INDEX / DIRECTORY / BEST WESTERN

Best Western

Hotels & Accommodation 69 CITED SOURCES UPDATED 2026-06-29
BDS-1000 Score 24 /1000 E Tier E - Limited

BDS-1000 Dossier - Best Western Hotels & Resorts (BWH Hotels)

Corpus: BDS-1000 | Document: 06-main-dossier.md | Entity: Best Western Hotels & Resorts / BWH Hotels Score version: V4 (human-vetted) | BRS 24 / Tier E (Minimal) | Compiled: 2026-06-30


Key Findings

  • Economic: Best Western’s sole documented Israeli nexus is the independently-owned Best Western Regency Suites (80 HaYarkon Street, Tel Aviv), which generates franchise royalties to BWH Hotels’ Phoenix, Arizona headquarters; BWH holds no Israeli real estate, no corporate capital is invested in Israel, and the property is within pre-1967 Green Line territory.123
  • Settlements: No Best Western-branded property has been identified in the West Bank, East Jerusalem, the Golan Heights, or any Israeli settlement; BWH Hotels is absent from the OHCHR September 2025 settlement-business database (158 entities, A/HRC/60/19) and from every NGO and advocacy database reviewed.456789
  • Not found: No military contracting, no Israeli-domiciled technology vendors, and no political lobbying or advocacy relating to Israel-Palestine were identified across all four domain audits; the corresponding Military, Digital, and Political domain scores are each zero.

Target Profile

FieldDetail
Company NameBest Western Hotels & Resorts (BWH Hotels / BWH Hotel Group)
JurisdictionArizona, United States
Headquarters6201 North 24th Parkway, Phoenix, Arizona 85016, USA
SectorHospitality - hotel membership/franchise cooperative
OwnershipPrivate; member-owned cooperative (~4,300 independently-owned member hotels globally); no external corporate parent, private-equity sponsor, or majority shareholder
Key Executives / GovernanceLarry Cuculic (President & CEO, since December 2021)10; Viral “Victor” Patel (Board Chair, 2026)11; Bill Ryan (SVP & CTO, appointed September 2024)12; board elected by member-hoteliers
Israeli-Nexus SummaryOne independently-owned franchise property in Tel Aviv (pre-1967 Israel) generates royalty revenue to BWH Hotels’ Phoenix headquarters; no settlement, military, digital, or political nexus identified

Key Facts:


Executive Summary

Best Western Hotels & Resorts - operating as BWH Hotels since 2020 - is a private, member-owned hotel cooperative headquartered in Phoenix, Arizona, with approximately 4,300 independently-owned member hotels in more than 100 countries. Its business model is brand licensing combined with the provision of central reservation, loyalty, and marketing services; BWH-corporate does not own, manage, or employ staff at member properties.131416

BWH Hotels’ documented Israeli nexus is narrow, indirect, and limited to a single franchise relationship. The Best Western Regency Suites, 80 HaYarkon Street, Tel Aviv-Yafo, is a 33-room independently-owned hotel within pre-1967 Israel proper.123 Under the franchise structure, the property’s real estate and operating capital are held by the Israeli franchisee family - whose own website notes they made aliyah in approximately 2008 - while BWH Hotels receives franchise royalties and marketing contributions from that franchisee.1 This constitutes an outward revenue flow from Israel to the US-domiciled cooperative, not a flow of BWH corporate capital into Israel.

The four domain audits are comprehensively negative across the military, digital, and political dimensions. BWH Hotels holds no contracts with Israeli defence or intelligence bodies, manufactures no dual-use goods, and has no supply-chain integration with Israeli or international defence primes. Its central technology stack - migrated entirely to Amazon Web Services and managed by TEKsystems (both US-domiciled) - contains no identified Israeli-origin vendor at the brand level. No Israel-related lobbying, political donations, state partnerships, or corporate public statements on Israel-Palestine were identified.17181920

