INDEX / DIRECTORY / WIX / POLITICAL

Wix POLITICAL

POLITICAL AUDIT UPDATED 2026-09-07
Political Score 8.36 /10 A Wix - Complicity Index 830
Political 8.36

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Corporate Communications & Public Stance

Wix’s public Ukraine page states that the company condemns the war in Ukraine 1.

Wix’s 2025 annual report states that it assisted Ukrainian team members to leave Ukraine after Russia’s 2022 invasion, discontinued commercial activities in Russia, and restricted Russia-based users’ access to its platform 2.

The same filing treats the 7 October 2023 attacks, Israel’s subsequent military campaign, and wider regional hostilities as operational risks because Wix is incorporated and headquartered in Israel 2.

The Irish Times reported in October 2023 that a manager-established internal Wix Slack channel encouraged employees to create videos and campaigns supporting Israel’s “narrative” and influencing global perception after 7 October; the report said Wix did not respond to its requests for comment about the messages 3.

In an October 2024 interview, Wix President Nir Zohar said Wix had publicly opposed Israel’s judicial-reform changes and supported the protest movement with donations 4.

Zohar also said Wix supported hostage families and evacuated communities after 7 October, although the interview did not identify recipient entities or donation amounts 4.

Operations in Occupied or Contested Territories

Wix’s FY2024 filing identifies Israel as its jurisdiction of incorporation and principal-executive-office location, describes research and development as primarily located in Israel, and reports $495.354 million of Israel-located long-lived and right-of-use assets as of 31 December 2024 5.

The 2024 annual report disclosed offices in Tel Aviv and in the United States, Lithuania, Germany, Ireland, Brazil, Japan, Poland, and Ukraine, including Kyiv, Lviv, and Dnipro 5.

The reviewed filings did not identify offices, facilities, or subsidiaries in the West Bank, East Jerusalem, the Golan Heights, or Israeli settlements 5, 6.

Wix was not named in the supplied full-text checks of the 2023 and 2025 OHCHR settlement-business database updates, a document-scoped result that does not establish absence of relationships beyond those reviewed editions 7, 8.

Wix was not named in the supplied full-text check of the UN Special Rapporteur’s 2025 report, From economy of occupation to economy of genocide 9.

No public evidence identified.

The BDS Movement’s November 2024 guide lists “WIX” among “grassroots organic boycott targets,” while stating that those campaigns are not initiated by BDS; the guide supplies no Wix-specific primary-source chain for the category’s generic rationale, so the listing is treated only as campaign context 10.

Internal Governance, Content & Retail Policies

The Irish Times reported that Wix dismissed Dublin customer-care team leader Courtney Carey after LinkedIn posts criticizing Israel and its Gaza bombing 3.

The Irish Times later reported that Wix Online Platforms Ltd. conceded before Ireland’s Workplace Relations Commission that Carey’s dismissal was procedurally unfair, and that she received €35,000 compensation under the Unfair Dismissals Act 1977 11.

In the October 2024 interview, Zohar discussed an employee who had called Israel a “terrorist state,” said Wix told her such posts did not belong at the company, and said she left voluntarily 4.

Wix’s 2025 annual report states that it does not pre-screen user content 2.

No public evidence identified of Gaza- or Palestine-specific platform moderation rules, algorithmic suppression, regulatory intervention, retail sourcing, settlement-product labelling, or settlement-specific supply-chain practices in the reviewed sources 2, 3, 5, 7, 8, 9.

Brand Heritage & State Partnerships

Wix disclosed that Israeli employees were called to active military reserve duty after 7 October 2023 and that Israeli Social Insurance reimbursements reduced payroll expenses associated with employees performing reserve duty 5.

Wix’s FY2023 filing also states that certain employees and/or family members were called to active military reserve duty after 7 October 2023 12.

Avishai Abrahami’s SEC biography records that he served in an Israeli Defense Forces elite computer-intelligence unit from 1990 to 1992, while disclosing no ongoing IDF role 2.

No public evidence identified of a Wix state-security partnership, formal Israeli-security sponsorship, state honour, military-derived commercial branding, or state cultural sponsorship in the reviewed materials 2, 3, 5, 7, 9.

Lobbying, Advocacy, Financing & Logistics

In December 2023, Jewish News reported that Wix allocated extra staff and resources to build or support over 180 war-related websites, including fundraising, international advocacy and humanitarian initiatives. Its interview with Wix government-relations manager Michal Sarig-Kaduri also described the Israel Growth Forum’s Arava centre, backed by the National Digital Agency and initially hosted at Wix’s campus. The report does not disaggregate Wix’s spending or establish physical military deliveries. 13

The reported October 2023 Slack channel was described internally as a Wix company initiative for employee-created pro-Israel videos and campaigns, and The Irish Times reported that posts included outreach advice from an Israeli advertising agency 3.

