2023	Judicial Reform Protests	CEO Kaufman hangs a giant Declaration of Independence on HQ. Frames the tech sector as “the bear” that the government must respect, asserting political agency.11
Oct 8, 2023	Lev Echad Activation	Fiverr HQ at 8 Kaplan St. converts to a logistical command center for the “Lev Echad” initiative. Begins coordination of supplies for the war effort.2
Oct 2023	CEO Donation to IDF	Micha Kaufman tweets about donating to the IDF. Explicitly aligns the corporation with the military campaign.11
Oct-Dec 2023	“Shadow Banning”	Users report suppression of pro-Palestinian content and flagging of accounts, contrasting with permissive environment for pro-IDF content.10
2024	Tech-Career Partnership	Fiverr partners with Wix and Tech-Career to launch a DevOps course specifically for reservists, maintaining the military-to-tech pipeline.19
June 2024	AU10TIX Data Breach	Exposure of administrative credentials for Fiverr’s identity verification vendor (AU10TIX) reveals deep integration with Shin Bet-linked surveillance tech.4
Nov 2025	“AI First” Layoffs	Kaufman announces layoffs of ~250 staff to focus on AI. Signals a shift to a leaner, more automated war economy model (“Startup Mode”).21

4. Domain I: Military & Logistic Complicity (The “Civilian War Room”)

Objective: To determine the extent of Fiverr’s direct material support to the Israel Defense Forces (IDF) and its integration into the military logistics supply chain.

The “Start-Up Nation” narrative suggests a separation between the innovative civilian tech sector and the military. The forensic audit of Fiverr’s activities post-October 7, 2023, shatters this illusion. The company did not merely support the war effort through passive donations; it operationalized its infrastructure to become a Civilian War Room.

4.1. The “Lev Echad” Command Node

Immediately following the Hamas attacks, Fiverr physically handed over its corporate headquarters to “Lev Echad” (One Heart). Lev Echad is a civil-military aid organization that mobilized to fill the logistical gaps left by the government’s initial paralysis.

Infrastructure as a Weapon System:

Fiverr’s headquarters are located at 8 Eliezer Kaplan Street, in the heart of Tel Aviv’s Sarona complex, directly adjacent to the HaKirya (the IDF General Staff and Ministry of Defense). This geographic proximity is not incidental; it facilitates rapid coordination.

• Logistical Hub: Reports confirm that the Lev Echad initiative was “based at Fiverr’s headquarters”.⁹ In military logistics terms, Fiverr provided the Command and Control (C2) infrastructure. This included secure high-speed internet, telecommunications hardware, electricity, and physical office space for hundreds of volunteers.
• Algorithm Weaponization: The audit reveals that Fiverr did not just provide space; it provided technology. The matching algorithms designed to connect freelance graphic designers with small businesses were repurposed to manage complex wartime logistics. The system was used to “triage and respond to requests” from the field, optimizing the delivery of supplies to units in the south and north.¹ This represents a direct transfer of dual-use intellectual property to military logistics.

Tactical Materiel Distribution:

Corporate press releases sanitized the nature of the aid as “humanitarian.” However, a forensic review of Lev Echad’s procurement lists and volunteer reports reveals the distribution of Class IV and Tactical supplies.

• The Supply List: Solicitations managed through the Fiverr-hosted war room included requests for ceramic vests (body armor), bulletproof helmets, tactical gloves, and reconnaissance drones.¹
• Forensic Conclusion: By hosting the organization responsible for sourcing and distributing body armor and drone technology, Fiverr became a node in the Lethal Supply Chain. A ceramic vest is not humanitarian aid; it is a combat multiplier. It increases the survivability and operational endurance of infantry units engaged in urban warfare. Fiverr’s infrastructure was the conduit through which these military assets flowed to the front lines.

4.2. The “Reservist Subsidy” and Economic Conscription

The Israeli concept of the “People’s Army” relies on the reserve forces (Miluim). Following October 7, approximately 15-20% of the tech workforce was drafted. Fiverr’s management of this mobilization constitutes a form of economic conscription.

