INDEX / DIRECTORY / BURBERRY

Burberry

Designer Fashion & Accessories 63 CITED SOURCES UPDATED 2026-07-04
BDS-1000 Score 28 /1000 E Tier E - Limited

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06-main-dossier.md

BDS-1000 Dossier: Burberry Group plc

Tier E (Minimal) | BRS 28 | Compiled from Military, Digital, Economic, Political domain audits


Key Findings

  • Economic: Burberry’s only Israel-market presence is a civilian retail franchise opened in Tel Aviv (Kikar HaMedina) in late 2010/early 2011, licensed to independent local operators Ofra Yaakobi and Yoram Hishin - Burberry Group plc does not own or directly operate the store, and Israel is absent from its disclosed manufacturing footprint (concentrated in the UK and Italy).123
  • Political: Burberry has issued no public statement on Israel, Palestine, Gaza, or BDS, and no executive (past or present) has made any documented statement or has any identified Israel-Palestine connection.45
  • Digital: Burberry’s confirmed technology vendors (AWS, EPAM, Capgemini, Databricks, Snowplow) are all US/UK/EU-domiciled; no Israeli-domiciled vendor relationship was confirmed after checking several Israeli-founded firms specifically.678
  • Not found: No military-domain nexus of any kind was identified - no defence contract, dual-use product, settlement-infrastructure link, or appearance in any UN, NGO, or civil-society company-tracking database (Who Profits, OHCHR settlement list, PAX, BDS Movement priority targets).9

Target Profile

FieldDetail
Company NameBurberry Group plc
JurisdictionEngland and Wales, United Kingdom
HeadquartersLondon, United Kingdom
SectorLuxury fashion - apparel, accessories, and licensed fragrance/cosmetics
OwnershipPublicly listed, London Stock Exchange (LSE: BRBY); broadly institutional, international shareholder base; no Israeli sovereign-wealth fund, Israeli institutional investor, or Israel-linked capital vehicle identified as a material shareholder10
Key Executives / GovernanceJoshua Schulman, CEO (from July 2024); Jonathan Akeroyd, CEO (April 2022–July 2024); Daniel Lee, Chief Creative Officer (from September 2022); Barry Keoghan, brand ambassador (announced March 2024) - no Israel-Palestine statement or connection documented for any4511
Israeli-Nexus SummaryConfined to a civilian, independently-operated Israeli retail franchise dating to 2011; no verified military, digital-surveillance, or state-partnership nexus identified in any of the four domain audits

Key Facts:


Executive Summary

Burberry Group plc is a British luxury fashion house - trench coats, accessories, and licensed fragrance/cosmetics - with no defence, technology, or infrastructure division and no documented strategic relationship with the Israeli state. Across all four domains audited for this dossier (military, digital, economic, political), the company’s only substantiated connection to Israel is commercial and civilian: an independent retail franchise in Tel Aviv, operating since 2011, through which Burberry-branded product manufactured in the UK and Italy is imported and sold by local franchisees rather than by Burberry itself.12

The strongest documented vector is economic, and even that is thin. Burberry supplies wholesale product and licenses its brand to Israeli franchise operators (originally Ofra Yaakobi and Yoram Hishin; a later aggregator claim naming Al Tayer Group as operator could not be corroborated against any primary Burberry source).151 Burberry’s licensed beauty business, sold to Coty Inc. in 2017, reaches Israeli consumers through a domestic FMCG distributor, S. Schestowitz Ltd.12 No profit is repatriated from an Israeli subsidiary, because Burberry holds no Israeli operating entity - the franchise model means Burberry receives wholesale payments and, potentially, franchise/royalty fees, while local retail margin, employment, and taxation accrue to the independent franchisee.1 A secondary claim that Burberry sources wool from an Israeli supplier (“Meronot”) circulates on advocacy-aggregator sites but could not be corroborated in any primary disclosure, supplier list, or retrievable Who Profits publication, and is treated throughout the underlying audits as unverified.1617