No Best Western-branded property has been confirmed in any Israeli settlement, the West Bank, East Jerusalem, or the occupied Golan Heights. BWH Hotels is absent from the OHCHR September 2025 settlement-business database (A/HRC/60/19, 158 entities), from Who Profits’ tourism-sector database, from AFSC Investigate, from both the 2024 and 2025 Don’t Buy Into Occupation reports, from the BDS Movement’s published boycott guidance, from the HRW “Bed and Breakfast on Stolen Land” report (2018), and from UN Special Rapporteur Albanese’s July 2025 economy-of-occupation report (A/HRC/59/23).4521678922232425

The result is a BRS 24 / Tier E (Minimal) rating. The sole scored dimension is Economic (0.38), reflecting the franchise royalty relationship with the Tel Aviv property. All other domain scores are zero. This rating faithfully reflects the documented evidence record: a commercial franchise relationship in legally-recognised Israeli territory, with no settlement footprint, no military or digital nexus, and no political activity relating to Israel-Palestine.


Timeline of Relevant Events

DateEvent
1946Best Western founded by M.K. Guertin in California as a hotel referral network; not an Israeli-origin entity.13
c. 2008Regency Suites Tel Aviv franchisee family reportedly made aliyah and assumed operation of the property.1
December 2021Larry Cuculic appointed President & CEO of BWH Hotels.26
August 2022BWH Hotels’ CRS becomes first natively integrated with Oracle Hospitality OPERA Cloud PMS via OHIP.2728
August 2024BWH Hotels selects Canary Technologies (US) as exclusive AI-driven Guest Engagement Platform.29
September 2024Bill Ryan appointed SVP & CTO of BWH Hotels.12
September 2025UN OHCHR publishes updated settlement-business database (A/HRC/60/19, 158 entities); BWH Hotels / Best Western not listed.45
c. October 2025 – April 2026Data breach: unauthorised access to BWH Hotels reservation-data web application for approximately six months; no Israeli technology-vendor dimension identified.30
2026Victor Patel serves as BWH Hotels Board Chair; no Israel-specific development announced.11

Corporate Overview

BWH Hotels is a private, member-owned cooperative headquartered in Phoenix, Arizona, operating multiple brand flags: Best Western, Best Western Plus, Best Western Premier, SureStay Hotels, and WorldHotels. It neither owns nor manages member hotels; independent hotel-owners affiliate to access brand standards, a central reservation system, the Best Western Rewards loyalty programme (~40 million members), and marketing infrastructure in exchange for membership fees and royalties.131416

The cooperative comprises approximately 4,300 independently-owned properties in 100+ countries. Each member holds an equal vote; BWH-corporate (Phoenix) holds no equity stake in member properties and there is no external corporate parent, private-equity sponsor, or public stock listing.1314

Israeli entity and franchise relationship: The sole confirmed BWH-brand presence in Israel is the Best Western Regency Suites, 80 HaYarkon Street, Tel Aviv-Yafo (property code 74023), a 33-room beachfront hotel in Tel Aviv’s city centre within pre-1967 Israel, adjacent to the US Embassy branch, independently owned and operated by a franchisee family.12315 BWH-corporate holds no Israeli real estate, has no Israeli subsidiary or joint venture, and no Israeli R&D facility or technology partnership has been identified.12

Settlement footprint: No confirmed Best Western property exists in the West Bank, East Jerusalem, the Golan Heights, or any Israeli settlement. Searches covering East Jerusalem, the Jordan Valley, Ma’ale Adumim, Ariel, the Golan Heights, and settlement booking-platform aggregators returned no results for Best Western; a third-party “Best Western Hotels Jerusalem” aggregator page returned no currently operating Best Western Jerusalem property.4531 BWH Hotels’ loyalty programme enables point redemptions at the Tel Aviv property; no settlement-located redeeming property was identified.2


Domain Summaries

Military: Military

Mechanism of Involvement

No mechanism of military involvement was identified. BWH Hotels holds no disclosed contracts with the Israeli Ministry of Defence, the IDF, or any Israeli military procurement body. As a brand cooperative without manufacturing capacity, it produces no dual-use goods, weapons systems, munitions, drones, or tactical software, and has no supply-chain integration with Israeli or international defence primes (Elbit Systems, Rafael, IAI, or others).32 It holds no real estate in Israel or the Occupied Palestinian Territories at the corporate level.

