INDEX / DIRECTORY / CASINO GUICHARD-PERRACHON

Casino Guichard-Perrachon

Supermarkets & Groceries 84 CITED SOURCES UPDATED 2026-10-28 METHOD V6.6
Complicity Index score 305 /1000 D Tier D - Moderate
Military ↗ 0.00 Digital ↗ 0.00 Economic ↗ 3.50 Political ↗ 2.32
OWNERSHIP TREE 26 brands and group businesses View all

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Key Findings

  • Economic: Monoprix distributed products from Israeli food-technology company Redefine Meat in France during 2024; reporting identifies the European products as manufactured in the Netherlands, and no evidence established Israeli or settlement manufacture.1, 2, 3
  • Settlements / Political: Monoprix declined a 2015 request to remove Ahava cosmetics, citing regulatory compliance and the absence of a proceeding or judicial decision requiring removal; historical investigations linked Ahava to production at Mitzpe Shalem, but Ahava reported that its production had moved within the Green Line by 2022.4, 5, 6
  • Political: A 2021 campaign alleged that a Monoprix store sold settlement-associated Ahava cosmetics and wines, but the audits found no independent batch-level verification, enforcement determination, or evidence that the arrangement continued after July or November 2024.7
  • Not found: No public evidence identified of Casino supplying Israeli armed forces, providing digital systems to Israeli state-security bodies, operating in settlements, or maintaining an Israeli subsidiary, office, warehouse or controlled retail outlet.8, 9, 10

Target Profile

FieldDetail
Company NameCasino, Guichard-Perrachon SA, operating under the Plesio group identity since 20 October 2026.11
JurisdictionFrance; Casino, Guichard-Perrachon is documented as a French company with a board of directors.12
Headquarters1 Cours Antoine Guichard, Saint-Étienne, France.12
SectorConvenience retail, grocery and consumer-goods distribution, franchising, e-commerce and related services.8, 9
OwnershipFollowing the March 2024 restructuring, control passed to France Retail Holdings S.à r.l., ultimately controlled by Daniel Křetínský. The 2025 annual-meeting documentation recorded France Retail Holdings at 53.04% and Trinity at 10.05% at the relevant reporting point.13, 14
Key Executives / GovernanceLaurent Pietraszewski, chair; Philippe Palazzi, chief executive officer and director. The post-restructuring board also included Nathalie Andrieux, Elisabeth Sandager, Athina Onassis, Pascal Clouzard and Branislav Miškovič.15
Israeli-Nexus SummaryDocumented nexus consists principally of French retail distribution of products from Israeli companies, procurement of Israeli-origin civilian retail technology, and historical controversy over settlement-associated products; no verified Israeli military, state-security or settlement operation was identified.1, 4, 16

Key Facts:

Executive Summary

Casino, Guichard-Perrachon is a French retail and e-commerce group reorganised around convenience banners including Monoprix, Franprix, Casino, Spar, Vival and Naturalia, together with Cdiscount. Its March 2024 restructuring transferred control to France Retail Holdings, ultimately controlled by Daniel Křetínský; in October 2026 the group adopted the Plesio identity.11, 13 The audited Israel/Palestine nexus is commercial and historical rather than military or territorial.

The strongest current economic evidence concerns Redefine Meat. French trade reporting documented an April 2024 launch of five plant-based meat references through Monoprix, initially divided between physical stores in Île-de-France and online availability. A May 2024 interview confirmed that the products were present in Monoprix stores, while August reporting continued to identify Monoprix as a European retail partner. Monoprix also announced a Redefine Meat promotional programme in September 2024.1, 2, 3, 18 This establishes distribution for an Israeli food-technology company through a Casino-controlled retail channel. It does not establish Israeli or settlement production: the reviewed reporting identified a Netherlands facility as the source for Redefine Meat’s European retail products, and no purchase values, margins or profit destinations were disclosed.1