On the political axis, Burberry has made no public statement on Gaza, Israel, Palestine, or BDS, and no current or former executive has any documented position or connection to the conflict.4 A widely circulated claim that a 2023 Burberry advertising campaign depicted a keffiyeh-pattern scarf against a “Tel Aviv skyline,” triggering a #BoycottBurberry campaign, could not be corroborated by any primary press source and is treated as unverified; a related claim that Burberry sponsored Tel Aviv Fashion Week was directly refuted, with the actual sponsor identified as the Kremenetski Complex.1819 On the military and digital axes, the audits found nothing: no defence contract, dual-use or tactical product line, export-control matter, defence-supply-chain link, or Israeli-domiciled technology vendor was identified anywhere in Burberry’s corporate structure, subsidiaries, licensees, or franchise network. Burberry does not appear in any of the principal civil-society or UN tracking instruments reviewed - the Who Profits database, the UN OHCHR settlement-business database (September 2025 update), the PAX “Companies Arming Israel” report, the UN Special Rapporteur’s July 2025 report, or the BDS Movement’s own priority-target list.920

This evidentiary pattern - a single, arms-length civilian franchise relationship, no corporate political engagement, and a categorical absence from every defence- and surveillance-sector check - produces a BRS of 28 and a Tier E (Minimal) classification, the lowest substantive tier in the BDS-1000 framework. The score is driven entirely by the Economic domain (V=0.43); the Military and Digital domains both score zero, and Political is negligible (V=0.06).


Timeline of Relevant Events

DateEvent
2008Burberry Middle East LLC joint venture formed with the Jashanmal Group, scoped to the UAE, Qatar, Oman, and Kuwait; Israel outside scope.1314
Dec 2010 / Jan 2011First Burberry franchise store opens at Kikar HaMedina (State Square), Tel Aviv, under franchisees Ofra Yaakobi and Yoram Hishin, managed day-to-day by Mary Yaakobi and Lia Yaakobi.12
2016Burberry acquires the non-controlling interest in Burberry Middle East LLC (deferred consideration); Israel not within the entity’s territorial scope.14
April 2017Burberry licenses its beauty (fragrance/cosmetics) business exclusively to Coty Inc.; Israeli distribution subsequently handled via S. Schestowitz Ltd.12
2018Acquisition of leather-goods manufacturer CF&P, Scandicci, Italy.21
2021Burberry launches in-house cybersecurity training programme (first graduates).22
2023Acquisition of Italian outerwear manufacturer Pattern SpA, Turin (~€21m).2324
2023Advertising campaign featuring a check-patterned scarf prompts a #BoycottBurberry social-media campaign on cultural-appropriation/Israel-normalisation grounds; the “Tel Aviv skyline” attribution is unverified.18
2024 (undated)Advocacy-aggregator claim of an Avaaz petition (~12,000 signatures) demanding Burberry sever ties with an Israeli wool supplier (“Meronot”) circulates online; unverified, no primary source located.16
July 2024Joshua Schulman succeeds Jonathan Akeroyd as CEO.5
September 2025UN OHCHR settlement-business database (A/HRC/60/19) updated to list 158 companies; Burberry is not among them.9

Corporate Overview

Burberry Group plc is incorporated in England and Wales and headquartered in London, independently listed on the London Stock Exchange (LSE: BRBY).10 Its owned manufacturing sites are concentrated in Yorkshire, England (Castleford and Keighley, gabardine trench coats) and Italy (Florence, Turin - via Pattern SpA, acquired 2023 - and the Scandicci leather-goods facility CF&P, acquired 2018).212324 Its beauty and fragrance line has been exclusively licensed to Coty Inc. since April 2017, with Israeli retail distribution of that licensed product running through S. Schestowitz Ltd., an Israeli FMCG distributor established in 1954.12

Burberry’s only documented Middle East corporate structure is Burberry Middle East LLC, a 2008 joint venture with the Jashanmal Group covering the UAE, Qatar, Oman, and Kuwait; Israel is outside this entity’s territorial mandate, and Burberry acquired the non-controlling interest in the joint venture in 2016.1314 No Israeli subsidiary, joint venture, or investment vehicle exists in Burberry’s corporate structure. Its Israeli commercial presence is a single franchise boutique, opened in Tel Aviv in 2011 under independent local operators (Ofra Yaakobi and Yoram Hishin, previously the market’s Gucci franchisees); a later aggregator claim naming Al Tayer Group as the operating franchisee was not corroborated by any primary Burberry source, and Al Tayer’s own public disclosures show a GCC-focused footprint.151 Burberry’s global store locator, checked as of June 2026, did not surface a current Israel store page, leaving the store’s present operational status unconfirmed.25 No Burberry retail presence - company-owned, franchised, or concession - was identified in the West Bank, East Jerusalem, the Golan Heights, or any Israeli settlement.