BWH Hotels operates no on-base hospitality facilities for Israeli security forces. A US domestic military lodging-discount programme offering rates at or below US government per diem constitutes a standard commercial retail discount and does not amount to logistical sustainment of any armed force.33 A report on Eilat hotel bloc-bookings for US military personnel did not identify any Best Western property among those requisitioned.34

No arms-export control exposure, dual-use export licences, or export-related legal proceedings or sanctions concerning Best Western were found in any source reviewed.2

Counter-Arguments and Evidence Limits

The Military audit is wholly exculpatory. Best Western’s cooperative brand-licensing model is structurally incompatible with direct defence contracting, dual-use manufacturing, or military construction in occupied territory. The single franchise property in Tel Aviv is a civilian commercial hotel in pre-1967 Israel that has attracted no military-complicity scrutiny from any NGO, UN body, or civil society organisation identified across the audits. BDS hospitality-sector campaigns specifically target online travel agencies (Airbnb, Booking.com, Expedia, TripAdvisor) for facilitating settlement accommodation listings - not hotel-brand cooperatives.3235 The UN 2025 settlement-business database lists no Best Western entity.45

Evidence limits: only public sources were searched; undisclosed vendor or member-hotel-level contracts cannot be fully ruled out by this methodology, but no positive evidence of military involvement was found.

Named Entities and Evidence Map

EntityRoleFinding
BWH Hotels (Phoenix, AZ)Brand cooperative / franchisorNo military contracts, dual-use products, or defence-prime relationships identified
Best Western Regency Suites, Tel AvivIndependently-owned franchise, pre-1967 IsraelNo military-complicity scrutiny from any source identified; civilian commercial property

Digital: Digital

Mechanism of Involvement

No Israeli-domiciled vendor was identified in BWH Hotels’ central technology stack. Principal platform relationships are all US-domiciled: TEKsystems Global Services (application management and AWS migration)18; Amazon Web Services - confirmed services include Aurora, Redshift, SageMaker, Amazon Connect, Transcribe, and Comprehend17; Canary Technologies (AI-driven guest engagement, August 2024)29; AutoClerk Atlas powered by HotelKey (PMS, October 2025)36; and Oracle Hospitality OPERA Cloud (CRS/PMS integration, August 2022).2728 Non-US certified PMS vendors - Amadeus PM PRO (Spain) and Mews (Amsterdam) - are property-level options outside brand scope.

Medallia - used to process over two million annual guest surveys - is US-incorporated and US-headquartered (San Francisco), with a Tel Aviv R&D centre inherited from its 2016 Kampyle acquisition.37 Under the vendor-domicile rule applied consistently across these audits, Medallia is classified as a US-domiciled vendor; its Israeli R&D footprint does not reclassify it as an Israeli-domiciled entity, and it is therefore outside Digital scope.

No Israeli surveillance, biometric, facial-recognition, AI, or cybersecurity product was identified in BWH’s brand-level digital operations. Following the May 2026 data-breach disclosure (threat actor accessed a reservation-data web application for approximately six months, c. October 2025 – April 2026), BWH engaged unnamed external cybersecurity experts; no Israeli-domiciled vendor was identified in that engagement.30 Targeted searches for Check Point, NICE Ltd, Optimove, Riskified, and Forter returned no BWH relationship.

Counter-Arguments and Evidence Limits

The Digital audit is comprehensive and exculpatory. BWH Hotels publicly documented its full migration of reservation, loyalty, and contact-centre infrastructure to AWS (US), managed by TEKsystems (US). The cooperative structure means property-level technology choices - local security cameras, access systems, independent PMS selections - are made by member-owners and are outside brand scope; they cannot be attributed to BWH-corporate. The vendor-domicile rule is applied consistently: US-HQ’d firms with Israeli R&D (Medallia) are classified by HQ domicile. Undisclosed niche vendors cannot be categorically excluded by public-source methodology, but no Israeli-domiciled central-stack vendor was identified after targeted searches.

