Wix ECONOMIC

Supply Chain & Sourcing Relationships

Wix describes its business as a global cloud-based web-development software-as-a-service platform rather than a physical-goods business ¹.

No public evidence identified of Israeli agricultural sourcing, importer-of-record entities, physical-goods procurement, product-origin labelling, or sales of Israeli-origin food or consumer products in the reviewed sources.

No public evidence identified of contracts with the IDF, Israeli Ministry of Defense, Israeli defence primes, settlement authorities, or Israeli government procurement bodies in the reviewed primary corporate and targeted research sources ¹.

No public evidence identified of offices, warehouses, facilities, authorised resellers, licensees, franchisees, or distributors in West Bank settlements, East Jerusalem settlements, or the Golan Heights in the reviewed sources ¹.

The BDS Movement’s 30 November 2024 guide lists “WIX” among “grassroots organic boycott targets,” but does not identify a Wix-specific allegation, date, amount, recipient, or underlying evidentiary source for the grouped reference ².

Product Origin, Labeling & Regulatory Compliance

Wix is incorporated in Israel and operates principally as a cloud-based software platform, so the reviewed filings do not describe a manufactured product line or Israeli-origin consumer-goods labelling programme ¹.

Wix’s principal research-and-development activities are conducted from Tel Aviv, with development teams also operating from Beer-Sheva and other countries ¹.

The company reported 2,530 employees and contractors focused on research and development and $645.5 million in research-and-development expenditure during 2025 ¹.

Wix reports that Israeli labour law governs its Israeli employees and that the company and those employees make payments to Israel’s National Insurance Institute, alongside severance-fund contributions and pension arrangements compliant with applicable Israeli requirements ¹.

Wix states that it generated taxable income in Israel in 2025 and generally met the conditions of Israel’s Preferred Technological Enterprise regime, under which qualifying income is subject to a stated 12% rate or 7.5% for income attributed to development area A ¹.

Investment, Capital & Financial Exposure

Wix transferred certain intellectual property and approximately 30 employees to newly formed Israeli company Dazl Technologies Ltd. in September 2025 ¹.

Wix invested approximately $1.95 million in Dazl’s approximately $9.25 million total financing and held approximately 30% of Dazl on a fully diluted basis following the transaction ¹.

The filing identifies Nadav Abrahami, Wix co-founder and brother of CEO Avishai Abrahami, as a third-party investor in the Dazl transaction ¹.

No public evidence identified of Wix underwriting Israeli sovereign debt or Israel Bonds, holding Israeli sovereign bonds, lending to Israeli defence- or settlement-linked companies, or insuring Israeli state, military, or settlement operations in the checked sources ¹.

No public evidence identified of Israeli state ownership, government-appointed directors, a golden share, or a critical-national-infrastructure designation in the reviewed filings ¹.

As of 31 January 2026, Wix disclosed Ameriprise Financial, Wellington Management Group, Baillie Gifford, and Senvest Management as holders of more than 5% of its ordinary shares ¹.

Operational Presence & Market Activity

Wix’s principal executive office is at 5 Yunitsman Street, Tel Aviv, Israel, and it reports being organised under Israeli law ¹.

At 31 December 2025, Wix reported 4,622 employees, including 3,273 employees in Israel ¹.

Wix leases approximately 80,000 square metres at its Tel Aviv Wix Campus and approximately 1,766 square metres in Beer-Sheva ¹.

The Tel Aviv and Beer-Sheva facilities support executive, research-and-development, marketing, design, business-development, finance, legal, IT, customer-support, and administrative functions ¹.

Wix began occupying the first stage of the Tel Aviv campus in October 2022 and the second stage in October 2023 ¹.

No public evidence identified of revenue separately attributed to the Israeli market or a complete Israel-specific profit-repatriation schedule in the reviewed sources ¹.

The supplied document-scoped scans reported no Wix mention in the UN Special Rapporteur’s 2025 report A/HRC/59/23, which does not establish absence of activities outside that document’s scope ³.

The supplied document-scoped scans also reported no Wix mention in the 2023 and 2025 OHCHR settlement-business database iterations, while OHCHR describes the 2025 publication as an update to the database established under Human Rights Council resolution 31/36 ⁴.

Corporate Structure & Foundational Ties

Wix reports that it was founded in 2006, and Avishai Abrahami has served in co-founder and chief-executive roles since that year ¹.

Wix.com Ltd. is the reporting parent, and the reviewed filing identifies no parent company above it ¹.

Wix’s 2025 subsidiary exhibit lists wholly owned subsidiaries in Brazil, the United States, Luxembourg, Lithuania, Ireland, and Japan ⁵.

DeviantArt, Inc. is wholly owned by Wix.com, Inc., and Wix’s filing states that DeviantArt wholly owns Wix Payments Canada Inc. ^{1, 5}.

The current subsidiary exhibit does not list an Israeli subsidiary, while the filing identifies Wix.com Ltd. itself as the Israeli parent ^{1, 5}.

Wix acquired 100% of the outstanding shares of Base44, Inc. on 13 June 2025 and describes Base44 as an Israeli early-stage startup offering an AI-powered application-development platform ¹.

Wix’s audited filing records approximately $92.158 million of acquisition-date consideration for Base44, comprising $18.058 million in cash and $74.100 million in contingent-consideration fair value ¹.

Wix separately announced that it acquired Hour One in May 2025 and that Hour One’s founders and team would join Wix at its headquarters, without disclosing the transaction price, legal acquisition vehicle, target jurisdiction, or ownership percentage in that announcement ⁶.

Wix’s filing states that CEO Avishai Abrahami served in an Israeli Defense Forces elite computer-intelligence unit from 1990 to 1992, and that President Nir Zohar served in the Israeli Navy from 1995 to 2001 ¹.

These executive biographies establish individual military service and do not establish a corporate defence contract or operational relationship ¹.

In an October 2023 Dáil debate, Deputy Mick Barry raised the case of Courtney Carey, described in the record as a Wix customer-care team lead dismissed after posts about Gaza, while the Taoiseach said he did not know the case facts and that dismissal for political views would be wrong under Irish employment law ⁷.

The Irish Times reported in July 2024 that the Workplace Relations Commission awarded Carey €35,000 and that Wix conceded the dismissal was procedurally unfair, although the underlying decision was not retrieved in the bounded research ⁸.

Profit Repatriation & Economic Contribution

Wix’s Israeli workforce, Tel Aviv and Beer-Sheva facilities, Israeli research-and-development activity, and Israeli tax disclosure evidence an operational and fiscal presence in Israel ¹.

The reviewed sources do not provide a complete country-by-country schedule of Wix profit repatriation or isolate the share of revenue attributable to Israel ¹.

Wix’s disclosed Dazl investment represents a minority investment in an Israeli company rather than a disclosed controlled subsidiary ¹.

The reviewed sources do not establish whether Base44 maintains Israeli operations following its acquisition, beyond Wix’s description of it as an Israeli startup and the verified acquisition ¹.