Enterprise Technology Stack & Vendor Relationships
In October 2023, Moodify announced that P&G selected its Moodify White AI-based fragrance-design software for P&G’s fragrance-development group, describing applications in malodour control, fragrance design, product development, and speed-to-market 1.
The Moodify announcement was issued from Tel Aviv and identifies Moodify as a scent-technology company, but it does not describe cybersecurity, enterprise-cloud, consumer-data, or Israeli-state uses, and the relationship’s ongoing status is unknown 1.
[pre-2020] Consumer Goods Technology reported in 2013 that P&G initiated a business-intelligence partnership with Verix Business Intelligence, supported by P&G’s Israel House of Innovation, for large-dataset analysis and business alerts 2.
[pre-2020] InformationWeek separately reported that P&G was partnering with Verix, described as an Israeli analytics-software company, to develop Verix software, without identifying deployed systems, contract value, user-data scope, deployment geography, or continuation 3.
[pre-2020] Techtime reported that P&G launched an Israel–Cincinnati initiative for startups in cyber, big data, fintech, and point-of-sale technology, and that five cyber and business-intelligence startups were conducting pilots at P&G sites in the United States and China 4.
The Techtime report does not name the five startups or establish production deployment, procurement, ownership, or continuation of those pilots 4.
Microsoft reports that P&G’s Phoenix programme began SAP migrations to Azure in April 2023, encompasses more than 60 SAP production systems, and includes central-finance workloads 5.
The Microsoft account documents a material cloud relationship but does not identify an Israeli Azure region, Project Nimbus participation, an Israeli state customer, or an Israel-specific deployment 5.
No public evidence identified of a P&G licensing, subscription, or integration relationship with Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, Palo Alto Networks, or a named Israeli-origin systems integrator in the reviewed disclosures and focused materials 3, 4, 5, 6.
A 2015 Singapore Exchange announcement states that Artivision’s subsidiary entered a three-year contract with Media Interaction Ltd., then described as P&G’s exclusive media buyer in Israel, for a programmatic video-advertising network with targeting, optimisation, and analysis capabilities on Israeli publishers 7.
That announcement does not establish a direct P&G contract with Artivision, P&G data flows, or continuation after the stated three-year period 7.
Surveillance, Biometrics & Retail Technology
P&G’s current consumer privacy policy says it may collect facial-recognition data and biometric templates, citing healthcare research studies as an example, and identifies CCTV recordings, call-centre recordings, and behavioural and technical data among categories it may process 8.
The policy does not identify an Israeli-origin biometric or surveillance vendor, a retail facial-recognition deployment, or processing in Israel 8.
P&G’s Israel privacy policy states that hashed email addresses may be shared with online platforms and ad-tech businesses, and that third-party digital businesses may collect or otherwise process personal data made available through P&G sites and applications 9.
The Israel privacy policy does not identify storage locations, Israeli processing infrastructure, Israeli state access, or a data-sovereignty arrangement 9.
No public evidence identified of P&G’s use of Israeli-origin facial recognition, biometric identification, gait analysis, retail computer vision, predictive policing, workforce surveillance, sentiment monitoring, or social-media-monitoring tools in the reviewed materials 3, 4, 5, 6, 8.
No public evidence identified that such tools reach P&G indirectly through managed-security providers or bundled enterprise suites in the reviewed materials 5, 6, 8.
Cloud Infrastructure, Data Residency & Sovereign Cloud Participation
P&G’s locations page lists Israel as a country location, but does not identify a data centre, cloud region, colocation site, or data-residency operation 10.
P&G’s general privacy policy documents collection of identifiers, online activity, precise geolocation, health, financial, audiovisual, smart-device or sensor, child-related, and biometric data 8.
That policy does not specify storage locations or state that data is stored, routed, or legally accessible in Israel, and the reviewed text contains no reference to Israel 8.
The company’s fiscal-2025 Form 10-K contains no text match for “Israel,” while its subsidiary exhibit lists P&G Israel M.D.O. Ltd. with Israel as its jurisdiction 6, 11.
The subsidiary disclosure confirms inclusion in P&G’s disclosed corporate group but does not establish ownership percentage, functions, premises, technology stack, data-processing role, or an occupied-territory footprint 11.
No public evidence identified of P&G-operated or leased Israeli data-centre infrastructure, Project Nimbus participation, an Israeli-government cloud contract, or P&G cloud, sovereignty, data-residency, resilience, or related services for Israeli state or military bodies 5, 6, 8.
Defence, Intelligence & Security Sector Technology Relationships
No public evidence identified of contracts, partnerships, service agreements, or technology-service arrangements between P&G and the Israeli Ministry of Defence, IDF, Israeli intelligence agencies, or other Israeli security bodies in the reviewed corporate, UN, NGO, and focused-search materials 6, 12, 13, 14.
No public evidence identified of P&G technology documented as deployed for Israeli military, intelligence, law-enforcement surveillance, offensive cyber, zero-day, or digital-weapons functions 6, 12, 13.
No public evidence identified of P&G developing, licensing, or maintaining offensive cyber tools, zero-day exploitation tools, digital weapons, autonomous targeting systems, automated threat-detection systems, or autonomous-tracking systems for Israeli military or security forces 6, 12, 13.