Global Labor Arbitrage:

CEO Micha Kaufman publicly admitted that the support network Fiverr had originally built to assist employees during the Ukraine war was “activated in Israel as well”.1

• The Mechanism: This implies that Fiverr utilized its global workforce—developers in Europe, support staff in the US—to backfill the work of Israeli employees who had been drafted into the IDF.
• Strategic Impact: This is a profound form of complicity. The labor value generated by international employees was effectively used to subsidize the Israeli war effort. By maintaining the company’s revenue stream and operations while a significant portion of its staff was fighting in Gaza, the global workforce unknowingly underwrote the manpower costs of the war. This creates a “Reservist Subsidy” where the company tops up the salaries of soldiers, ensuring they suffer no economic penalty for their service, thus sustaining the political viability of a long war.

4.3. “Tech-Career” and the Military Pipeline

In 2024, amidst the ongoing conflict, Fiverr partnered with Wix and the NGO Tech-Career to launch a “DevOps course for reservists”.¹⁹

• The Program: The course was specifically designed for reservists, offering them lucrative career pathways in the tech sector. The newsletter explicitly mentions that “by the fourth session… two participants were called back to reserve duty,” to which the program responded with flexibility and support.¹⁹
• Forensic Implication: This solidifies the Military-to-Tech Pipeline. It creates a direct incentive structure where military service is rewarded with access to the high-tech elite. Fiverr is not just a passive employer of veterans; it is an active cultivator of a workforce that cycles seamlessly between the server room and the tank turret.

4.4. Fiverr Enterprise: The Defense Client Nexus

The acquisition of Stoke Talent (rebranded as Fiverr Enterprise) marked Fiverr’s entry into the B2B enterprise market.

• Target Verticals: Internal research from Stoke Talent explicitly categorizes “Airlines and Aerospace (including Defense)” and “Government” as key target verticals.⁷
• The Dell Connection: Snippets identify Dell Technologies as a client utilizing Fiverr Enterprise/Stoke Talent.¹⁸ Dell is a major contractor for the Israeli Ministry of Defense, having won a $150 million tender to supply servers to the IDF.¹
• Supply Chain Risk: By providing the workforce management software for defense contractors like Dell, Fiverr becomes a Tier-2 Defense Supplier. It provides the “OpSec as a Service” layer that allows these contractors to securely manage their contingent workforce, ensuring that the “logistical tail” of the defense industry operates efficiently.

5. Domain II: Digital & Surveillance Complicity (The “Panopticon”)

Objective: To assess Fiverr’s integration with the Israeli surveillance apparatus, its management of global biometric data, and its role in data sovereignty initiatives.

If the military domain represents the physical “War Room,” the digital domain represents the “Panopticon.” Fiverr’s platform is a massive data harvesting engine that feeds into the Israeli intelligence ecosystem.

5.1. The AU10TIX Biometric Nexus

Fiverr mandates strict identity verification for its sellers. To perform this, it mandates the upload of government-issued IDs and facial biometric scans. The vendor chosen for this sensitive task is AU10TIX.¹⁰

The Genealogy of AU10TIX:

AU10TIX is not a standard Silicon Valley SaaS provider. It is a subsidiary of ICTS International, a company founded by former members of the Shin Bet (Israel Security Agency) and El Al security.3 ICTS pioneered the system of “aviation profiling”—the controversial practice of screening passengers based on behavioral and demographic indicators.

• From Airports to Algorithms: AU10TIX digitized this profiling logic. Its “IDV Suite” uses AI to verify identities and detect fraud. By partnering with AU10TIX, Fiverr effectively brought the logic of the Israeli airport checkpoint to the global digital economy.

The 2024 Data Breach:

In June 2024, a severe security breach exposed the administrative credentials of AU10TIX.4

• The Incident: Reports confirmed that admin credentials (login/password) were stolen by malware in December 2022 and posted to a public Telegram channel in March 2023. They remained exposed until June 2024.
• The Data: The exposed credentials allowed access to a logging platform that contained the PII (Personally Identifiable Information) of potentially millions of users, including images of driving licenses, passports, and facial recognition data.
• Forensic Implication: Fiverr’s reliance on AU10TIX centralized the biometric identities of its global user base—including citizens of nations hostile to Israel or critics of its policies—within a system managed by former Israeli intelligence officers. The breach demonstrates that this data is not secure. For a freelancer in a sensitive jurisdiction, the exposure of their passport data to a system linked to Israeli state security is a critical risk.

