Reebok - BDS-1000 Dossier
Key Findings
- Political/Sponsorship: In February 2025 Reebok signed a two-year kit-sponsorship deal with the Israel Football Association (IFA), whose top-tier league is reported by campaign groups to include clubs based in West Bank settlements, and Reebok maintained the sponsorship through at least November 2025 despite a sustained “Boycott Reebok” campaign and a demand letter from 367 Palestinian sports clubs.123
- Economic/Corporate: Reebok is a wholly owned, US-licensed brand of Authentic Brands Group (ABG), operates in Israel through longtime local partner MGS Group, and has no identified direct capital investment, R&D presence, or agricultural/settlement sourcing relationship in Israel or the Occupied Palestinian Territories.4
- Corporate response: Authentic Brands Group did not respond to repeated Business & Human Rights Resource Centre requests for comment in March and November 2025, and Reebok’s only public statement was a denial-and-deflection line - “we don’t do politics; we do sport.”56
- Not found: No public evidence identified of any military, defence-contracting, or digital/surveillance-technology nexus between Reebok and Israeli state, security, or defence bodies - Reebok is absent from the OHCHR settlement-business database and from the UN Special Rapporteur’s 2025 “economy of genocide” report.789
Target Profile
| Field | Detail |
|---|---|
| Company Name | Reebok (brand of Authentic Brands Group) |
| Jurisdiction | United States (Authentic Brands Group headquartered in New York); Reebok originally founded in Bolton, England, in 1958 as an offshoot of J.W. Foster and Sons (1895) - not an Israeli-founded or Israeli-domiciled entity10 |
| Headquarters | Reebok Design Group, Boston, Massachusetts; parent Authentic Brands Group, New York, NY11 |
| Sector | Footwear and apparel (sportswear/lifestyle brand licensing) |
| Ownership | Privately held. Authentic Brands Group acquired Reebok from adidas AG for approximately $2.5 billion, finalized March 2, 2022.1213 Institutional ABG investors include BlackRock (Long Term Private Capital fund, ~15–18% stake, ~$875 million since 2019, reportedly in sale talks as of January 2025), CVC Capital Partners, HPS Investment Partners (both at a $12.7 billion enterprise valuation as of August 2025), General Atlantic, and Leonard Green & Partners; Simon Property Group formerly held and later sold its stake.141516171819 Galaxy Universal acquired Reebok’s global product creation, sourcing, and U.S. footwear licence in 2025, forming a European joint venture with Batra Group; SPARC Group took on certain U.S. operational functions.202122 |
| Key Executives / Governance | Todd Krinsky, President/CEO of Reebok since September 2022 (30-year company veteran).2312 Jamie Salter, Founder/Executive Chairman and CEO of Authentic Brands Group.12 No public evidence identified of Israel-defence-sector board roles, personal Israeli-company investments, IDF/reservist-fund donations, or public Israel-Palestine statements by either individual. |
| Israeli-Nexus Summary | No military or digital nexus identified; documented nexus is limited to a commercial kit-sponsorship of the Israel Football Association (signed February 2025, maintained through late 2025) operated locally via longtime partner MGS Group, alongside a discontinued pre-2020 retail presence and a rescinded 2016 promotional sneaker.1424 |
Key Facts:
- IFA sponsorship signed February 2025; predecessor sponsors Adidas (ended 2018), PUMA (ended December 2024), and Erreà (signed August 2024, withdrew before supplying jerseys) each exited under boycott pressure before Reebok.252627
- Reebok closed five of seven Israel retail stores in July 2020 (pre-ABG, under adidas ownership); the closures predate ABG’s 2022 acquisition and are commercially attributed to weak demand and COVID-19.282930
- Reebok and ABG do not appear in the OHCHR Database of Business Enterprises (158 entities, September 2025 update) or in the “Don’t Buy Into Occupation” coalition reports.831
Executive Summary
Reebok’s documented Israel/Palestine nexus is narrow, recent, and concentrated almost entirely in the political/reputational domain: a commercial kit-sponsorship of the Israel Football Association (IFA) signed in February 2025, maintained despite an organized boycott campaign, and operated locally through longtime partner MGS Group.14 There is no public evidence of Reebok engaging in defence contracting, dual-use military supply to Israeli end-users, surveillance or cybersecurity technology relationships, or cloud/data-infrastructure participation with Israeli state or security bodies - the two domains audited for military and digital exposure (Military and Digital) each returned systematically negative findings across contracting, dual-use products, supply chains, and technology stacks.73233