Zohar said Wix supported employees called to reserve duty and that the company granted stock options reportedly worth tens of thousands of shekels; he said that at one point more than 400 Wix employees were simultaneously on reserve duty and more than 600 had immediate family serving 4.

Wix’s FY2024 filing identifies Israeli Social Insurance reimbursements tied to reserve-duty payroll expenses, but does not state that Wix donated funds or equipment to the IDF 5.

No public evidence identified of corporate PAC activity, FEC contributions, U.S. or UK lobbying disclosures, government procurement records, or primary records of corporate donations to the IDF, FIDF, JNF/KKL, settlement entities, military-welfare funds, or settlement organisations within the reviewed sources 3, 4, 5, 10, 12.

Corporate Structure & Primary Mission

Wix.com Ltd. is incorporated under Israeli law, has its principal executive offices in Tel Aviv, and describes itself as a global SaaS web-development platform that enables users to create, manage, and grow an online presence 2.

The 2025 subsidiary exhibit lists wholly owned subsidiaries in Brazil, the United States, Luxembourg, Lithuania, Ireland, and Japan; it also states that Wix.com, Inc. wholly owns DeviantArt, Inc., which wholly owns Wix Payments Canada Inc. 6.

The preceding annual report disclosed a broader 23-subsidiary structure, including Israeli subsidiaries Wix What Ltd. and Rise AI e-Commerce Solutions Ltd. 5.

As of 31 January 2026, Wix disclosed Ameriprise Financial as a 10.9% beneficial holder, with Wellington Management at 6.3%, Baillie Gifford at 5.9%, Senvest Management at 5.1%, directors and executive officers collectively at 7.2%, and Avishai Abrahami at 3.6% 2.

Wix states that ordinary shareholders have the same voting rights and that its principal shareholders, directors, and officers have no different or special voting rights 2.

No public evidence identified in the reviewed SEC filings of state ownership, a golden share, a parent company above Wix.com Ltd., or a charter-based geopolitical or public-infrastructure mandate 2, 5.

Executive & Leadership Footprint

As of 5 March 2026, Wix disclosed Avishai Abrahami as co-founder, CEO, director, and honorary chairman; its executive officers included CFO Lior Shemesh, President Nir Zohar, CMO Omer Shai, CTO Yaniv Even-Haim, and Chief People Officer Shelly Meyer 2.

The board was chaired by Mark Tluszcz and included Deirdre Bigley, Allon Bloch, Francesco de Mojana, Ron Gutler, Gavin Patterson, and Ferran Soriano 2.

The 2025 filing records Abrahami’s current outside directorship at Monday.com and his prior SodaStream directorship from 2016 to 2017, without characterising either role as political advocacy 2.

No public evidence identified in the reviewed sources of founder, executive, or director personal donations, defence-sector investments, settlement-organisation roles, pressure-group offices, principal-linked foundation filings, or confirmed regional-advocacy board roles 2, 3, 4, 5, 11.

Footnotes

  1. https://www.wix.com/stands-with-ukraine ↩

  2. https://www.sec.gov/Archives/edgar/data/1576789/000162828026015222/wix-20251231.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14

  3. https://www.irishtimes.com/ireland/2023/10/24/internal-wix-chat-encouraged-staff-to-support-israels-narrative-in-hamas-conflict/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  4. https://www.calcalistech.com/ctechnews/article/hjflzzzjjl ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  5. https://www.sec.gov/Archives/edgar/data/1576789/000162828025014212/wix-20241231.htm ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  6. https://www.sec.gov/Archives/edgar/data/1576789/000162828026015222/a20-fxexhibit81x2025.htm ↩ ↩2

  7. https://docs.un.org/en/A/HRC/53/22 ↩ ↩2 ↩3

  8. https://docs.un.org/en/A/HRC/60/19 ↩ ↩2

  9. https://docs.un.org/en/A/HRC/59/23 ↩ ↩2 ↩3

  10. https://bdsmovement.net/sites/default/files/2024-12/Guide%20to%20BDS%20Boycott%20%26%20Pressure%20Corporate%20Priority%20Targeting-30%20Nov%202024-Submitted%20by%20BDS%20movement.pdf ↩ ↩2

  11. https://www.irishtimes.com/ireland/2024/07/22/courtney-carey-fired-by-wix-over-social-media-posts-about-palestine-wins-35000-in-compensation/ ↩ ↩2

  12. https://www.sec.gov/Archives/edgar/data/1576789/000157678924000011/wix-20231231.htm ↩ ↩2

  13. https://www.jewishnews.co.uk/website-builder-wix-helps-unite-the-worlds-support-for-israel/ ↩