HiBob - Economic Audit

Supply Chain & Sourcing Relationships

HiBob is a SaaS/HR-technology company rather than a retailer, food distributor, or physical-goods importer, and no evidence of a relationship to agricultural aggregators or exporters (e.g., Mehadrin, Hadiklaim, Galilee Export, or Agrexco successors) was identified, consistent with its software business model ¹². No public evidence identified of an importer-of-record structure, customs function, or physical-goods supply chain for the company. No public evidence identified of seasonal sourcing patterns, given the company’s non-physical-goods business model. No public evidence identified of third-party or indirect sourcing of Israeli-origin goods by HiBob.

Product Origin, Labeling & Regulatory Compliance

HiBob does not sell physical goods, and No public evidence identified of settlement-origin products, country-of-origin labeling practices, or a corporate policy on goods from occupied or contested territories, consistent with its status as a software-as-a-service provider ¹². This domain is not applicable to HiBob’s disclosed business model based on available evidence.

Investment, Capital & Financial Exposure

HiBob was founded in Tel Aviv, Israel, in 2015 by Amit Knaani, Ronni Zehavi, Israel David and Andy Bellass ¹³⁴. Its Tel Aviv office functions as a central R&D, product, engineering and administrative hub, representing a direct operational (not portfolio) investment inside Israel that remains ongoing as of 2026 ⁵⁶². The company has raised successive institutional funding rounds: a $70 million Series B in December 2020 ⁷; a $150 million Series C led by General Atlantic in 2021 ⁸; a $150 million Series D up-round led by General Atlantic in 2022 ⁹; and an additional $150 million round in 2023 at a $2.7 billion valuation, reported by both PR Newswire and Israeli outlet Calcalist ¹⁰¹¹¹². Material institutional shareholders identified include General Atlantic, Bessemer Venture Partners, and Israel Growth Partners (IGP), an Israel-based (Herzliya) growth-capital fund ^1371415. General Atlantic, the lead investor in HiBob’s Series C and D rounds, separately appointed Yoram Tietz as Senior Advisor in Israel in December 2022, indicating a dedicated Israel advisory presence at the investor level, though no direct HiBob-specific tie beyond board representation was identified ¹⁶. No public evidence identified of HiBob or its parent/investors holding separate portfolio exposure to Israeli sovereign bonds or other Israeli-domiciled companies beyond the equity investments in HiBob itself.

Operational Presence & Market Activity

HiBob’s physical footprint includes headquarters-designated offices in Tel Aviv-Yafo (148 Derech Menachem Begin Street) and additional offices in New York, London, Sydney, Amsterdam and Berlin, with sources inconsistent as to whether Tel Aviv or London is the “primary” headquarters ¹⁵⁶. As of the February 2024 Pento acquisition announcement, HiBob employed approximately 800 people, with half based in Israel ¹⁷¹⁸. Later secondary aggregator estimates for 2024–2025 place global headcount higher (approximately $121.7 million estimated ARR in 2024) though these figures are not independently verified against a primary company filing ¹⁹. No public evidence identified confirming HiBob’s specific Israeli Preferred Technology Enterprise (PTE) tax status, though the regime is broadly used among Israeli technology companies of comparable scale. CEO Ronni Zehavi has publicly characterized HiBob as embedded in and supportive of the Israeli high-tech sector ²⁰.

Corporate Structure & Foundational Ties

HiBob was founded and originally incorporated in Tel Aviv in 2015, making it an Israeli-founded entity rather than an acquired company ¹³⁴. Secondary sources conflict on the company’s headquarters designation, with some describing London as headquarters ¹⁴ and others (office-locator and employer-review sites) describing Tel Aviv as headquarters ⁵⁶, consistent with a dual-HQ pattern common among Israeli-founded, internationally scaled technology firms. No public evidence identified of a primary corporate-registry filing confirming the precise legal domicile of the parent entity. No public evidence identified of a state ownership stake, government board appointee, “critical national infrastructure” designation, or direct Israeli Ministry of Defense/IDF procurement contract involving HiBob. No public evidence identified of structural governance features such as golden shares tying the company to Israeli state policy.

HiBob has made two disclosed acquisitions, both of non-Israeli target companies: Pento, a Denmark-founded, UK-headquartered payroll automation company, acquired in February 2024 for an estimated $40 million ^17182122; and Mosaic, a San Diego, California-based FP&A/fintech platform, acquired in February 2025 for approximately $35 million, with roughly 70 Mosaic employees joining HiBob ^23242526. Neither acquired company manufactures in Israel, and no defense or settlement nexus was identified for either. HiBob itself is the Israeli-founded parent in both relationships.

CEO and co-founder Ronni Zehavi is a member of the executive committee of the IDF Disabled Veterans Organization (Beit Halochem) ²⁰. In November 2025, HiBob was reported to be establishing and funding “Beit HaLochem 2.0,” a new veteran-transition center in Tel Aviv, alongside a storytelling platform and funded courses for wounded IDF soldiers ²⁰. In February 2025, HiBob awarded stock options specifically to its own reservist employees who had served in the Israel-Hamas/Gaza war ²⁷. HiBob also publicly discussed its response to the October 7, 2023 attacks in terms of providing stability for employees ²⁸. These disclosed activities are dated after both the July 2024 ICJ Advisory Opinion and the November 2024 ICC arrest warrants ²⁷²⁰.

No public evidence identified of HiBob, its founders, or its institutional investors (General Atlantic, Bessemer Venture Partners, Farallon Capital, Battery Ventures, Eight Roads, Entrée Capital, Israel Growth Partners, Rhone Growth) appearing in the Don’t Buy Into Occupation 2025 report, the DBIO coalition’s 2025 report, or the Al-Haq DBIO V report ²⁹³⁰³¹. No public evidence identified of HiBob or its principals in UN OHCHR-related settlement business reporting, based on available search coverage.

Profit Repatriation & Economic Contribution

No public evidence identified of revenue attribution to Israel specifically; as a privately held company, HiBob’s disclosed ARR/revenue figures (e.g., a third-party estimate of approximately $121.7 million ARR in 2024) are global aggregates not broken out by country ¹⁹. Available ownership-structure reporting indicates that dominant institutional shareholding sits with foreign-domiciled investors (General Atlantic, Bessemer Venture Partners, and others), while Israel functions as the company’s operational and engineering base, though no primary financial disclosure of profit repatriation direction was identified ^1389714. HiBob is characterized in Israeli technology press as a prominent “HR tech unicorn” and employer within Israel’s high-tech sector ^17182720, but No public evidence identified of a formal government or industry-body “sector anchor” designation. No public evidence identified of HiBob engaging in Israel Bonds sales, sovereign debt underwriting, or trade-finance facilities to Israeli defense primes, consistent with its status as a non-financial-sector company.

End Notes