The company’s strongest documented vector is political: the IFA sponsorship followed the ICJ’s July 2024 advisory opinion on the illegality of Israeli settlements and continued through the November 2024 ICC arrest warrants, prompting a sustained “Boycott Reebok” campaign, a 22 November 2025 global day of action in more than 20 cities, and an 18 October 2025 letter from 367 Palestinian sports clubs and associations to CEO Todd Krinsky demanding withdrawal.23435 Reporting on whether Reebok removed or retained its logo from IFA jerseys in September–October 2025 is internally inconsistent between outlets - some describing a reversal after threatened legal action, others describing a denial that removal was ever ordered - and this sequence was not resolved to a single authoritative account within the underlying audits.36637 What is consistent across sources is that the sponsorship itself continued rather than terminated, and that parent company Authentic Brands Group has not issued a substantive public response to complicity allegations, declining to answer press inquiries in both March and November 2025.5
Economically, the record shows a standard, arm’s-length brand-licensing structure: Reebok generates no disclosed Israel-specific revenue segment, holds no identified direct capital investment, real estate, or R&D presence in Israel, and its historical Israeli retail operation (an 85%/15% adidas/Moliov-family joint venture) was wound down in 2020, prior to the 2022 ABG acquisition and the subsequent MGS Group partnership.428 No agricultural, settlement-goods, or mislabeling issues were identified, consistent with Reebok’s footwear/apparel product category. A 2016 “Israel 68” commemorative sneaker was announced by a partner and disavowed by Reebok within a day, a discontinued, pre-2020 incident.24
What is explicitly not supported by the evidence is any military-nexus or digital/surveillance-nexus finding: Reebok does not appear in SIBAT defence-export directories, the OHCHR settlement-business database, the UN Special Rapporteur’s 2025 “economy of occupation” report, or the “Don’t Buy Into Occupation” coalition lists, and no Israeli-origin cybersecurity, biometric, or cloud-infrastructure vendor relationship was identified.78931 A tactical-footwear line sold by licensee Warson Brands (“Reebok Work”) targets U.S. law-enforcement and military-adjacent buyers through domestic retail channels, with no identified Israel-specific distributor or end-user.3839
Taken together, this evidentiary record - a maintained but contested political sponsorship, an arm’s-length commercial structure with no capital or agricultural exposure, and the near-total absence of military or digital involvement - produces a BRS score of 508 (Tier C, High), driven almost entirely by the Political domain score of 7.80, with Economic contributing modestly and Military and Digital contributing effectively nothing.
Timeline of Relevant Events
| Date | Event |
|---|---|
| 1958 | Reebok founded in Bolton, England, as an offshoot of J.W. Foster and Sons (1895); not an Israeli-founded entity.10 |
| 2005–2021 | Reebok owned by adidas AG; Reebok Israel operated as an 85% (adidas) / 15% (Moliov family) joint venture.28 |
| May 2016 | A partner announces a limited-edition “Israel 68” sneaker for Israel’s Independence Day; Reebok disavows it the next day as a “one-off initiative from one of our partners” it does not support.24 |
| July 2020 | Reebok closes five of seven Israel retail stores (two converted to adidas outlets), citing weak demand and COVID-19; shifts to online-only via reebok.co.il.282930 |
| March 2, 2022 | Authentic Brands Group finalizes its ~$2.5 billion acquisition of Reebok from adidas.1213 |
| September 2022 | Todd Krinsky appointed President/CEO of Reebok.2312 |
| February 2025 | Reebok signs a two-year kit-sponsorship deal with the Israel Football Association, succeeding Erreà, PUMA, and Adidas as prior sponsors that each exited under boycott pressure.125 |
| February 17, 2025 | BDS Movement issues its first “Boycott Reebok” call, warning of an international campaign.2 |
| March 2025 | Business & Human Rights Resource Centre requests comment from ABG on the sponsorship; no response provided.5 |
| March 11, 2025 | Reebok added to a BDS France target list.40 |