The principal political and settlement-related record is older and qualified. In October 2015 Monoprix refused a campaign request to remove Ahava products, relying on the supplier’s reported compliance with French requirements and the absence of a known proceeding or judicial decision requiring removal.4, 19 Historical investigations connected Ahava to a factory at Mitzpe Shalem and reported other Casino or Monoprix links involving Ahava, Achva and Mehadrin; however, those materials did not establish the origin of every shipment or a current contract.5, 20 An updated source records Ahava’s statement that production, packaging, logistics, sales, marketing and exports had been conducted from Ein Gedi, within the Green Line, since 2022.6 A 2021 campaign allegation concerning Ahava cosmetics and wines at a Monoprix store was not independently verified at batch level.7 No evidence established continuation of a specific settlement-related Casino arrangement after 19 July 2024 or the November 2024 ICC warrants.

Casino also procured Israeli-origin civilian retail technology. A2Z Cust2Mate filings document smart-cart deployments at Monoprix and Franprix in August 2024 and a subsequent order involving additional Franprix franchise locations. The carts use computer vision, weighing and payment functions in French consumer stores.16, 21 A separate 2020 Monoprix pilot used Israeli company Shekel Brainweigh’s product-recognition and intelligent-weighing technology.22 These commercial deployments were not shown to support Israeli government, military, intelligence, policing or settlement infrastructure; the audits consequently assign no Digital score.

No public evidence identified Casino as an Israeli military supplier, defence contractor, weapons or tactical-equipment producer, military logistics provider, offensive-cyber developer, Project Nimbus participant, or supplier of state-security surveillance systems. No Casino-owned or franchised outlet, office, warehouse, manufacturing facility or service centre was verified in Israel or occupied territory.8, 9, 10 Applying the fixed V6.6 values, the economic channel produces the maximum domain score of 3.50, while the historically documented settlement-product response and associated political record produce Political 2.32. The resulting BRS is 305, placing Casino in Tier D (Moderate Complicity).

Timeline of Relevant Events

DateEvent
April 2012Who Profits documented Ahava’s historical factory and visitors’ centre at Mitzpe Shalem and discussed settlement-linked ownership and Dead Sea resource extraction.5
26 October 2015A Monoprix customer-service representative declined a request from Collectif Palestine Libre to remove Ahava cosmetics, citing regulatory compliance and the absence of a known regulatory proceeding or judicial decision requiring removal.4, 19
17 March 2017A Profundo investigation identified Monoprix as an Ahava retailer, reported Achva cake at Monoprix and stated that Mehadrin International named Groupe Casino as a customer; shipment-level origin was not established.20
October 2020Monoprix piloted an autonomous shop at its Clichy headquarters using Israeli company Shekel Brainweigh’s intelligent-weighing and product-recognition technology.22
20 February 2021AFPS Lorraine Sud organised a campaign action alleging that Monoprix Saint-Sébastien sold Ahava cosmetics and wines associated with settlements; no independent batch-level finding was identified.7
31 October 2023A2Z Cust2Mate announced an initial order for 250 smart carts intended for deployment across 20 Monoprix locations through French integrator IR2S; the announced scale did not itself prove completed deployment.23
27–28 March 2024Casino completed its restructuring, transferring control to France Retail Holdings, ultimately controlled by Daniel Křetínský, and installed new governance.13, 15
April 2024Trade publications reported Redefine Meat’s French retail launch through Monoprix, involving five plant-based meat references.1, 2
24 May 2024A Redefine Meat executive confirmed that products had been available in Monoprix stores in Île-de-France since April, while national coverage remained an ambition rather than an established fact.3
6–21 August 2024A2Z documented initial Cust2Mate deployments at Franprix and Monoprix locations in Paris; the supplier’s filing also records a September follow-on order for additional Franprix franchise stores.16, 21
August 2024European retail reporting continued to identify Monoprix as a Redefine Meat retail partner.18
30 September 2024Monoprix announced a promotional programme involving Redefine Meat across ten stores; the announcement established scheduling, not proof that every planned demonstration occurred.24
October 2024Who Profits recorded Ahava’s statement that production and associated operations had been conducted from Ein Gedi, within the Green Line, since 2022.6
20 October 2026Casino Group announced its adoption of the Plesio identity.11