Named Entities and Evidence Map

EntityDomicileRoleFinding
TEKsystems Global ServicesUSApp management, AWS migrationNo Israeli nexus
Amazon Web ServicesUSCloud infrastructureNo Israeli government/settlement-cloud scope for BWH’s own usage
Canary TechnologiesUSAI guest engagementNo Israeli nexus
Oracle HospitalityUSCRS/PMS integrationNo Israeli nexus
MedalliaUS-HQ’d (Tel Aviv R&D)Guest-survey platformUS-domiciled per vendor-domicile rule; out of Digital scope37

Economic: Economic

Mechanism of Involvement

The economic nexus is limited, clearly bounded, and fully documented. One BWH-brand property operates in Israel: the Best Western Regency Suites, 80 HaYarkon Street, Tel Aviv-Yafo (property code 74023), a 33-room independently-owned franchise within pre-1967 Green Line territory.12315 The franchisee family holds the property’s real estate and operating capital; BWH Hotels receives franchise royalties - publicly estimated for Best Western-brand hotels at 4–8% of gross room revenue - plus marketing and advertising contributions from the franchisee.1 This constitutes an outward revenue flow from Israel to the US-domiciled cooperative, not a flow of BWH corporate capital into Israel.

No corporate supply-chain relationship with Israeli agricultural producers (Mehadrin, Hadiklaim, Agrexco successors) or other Israeli goods exporters was identified. No Israeli FDI, joint venture, R&D centre, or direct Israeli property holding by BWH-corporate was identified. No Israeli sovereign bonds, Israel Bonds, Israeli-domiciled investment funds, or material equity stakes in Israeli or OHCHR-listed companies were found; BWH Hotels is a privately-held cooperative with no public investment portfolio.38394041

The Best Western Rewards loyalty programme enables point redemptions at the Tel Aviv property; no settlement-located redeeming property was identified.2

Counter-Arguments and Evidence Limits

Several structural features substantially limit Best Western’s economic nexus with Israel:

  1. Franchise versus direct ownership: BWH-corporate holds no Israeli real estate, employs no Israeli staff directly, and has invested no capital in Israel. The franchisee bears the property’s investment risk and is the direct employer of hospitality workers.12

  2. Scale immateriality: A single 33-room independently-operated property constitutes an immaterial share of BWH’s global hospitality portfolio; no precise Israeli revenue figure is publicly disclosed.12

  3. Comprehensive absence from all relevant databases: BWH Hotels and Best Western are absent fromthe OHCHR September 2025 settlement database; from Who Profits’ tourism-sector entries; from AFSC Investigate; from both the 2024 and 2025 Don’t Buy Into Occupation reports; from the BDS Movement’s economic boycott list; from the Ethical Consumer boycott list; from the HRW “Bed and Breakfast on Stolen Land” report (2018); and from the boycott-israel.org list.4567892223424344

  4. No settlement footprint: The Tel Aviv property is unambiguously within pre-1967 Israel proper. No settlement property was confirmed in the West Bank, East Jerusalem, or the Golan Heights - by contrast with, for example, Wyndham Hotels & Resorts, which AFSC Investigate names for operating the Dhotel Ma’ale Adumim inside a settlement industrial zone; no analogous finding exists for Best Western.7

  5. Revenue direction: Profit flows outward from the Israeli operator to US headquarters as royalties, not from BWH headquarters into the Israeli market.1

The Economic score of 0.38 reflects these constraints. The Impact (I=3.50) captures the activity type - a commercial hospitality franchise operating in Israel; the Magnitude (M=1.50) reflects the single, small-scale, independently-operated property with no direct BWH corporate capital in Israel; and the Proximity (P=3.50) reflects the indirectness of the franchisor–franchisee royalty relationship. The score is modest precisely because the nexus is structurally attenuated.

Named Entities and Evidence Map

EntityLocationTypeFinding
Best Western Regency Suites80 HaYarkon St., Tel AvivIndependently-owned franchiseSole confirmed Israeli nexus; pre-1967 Green Line territory; no settlement involvement
BWH Hotels (Phoenix, AZ)USAFranchisor / cooperativeReceives royalties; holds no Israeli real estate or operating capital
Franchisee familyIsraelOperator / real-estate holderReportedly made aliyah c. 2008; independently owns and operates the property1