| September 2025 | Reports emerge that Reebok sought removal of its logo from IFA jerseys, reportedly amid BDS pressure; Reebok denies directing removal; the IFA publicly criticizes the move.36641 |
| September 30–October 1, 2025 | Reporting indicates the logo will remain on IFA jerseys following talks involving IFA President Moshe Zuares, Reebok, and local franchisee MGS Group, after the IFA reportedly threatened legal action; BDS Movement characterizes this as Reebok “bowing to Israel’s bullying.”4237 |
| October 18, 2025 | 367 Palestinian sports clubs and associations send a letter to CEO Todd Krinsky and ABG’s board demanding immediate, public withdrawal from the IFA sponsorship.35 |
| November 2025 | Business & Human Rights Resource Centre again requests comment from ABG; again no response.5 |
| November 22, 2025 | BDS Movement holds a “Boycott Reebok Global Day of Action,” with actions reported in more than 20 cities.34 |
| 2025 | Galaxy Universal acquires Reebok’s global product creation, sourcing, and U.S. footwear licence; joint venture formed with Batra Group for European operations; SPARC Group assumes certain U.S. operational functions.202122 |
Corporate Overview
Reebok is a footwear and apparel brand wholly owned and licensed by Authentic Brands Group (ABG), a U.S. brand-management holding company headquartered in New York, following ABG’s ~$2.5 billion acquisition of Reebok from adidas AG, finalized March 2, 2022.1213 ABG is privately held; its institutional investors include BlackRock (via its Long Term Private Capital fund, holding roughly a 15–18% stake since 2019), CVC Capital Partners and HPS Investment Partners (both acquiring additional stakes as of August 2025 at a $12.7 billion enterprise valuation), General Atlantic, and Leonard Green & Partners; Simon Property Group formerly held and later sold a stake for a reported $1.2 billion.141516171819 None of ABG’s disclosed institutional shareholders is Israeli-domiciled.
Operationally, Reebok’s structure was reorganized in 2025: Galaxy Universal acquired Reebok’s global product creation, sourcing, and U.S. footwear licence, absorbing the Boston-based Reebok Design Group; a separate joint venture with Batra Group leads Reebok’s European operations; and SPARC Group took on certain U.S. operational functions, with ABG retaining brand/IP ownership.20211122 In Israel specifically, MGS Group is identified in press reporting as Reebok’s core local operating partner for approximately two decades, having signed a renewed partnership agreement with ABG after the 2022 ownership change; no public evidence identified clarifies whether this is a continuation, successor, or unrelated replacement of the earlier adidas-era Moliov-family joint venture that operated Reebok Israel (85% adidas / 15% Moliov family) until its 2020 store closures.428 No public evidence identified of Reebok or ABG direct capital investment, factories, data centers, logistics hubs, or R&D facilities in Israel or the Occupied Palestinian Territories.
Domain Summaries
Military: Military
Mechanism of Involvement
No public evidence identified of any contract, tender, MOU, or defence-cooperation relationship between Reebok and the Israeli Ministry of Defence, IDF, Israel Prison Service, or Israel Border Police; targeted checks of SIBAT defence-export directories, IMOD tender records, and defence trade press returned no Reebok connection.7 The nearest adjacent activity is licensee Warson Brands’ “Reebok Work”/“Reebok Duty” tactical and duty-footwear line - including AR 670-1-compliant boots - marketed to U.S. law enforcement, postal workers, and military-adjacent buyers through domestic retailers such as Galls, which brands itself Reebok’s “#1 Authorized Dealer” for tactical footwear.383943
Counter-Arguments and Evidence Limits
No Israel-specific distributor, IDF end-user, or Israeli security-force procurement of Reebok/Reebok Work products was identified; no export licence, end-user certificate, or arms-embargo enforcement action tied to Reebok was identified in any jurisdiction. Reebok, ABG, and Warson Brands do not appear in the OHCHR Database of Business Enterprises (updated September 2025) or the Who Profits company database.7328 The company also does not appear in PAX’s June 2024 “Companies Arming Israel” report or Al-Haq’s July 2024 business-and-human-rights booklet.4445
Named Entities and Evidence Map
- Warson Brands - licensee manufacturing “Reebok Work” tactical/duty footwear for U.S. commercial and law-enforcement markets; no Israel nexus identified.3839
- Galls - U.S. tactical retailer branding itself Reebok’s authorized dealer; domestic distribution only.43