Domain Summaries

Military: Military

Mechanism of Involvement

No mechanism of military involvement was identified. Exhaustive checks of Israeli Ministry of Defence tender portals, the SIBAT Defence and HLS Directory, IDF procurement records, defence-exhibition catalogues, and international procurement registries returned no contract, framework agreement, or supplier relationship connecting Burberry - or any subsidiary, licensee, or franchisee - to the Israeli Ministry of Defence, the IDF, the Israel Prison Service, or the Israel Border Police. Burberry manufactures no tactical, mil-spec, or dual-use product variants; a catalogue colourway named “Military” is a colour reference only, not a specification for defence end-users. Burberry produces no heavy machinery, construction plant, or engineering equipment, and does not appear in the UN OHCHR settlement-business database (September 2025 update, 158 companies), which is populated by construction, real estate, and extractive-sector firms - a sectoral category inapplicable to Burberry.9 No supply relationship to Israeli defence primes (Elbit Systems, Israel Aerospace Industries, Rafael, Israel Military Industries) was found, and Burberry’s disclosed Tier-1 supply base is concentrated in Italy and Europe with no Israeli defence-sector entity present.3 No sustainment, logistics, or base-services contract to any Israeli military installation was identified.

Counter-Arguments and Evidence Limits

Burberry’s case for a zero military-domain score rests on comprehensive negative findings across every standard check: absence from the SIBAT directory, absence from the PAX “Companies Arming Israel and Their Financiers” (June 2024) report, absence from the UN Special Rapporteur’s July 2025 report on the “economy of genocide,” and absence from the BDS Movement’s own named priority-target list, which instead names companies such as Chevron, Intel, Siemens, and HP.926 The company’s product category - luxury apparel, leather goods, and fragrance - is not a controlled export category under UK strategic export-control law, further narrowing any plausible pathway to military involvement. The audit’s limits are narrow: an aggregator claim of an Avaaz petition targeting an Israeli wool supplier (“Meronot”) could not be corroborated in any primary source and is excluded from the evidentiary record on those grounds, and advocacy-source claims about specific current Tel Aviv retail addresses could not be independently confirmed.

Named Entities and Evidence Map


Digital: Digital

Mechanism of Involvement

No mechanism of digital-domain involvement was identified. Burberry’s confirmed technology stack is cloud-native and entirely Western-domiciled: AWS as primary cloud infrastructure, EPAM Systems as digital-engineering partner since 2014, Capgemini as AWS co-delivery partner, Databricks hosting roughly 40 personalisation models, and Snowplow Analytics (UK) for behavioural data.678 Additional confirmed vendors - Contentstack, commercetools, Salesforce, Apple, and IBM (blockchain provenance pilot) - are likewise US/EU-domiciled.2728 Burberry’s in-store technology (“R World,” RFID/NFC authentication chips) and internally built generative-AI clienteling tool (“Penguin”) carry no identified Israeli-vendor or surveillance dimension.2930

Counter-Arguments and Evidence Limits

Burberry’s strongest defence in this domain is the specificity of the negative finding: several Israeli-founded technology firms operating in retail-adjacent spaces (Riskified, Forter, Optimove, Syte, NICE, Amdocs) were individually checked against Burberry’s vendor relationships, and none returned a match - Syte’s own published client list (Farfetch, Nike, Marks & Spencer) notably does not include Burberry.31 No ICO fine or data-protection enforcement action against Burberry was identified, and its privacy policy discloses only unnamed fraud-detection providers, with no Israeli entity named.32 The evidentiary limit is that Burberry does not disclose the underlying vendor for its visual-search feature, so a narrow gap in supplier transparency remains, though no evidence points toward an Israeli origin for that undisclosed vendor.

Named Entities and Evidence Map


Economic: Economic

Mechanism of Involvement

The documented economic nexus is a civilian retail franchise. Burberry entered the Israeli market in late 2010/early 2011 with a store at Kikar HaMedina, Tel Aviv, under a franchise agreement with local operators Ofra Yaakobi and Yoram Hishin.12 Under this structure, Burberry Group plc licenses its brand and supplies wholesale product to the independent franchisee; it does not own or directly operate the retail point, and no profit is repatriated from an Israeli subsidiary because Burberry holds no Israeli operating entity.1 Burberry’s FY2024/25 EMEIA segment (Europe, Middle East, India, Africa) accounted for ~34.8% of net revenue, with Israel subsumed into that aggregate and no country-specific figure disclosed.33 Burberry’s disclosed Tier-1 manufacturing footprint (~75% Italy, 21% rest of Europe, 4% Asia) does not name Israel as a sourcing country, and its principal wool sourcing is publicly associated with Australian Merino wool via the Woolmark/Commonwealth Fashion Council programme.334