Corporate Overview

Casino’s post-restructuring business is concentrated on French convenience retail and e-commerce. Its disclosed brands include Monoprix, Franprix, Casino, Spar, Vival, Naturalia and Cdiscount. ExtenC manages international franchising and product-supply relationships, while Cdiscount operates an e-commerce marketplace and associated logistics and service activities.11, 8, 10

The group’s March 2024 restructuring transferred control to France Retail Holdings, ultimately controlled by Daniel Křetínský. Laurent Pietraszewski became chair and Philippe Palazzi chief executive officer within the reconstituted governance structure.13, 15 These ownership and governance records do not establish Israeli beneficial control, Israeli state ownership or an Israeli governmental governance right.

The relevant Israeli commercial connections occur through suppliers rather than controlled Israeli entities. Redefine Meat products were distributed through Monoprix in 2024, but no ownership interest by Casino in Redefine Meat was identified.1, 3 The audits also reviewed a reported 2023 relationship involving Ashdod-based RiLBiTE; they found no independently confirmed store coverage, shipment quantities or completed Monoprix sales, and no evidence of continuation during 2024–2026.25, 26 It is therefore not treated as a verified current relationship.

Similarly, the Cust2Mate arrangement is a technology procurement and integration relationship involving A2Z and French integrator IR2S, not a Casino acquisition of an Israeli technology company.23, 16 No Israeli-incorporated Casino subsidiary, Israeli R&D centre, tax registration, controlled store, warehouse or other operating establishment was identified.9, 10

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of a contract, tender, framework agreement or memorandum of understanding between Casino or an identified controlled subsidiary and the Israeli Ministry of Defence, Israel Defense Forces, Israel Prison Service or Border Police. No evidence identified Casino as a weapons, munitions, heavy-machinery, tactical-equipment, targeting-software or military-subsystem supplier.

The disclosed group perimeter consists primarily of civilian grocery and consumer retail, e-commerce, franchising and logistics.8, 9 Easydis, C-Logistics and ExtenC perform logistics or product-supply functions, but the audits found no Israeli military-base catering, transport, maintenance, freight, facilities-management or distribution contract attributable to them.10

Counter-Arguments and Evidence Limits

The strongest defence is the absence of a demonstrated military customer, military product or military end use. Casino’s scale and generic logistics capabilities do not themselves establish defence involvement, and no transitive attribution is made from unrelated investments or activities of shareholders and business partners.

No public evidence identified of a Casino-specific defence export licence, embargo enforcement action, military-trade sanctions proceeding, reservist-support programme or company response to a substantiated military-supply allegation. The absence finding is limited to the public record reviewed through October 2026; it is not a claim that undisclosed relationships are impossible.

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

Casino subsidiaries have used Israeli-origin civilian retail technology. A2Z Cust2Mate’s filing records smart-cart deployments at Monoprix Monop Malakoff and a Franprix store in August 2024, followed by a September order covering additional Franprix franchise locations.16 The carts use computer vision, weighing, touchscreen and payment functions to recognise shopping baskets and support customer-facing retail transactions.21

Monoprix also conducted a 2020 autonomous-store pilot using Israel-based Shekel Brainweigh’s intelligent weighing and product-recognition technology.22 No public evidence established that this pilot remained operational in October 2026.

These relationships establish commercial procurement from Israeli-origin technology suppliers. They do not establish digital assistance to Israel’s government, armed forces, intelligence services, law enforcement or settlements.