- BlackRock - holds ~15–18% of ABG and separately holds positions in Lockheed Martin, Boeing, RTX/Raytheon, General Dynamics, Northrop Grumman, and Palantir per PAX’s 2024 report; this is a shareholder-level portfolio fact about BlackRock, not evidence of defence conduct by Reebok or ABG.1444
Digital: Digital
Mechanism of Involvement
No public evidence identified of any licensing, subscription, or integration relationship between Reebok and Israeli-origin cybersecurity or enterprise-technology vendors (Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, Palo Alto Networks).33 A third-party marketing case study by consultancy NULogic claims Reebok uses AWS/Azure cloud infrastructure, but this is a vendor-produced promotional document, not a Reebok/ABG primary disclosure, and names no Israeli vendor.33 Reebok’s privacy policy discloses data-sharing with unnamed “vendors, service providers, contractors, and consultants” without naming specific companies or jurisdictions.46
Counter-Arguments and Evidence Limits
No public evidence identified of Reebok using Israeli-origin facial-recognition, biometric, or retail-surveillance technology (e.g., Trigo, BriefCam, AnyVision/Oosto, Trax); no evidence of Israeli data-centre operations, Project Nimbus participation, or any relationship with Israeli defence, intelligence, or security bodies; no evidence of AI/ML systems trained on or serving Israeli military, security, or occupation-related data. Reebok and ABG are absent from the UN Special Rapporteur’s July 2025 “economy of occupation, economy of genocide” report, which names sectors including military industry, technology, finance, and academia - not apparel/sportswear brands.9 Reebok and ABG likewise do not appear in the “Don’t Buy Into Occupation” 2024/2025 coalition lists.314748
Named Entities and Evidence Map
- NULogic - third-party consultancy publishing a self-authored, non-authoritative cloud-infrastructure case study referencing Reebok; not a Reebok/ABG disclosure.33
- MGS Group - Israel-based local franchisee/operating partner involved in the September–October 2025 IFA logo dispute; no technology-sector role identified beyond retail/sponsorship operations.366
Economic: Economic
Mechanism of Involvement
Reebok’s economic nexus is limited to standard commercial brand licensing and retail/sponsorship activity. Reebok generates no disclosed Israel-specific revenue segment; global FY2025 revenue was reported at approximately $1.204 billion, with the U.S. generating 62%.49 In Israel, the brand operated seven retail stores through 2020 (adidas-era, 85%/15% Moliov joint venture), five of which closed in July 2020 with two converted to adidas outlets, shifting to an online-only model.282930 Under ABG ownership, MGS Group serves as Reebok’s local operating partner, and the IFA kit sponsorship (signed February 2025) represents the primary current commercial link to Israeli institutions, continuing through at least October–November 2025 per the most recent sourced reporting, notwithstanding internally inconsistent reporting in late September/early October 2025 on whether the sponsorship briefly lapsed.43426
Counter-Arguments and Evidence Limits
No public evidence identified of Reebok direct capital investment, real estate, or R&D facilities in Israel; no agricultural sourcing, settlement-goods mislabeling, or customs-enforcement findings, consistent with the footwear/apparel product category. No public evidence identified of Israeli sovereign-bond holdings, Israeli-company equity holdings, or Israeli-capital control of Reebok or ABG; ABG’s disclosed shareholders (BlackRock, CVC, HPS, General Atlantic, Leonard Green & Partners, founder Jamie Salter) show no Israeli-capital control stake.501617 Reebok is not Israeli-founded (Bolton, England, 1958) and is not headquartered in Israel.1011 Reebok does not appear in the OHCHR settlement-business database or the “Don’t Buy Into Occupation” coalition list.831
Named Entities and Evidence Map
- MGS Group - described in press reporting as Reebok’s “core operating partner in Israel for two decades,” renewed under ABG ownership; role limited to local retail/import operations and directly involved in the 2025 logo dispute.46
- Moliov family (Shalom and Gideon Moliov) - held 15% of the pre-2020 adidas-era Reebok Israel joint venture and separately owned online retailer “One Project”; relationship to the post-2022 MGS Group structure is not clarified in available sourcing.28
- Authentic Brands Group institutional shareholders - BlackRock, CVC Capital Partners, HPS Investment Partners, General Atlantic, Leonard Green & Partners; no identified direct, Israel-specific investment routed through their Reebok/ABG stakes.141617