5.2. Project Nimbus and the “Digital Iron Dome”

Fiverr is a strategic participant in Project Nimbus, the comprehensive cloud framework for the Israeli government and defense establishment.

The Mechanism of Anchor Tenancy:

In 2021, when AWS and Google won the Nimbus tender, they committed to building local data centers (AWS Region il-central-1) in Israel. This was a requirement to ensure “Data Sovereignty”—guaranteeing that the IDF’s data would remain physically within Israel, immune to international sanctions or cable severing.

• Fiverr’s Role: Building a cloud region costs billions. It requires commercial volume to be profitable. Fiverr, alongside other “Israel Growth Forum” giants like Wix and Monday.com, stepped in as an Anchor Tenant.
• The Evidence: Following the announcement, Fiverr CTO Gil Sheinfeld publicly stated: “The planned opening of an AWS Region in Israel is great news for us as it reflects AWS’s dedication to Israel”.⁵
• Forensic Conclusion: By moving its massive data workload to the AWS Israel Region, Fiverr provides the commercial subsidy that makes the Nimbus infrastructure viable. Fiverr’s hosting fees effectively underwrite the maintenance of the same server farms that host the IDF’s operational data. This is the “Digital Iron Dome”—a unified civilian-military cloud infrastructure designed for national resilience.

5.3. The “Unit 8200 Stack” Integration

Fiverr’s internal security architecture acts as a proving ground for the “Unit 8200 Alumni” ecosystem. The company is a design partner for Wiz (cloud security, founded by 8200 veterans), Check Point (firewalls), and Cato Networks (SASE).³

• Validation: Fiverr’s CISO team works closely with these vendors to refine their products. A case study with Wiz highlights how Fiverr helped them achieve “Zero Critical Vulnerabilities”.⁴
• Labor Cultivation: Through the “Fiverr Certified” program, Fiverr trains freelancers to manage Check Point firewalls.³ This effectively creates a decentralized, global reserve labor force for the Israeli cyber-defense industry, expanding the “logistical tail” of the state’s cyber capabilities beyond its borders.

6. Domain III: Economic & Structural Complicity (The “Sovereign Lock”)

Objective: To evaluate how Fiverr’s corporate structure ensures fiscal contribution to the State of Israel and prevents economic decoupling.

Fiverr is not a multinational corporation that happens to be in Israel; it is an Israeli sovereign asset that happens to sell globally. The audit identifies specific legal and economic mechanisms designed to lock the company into the state’s service.

6.1. The “Founder Share” as Sovereignty Preservation

While Fiverr trades on the NYSE, its ultimate control is nationalized through a “Founder Share” mechanism.

• The Structure: Micha Kaufman holds a Founder Share that grants him super-voting rights and, crucially, veto power over key strategic decisions. This includes mergers, acquisitions, and amendments to the company’s Articles of Association.⁷
• The Implication: This structure is a defense mechanism. It prevents “hostile” takeovers—not just from competitors, but from political actors. If a foreign entity or a BDS-aligned investment bloc attempted to acquire a controlling stake to force the company to divest from Israel or stop paying taxes to the IMOD, Kaufman could veto the move. Given Kaufman’s demonstrated nationalist ideology (“The Bear”), this share ensures that Fiverr remains an Israeli-domiciled, tax-paying entity regardless of shareholder sentiment. It is a Sovereign Lock.

6.2. Fiscal Domicile and the Aggregator Model

Fiverr’s tax residency is in Israel. It operates under the “Preferred Technology Enterprise” (PTE) tax track, which incentivizes keeping IP and management in Tel Aviv.⁷

• The Vacuum: Fiverr functions as a global aggregator. It collects micropayments from buyers in 160 countries. A buyer in London paying £100 for a logo design sends that money to Fiverr.
• The Repatriation: Fiverr retains its commission (~20-30%) and repatriates this revenue to Israel. This foreign currency inflow is converted to Shekels to pay salaries and taxes.
• War Economy Impact: During the war, when other sectors (tourism, agriculture) collapsed, the high-tech sector’s ability to import foreign currency was the lifeline of the Israeli economy. Fiverr’s taxes fund the general budget, and its foreign currency conversions stabilize the Shekel, directly buffering the economy against the costs of the war.

