Under Armour MILITARY

Target: Under Armour, Inc. Research date: 22 October 2026 Evidence period: Historical records through October 2026 Scope: Israeli military and security-sector procurement, tactical products, defence-industry connections, military logistics, controlling principals and occupied-territory activities.

Direct Defence Contracting & Procurement

Israeli Ministry of Defence and IDF procurement

An Israeli retailer, Tactical Zone (TZZ), currently lists Under Armour-branded clothing and footwear with references to IDF Stars/Points purchasing benefits, including UA Tech apparel, Armour Racer products and Under Armour athletic footwear.¹

Tactical Zone describes itself as an authorised supplier to the IDF and Israeli security forces and advertises military purchasing arrangements, including IDF Stars/Points redemption and deliveries to military bases.^{2, 3}

These records establish a publicly advertised Israeli military-oriented retail channel carrying Under Armour-branded merchandise; they do not identify Under Armour as the contracting party to a specific Israeli Ministry of Defence purchase order or establish the retailer’s precise upstream procurement arrangements.^{1, 2, 3}

Direct state contracts: no public evidence identified of an Under Armour-specific procurement award, framework agreement or memorandum of understanding directly with the Israeli Ministry of Defence, IDF, Israel Prison Service or Israel Border Police in the reviewed records.^{1, 4}

Defence trade directories: no public evidence identified of Under Armour appearing as a named Israeli defence manufacturer or military equipment prime contractor in the materials reviewed.⁴

Commercial distribution

Under Armour maintains an Israeli commercial retail website and an official international store directory listing locations in Israel.^{5, 6}

[pre-2020] Historical Israeli marketing reporting identified Grundman & Co. as Under Armour’s exclusive Israeli distributor; continuation of that particular contractual arrangement into 2026 was not established.⁷

Defence cooperation announcements: no public evidence identified of a direct corporate defence cooperation agreement between Under Armour and an Israeli state military organisation.⁴

Dual-Use Products & Tactical Variants

Tactical footwear

Under Armour’s current UK product catalogue explicitly markets a category of tactical and military footwear, including UA Valsetz, Valsetz Zip, Valsetz Waterproof Zip, Valsetz Mid, UA Stellar and other tactical boot models.⁸

The UA Valsetz, model 3027381, incorporates abrasion-resistant upper materials, a Vibram XS Trek outsole, an ASTM F3445-21 slip-resistance rating and a fast-rope-compatible arch intended to resist wear associated with ladder and rope activities.⁹

The manufacturer’s broader tactical catalogue is commercially accessible to ordinary retail customers and includes advertised prices, standard shopping facilities and multiple footwear configurations.¹⁰

Israeli military-facing retail availability

Tactical Zone advertises Under Armour-branded products through a retail catalogue that also offers IDF purchasing benefits; the identified listings primarily concern athletic clothing and footwear rather than documented custom military equipment.¹

Tactical Zone’s programme documentation describes military benefit redemption, but it does not establish that Under Armour designed the listed products to Israeli military specifications or supplied them through a direct government contract.^{1, 3}

Civilian versus military end use

Under Armour’s official tactical product descriptions establish purposeful tactical design features, while its ordinary retail checkout demonstrates civilian market availability; neither record independently establishes procurement or operational use by Israeli armed forces.^{8, 9}

End-user certifications: no public evidence identified of Israeli military end-user certificates, bespoke Israeli military acceptance specifications or export-control approvals for particular Under Armour tactical products.^{8, 9}

Military customer programmes outside Israel

Under Armour advertises discounts to qualifying US military personnel, veterans, military families and first responders through an ID.me verification arrangement.¹¹

That publicly described programme concerns eligible customer categories verified through ID.me and does not document an Israeli military procurement agreement.^{11, 12}

Heavy Machinery, Construction & Infrastructure

Equipment and machinery

Under Armour’s fiscal 2026 annual report describes a business principally involving branded performance apparel, footwear and accessories, manufactured substantially through independent contractors.⁴

No public evidence identified of Under Armour manufacturing or supplying heavy construction equipment for Israeli settlements, military installations, checkpoint construction, demolition operations or the separation barrier.⁴

Occupied-territory deployment

Under Armour’s publicly available Israeli store directory confirms commercial retail locations in Israel but does not itself establish military construction activity or equipment deployment in the occupied Palestinian territory.⁶

No public evidence identified establishing an Under Armour-controlled construction project, engineering contract or heavy-equipment deployment in the West Bank, East Jerusalem or occupied Golan Heights.^{4, 6}

Construction and engineering contracts

No public evidence identified of Under Armour contracts for construction or maintenance of military bases, detention facilities, checkpoints or settlement infrastructure.⁴