Political: Political
Mechanism of Involvement
Reebok’s primary and best-documented Israel-nexus vector is political: the February 2025 IFA kit sponsorship, signed and maintained after the ICJ’s July 2024 advisory opinion on settlement illegality and the November 2024 ICC arrest warrants.125 BDS Movement’s campaign asserts the IFA’s domestic leagues include six settlement-based clubs - an NGO assertion not independently verified against a primary IFA roster in the underlying audit.2 The company’s only on-record statement is transactional and denial-focused (“we don’t do politics; we do sport”), and ABG did not respond to Business & Human Rights Resource Centre inquiries in March or November 2025.65 By contrast, ABG suspended all Reebok stores and e-commerce in Russia roughly three weeks after the February 2022 invasion of Ukraine and later sold ~100 Russian stores to FLO Retailing, directing donations to UNHCR and the David Beckham UNICEF Fund - a materially more decisive posture than its Israel-Gaza conduct.5152 ABG’s October 2023 statement on the Israel-Hamas war expressed solidarity with “our Jewish community” and condemned terrorism without addressing Palestinian civilian harm, and its donation-matching program named four humanitarian/trauma-relief recipient organizations (Magen David Adom, ERAN, NATAL, Operation Embrace) - not military or settlement bodies.535455
Counter-Arguments and Evidence Limits
Adidas (2018), PUMA (2023/2024), and Erreà (2025, before ever supplying jerseys) each ended their IFA sponsorships under comparable boycott pressure, indicating Reebok inherited a pre-existing, contested sponsorship slot rather than initiating a novel state partnership.25262756 No public evidence identified of Reebok/ABG lobbying activity specific to Israel/Palestine trade or boycott legislation; OpenSecrets records show ABG with $5,484 in 2024 campaign contributions and $0 in reported federal lobbying expenditure.5758 No public evidence identified of donations to IDF-linked funds, FIDF, JNF/KKL, or settlement organizations by Reebok, ABG, or named executives; no public evidence identified of executive statements on the conflict beyond the October 2023 corporate statement. Reebok and ABG do not appear in the OHCHR settlement-business database or the UN Special Rapporteur’s 2025 report.89
Named Entities and Evidence Map
- Israel Football Association (IFA) - sponsorship counterparty since February 2025; President Moshe Zuares involved directly in the September–October 2025 logo dispute and reported legal-action threat.137
- BDS Movement - organizer of the “Boycott Reebok” campaign (February 2025–), the 22 November 2025 global day of action, and characterizations of Reebok’s conduct as “bowing to Israel’s bullying.”23442
- 367 Palestinian sports clubs and associations - co-signatories of the 18 October 2025 letter to CEO Todd Krinsky and ABG’s board demanding withdrawal, citing legal-liability risk “including for its executives.”35
- MGS Group - local franchisee directly involved in the logo-removal/retention dispute alongside Reebok and the IFA.642
- Nautica - sibling ABG-owned brand reported as sponsor of the Israeli Basketball Premier League; a group-level, not Reebok-specific, attribution, not independently verified against a primary source in the underlying audit.59
BDS-1000 Score (V4)
| Domain | I | M | P | V-Domain Score |
|---|---|---|---|---|
| Military | 1.00 | 0.50 | 0.50 | 0.01 |
| Digital | 0.00 | 0.00 | 0.00 | 0.00 |
| Economic | 3.80 | 3.80 | 5.50 | 1.62 |
| Political | 7.80 | 7.00 | 8.00 | 7.80 |
- V_MAX: 7.80 Sum_OTHERS: 1.63
- BRS Score: 508 Tier: C (High)
V_MAX is set entirely by Political: the maintained, publicly contested IFA sponsorship - signed after the ICJ’s 2024 advisory opinion and defended through corporate non-response rather than substantive engagement - is the single highest-impact, highest-magnitude, highest-directness documented vector. Economic contributes a modest secondary weight via the historical Israeli retail presence and current MGS Group partnership; Military and Digital contribute effectively nothing, reflecting systematically negative findings across defence contracting, dual-use supply, and technology-vendor relationships. The resulting composite places Reebok in Tier C (High). Scoring follows a scale-free method: Impact (I) reflects the activity type, Magnitude (M) the scale of the documented conduct, and Proximity (P) directness to Israeli state/security/settlement actors; scores were compiled evidence-only from the four domain audits and human-vetted.
