INDEX / DIRECTORY / HOMEBASE

Homebase

Home & DIY 112 CITED SOURCES UPDATED 2026-08-28
BDS-1000 Score 107 /1000 E Tier E - Limited
Military ↗ 0.00 Digital ↗ 0.00 Economic ↗ 1.24 Political ↗ 0.71

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Key Findings

  • Economic: Homebase’s documented Israel/Palestine nexus is primarily downstream retailing of Israeli-linked supplier brands: Keter products remain listed on the Homebase website, SodaStream products remain listed on the Homebase website, and Homebase also stocks Levington products, a brand of Israeli-domiciled ICL Group.12345
  • Settlements: The record supports only historical, discontinued settlement-linked manufacturing by suppliers rather than a direct Homebase settlement presence: Who Profits documented Keter activity in the Barkan industrial zone but later found that activity had ceased by its November 2016 field visit, while SodaStream’s Mishor Adumim settlement factory was closed/relocated in 2015 after boycott pressure.6789
  • Political: No official Homebase corporate statement, lobbying filing, donation trail, or Israel-specific state partnership was identified; the main additional political-context finding is that early Homebase, Inc. board member Keith Rabois made public pro-Israel statements in a personal capacity, not as a documented Homebase corporate position.1011121314
  • Not found: No public evidence identified of military contracting, digital-security ties, Israel/OPT operations, or an organized boycott campaign targeting Homebase itself.151617

Target Profile

FieldDetail
Company NameHomebase (UK retail brand; distinct from unrelated Homebase, Inc. software company, which was separately checked in the audits)
JurisdictionUnited Kingdom; Companies House entries cited in the audits are HOMEBASE GROUP LIMITED (04071533) and HOMEBASE LIMITED (16777483).1819
HeadquartersNo public evidence identified in the audits of a current standalone Homebase headquarters; the current brand owner CDS Superstores is described in the audits as Plymouth, United Kingdom-based.2021
SectorHome-improvement, DIY and garden-centre retail.22
OwnershipFormerly owned by Wesfarmers and then Hilco Capital; after November 2024 administration, the Homebase brand and IP were acquired by CDS Superstores. CDS is associated in the audits with Chris Dawson, with shareholding transferred to Sarah Dawson in 2019.20212324
Key Executives / GovernanceChris Dawson (current owner via CDS Superstores); Sarah Dawson (shareholding holder in CDS structure); Paul McGowan (Executive Chairman of former owner Hilco Capital).212325
Israeli-Nexus SummaryDocumented nexus is limited to retailing Israeli-linked supplier brands, especially Keter, SodaStream and Levington/ICL, alongside historical supplier settlement links that the audits treat as discontinued; no public evidence identified of direct Homebase operations in Israel/OPT or military/digital state ties.123681516

Key Facts:

Executive Summary

The audited record points to a narrow, documentary Israel/Palestine nexus for Homebase. The main evidence concerns the UK retail brand’s role as a downstream stockist of Israeli-linked consumer-goods suppliers rather than any direct Israeli operating footprint, state partnership, or defence relationship. As of a July 11, 2026 fetch cited in the audits, Homebase’s website listed Keter garden-storage products and SodaStream carbonation products; the audits also identify Levington, another stocked gardening brand, as part of Israeli-domiciled ICL Group.12345

The strongest historical settlement-related evidence in the file attaches to suppliers rather than to Homebase itself. Who Profits documented Keter activity in the Barkan industrial zone in the West Bank, but also recorded that this activity had ceased by a November 2016 field visit.67 SodaStream’s former factory in the Mishor Adumim settlement industrial zone likewise closed or relocated in 2015 after a sustained boycott campaign.89 The audits therefore treat these as discontinued supplier-side settlement links and do not present them as proof of a current Homebase settlement operation.6789