Counter-Arguments and Evidence Limits

The strongest defence is the technology’s documented civilian setting and function: French grocery stores used it for product recognition, basket calculation and checkout. No public evidence identified facial recognition, biometric identity matching, predictive policing, military targeting, offensive cyber functions or settlement surveillance.

The complete data architecture remains unresolved. Public documentation did not establish all categories of personal data processed, data-hosting regions, international-transfer arrangements, or whether an Israeli-domiciled entity could access identifiable customer data. Those gaps warrant caution but cannot be converted into evidence of Israeli state-security processing. No Casino participation in Project Nimbus, Israeli government cloud procurement or Israeli data-centre operation was identified.

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

The clearest verified economic mechanism is Monoprix’s distribution of Redefine Meat products. April 2024 trade reports described five plant-based meat references, divided between chilled physical-store products in Île-de-France and online products.1, 2 A May interview confirmed implementation, and August reporting continued to name Monoprix among the supplier’s European retail partners.3, 18 Monoprix’s September announcement also included Redefine Meat in a scheduled plant-based-food promotion.24

This relationship provided an Israeli company access to a Casino-controlled French retail channel. The record does not quantify Casino’s purchases, sales, margins, royalties or supplier payments. It also distinguishes Israeli corporate origin from product manufacture: the reviewed reporting identified the Netherlands as the European production location, and no evidence established that Monoprix’s Redefine Meat products were made in Israel or a settlement.1

The audit also considered RiLBiTE. The company identifies Ashdod as its headquarters, and 2021 reporting described plans for manufacturing there.25, 26 However, the audits did not independently verify the precise terms or completed sales of the reported 2023 Monoprix relationship, nor continuation after 2023. That material is not hardened into a current economic finding.

Counter-Arguments and Evidence Limits

Casino’s strongest defence is that the verified Redefine Meat relationship concerns ordinary civilian food retail in France, with European products reportedly manufactured in the Netherlands. Distribution does not establish Casino ownership of the supplier, investment in Israeli production, settlement sourcing, Israeli tax payments or Israeli profit repatriation.

No public evidence identified Casino-owned stores, offices, warehouses, factories, data centres or service centres in Israel or occupied territory. No named Casino franchise was verified in the West Bank, East Jerusalem or occupied Golan Heights.9, 10 The audits also found no verified direct Casino procurement contract with Mehadrin, Hadiklaim, Galilee Export or an Agrexco successor in the current reviewed disclosures.

The August 2024 sources support a publicly described continuing Redefine Meat retail relationship after 19 July 2024, but do not disclose shipment dates or contract duration.18 No independent evidence established that the specific Monoprix arrangement continued after the November 2024 ICC warrants or through 2025–2026.

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

The strongest attributable political record is Monoprix’s response to settlement-product boycott advocacy. On 26 October 2015, Monoprix declined a request to remove Ahava cosmetics. Contemporary reporting says its representative relied on the supplier’s compliance with French regulatory requirements and the absence of a known proceeding or judicial decision requiring removal.4, 19 The reports did not document a broader endorsement of Israeli government policy or opposition to Palestinian rights.

The political significance arises from Ahava’s documented historical settlement nexus. Who Profits identified Ahava’s factory and visitors’ centre at Mitzpe Shalem and discussed Dead Sea resource extraction.5 Profundo later identified Monoprix as an Ahava retailer and reported Achva products at Monoprix and a supplier-side Casino connection to Mehadrin, while not establishing the occupied-territory origin of every shipment.20

In 2021, AFPS Lorraine Sud alleged that a Monoprix store in Nancy sold Ahava cosmetics and wines associated with settlements.7 This establishes a campaign and allegation, not verified batch provenance or a regulatory finding. Updated Who Profits material also records Ahava’s statement that its production and associated operations had moved to Ein Gedi, within the Green Line, by 2022.6

The audit additionally examined a December 2025 controversy involving Denis Olivennes, chair of the supervisory board of CMI France in Daniel Křetínský’s wider business network. Reporting documented disputed remarks about encouraging media publications and influencing public debate concerning Israel and Gaza, followed by Olivennes’s denial of editorial interference.28, 29, 30 No evidence attributed the remarks to instructions from Křetínský, involved Casino management, or demonstrated Casino corporate participation. The episode therefore remains indirect, contested and outside Casino’s verified operating conduct.

