Digital Audit: New Look

New Look - Digital Audit

Enterprise Technology Stack & Vendor Relationships

New Look is a privately held UK-registered fast-fashion retailer (Companies House registration 01618428, trading as New Look Retailers Limited), not a technology producer, which structurally frames its footprint in this domain as that of an IT consumer rather than vendor ¹. No public evidence identified of any licensing, subscription, or integration relationship between New Look and Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, Palo Alto Networks, or other Israeli-origin enterprise technology vendors. No public evidence identified naming systems integrators or IT outsourcing partners engaged by New Look for point-of-sale, e-commerce, or ERP programmes, nor any indication that such integrators mandated or bundled Israeli-origin technology into New Look’s stack. New Look’s corporate leadership pages disclose board composition and governance structure but no technology-vendor relationships ². Helen Connolly was appointed Chief Executive Officer of New Look Group in June 2022, and No public evidence identified links her tenure to any Israeli-origin technology procurement decision ³.

Surveillance, Biometrics & Retail Technology

No public evidence identified of New Look deploying facial recognition, biometric identification, or gait-analysis technology sourced from Trigo, BriefCam, AnyVision/Oosto, Trax, or other Israeli-origin retail-surveillance vendors. No public evidence identified of Israeli-origin predictive policing, sentiment-analysis, social-media monitoring, or workforce-surveillance tools in use at New Look stores or corporate operations. No public evidence identified of indirect delivery of such surveillance or biometric technologies to New Look via third-party retail-technology platforms or bundled software suites.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

No public evidence identified of New Look operating, leasing, or co-locating data centre infrastructure in Israel. No public evidence identified of New Look’s participation in Project Nimbus or any comparable Israeli government cloud initiative. As a fashion retailer rather than a technology or cloud provider, New Look is structurally unable to supply data-sovereignty, residency, or resilience services to Israeli state or military institutions, and No public evidence identified of such provision.

Defence, Intelligence & Security Sector Technology Relationships

No public evidence identified of any contract or service agreement between New Look and the Israeli Ministry of Defence, the IDF, or Israeli intelligence agencies. No public evidence identified of New Look’s commercial technology being deployed for military, intelligence, or law-enforcement surveillance in Israel or the Occupied Palestinian Territory; New Look does not operate as a technology vendor and holds no identified surveillance product line. No public evidence identified of offensive cyber capability development, sale, or licensing by New Look.

AI, Algorithmic & Autonomous Systems

No public evidence identified of AI, machine-learning, or computer-vision systems provided by New Look to Israeli state, military, or security bodies. No public evidence identified of any New Look AI model being trained on surveillance-derived datasets originating in Israel or the Occupied Palestinian Territory. No public evidence identified of autonomous targeting or tracking system provision by New Look, consistent with its status as a retail apparel company rather than a systems developer.

Technology Ecosystem & R&D Footprint

No public evidence identified of New Look operating research and development facilities, engineering offices, or innovation labs in Israel. No public evidence identified of New Look acquiring Israeli-origin technology companies or making strategic investments in Israeli technology startups or venture funds. No public evidence identified of patent portfolios, licensing agreements, or co-development arrangements between New Look and Israeli-domiciled entities or research institutions such as Technion, Hebrew University, or the Weizmann Institute. Outside the technology domain, New Look’s international footprint includes a Middle East franchise agreement with Landmark Group covering Saudi Arabia, the UAE, Kuwait, Bahrain, Qatar, Oman, and Jordan, encompassing plans to open around 40 stores in the region; no Israel franchise or presence was identified within this agreement ⁴⁵. New Look’s broader corporate profile and ownership history, including its status as a private company and prior ownership changes, are documented on its Wikipedia entry ⁶.

Civil Society Scrutiny & Regulatory History

New Look does not appear in the OHCHR Database of Business Enterprises maintained pursuant to Human Rights Council Resolutions 31/36 and 53/25, across its 2020, 2023, and 2025 update cycles, based on available search results ⁷⁸⁹. No public evidence identified of New Look’s inclusion in the July 2025 report of the UN Special Rapporteur (A/HRC/59/23), whose relevant paragraphs on technology-sector complicity concern cloud, AI, and Project Nimbus-linked providers such as Microsoft, Google, Amazon, and Palantir rather than fashion retailers ¹⁰. New Look does not appear on the Who Profits company database of businesses linked to the Israeli occupation, based on available search results ¹¹. No public evidence identified of New Look’s inclusion on Ethical Consumer’s Palestine boycott list ¹². No public evidence identified of organised boycott, divestment, or sanctions campaigns targeting New Look specifically on technology-provision grounds. No public evidence identified of regulatory inquiries, export-control actions, or sanctions investigations involving New Look’s technology sales or services to Israeli state entities.