What the audits do not support is as important as what they do. No public evidence was identified of Homebase maintaining stores, warehouses, tax registration, employees, or other operations in Israel or the Occupied Palestinian Territory; no public evidence was identified of direct foreign investment, Israeli state ownership, military contracting, export-licensing exposure, or Israeli digital-security vendor integration by either the UK retailer or the unrelated US software company.15161727 The political audit also found no official corporate statement by either Homebase entity on Israel/Palestine, no documented lobbying or anti-BDS activity, and no organized boycott campaign targeting Homebase itself by name.1017

The remaining political-context finding arises from the separate audit of Homebase, Inc., the San Francisco software company, whose early investor and board-affiliated figure Keith Rabois made public pro-Israel statements after October 2023.11121314 The audits explicitly treat those remarks as personal statements rather than corporate Homebase policy, and also note that his continuing board status at Homebase was not independently reconfirmed in the later period reviewed.11121314 Taken together, the evidence record supports FINAL V4 scores of Military 0.00, Digital 0.00, Economic 1.24, and Political 0.71, yielding BRS 107 and Tier E (Minimal).

Timeline of Relevant Events

DateEvent
October 1979Homebase was created as a joint venture between J Sainsbury plc and GB-Inno-BM.29
3 March 1981The first Homebase store opened in Croydon.29
October 2015SodaStream closed/relocated its Mishor Adumim settlement-factory operation, which the audits treat as a discontinued historical link.89
November 2016Who Profits’ field update found no further Keter activity at the Barkan industrial zone site, indicating the settlement-linked operation had ceased by that point.7
May 2018Wesfarmers agreed to divest Homebase to Hilco Capital for a nominal £1.2430
13 November 2024Homebase entered administration; CDS Superstores acquired the brand and up to 70 stores.20
March 2025Final legacy Homebase-branded locations closed, ending the old retail estate.26
26 September 2025OHCHR updated its settlement-related business database; Homebase was not identified in the cited coverage and dataset mirrors referenced by the audits.2728
11 July 2026Audit fetches recorded Homebase listings for Keter, SodaStream, and Levington-branded products.123

Corporate Overview

The audits distinguish two unrelated commercial entities that share the “Homebase” name. The dossier’s scored nexus is driven mainly by the UK retail brand, a home-improvement, DIY and garden-centre chain founded in 1979/1981 and later passed through Sainsbury’s, Home Retail Group-linked ownership, Wesfarmers, Hilco Capital, and finally CDS Superstores after the November 2024 administration.2022242930 The unrelated US company Homebase, Inc. is a San Francisco-headquartered workforce-management SaaS company founded in 2014; it was reviewed because of the name overlap, but the audits found no military or digital Israel nexus and only limited political-context findings tied to an investor/board-affiliated individual.113132

Within the UK retail record, no public evidence was identified of a Homebase subsidiary, branch, warehouse, franchise, or tax-registration footprint in Israel or the OPT.15 The audits instead document commercial relationships at the product-stocking level. Homebase’s public retail listings show Keter-branded garden products, SodaStream appliances and consumables, and Levington-branded gardening products associated with ICL Group.12345

The Israeli nexus is therefore supply-chain and brand-channel based rather than structural. Keter is identified in the audits as an Israeli-founded manufacturer headquartered in Herzliya; SodaStream is identified as an Israeli-founded company now owned by PepsiCo, with current production sites in Israel; and ICL Group is identified as an Israeli-domiciled chemicals and fertilizer company whose Levington brand is stocked by Homebase.4593334 The audits do not identify any Homebase-owned Israeli entity, franchise partnership, joint venture, or formal state-backed commercial arrangement.