Counter-Arguments and Evidence Limits

Casino’s strongest defence is temporal, corporate and evidentiary. The clearest Monoprix decision dates from 2015; it was framed as a regulatory decision rather than an ideological declaration. The historical supplier evidence does not establish the origin of every shipment, and no final regulatory judgment, administrative penalty or court finding against Casino or Monoprix was identified.

Ahava’s reported relocation within the Green Line materially weakens any inference that present-day sales, if any, necessarily involve settlement manufacture.6 Moreover, no public evidence identified a current Casino–Ahava contract, an active company-wide campaign naming Casino as a principal target, or continuation of a specific settlement-linked supply arrangement after July or November 2024.

Casino made no identified corporate declaration endorsing Israeli military operations or settlement expansion. No Israel/Palestine-specific lobbying, anti-BDS financing, donation to the IDF or settlement organisations, employee retaliation, shareholder suppression or military-logistics support was found. The Olivennes controversy cannot be attributed transitively to Casino merely because he works within another business controlled by Casino’s ultimate controlling shareholder.

Named Entities and Evidence Map

Counter-Arguments

Casino’s strongest overall defence is that it is a French civilian retailer, not an Israeli operator, defence contractor or state-technology provider. Its verified contemporary nexus consists of ordinary French retail distribution for an Israeli food-technology supplier and procurement of Israeli-origin checkout technology. Neither relationship was shown to serve Israeli military, security or settlement institutions.1, 16

The settlement-related record is principally historical. Monoprix’s 2015 refusal to delist Ahava was justified in regulatory terms, not as support for settlements, and no court or regulator was found to have ruled against Casino or Monoprix over the products.4, 19 Historical reporting did not prove that every relevant shipment originated in occupied territory, while Ahava’s reported relocation of production within the Green Line substantially qualifies present-tense claims based on its former Mitzpe Shalem operations.6, 20

The reviewed record also contains important absences: no verified Casino settlement outlet, Israeli subsidiary, military contract, military donation, government-cloud role, offensive-cyber product, biometric-security deployment or political lobbying programme. Reported plans are not treated as completed deployments; campaign allegations are attributed; uncertain data residency remains unresolved; and conduct in a controlling shareholder’s wider media network is not attributed to Casino without evidence of direction or corporate involvement.

Complicity Index Score

Method: V6.6

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic3.507.009.003.50
Political6.502.509.002.32

Economic supplies V_MAX, driven by verified 2024 distribution through Monoprix for an Israeli food-technology company, while Political reflects the more direct but historically bounded response to settlement-product advocacy and related supplier record. Military and Digital remain zero because no military or state-security mechanism was verified; civilian Israeli-origin retail technology was not converted into a security claim. The V6.6 result is scale-free, evidence-only and human-vetted.

Methodology Note

Footnotes

  1. https://www.agra.fr/articles/la-viande-vegetale-de-redefine-meat-lancee-en-france ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  2. https://www.lineaires.com/les-produits/redefine-meat-debarque-chez-monoprix ↩ ↩2 ↩3 ↩4

  3. https://lesechos-official.app/entreprises-marches/nous-ciblons-les-viandards-qui-veulent-reduire-leur-empreinte-carbone-redefine-meat-1497120 ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  4. https://www.jta.org/2015/11/06/israel/french-supermarket-chain-rejects-plea-to-boycott-israeli-products ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  5. https://www.whoprofits.org/publications/report/60 ↩ ↩2 ↩3 ↩4 ↩5