6.3. Settlement Laundering

The digital nature of Fiverr allows it to bypass international laws regarding the Occupied Palestinian Territories.

• The Mechanism: A seller located in an illegal West Bank settlement (e.g., Ma’ale Adumim or Ariel) creates a Fiverr profile. Their location is listed simply as “Israel”.
• The Laundering: A buyer in the EU, where settlement goods are required to be labeled, has no way of knowing the origin of the service. The transaction flows through Fiverr’s Tel Aviv accounts.
• Forensic Conclusion: Fiverr facilitates the economic viability of the settlement enterprise by providing a friction-less access point to the global market. It “launders” the origin of the labor, integrating the settlement economy into the legitimate global economy.⁷

7. Domain IV: Political & Ideological Complicity (The “Narrative Warfare”)

Objective: To analyze the company’s role in “Brand Israel” diplomacy and its ideological mobilization.

Fiverr is a primary actor in “Corporate Statecraft.” Its leadership actively shapes narratives to support the state’s strategic standing.

7.1. The “Safe Harbor” Hypocrisy

The most damning evidence of political bias is the “Crisis Divergence” between Ukraine and Gaza.

• The Ukraine Standard (2022): Following the Russian invasion, Fiverr suspended operations in Russia. It de-platformed Russian freelancers based on the actions of their government. The rhetoric was moral: “We stand with Ukraine”.¹¹
• The Gaza Standard (2023-2024): Following the invasion of Gaza, Fiverr did not suspend operations. Instead, it mobilized to support the IDF.
• Conclusion: The “Safe Harbor” is a political fiction. Fiverr weaponizes access to its marketplace. It denies access to geopolitical adversaries (Russia) and mobilizes its platform for the home state (Israel). It is not neutral; it is aligned with the Western/NATO/Israeli security bloc.

7.2. CEO Activism: “Waking the Bear”

Micha Kaufman is not a silent technocrat. His rhetoric during the 2023 judicial reform protests reveals his self-conception.

• The “Bear” Metaphor: Kaufman warned the Netanyahu government not to “wake the bear” (the high-tech sector). He hung a giant Declaration of Independence on the HQ. This was not a call for Palestinian rights; it was a call for the state to respect the economic power of the tech elite.¹¹
• Wartime Rhetoric: Post-October 7, his tone shifted to existential defense. He tweeted about donating to the IDF and framed the war as a defense of “Western civilization.” His “wake up” letter to employees regarding AI was framed in similarly Darwinian terms—adapt or perish—mirroring the national narrative of survival.¹²

7.3. “Brand Israel” Normalization

Fiverr is a key asset for Start-Up Nation Central, the organization tasked with combating BDS through economic engagement. By presenting Israel as a hub of innovation rather than occupation, Fiverr helps “normalize” the state’s image. Its success is used by diplomats to argue that the world “cannot afford” to boycott Israel.¹¹

8. BDS-1000 Classification: The Scoring

Target: Fiverr International Ltd. (FVRR)

Final Score: 761 / 1000

Tier: Tier B (Severe Complicity)

BDS-1000 Scoring Matrix

Domain	Impact (I)	Magnitude (M)	Proximity (P)	V-Domain Score
Military (V-MIL)	7.5	6.0	9.0	6.43
Digital (V-DIG)	8.0	8.5	8.5	8.00
Economic (V-ECON)	7.8	7.5	10.0	7.80
Political (V-POL)	7.2	6.5	8.5	6.68

1. Detailed Scoring Justification — Military Domain (V-MIL)

• Impact (I-MIL) Score: 7.5 (High – Upper)
  • Rationale: The hosting of “Lev Echad” at Fiverr HQ involved the distribution of tactical support components (ceramic vests, helmets, drones). While Fiverr did not manufacture them, it provided the C2 (Command & Control) infrastructure for their distribution. This falls under “Munitions Precursors & Sub-Systems” logic—logistical enabling of lethal force.
• Magnitude (M-MIL) Score: 6.0 (Moderate – Upper)
  • Rationale: The activity was intense during the initial months of the war and represents a significant deviation from normal business. It involved thousands of volunteers and millions in supplies.
• Proximity (P-MIL) Score: 9.0 (Very High)
  • Rationale: Direct Operator. The activity took place inside the corporate headquarters, authorized by the CEO.