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of military involvement by either the UK retail Homebase entity or the unrelated US software company. The military audit checked direct defence contracting, procurement records, export-licensing exposure, dual-use products, heavy machinery, supply-chain links to defence primes, logistical sustainment, and weapons-system involvement, and reported no documented relationship with the Israeli Ministry of Defense, IDF, or Israeli security bodies.152231

The only Israel/Palestine-adjacent product relationships surfaced in the broader evidence record are civilian retail-stocking links to Keter and SodaStream. The audits explicitly describe these as downstream consumer-goods relationships and not as military, dual-use, tactical, or infrastructure-support arrangements.1268

Counter-Arguments and Evidence Limits

Homebase’s strongest defence in this domain is substantial. The audited entities are, respectively, a UK home-improvement retailer and a US SMB workforce-management SaaS provider, neither of which is documented as a defence manufacturer, weapons integrator, or military services contractor.2231 The supplier relationships that do exist concern finished civilian consumer products, and the settlement-linked manufacturing histories attached to Keter and SodaStream were documented as discontinued years before the current scoring period.6789 The dossier therefore does not infer military nexus from ordinary retail stocking of non-military goods.

An additional evidence limit is entity ambiguity: the audits had to distinguish the UK retailer from Homebase, Inc. and from an unrelated Israeli NGO named Home-Base Israel. The record rejects wrong-entity attribution and does not carry any claim across those separate entities absent direct evidence.1122

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

No public evidence identified of a digital Israel nexus for Homebase. The digital audit focused on Homebase, Inc., the US SaaS company, because that is the only “Homebase” entity with a meaningful technology stack. Its disclosed infrastructure and subprocessors include AWS, Anthropic, Databricks, Checkout.com, and Atlassian; the audit states that none of those disclosed vendors are Israeli-origin firms.313235 Homebase’s public materials also market its time-tracking product as an alternative to biometric time clocks, using geo-fencing, PIN check-ins, and photo capture rather than fingerprint or facial-recognition hardware.3637

No public evidence was identified of Israeli-origin cybersecurity, analytics, surveillance, biometrics, sovereign-cloud, or defence-tech relationships. The audit found no evidence of Project Nimbus participation, no Israel-based data-center disclosure, no Israeli R&D center, and no documented contracts with Israeli military, intelligence, or security bodies.1516313235

Counter-Arguments and Evidence Limits

The strongest defence here is straightforward: the disclosed Homebase technology stack is civilian, SMB-oriented, and publicly tied to non-Israeli vendors.313235 The company’s own product language emphasizes avoiding biometric clocks rather than expanding into biometric surveillance.3637 No evidence was identified that its AI features, announced in 2025, were used for military, policing, or Israeli state applications.32

The main evidence limit is that absence in public vendor disclosures cannot prove the non-existence of every undisclosed commercial relationship. The audits nevertheless report no public evidence identified after targeted checks, and the dossier should not go further than that.

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

Economic exposure is the clearest documented nexus in the file. Homebase’s website listings cited in the audits show current retailing of Keter products, SodaStream products, and Levington-branded gardening products.123 The audits identify Keter as an Israeli-founded manufacturer headquartered in Herzliya, SodaStream as an Israeli-founded company now owned by PepsiCo with current production in Israel, and Levington as a brand of Israeli-domiciled ICL Group.4593334

The file also documents historical settlement-linked manufacturing by two of those suppliers. Who Profits recorded Keter activity at the Barkan industrial zone in the West Bank and later found that activity had ceased by November 2016.67 SodaStream’s former Mishor Adumim settlement-factory presence likewise ended in 2015 following boycott pressure.89 The audits therefore support a documented history in which Homebase retailed brands whose manufacturers had, at different times, Israel-based or formerly settlement-linked production, but they do not support a claim that Homebase itself operated the factories, owned the suppliers, or directly invested in settlement industry.6789

Beyond product stocking, the economic audit did not identify Homebase as an importer of record for settlement produce, did not identify direct FDI in Israel or the OPT, and did not identify an Israeli operating footprint. A former-owner-related item is included with caveat: Hilco Global founder and CEO Jeffrey Hecktman is described in company leadership materials as a supporter of Impact Israel, but the audit classifies that as philanthropic rather than a corporate investment or operational tie.1538