Counter-Arguments and Evidence Limits

Burberry’s strongest defence is structural: the Israeli retail point is an independent third-party franchise, not a Burberry-owned or Burberry-operated entity, meaning direct economic exposure to the Israeli market is limited to wholesale product sales and any undisclosed franchise/royalty fee - figures that are not disaggregated in any Burberry filing. No Israeli sovereign-wealth fund, institutional investor, or Israel-linked capital vehicle is identified as a Burberry shareholder, and no Israeli entity appears in Burberry’s disclosed Tier-1 supplier base.103 The one claim that would elevate this domain - that Burberry sources wool from an Israeli supplier (“Meronot”) - is explicitly flagged as unverified in the underlying audit: no Burberry supplier list, transparency statement, or retrievable Who Profits publication corroborates the claim, and the “Meronot” entity does not appear in any accessible Israeli company registry or textile directory.1617 This dossier carries that claim with its caveat rather than treating it as established fact. Similarly, the claim that Al Tayer Group currently operates the Israeli franchise is sourced only to an aggregator site and is not corroborated by any primary Burberry announcement.15

Named Entities and Evidence Map


Political: Political

Mechanism of Involvement

No mechanism of political engagement with the Israel/Palestine conflict was identified. Burberry has issued no public statement on Gaza, Israel, Palestine, or BDS; this absence is independently confirmed across multiple secondary sources, and no ESG report or investor filing reviewed mentions Israel, Palestine, or Gaza.435 No current or former executive - Joshua Schulman, Jonathan Akeroyd, or Chief Creative Officer Daniel Lee - nor brand ambassador Barry Keoghan has made any identified statement on the conflict.4511 Burberry has no documented lobbying activity, political donations, or advocacy financing connected to Israel or Palestinian affairs, and no heritage partnership or formal relationship with Israeli state institutions exists; its heritage associations run instead to British military history (the WWI-era trench coat) and the British royal household.36

Counter-Arguments and Evidence Limits

Burberry’s strongest defence in this domain is the near-total absence of corporate political speech or activity on this issue in either direction, combined with independent third-party assessment: the Masjid Al-Aqsa BDS-tracking resource itself rates Burberry “Boycott Safe,” stating there is “no verified evidence proving that Burberry … has any ties to Israel,” and Burberry does not appear on the BDS Movement’s own official priority-campaign list.3726 A claim that a 2023 Burberry campaign depicted a keffiyeh-inspired scarf against a “Tel Aviv skyline,” and a related claim that Burberry sponsored Tel Aviv Fashion Week, were checked directly: the former could not be corroborated by any primary press source, and the latter was affirmatively refuted, with the documented TAFW sponsor identified as the Kremenetski Complex, not Burberry.1819 Both claims are treated as unverified/refuted rather than as findings, consistent with the audit’s evidentiary standard.

Named Entities and Evidence Map


BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic3.002.003.500.43
Political2.001.001.500.06

The score is driven almost entirely by Economic, where the modest Impact, Magnitude, and Proximity values reflect a single, arms-length franchise relationship and an undisaggregated licensed-fragrance distribution chain - commercial contact that is real but structurally distant from Burberry Group plc itself. Political contributes a negligible residual score reflecting the documented (if thin) Tel Aviv retail presence and the unverified/refuted secondary claims addressed above; Military and Digital both register zero on a complete absence of qualifying evidence. The result - BRS 28, Tier E (Minimal) - reflects the scale-free, evidence-only methodology applied uniformly across the BDS-1000 corpus, human-vetted to ensure no unverified claim was allowed to inflate the score.