  6. https://www.whoprofits.org/publications/report/132 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  7. https://www.france-palestine.org/Action-d-information-sur-les-produits-des-colonies-israeliennes?destination=imprimer ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  8. https://www.plesio.fr/en/group/brands-and-activities/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  9. https://www.plesio.fr/en/group/presentation/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  10. https://www.plesio.fr/en/group/brands-and-activities/extenc/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  11. https://www.plesio.fr/le-groupe-casino-devient-plesio/ ↩ ↩2 ↩3 ↩4 ↩5

  12. https://www.groupe-casino.fr/wp-content/uploads/2025/04/2025-03-24-PR-Release-of-the-2024-universal-registration-document.pdf ↩ ↩2

  13. https://live.euronext.com/en/products/equities/company-news/2024-03-28-casino-group-successful-implementation-casino-groups ↩ ↩2 ↩3 ↩4 ↩5

  14. https://www.groupe-casino.fr/wp-content/uploads/2025/04/CGP_AG2025_Brochure-convocation_2025-V3_07.04.2025.pdf ↩

  15. https://www.plesio.fr/realisation-effective-de-la-restructuration-financiere-du-groupe-casino/ ↩ ↩2 ↩3

  16. https://www.otcmarkets.com/filing/html?guid=U1b-kFZ0QRd-B3h&id=18329215 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  17. https://www.plesio.fr/en/2025-fourth-quarter-and-full-year-net-sales/ ↩

  18. https://www.frozenfoodeurope.com/redefine-meat-expands-eu-retail-presence/ ↩ ↩2 ↩3 ↩4

  19. https://www.cosmeticsbusiness.com/french-supermarket-rejects-call-to-boycott-ahava-products-113414 ↩ ↩2 ↩3 ↩4

  20. https://www.banktrack.org/download/french_financial_institutions_financing_companies_profiting_from_the_israeli_occupation_of_palestinian_territories/profundo_french_financial_institutions_financing_companies_profiting_from_the_israeli_occupation_of_palestinian_territories.pdf ↩ ↩2 ↩3 ↩4 ↩5

  21. https://retail-optimiser.de/en/monoprix-and-franprix-pilot-cust2mate-smart-carts/ ↩ ↩2 ↩3 ↩4

  22. https://retail-optimiser.de/en/casino-group-opens-unmanned-monoprix-store-with-intelligent-weighing-technology/ ↩ ↩2 ↩3 ↩4

  23. https://cust2mate.com/a2z-cust2mate-subsidiary-bags-first-purchase-order-to-deliver-smart-carts-to-monoprix-stores/ ↩ ↩2 ↩3

  24. https://entreprise.monoprix.fr/archi-frais/mo-2/ ↩ ↩2

  25. https://www.linkedin.com/company/rilbite/ ↩ ↩2 ↩3

  26. https://www.jpost.com/food-recipes/have-your-veggies-and-eat-schnitzel-too-bio-meat-foodtech-makes-chicken-666193 ↩ ↩2 ↩3

  27. https://www.groupe-casino.fr/en/casino-group-partners-with-accenture-and-google-cloud-to-accelerate-its-digital-strategy/ ↩

  28. https://www.aa.com.tr/fr/monde/france-pol%C3%A9mique-autour-de-propos-de-denis-olivennes-sur-son-r%C3%B4le-dans-l-orientation-%C3%A9ditoriale-de-plusieurs-m%C3%A9dias/3766259 ↩ ↩2

  29. https://www.arretsurimages.net/articles/denis-olivennes-et-son-combat-la-video-coupee-qui-embarrasse-libe ↩ ↩2

  30. https://www.ozap.com/actu/vous-ne-m-avez-pas-appele-avant-d-ecrire-toutes-ces-choses-fausses-denis-olivennes-dezingue-l-enquete-du-jdd-sur-l-eviction-d-olivier-nora-de-grasset/654726 ↩ ↩2