Direct and indirect equipment supply

No public evidence identified of a relevant construction-equipment supply chain involving Under Armour, authorised heavy-machinery distributors or secondary-market equipment resale.⁴

Supply Chain Integration with Defence Primes

Israel Aerospace Industries: governance-level connection

Under Armour’s July 2026 proxy statement identifies retired US Navy Admiral Eric T. Olson as a director and confirms his additional board position at Palladyne AI, previously Sarcos Technology & Robotics Corporation.¹³

Palladyne’s official director biography independently states that Olson has served on its board since September 2021 and has headed ETO Group, LLC, a national security consulting business, since September 2011.¹⁴

On 8 June 2026, Palladyne AI and Israel Aerospace Industries announced a strategic partnership covering US manufacture, integration and marketing of IAI’s HARPY, HAROP and Mini HARPY loitering munition systems for the US Department of War.¹⁵

The agreement gives Palladyne exclusive US production and marketing rights for the specified IAI systems, according to IAI’s original announcement published on 9 June 2026.¹⁵

Olson was expressly identified as a Palladyne board member in the announcement and publicly endorsed the cooperation, explaining that Palladyne could adapt established systems for American requirements and manufacture them in the United States.¹⁵

Corporate attribution

The documented connection concerns Olson’s simultaneous directorships at Under Armour and Palladyne and his publicly reported participation in Palladyne’s partnership announcement; the identified partnership names Palladyne and IAI as the commercial participants.^{13, 14, 15}

No public evidence identified that Under Armour itself holds equity in Palladyne, supplies components to IAI or participates contractually in the Palladyne–IAI agreement.^{13, 15}

Other defence-industry directorships

Under Armour’s 2026 governance disclosures identify Olson as a retired commander of US Special Operations Command and list additional positions at Iridium Communications and Palladyne AI.¹⁶

Palladyne independently describes its activities as spanning defence, industrial technology and autonomous systems.¹⁷

Controlling shareholder

Under Armour’s 2026 proxy identifies founder and CEO Kevin Plank as controlling approximately 64.6% of the company’s voting power.¹³

No public evidence identified in the reviewed sources of a direct Kevin Plank investment, board appointment, personal defence supply agreement or named philanthropic commitment specifically benefiting Israeli military procurement.¹³

Component supply

Under Armour’s fiscal 2026 filing identifies third-party textile, material and footwear supply chains, principally associated with apparel and footwear manufacturing.⁴

No public evidence identified of Under Armour supplying components, electronics, guidance systems, propulsion equipment or manufacturing services to IAI, Rafael, Elbit Systems or other Israeli defence primes.^{4, 15}

Joint development and co-production

The June 2026 Palladyne–IAI announcement documents cooperation between those two companies, with Olson’s board-level involvement at Palladyne; it does not identify Under Armour as a joint-development or co-production partner.¹⁵

No public evidence identified of Under Armour licensing military technology to Israeli defence manufacturers.^{4, 15}

Logistical Sustainment & Base Services

Military-oriented retail distribution

Tactical Zone advertises delivery across Israel, including to military bases, and offers IDF Stars/Points-related purchasing arrangements.³

The retailer’s Under Armour catalogue includes products promoted through those arrangements; the source does not establish Under Armour’s direct participation in military-base distribution or logistical fulfilment.^{1, 3}

Installation service contracts

No public evidence identified of Under Armour holding Israeli military-base contracts for catering, transport, facilities management, telecommunications, fuel, maintenance, waste services or similar support activities.⁴

Geographic specificity

Under Armour’s international store locator identifies Israeli retail operations without providing evidence that those stores represent military support facilities or contracts in occupied territories.⁶

No public evidence identified of Under Armour delivering contracted logistical services to military installations in the West Bank, East Jerusalem, Golan Heights or Negev.^{4, 6}

Shipping and freight

Under Armour’s fiscal 2026 annual report describes international merchandise sourcing and a global apparel and footwear supply chain.⁴

No public evidence identified of Under Armour handling Israeli military cargo, providing weapons-shipment freight services or contracting for dedicated military port logistics.⁴

Munitions, Weapons Systems & Strategic Platforms

Lethal systems: connection through an overlapping director

In June 2026, Israel Aerospace Industries announced its partnership with Palladyne AI to manufacture, integrate and market the HARPY, HAROP and Mini HARPY loitering munition systems for the US Department of War.¹⁵

The original announcement identifies Admiral Eric T. Olson as a Palladyne board member and includes his public endorsement of the arrangement; Under Armour’s contemporaneous proxy separately establishes that he is also an Under Armour director.^{13, 15}

The announcement describes the IAI systems as combat-proven loitering munitions intended for functions including suppression and destruction of enemy air defences.¹⁵

The named commercial participants are Palladyne AI and Israel Aerospace Industries; Under Armour is not identified as a manufacturer, subcontractor or customer in the announced programme.¹⁵