Methodology Note
- All claims are sourced exclusively from the four domain audits (Military, Digital, Economic, Political); no claim appears in this dossier that is not traceable to those audits.
- Where audit checks (SIBAT, OHCHR database, Who Profits, PAX, Al-Haq, UN Special Rapporteur report, “Don’t Buy Into Occupation”) returned nothing, this dossier states “No public evidence identified” rather than inferring absence of a relationship elsewhere.
- Scoring is scale-free: Impact (I) = type of documented activity; Magnitude (M) = scale/extent; Proximity (P) = directness of connection to Israeli state, security, or settlement actors.
- Temporal rule: discontinued or divested conduct (the 2020 Israel retail-store closures, the 2016 “Israel 68” sneaker disavowed within a day) is carried as historical/mitigated rather than treated as current exposure.
- Entity attribution follows no-transitive-guilt: shareholder-level facts about ABG’s institutional investors (e.g., BlackRock’s separate holdings in defence primes) are reported as financier-portfolio context, not as conduct by Reebok or ABG themselves.
- Where sourcing is internally inconsistent (e.g., the September–October 2025 IFA logo removal/retention sequence), this dossier preserves that inconsistency rather than adopting one account as settled fact.
Footnotes
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https://www.business-humanrights.org/en/latest-news/israelopt-reebok-signs-sponsorship-deal-with-israel-football-association-accused-of-complicity-in-occupation-of-palestine-by-including-teams-in-illegal-settlements-incl-co-non-response/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6
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https://www.nss-sports.com/en/lifestyle/40110/israel-reebok-sponsorship-deal-shirts ↩ ↩2
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https://www.nss-sports.com/en/lifestyle/40110/israel-reebok-sponsorship-deal-shirts ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://www.business-humanrights.org/en/latest-news/reeboks-non-response-to-israel-football-association-sponsorship/ ↩ ↩2 ↩3 ↩4 ↩5
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https://www.timesofisrael.com/israel-says-reebok-sought-to-remove-its-logo-from-soccer-team-jerseys-company-denies/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8
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https://www.opensanctions.org/datasets/ps_ohchr_settlement/ ↩ ↩2 ↩3 ↩4 ↩5
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https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4 ↩5 ↩6
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https://www.ohchr.org/en/documents/country-reports/ahrc5923-economy-occupation-economy-genocide-report-special-rapporteur ↩ ↩2 ↩3 ↩4
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https://www.bolton.gov.uk/news/article/1903/new-exhibition-to-explore-how-reeboks-bolton-roots-run-deep ↩ ↩2 ↩3
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https://www.bostonglobe.com/2025/02/19/business/reeboks-us-operation-shoe-design-group-have-new-owner/ ↩ ↩2 ↩3
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https://corporate.authentic.com/press-releases/reebok-todd-krinsky-new-ceo ↩ ↩2 ↩3 ↩4 ↩5 ↩6
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https://www.adidas-group.com/en/media/press-releases/adidas-to-sell-reebok-to-authentic-brands-group ↩ ↩2 ↩3
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https://us.fashionnetwork.com/news/Blackrock-becomes-authentic-brands-largest-shareholder-with-875-million-stake,1128175.html ↩ ↩2 ↩3 ↩4
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https://corporate.authentic.com/press-releases/cvc-and-hps-to-acquire-ownership-stakes ↩ ↩2
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https://www.cvc.com/media/news/2021/2021-11-22-cvc-fund-viii-and-hps-investment-partners-to-acquire-stakes-in-authentic-brands-group/ ↩ ↩2 ↩3 ↩4
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https://www.bloomberg.com/news/articles/2025-01-10/blackrock-is-in-talks-to-sell-stake-in-sperry-owner-authentic-brands-group ↩ ↩2 ↩3 ↩4
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https://www.just-style.com/news/authentic-brands-group-sells-us12-7bn-stake-to-private-investment-firms/ ↩ ↩2
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https://chainstoreage.com/report-simon-sells-stake-authentic-brands-group-12-billion ↩ ↩2
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https://www.prnewswire.com/news-releases/galaxy-universal-acquires-reeboks-global-product-creation-sourcing-and-us-footwear-license-enters-into-joint-venture-to-lead-reebok-european-operations-302380504.html ↩ ↩2 ↩3