Political: Political

Mechanism of Involvement

No political mechanism of involvement was identified. BWH Hotels has issued no corporate statement on the Gaza conflict, the October 2023 Hamas attack, or any Israel-Palestine geopolitical matter. A site search of BWH Hotels’ own domain returned only a property page for “Best Western Palestine Inn” in Palestine, Texas - no geopolitical communications.45 BWH Hotels’ Human Rights Policy Statement references the Universal Declaration of Human Rights and commits to labour rights and anti-discrimination principles; it contains no country-specific position and no reference to the Israeli-Palestinian conflict.19

No Israel-related lobbying activity appears in BWH Hotels’ OpenSecrets profile for the 2024 cycle.20 No donations to AIPAC, pro-Israel PACs, or Israel-advocacy organisations were identified. No formal marketing partnership between BWH Hotels and the Israeli Ministry of Tourism or any Israeli state body was found. No evidence was identified that BWH-corporate or the Regency Suites franchisee accessed Israeli hotel investment grants under the Encouragement of Capital Investments Law.39 No executive or board member was identified with Israeli government advisory roles, Israeli-American business council memberships, or documented personal political donations relating to Israel.1011

BWH Hotels is a member of the American Hotel & Lodging Association (AHLA), whose documented advocacy is domestic (workforce, tax, short-term rentals, resort fees); no AHLA position on Israel-Palestine directed by Best Western was identified.46

Counter-Arguments and Evidence Limits

The Political audit is entirely exculpatory. BWH Hotels is a private cooperative with no public-markets obligation to comment on geopolitical events. The cooperative governance model - each member holds an equal vote - would require member consensus for any political positioning on Israel-Palestine; no such internal debate or resolution was identified. No executive was identified with Israeli government affiliations or documented personal political donations related to Israel. The BDS Movement’s travel-sector political targets are online travel agencies for facilitating settlement accommodation listings, not hotel-brand cooperatives.3247 BWH Hotels does not appear on the BDS Movement’s target list for any campaign.32

Evidence limits: only public sources were searched; undisclosed private advocacy or executive activity cannot be categorically excluded, but no positive evidence of political involvement was found.

Named Entities and Evidence Map

EntityRoleFinding
BWH Hotels (Phoenix, AZ)Cooperative HQNo political statements, lobbying, or state partnerships on Israel-Palestine identified
Larry Cuculic (CEO)President & CEO since December 202126No Israel-Palestine statements or political donations identified
Victor Patel (Board Chair)2026 Board Chair11No Israel-Palestine political activity identified

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic3.501.503.500.38
Political0.000.000.000.00

The BRS 24 / Tier E (Minimal) rating is driven solely by Economic (0.38), which captures the franchise royalty relationship with the independently-owned Best Western Regency Suites in Tel Aviv. The Impact score (I=3.50) reflects the activity type - a commercial hospitality franchise in Israel proper; the Magnitude score (M=1.50) reflects the single, small-scale, independently-operated property and the absence of any direct BWH corporate capital in Israel; and the Proximity score (P=3.50) reflects the indirectness of the franchisor–franchisee royalty relationship. All three remaining domain scores are zero, confirming the absence of military, digital, and political nexus. Scoring is scale-free and evidence-only: values reflect activity type, operational scale, and directness of relationship to Israeli state or occupation operations - not advocacy weight or political position.


Methodology Note


End Notes

Footnotes

  1. https://bwtlv.com/en/about/ 2 3 4 5 6 7 8 9 10 11 12

  2. https://www.bestwestern.com/en_US/hotels/destinations/worldwide-hotels/israel.html 2 3 4 5 6 7 8 9 10

  3. https://www.bestwestern.com/en_US/book/hotels-in-tel-aviv/best-western-regency-suites/propertyCode.74023.html 2 3 4

  4. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli 2 3 4 5 6

  5. https://www.ohchr.org/en/documents/thematic-reports/ahrc6019-database-all-business-enterprises-involved-activities-detailed 2 3 4 5 6

  6. https://www.whoprofits.org/companies/find?Sector=3&Type=List 2 3

  7. https://investigate.afsc.org/all-companies?page=0 2 3 4

  8. https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2024/ 2 3

  9. https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2025/ 2 3

  10. https://www.bestwestern.com/en_US/about/leadership-team/larry-cuculic.html 2

  11. https://www.asianhospitality.com/bwhhotels-named-victor-patel-boardchairperson/ 2 3 4