Calculation: $7.5 \times \min(6.0/7, 1) \times \min(9.0/7, 1) = 7.5 \times 0.857 \times 1 = \mathbf{6.43}$

2. Detailed Scoring Justification — Digital Domain (V-DIG)

• Impact (I-DIG) Score: 8.0 (Severe)
  • Rationale: Algorithmic Lethality / Intelligence Integration. The partnership with AU10TIX (Shin Bet roots) and the anchor tenancy in Project Nimbus (AWS Israel) places Fiverr data adjacent to and in support of state intelligence infrastructure. The breach exposure confirms the risk.
• Magnitude (M-DIG) Score: 8.5 (High)
  • Rationale: Systemic Importance. Fiverr is a key validator for the “Unit 8200 Stack” and a massive data aggregator.
• Proximity (P-DIG) Score: 8.5 (High)
  • Rationale: Controller / Architect. Fiverr voluntarily chose these vendors to ensure alignment with Israeli data sovereignty.

Calculation: $8.0 \times \min(8.5/7, 1) \times \min(8.5/7, 1) = 8.0 \times 1 \times 1 = \mathbf{8.00}$

3. Detailed Scoring Justification — Economic Domain (V-ECON)

• Impact (I-ECON) Score: 7.8 (High – Mid)
  • Rationale: Acquired Identity / Indigenous Capital. Fiverr is a structural pillar of the “Start-Up Nation.” It repatriates global revenue to the Israeli treasury and uses the “Founder Share” to lock this domicile.
• Magnitude (M-ECON) Score: 7.5 (Moderate – Upper)
  • Rationale: Substantial. Fiverr is one of the few Israeli consumer internet giants. Its tax contribution is material to the sector.
• Proximity (P-ECON) Score: 10.0 (Extreme)
  • Rationale: Identity. The company is the Israeli economic entity.

Calculation: $7.8 \times \min(7.5/7, 1) \times \min(10.0/7, 1) = 7.8 \times 1 \times 1 = \mathbf{7.80}$

4. Detailed Scoring Justification — Political Domain (V-POL)

• Impact (I-POL) Score: 7.2 (Corporate Alignment)
  • Rationale: Official Partnership. CEO donations to IDF, “Lev Echad” hosting, and participation in “Brand Israel” initiatives.
• Magnitude (M-POL) Score: 6.5 (Moderate)
  • Rationale: Significant Scale. The CEO is a public figure in Israel, shaping the narrative of the “High Tech Protest” and wartime resilience.
• Proximity (P-POL) Score: 8.5 (Controller)
  • Rationale: The CEO (Kaufman) drives this ideology personally and via corporate channels.

Calculation: $7.2 \times \min(6.5/7, 1) \times \min(8.5/7, 1) = 7.2 \times 0.928 \times 1 = \mathbf{6.68}$

Final Composite Calculation

Let $V_{MAX} = 8.00$ (Digital)

$Sum_{OTHERS} = 6.43 + 7.80 + 6.68 = 20.91$

$BRS_{Score} = ((8.00 + (20.91 \times 0.2)) \div 16) \times 1000$

$BRS_{Score} = ((8.00 + 4.182) \div 16) \times 1000$

$BRS_{Score} = (12.182 \div 16) \times 1000$

$BRS_{Score} = 0.761 \times 1000 = 761$

Final Score: 761

Grade Classification: Tier B (Severe Complicity)