Counter-Arguments and Evidence Limits

Homebase’s strongest defence is that the documented nexus is indirect and retail-channel based. The company is presented in the record as a downstream stockist of finished consumer products rather than a direct operator in Israel/OPT, a settlement manufacturer, or an investor in Israeli industry.12315 The most sensitive settlement-linked evidence is historical and discontinued: Keter’s Barkan activity had ceased by late 2016, and SodaStream’s Mishor Adumim factory closed/relocated in 2015.789

The audits also found no public evidence of regulatory enforcement against Homebase over country-of-origin labeling, no evidence of fresh-produce mislabeling, and no evidence that Homebase itself was named in the OHCHR settlement database.172739 The dossier should therefore avoid overstating present-day settlement involvement beyond current retailing of Israeli-linked brands and historical supplier context.

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

The political nexus is limited and mostly negative in the evidentiary sense: no public evidence identified of official Homebase corporate statements, lobbying, anti-BDS activity, state partnerships, or donations to Israeli military-welfare or settlement-support organizations.1017 For the UK retail brand, the political dimension overlaps with its continued sale of Israeli-linked supplier brands that have previously been the subject of boycott campaigning directed at the manufacturers Keter and SodaStream.12684041

For the separately investigated US software company, the political audit and digital audit both record public pro-Israel statements by Keith Rabois, who joined Homebase’s board alongside the 2016 Series A round.12 Those statements include his reaction to the Web Summit controversy in October 2023 and subsequent public posts and commentary cited in the audits.13144243 The audits are explicit, however, that these were personal statements by a named investor/board-affiliated figure, not official corporate statements by Homebase, Inc. or its executive leadership, and that his continued board status in the later period was not independently reconfirmed.11121314

The political audit also notes an ICJP announcement in November 2025 warning four unnamed UK retailers about continued SodaStream stocking; the available source does not name Homebase, so the dossier should not imply that Homebase was among them.44

Counter-Arguments and Evidence Limits

Homebase’s strongest defence in this domain is that no official corporate political posture was identified. The audits found no public statement by either Homebase entity on Gaza or Israel/Palestine, no lobbying record under the Homebase names, no identified corporate donations, and no evidence that corporate governance was tied to Israeli state or policy objectives.1017 The Rabois material is relevant only as personal conduct by an investor/board-affiliated individual at the separate software company, not as a documented Homebase corporate policy line.11121314

There are also clear attribution limits. Boycott pressure in the cited record is directed principally at SodaStream and Keter as manufacturers, not at Homebase as a retailer, and the ICJP notice did not identify Homebase by name.404144 The dossier should preserve that distinction.

Named Entities and Evidence Map

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic4.503.004.501.24
Political3.502.504.000.71

The dossier’s V_MAX is driven by V-ECON, reflecting the documented retailing of Israeli-linked supplier brands and the historical supplier settlement links attached to Keter and SodaStream, while V-POL remains secondary because the record contains no official Homebase political advocacy or state alignment.12681012 The method is evidence-only and vetted: a scale-free impact model combining activity type with magnitude and proximity, with final V4 numbers fixed by the human-reviewed scoring process and not altered here.

Methodology Note

Footnotes

  1. https://www.homebase.co.uk/en-uk/brands/garden-outdoor-brands/keter/c/h3062 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13

  2. https://www.homebase.co.uk/search?text=sodastream ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13

  3. https://www.homebase.co.uk/en-uk/brands/garden-outdoor-brands/levington/c/h3069 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  4. https://en.wikipedia.org/wiki/Keter_Group ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  5. https://en.wikipedia.org/wiki/ICL_Group_Ltd. ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  6. https://www.whoprofits.org/companies/company/4060 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12

  7. https://www.whoprofits.org/publications/report/133 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  8. https://www.bdsmovement.net/news/sodastream-close-illegal-settlement-factory-response-growing-boycott-campaign ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14

  9. https://en.wikipedia.org/wiki/SodaStream ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  10. https://www.ohchr.org/en/business/bhr-database ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  11. https://en.wikipedia.org/wiki/Homebase_(software_company) ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10