Munitions and precursor materials

No public evidence identified of Under Armour supplying ammunition, explosive ordnance, chemical propellants, warheads or munitions precursor materials to Israeli defence end-users.⁴

Strategic weapons platforms

No public evidence identified of Under Armour manufacturing or servicing Iron Dome, David’s Sling, Arrow, fighter aircraft, armoured vehicles, naval platforms or missile systems.⁴

Critical subsystems

No public evidence identified of Under Armour supplying radar, targeting electronics, fire-control systems, propulsion units, precision-guidance assemblies or weapons-specific software to Israeli forces.⁴

AI and targeting software

The documented Palladyne–IAI partnership concerns purpose-built loitering munition systems, but the published agreement does not establish that Under Armour developed or supplied the autonomy, targeting or weapons-integration technology involved.^{15, 17}

No public evidence identified of Under Armour operating or supplying Israeli military targeting AI, autonomous strike systems or kill-chain automation.⁴

Export Licensing, Regulatory & Legal History

Corporate regulatory disclosures

Under Armour’s fiscal 2026 Form 10-K describes a global consumer apparel and footwear business, including internationally sourced products and associated supply-chain risks.⁴

Its 2025 conflict-minerals report identifies supplier due diligence for tin, tantalum, tungsten and gold and reports the results of its supplier assessments.¹⁸

The conflict-minerals disclosure concerns raw-material sourcing and does not identify an Israeli military export authorisation or defence-specific end user.¹⁸

Export licence decisions

No public evidence identified of a government decision specifically granting, denying, suspending or revoking an Under Armour licence for military or security equipment exports to Israel.^{4, 18}

Embargoes and sanctions

No public evidence identified of an enforcement action against Under Armour specifically concerning Israeli military trade, an Israeli arms embargo or unauthorised Israeli defence exports.^{4, 18}

Litigation and judicial review

No public evidence identified of litigation specifically alleging that Under Armour supplied weapons or military equipment to Israeli forces in breach of export-control or international humanitarian-law obligations.⁴

Post-July 2024 and post-November 2024 conduct

Under Armour’s 2026 proxy confirms Olson’s board position after July and November 2024, and IAI’s June 2026 announcement documents his participation in a newly announced Israeli defence-industry partnership during that subsequent period.^{13, 15}

The same corporate records identify Kevin Plank as chief executive and controlling shareholder during the 2026 reporting period.¹³

No public evidence identified establishing an Under Armour-specific military export decision, termination notice or defence supply contract expressly responding to the July 2024 ICJ advisory opinion or the November 2024 ICC arrest warrants.^{4, 13}

Civil Society Scrutiny & Documented Investigations

UN reporting framework

UN Special Rapporteur report A/HRC/59/23, published in July 2025, examines corporate involvement in the occupied Palestinian territory, including the arms industry, military technologies, civilian equipment and commercial infrastructure.¹⁹

The reviewed publicly accessible report record did not substantiate a specific allegation that Under Armour directly supplied Israeli military equipment, weapons or settlement infrastructure.¹⁹

Under Armour-specific NGO investigations

No public evidence identified in the reviewed materials of an Under Armour-specific military supply-chain investigation establishing a direct contract with the Israeli Ministry of Defence or Israeli defence manufacturers.^{4, 19}

Boycott and divestment campaigns

No public evidence identified of an institutional divestment decision specifically citing Under Armour’s direct military contracting with Israel.¹⁹

No public evidence identified of a documented campaign against Under Armour based on a verified Under Armour-specific Israeli arms-manufacturing agreement.^{4, 19}

Corporate response and policy

Under Armour’s corporate governance materials identify the company’s board and executive leadership, including Kevin Plank, Mohamed A. El-Erian and Eric T. Olson.¹⁶

Under Armour publishes corporate annual reports and proxy statements covering its governance, operations and commercial risks.²⁰

No public evidence identified of an Under Armour announcement terminating an Israeli defence contract, imposing an Israeli military end-use restriction or responding specifically to allegations concerning the Palladyne–IAI agreement.^{13, 15, 16}

Military-related relationships requiring distinction

Under Armour sells purpose-designed tactical footwear through its own retail channels, while Israeli retailer Tactical Zone advertises Under Armour-branded consumer merchandise through military purchasing-benefit arrangements.^{1, 8, 9}

Separately, Under Armour director Eric T. Olson serves on Palladyne AI’s board and publicly endorsed Palladyne’s June 2026 agreement with Israel Aerospace Industries concerning HARPY-family loitering munitions.^{13, 14, 15}

The documented records concern distinct commercial and governance relationships and do not establish that Under Armour itself is a party to the Palladyne–IAI defence partnership.^{13, 15}