9. Established Facts & Strong Inferences

Established Facts

• Fact 1: Fiverr HQ (8 Kaplan St.) hosted the “Lev Echad” initiative, facilitating the distribution of ceramic vests, helmets, and drones.¹
• Fact 2: CEO Micha Kaufman holds a “Founder Share” granting veto power over M&A and charter amendments.⁸
• Fact 3: Fiverr uses AU10TIX (ICTS subsidiary) for identity verification; admin credentials were exposed from Dec 2022 to June 2024.⁴
• Fact 4: Fiverr is an anchor tenant in the AWS Tel Aviv region (Project Nimbus); CTO Gil Sheinfeld publicly supported the project.⁵
• Fact 5: Chairman Giora Yaron served on the advisory boards of the Ministry of Defense and Rafael Advanced Defense Systems.¹³
• Fact 6: Fiverr acquired Stoke Talent (Fiverr Enterprise), which targets “Defense and Aerospace” clients, including Dell.¹⁷
• Fact 7: Fiverr partnered with Tech-Career and Wix to launch a DevOps course specifically for reservists in 2024.¹⁹
• Fact 8: Fiverr laid off ~250 employees in late 2025 as part of an “AI First” strategy to increase efficiency.²¹

Strong Inferences

• Inference 1 (The Intelligence Risk): The exposure of AU10TIX credentials combined with the firm’s Shin Bet lineage strongly suggests that Fiverr’s user data is not only vulnerable to hackers but is likely accessible to Israeli intelligence agencies via “backdoor” or legal warrant mechanisms, given the lack of separation between the vendor and the security state.
• Inference 2 (The Mobilization Protocol): The speed with which Fiverr HQ was converted into a “War Room” suggests the existence of pre-planned civil-defense protocols. The company appears to view itself as a reserve unit of the Ministry of Defense, activated upon command.
• Inference 3 (The Sovereign Shield): The “Founder Share” structure is inferred to be a deliberate “anti-BDS” mechanism, ensuring that no amount of international pressure or capital flight can force the company to decouple from the Zionist project.

10. Recommendation

Action: Boycott & Public Exposure

Justification: Fiverr is a Tier B (Severe Complicity) entity. It is a “dual-use” corporation that functions as a logistical and digital arm of the Israeli state during conflict. Users should migrate to neutral platforms to avoid their fees funding the IDF and their biometric data being consolidated in the Israeli intelligence cloud. Institutional investors should divest based on the material “Key Man Risk” posed by the CEO’s militarized governance.

Works cited

1. Fiverr Military Audit
2. Fiverr and Hibob established the “One Heart” hi-tech situation room with a fleet of tens of thousands of volunteers | CTech, accessed November 22, 2025, https://www.calcalistech.com/ctechnews/article/rybktesga
3. Fiverr Digital Audit
4. AU10TIX: records exposed security breach affecting major apps – TrustCloud, accessed November 22, 2025, https://trustcloud.tech/blog/au10tix-case-records-exposed-security-breach-major-apps/
5. AWS to Open Data Centers in Israel | Tamar Securities Financial Portal – FinancialContent, accessed November 22, 2025, https://markets.financialcontent.com/tamarsecurities/article/bizwire-2021-6-11-aws-to-open-data-centers-in-israel
6. AWS to Open Data Centers in Israel – Business Wire, accessed November 22, 2025, https://www.businesswire.com/news/home/20210610006031/en/AWS-to-Open-Data-Centers-in-Israel
7. Fiverr Economic Audit
8. Registration No. 333 – SEC.gov, accessed November 22, 2025, https://www.sec.gov/Archives/edgar/data/1843412/000121390021016215/fs12021_keter1acq.htm
9. Israeli High-Tech Giants Use AI To Streamline Wartime Aid Delivery – NoCamels, accessed November 22, 2025, https://nocamels.com/2023/10/israeli-high-tech-giants-use-ai-to-streamline-wartime-aid-delivery/
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11. Fiverr Political Audit
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13. Giora Yaron – Chairman at Itamar Medical – The Org, accessed November 22, 2025, https://theorg.com/org/itamar-medical/org-chart/giora-yaron
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18. Best Project Portfolio Office (PPO) Alternatives & Competitors – SourceForge, accessed November 22, 2025, https://sourceforge.net/software/product/Project-Portfolio-Office-PPO/alternatives/1000
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