  12. https://talent4boards.com/homebase-adds-keith-rabois-board-along-raising-6m-series-financing-led-khosla-ventures/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  13. https://techcrunch.com/2023/10/16/websummit-derailed-by-founders-public-fight-with-those-supporting-israel-in-hamas-conflict/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  14. https://x.com/rabois/status/1731835535583256765 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  15. https://www.theretailbulletin.com/general-merchandise/cds-superstores-acquires-homebase-brand-and-70-stores-as-the-diy-retailer-collapses-into-administration-13-11-2024/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  16. https://trust.joinhomebase.com/ ↩ ↩2 ↩3 ↩4

  17. https://investigate.afsc.org/about ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  18. https://find-and-update.company-information.service.gov.uk/company/04071533 ↩

  19. https://find-and-update.company-information.service.gov.uk/company/16777483 ↩

  20. https://www.theretailbulletin.com/general-merchandise/cds-superstores-acquires-homebase-brand-and-70-stores-as-the-diy-retailer-collapses-into-administration-13-11-2024/ ↩ ↩2 ↩3 ↩4 ↩5

  21. https://www.insidermedia.com/news/south-west/the-del-boy-of-the-west-who-is-the-range-founder-and-new-homebase-owner-chris-dawson ↩ ↩2 ↩3

  22. https://en.wikipedia.org/wiki/Homebase ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  23. https://en.wikipedia.org/wiki/Chris_Dawson_(businessman) ↩ ↩2

  24. https://www.wesfarmers.com.au/util/news-media/article/2018/05/25/agreement-to-divest-homebase ↩ ↩2 ↩3 ↩4

  25. https://www.hilcocapital.com/team/paul-mcgowan ↩

  26. https://www.retail-week.com/home-and-diy/the-range-owner-completes-acquisition-of-homebase/7047538.article ↩ ↩2

  27. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4

  28. https://www.opensanctions.org/datasets/ps_ohchr_settlement/ ↩ ↩2

  29. https://www.sainsburyarchive.org.uk/story/stories/the-story-of-homebase ↩ ↩2 ↩3

  30. https://www.kbbreview.com/16026/news/wesfarmers-offloads-homebase-for-1/ ↩ ↩2

  31. https://techcrunch.com/2024/04/03/team-management-app-homebase-60m-series-d-smb/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  32. https://www.joinhomebase.com/blog/homebase-10-years-release ↩ ↩2 ↩3 ↩4 ↩5

  33. https://www.prnewswire.com/news-releases/pepsico-enters-into-agreement-to-acquire-sodastream-international-ltd-300699226.html ↩ ↩2 ↩3

  34. https://www.timesofisrael.com/sodastream-hires-hundreds-of-new-employees-in-southern-israel/ ↩ ↩2

  35. https://www.joinhomebase.com/security ↩ ↩2 ↩3 ↩4

  36. https://www.joinhomebase.com/glossary/biometric-time-clock ↩ ↩2 ↩3

  37. https://www.joinhomebase.com/time-clock/biometric-time-clock ↩ ↩2 ↩3

  38. https://hilcoglobal.com/leadership/jeffrey-b-hecktman/ ↩ ↩2

  39. https://s1.thcdn.com/design-assets/documents/homebase/Homebase%20Corporate%20Governance%20Statement.pdf ↩

  40. https://www.cjpme.org/fs_249 ↩ ↩2

  41. https://palestinecampaign.org/sodastream-forced-close-uk-store-following-successful-boycott-campaign/ ↩ ↩2

  42. https://www.vice.com/en/article/keith-rabois-vc-holocaust-elon-musk-twitter-x/ ↩ ↩2

  43. https://matzko.substack.com/p/the-pro-israel-techies-who-got-tiktok ↩ ↩2

  44. https://www.icjpalestine.com/2025/11/13/icjp-warns-major-uk-retailers-who-stock-sodastream-of-violating-legal-obligations/ ↩ ↩2 ↩3