Methodology Note


End Notes

Footnotes

  1. https://www.ynetnews.com/articles/0,7340,L-3997795,00.html 2 3 4 5 6 7 8 9

  2. https://cpp-luxury.com/burberry-opens-in-israel/ 2 3 4 5

  3. https://www.burberryplc.com/content/dam/burberryplc/corporate/oar/oar-2024-2025/burberry-modern-slavery-statement-2024-25.pdf.downloadasset.pdf 2 3 4 5

  4. https://brusselsmorning.com/does-burberry-support-israel-csr-and-silent-signals/76888/ 2 3 4 5 6

  5. https://www.theretailbulletin.com/fashion/burberry-appoints-new-chief-executive-to-succeed-jonathan-akeroyd-15-07-2024/ 2 3 4 5

  6. https://aws.amazon.com/partners/success/burberry-capgemini-epam/ 2 3

  7. https://www.epam.com/services/client-work/creating-a-digital-future-with-more-freedom-for-burberry 2 3

  8. https://www.databricks.com/customers/burberry-snowplow 2 3

  9. UN OHCHR database of business enterprises (A/HRC/60/19, September 2025 update, 158 companies); PAX, “The Companies Arming Israel and Their Financiers” (June 2024); UN Special Rapporteur report A/HRC/59/23 (Francesca Albanese, “From economy of occupation to economy of genocide,” July 2025) - cited in the Military domain audit; specific source URLs not included in the underlying source material provided for this dossier. 2 3 4 5 6

  10. https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2025/prelims-/Burberry%20FY25%20Preliminary%20Results%20Press%20Release.pdf.downloadasset.pdf 2 3

  11. https://hauteliving.com/2024/03/burberry-announces-barry-keoghan-as-its-latest-brand-ambassador/746496/ 2 3

  12. S. Schestowitz Ltd. (Israeli FMCG distributor, est. 1954) and Coty Inc. beauty-licensing chain - cited in the Military domain audit; specific source URLs not included in the underlying source material provided for this dossier. 2 3 4 5 6

  13. https://moodiedavittreport.com/burberry-inks-middle-east-joint-venture-deal-181108/ 2 3 4

  14. https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2025/q1-fy26-results/Burberry%20Investor%20Factsheet%20July%202025.pdf.downloadasset.pdf 2 3 4 5

  15. https://israelproducts.cloud/does-burberry-support-israel/ 2 3 4

  16. https://www.chicagojewishnews.com/burberrys-stance-on-israel-unveiling-the-connection/ 2 3 4

  17. Who Profits Research Center company database (full search, no Burberry entry found) - cited in the Military domain audit; specific source URL not included in the underlying source material provided for this dossier. 2 3

  18. Aggregator reporting on the 2023 keffiyeh-pattern scarf campaign and associated #BoycottBurberry activity, including the “Meronot”/Avaaz petition claim - cited in the Military and Political domain audits; specific source URLs not included in the underlying source material provided for this dossier. 2 3 4

  19. https://www.jpost.com/consumerism/article-866957 2 3

  20. BDS Movement, “Guide to BDS Boycott & Pressure Corporate Priority Targeting” - https://bdsmovement.net/Guide-to-BDS-Boycott

  21. https://www.just-style.com/news/burberry-acquires-outerwear-maker-in-eur21m-deal-to-boost-supply-chain/ 2

  22. https://www.burberryplc.com/news/corporate/2021/burberry-celebrates-first-graduates-of-in-house-cyber-security-a

  23. https://fashionunited.uk/news/business/burberry-invests-in-supply-chain-and-acquires-italian-outerwear-manufacturer/2023032868696 2

  24. https://fashionunited.uk/news/business/burberry-to-acquire-leather-goods-business/2018051429590 2

  25. https://stores.burberry.com/

  26. https://bdsmovement.net/Guide-to-BDS-Boycott 2 3 4

  27. https://snowplow.io/customers/burberry

  28. https://www.contentstack.com/resources/case-study/burberry-enables-speed-agility-with-headless-cms

  29. https://retailnews.ai/burberry-nrf-2025-retail-innovation/

  30. https://www.dataiq.global/award-winner/most-innovative-use-of-ai-global-burberry/

  31. https://www.syte.ai/ 2

  32. https://us.burberry.com/legal-cookies/privacy-policy/

  33. https://www.burberryplc.com/content/dam/burberryplc/corporate/documents/investors/results-reports/2025/prelims-/Burberry%20FY25%20Preliminary%20Results%20Press%20Release.pdf.downloadasset.pdf

  34. https://artsandculture.google.com/story/reimagining-the-burberry-trench-coat-woolmark-australian-wool-meets-british-tradition-commonwealth-fashion-council/hQUxDu-i7naKIA

  35. https://euagenda.eu/news/890342

  36. https://en.wikipedia.org/wiki/Daniel_Lee_(designer)

  37. https://masjidalaqsa.com/boycott-safe/burberry-israel-bds 2