  12. https://www.prnewswire.com/news-releases/bwh-hotels-appoints-bill-ryan-as-senior-vice-president-and-chief-technology-officer-302262853.html 2

  13. https://en.wikipedia.org/wiki/Best_Western 2 3 4 5 6

  14. https://brandsownedby.com/who-owns-best-western/ 2 3 4

  15. https://www.tripadvisor.com/Hotel_Review-g293984-d299724-Reviews-Best_Western_Regency_Suites-Tel_Aviv_Tel_Aviv_District.html 2 3

  16. https://www.under30ceo.com/who-owns-best-western/ 2

  17. https://press.aboutamazon.com/2019/12/best-western-hotels-and-resorts-go-all-in-on-aws 2

  18. https://www.teksystems.com/en/insights/newsroom/2021/tgs-bestwestern-extend-partnership 2

  19. https://www.bestwestern.com/en_US/about/press-media/best-western-human-rights-policy.html 2

  20. https://www.opensecrets.org/orgs/best-western/summary?id=D000031940 2

  21. https://www.aljazeera.com/news/2025/9/26/un-lists-150-firms-tied-to-illegal-israeli-settlements

  22. https://bdsmovement.net/economic-boycott 2

  23. https://www.hrw.org/report/2018/11/20/bed-and-breakfast-stolen-land/tourist-rental-listings-west-bank-settlements 2

  24. https://www.un.org/unispal/document/a-hrc-59-23-from-economy-of-occupation-to-economy-of-genocide-report-special-rapporteur-francesca-albanese-palestine-2025/

  25. https://www.aljazeera.com/news/2025/7/1/un-report-lists-companies-complicit-in-israels-genocide-who-are-they

  26. https://www.prnewswire.com/news-releases/bwh-hotel-group-announces-new-president-and-ceo-lawrence-m-cuculic-301395820.html 2

  27. https://www.bestwestern.com/en_US/about/press-media/2022-press-releases/bwh-oracle-opera.html 2

  28. https://www.oracle.com/news/announcement/bwh-hotel-group-makes-opera-cloud-available-to-hotels-2022-08-03/ 2

  29. https://www.prnewswire.com/news-releases/bwh-hotels-selects-canary-technologies-to-power-its-ai-driven-guest-engagement-platform-302227920.html 2

  30. https://www.securityweek.com/bwh-hotels-says-hackers-had-access-to-reservation-data-for-6-months/ 2

  31. https://m.get-rates.com/Best-Western-Hotels-Jerusalem-bw-560_1109.html

  32. https://bdsmovement.net/Act-Now-Against-These-Companies-Profiting-From-Genocide 2 3 4

  33. https://www.bestwestern.com/en_US/offers/hotel-discounts/military-discounts.html

  34. https://www.i24news.tv/en/news/israel/defense/artc-eilat-hundreds-of-hotel-stays-cancelled-and-reallocated-to-accommodate-us-military-personnel

  35. https://bdsmovement.net/bookingcom-stop-profiting-war-crimes

  36. https://www.bestwestern.com/en_US/about/press-media/2025-press-releases/autoclerk-atlas.html

  37. https://en.globes.co.il/en/article-medallia-buys-israeli-behavioral-analytics-co-cooladata-1001288332 2

  38. https://www.ohchr.org/en/business/bhr-database

  39. https://www.trade.gov/market-intelligence/israel-hotel-market-overview-growth-and-grant-programs 2

  40. https://www.ohchr.org/sites/default/files/documents/hrbodies/hrcouncil/sessions-regular/session31/database-hrc3136/23-06-30-Update-israeli-settlement-opt-database-hrc3136.pdf

  41. https://www.opensanctions.org/datasets/ps_ohchr_settlement/

  42. https://www.ethicalconsumer.org/ethicalcampaigns/boycotts

  43. https://boycott-israel.org/boycott.html

  44. https://www.whoprofits.org/publications/report/39

  45. https://www.bestwestern.com/en_US/book/hotels-in-palestine/best-western-palestine-inn/propertyCode.44296.html

  46. https://www.ahla.com/about/our-members

  47. https://bdsmovement.net/get-involved/what-to-boycott