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https://corporate.authentic.com/press-releases/authentic-galaxy-universal-and-batra-group-reebok ↩ ↩2 ↩3
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https://corporate.authentic.com/press-releases/sparc-operations-reebok-us ↩ ↩2 ↩3
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https://www.timesofisrael.com/reebok-denies-israel-68%E2%80%B2-sneaker-amid-anti-israel-anger/ ↩ ↩2 ↩3
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https://www.footyheadlines.com/2025/02/israel-to-sign-kit-deal-with-reebok.html ↩ ↩2 ↩3 ↩4
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https://bdsmovement.net/news/puma-no-longer-sponsors-israel-football-association-new-sponsor-errea-notice ↩ ↩2
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https://bdsmovement.net/news/errea-lying-about-its-complicity-israels-gaza-genocide-and-apartheid-regime ↩ ↩2
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https://en.globes.co.il/en/article-reebok-closing-israel-stores-1001336414 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7
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https://www.israelhayom.com/2020/07/29/footwear-giant-reebok-closing-stores-in-israel/ ↩ ↩2 ↩3
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https://www.jpost.com/israel-news/reebok-to-close-all-israel-stores-focus-on-online-sales-635633 ↩ ↩2 ↩3
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https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2024/ ↩ ↩2 ↩3 ↩4
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https://www.nulogic.io/projects/reebok-cloud-infrastructure ↩ ↩2 ↩3 ↩4
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https://bdsmovement.net/news/join-boycott-reebok-global-day-action-nov-22 ↩ ↩2 ↩3
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https://bdsmovement.net/news/367-palestinian-sports-clubs-call-boycott-reebok ↩ ↩2 ↩3
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https://www.timesofisrael.com/liveblog_entry/reebok-said-to-backtrack-after-demanding-its-logo-taken-off-israels-soccer-uniforms/ ↩ ↩2 ↩3
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https://www.upi.com/Top_News/World-News/2025/09/30/reebok-israel-soccer/7421759266699/ ↩ ↩2 ↩3
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https://reebokwork.com/job/military-law-enforcement/ ↩ ↩2 ↩3
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https://bdsmovement.net/news/reebok-bows-israels-bullying-proudly-continues-complicity-israels-crimes-against ↩ ↩2 ↩3 ↩4
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https://paxforpeace.nl/wp-content/uploads/sites/2/2024/06/The-Companies-Arming-Israel-and-Their-Financiers-June-2024.pdf ↩ ↩2
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https://www.alhaq.org/cached_uploads/download/2024/07/04/business-and-human-rights-booklet-1720077751.pdf ↩
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https://paxvoorvrede.nl/publicaties/dont-buy-into-occupation-2024/ ↩
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https://profundo.nl/projects/don-t-buy-into-occupation-november-2025/ ↩
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https://www.statista.com/statistics/268422/net-sales-of-the-reebok-brand-worldwide-since-2006/ ↩
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https://www.sec.gov/Archives/edgar/data/1666054/000110465921089494/tm2114913-5_s1.htm ↩
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https://sourcingjournal.com/footwear/footwear-business/reebok-suspends-operations-russia-us-house-votes-end-normal-trade-relations-334738/ ↩
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https://www.businessoffashion.com/news/global-markets/turkeys-flo-in-talks-to-take-over-reeboks-stores-in-russia/ ↩
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https://wwd.com/business-news/markets/fashion-companies-humanitarian-donations-israel-hamas-war-1235876757/ ↩
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https://www.algemeiner.com/2023/10/18/chanel-tory-burch-others-fashion-donate-help-israelis-impacted-hamas-war/ ↩
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https://luxus-plus.com/en/fashion-brands-are-providing-assistance-to-the-victims-of-the-hamas-israel-conflict/ ↩
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https://bdsmovement.net/news/israel-football-association-loses-yet-another-sponsor ↩
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https://www.opensecrets.org/orgs/authentic-brands-group/summary?id=D000067270 ↩
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https://www.opensecrets.org/orgs/authentic-brands-group/totals?id=D000067270 ↩

