No public evidence identified of a P&G parent, subsidiary, or named senior leader holding a disclosed board seat, equity stake, or personal or family-office investment in an Israeli surveillance, cyber, AI, SIGINT, or military-technology company within the bounded materials reviewed 6, 15, 16.
The bounded review did not include a complete examination of every director’s outside interests, personal investment vehicles, foundations, or grant schedules, so it does not support a comprehensive principal-level absence conclusion 15, 16.
AI, Algorithmic & Autonomous Systems
P&G’s verified Moodify relationship concerns AI-assisted fragrance design and malodour control in consumer-product development rather than provision of AI to a state, military, or security body 1.
The available Moodify announcement does not disclose contract duration, locations of processing, data-access terms, or ongoing relationship status 1.
The 2016 startup-pilot report is insufficient to establish provision of AI, computer vision, decision-support, surveillance, or security technology to Israeli state bodies because it does not identify participating firms, products, customers, or deployment locations 4.
No public evidence identified of P&G providing AI or ML, computer vision, autonomous decision-support, population-data-derived models, autonomous targeting, tracking, or threat-detection systems to Israeli state, military, or security bodies 4, 6, 12, 13.
No public evidence identified of P&G models trained on Israeli or occupied-territory surveillance data in the reviewed materials 6, 8, 12, 13.
Technology Ecosystem & R&D Footprint
[pre-2020] UNECE identifies Sophie Blum as founder and manager of P&G’s Israel House of Innovation, describes her as a former P&G Israel CEO, and characterises the House of Innovation as one of P&G’s innovation centres 17.
[pre-2020] The 2013 Verix report states that P&G’s Israel House of Innovation had been established approximately five years earlier to facilitate partnerships between P&G and Israeli innovators 2.
The available historical sources do not establish the House of Innovation’s present operating status, scale, staffing, legal entity, physical location, technical remit, or current vendor portfolio 2, 17.
P&G’s Israel-facing Pampers settlement notice identifies Procter & Gamble Israel MDO Ltd. as a respondent alongside The Procter & Gamble Company in a consumer product-defect class-action settlement process 18.
That notice supports the existence of an Israeli group entity or operation but does not describe an R&D centre, engineering office, digital product, data centre, state contract, or technology relationship 18.
No public evidence identified of a P&G acquisition of an Israeli technology company, investment in an Israeli technology venture fund, or material patent, licensing, or co-development arrangement with an Israeli university or research institution in the reviewed materials 1, 3, 4, 5, 6.
The Moodify announcement describes selected software and a joint development effort, not an acquisition or disclosed equity investment 1.
Civil Society Scrutiny & Regulatory History
The supplied document-scoped review found no mention of P&G in the 2023 UN Human Rights Council settlement-business database, the 2025 Special Rapporteur report, or the specified NGO-report corpus, and this result does not establish database-wide or sector-wide absence 12, 13.
AFSC’s Indorama profile states that Avgol’s principal clients included P&G and that Avgol closed its Barkan factory in March 2021, but AFSC’s linked Israeli securities-authority filing was unavailable in the underlying research process 19.
The Avgol item is therefore an unresolved, non-digital supply-chain lead rather than verified evidence of a P&G technology relationship, current settlement nexus, or technology-sector conduct 19.
P&G’s fiscal-2025 Form 10-K identifies a UK environmental permitting matter and states that there were no other relevant matters to disclose under that filing item, without identifying an Israel-related technology regulatory, export-control, sanctions, or security-sector proceeding 6.
No public evidence identified of an NGO investigation, organised boycott or divestment campaign, regulatory inquiry, legal action, export-control action, sanctions investigation, or company response specifically concerning P&G technology provision to Israeli state entities or operations in occupied territory 12, 13, 14, 20.
Footnotes
-
https://www.prnewswire.com/news-releases/procter - gamble-fragrance-development-group-partners-with-moodify-ai - based-software-solution-for-enhanced-fragrance-design-301945497.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6
-
https://consumergoods.com/pg-initiates-strategic-bi-partnership ↩ ↩2 ↩3
-
https://www.informationweek.com/it-leadership/p-g-cio-there-s-a-better-way-to-create-software ↩ ↩2 ↩3 ↩4
-
https://techtime.co.il/2016/11/21/startup-4/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
-
https://www.microsoft.com/en/customers/story/26491-procter-and-gamble-company-azure ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
-
https://www.sec.gov/Archives/edgar/data/80424/000008042425000076/pg-20250630.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13
-
https://links.sgx.com/FileOpen/SGXNet%20PandG%2012Nov15.ashx?AnncID=N1IC8E20IG53IHG9&App=ArchiveAnnouncement&FileID=378033 ↩ ↩2
-
https://www.sec.gov/Archives/edgar/data/80424/000008042425000076/fy242510-kexhibit21.htm ↩ ↩2
-
https://www.sec.gov/Archives/edgar/data/80424/000119312525191749/d875382ddef14a.htm ↩ ↩2
-
https://www.pampers.co.il/settlement-agreement-approval-notice ↩ ↩2