INDEX / DIRECTORY / HUBLOT

Hublot

Watches 94 CITED SOURCES UPDATED 2026-06-16
BDS-1000 Score 132 /1000 E Tier E - Limited
Military ↗ 0.00 Digital ↗ 0.00 Economic ↗ 0.57 Political ↗ 2.00

Hublot SA - BDS-1000 Dossier

Target Profile

FieldDetail
Company NameHublot SA
JurisdictionSwitzerland (registered domicile: Nyon, Canton of Vaud)
HeadquartersNyon, Canton of Vaud, Switzerland
SectorLuxury mechanical and electronic watchmaking; retail and wholesale distribution
OwnershipSubsidiary of LVMH Moët Hennessy Louis Vuitton SE (acquired April 2008); controlling shareholder Bernard Arnault / Groupe Arnault (via LVMH)
Key Executives / GovernanceBernard Arnault / Groupe Arnault (controlling shareholder via LVMH parent)
Israeli-Nexus SummaryRetail distribution via authorized partners in Tel Aviv; parent-level venture investment in Israeli technology companies (Wiz, Lusix); limited-edition commemorative watch marking Israel’s 70th anniversary (2018); no documented military, defence, or settlement-operations role.

Executive Summary

Hublot SA is a Swiss luxury watchmaker with no identified defence contracts, military supply relationships, settlement operations, or digital-infrastructure roles connecting it to the Israeli military or the occupation economy. Its documented Israel nexus consists of three vectors: retail distribution through authorized multi-brand dealers in Tel Aviv, a 2018 limited-edition watch commemorating Israel’s 70th anniversary (paired with a third-party charity donation framing that referenced IDF soldiers), and parent-level venture investments by LVMH and Bernard Arnault’s Aglaé Ventures in Israeli technology companies Wiz (cloud security, Unit 8200 founders) and Lusix (lab-grown diamonds).

No public evidence places Hublot products in Israeli military end-use, nor identifies Hublot in settlement construction, dual-use export licensing, or any role in Israeli state digital or security infrastructure. The 2018 commemorative watch was a civilian luxury product sold via commercial channels, not a procurement item. Civil-society databases focused on the occupation economy - including Who Profits and the UN OHCHR settlements database - do not list Hublot, and the brand is not named among the Palestinian BDS National Committee’s priority consumer-boycott targets. Counter-arguments include the complete absence of defence or settlement operations, the commemorative watch’s civilian character, and the parent-level rather than Hublot-specific nature of the documented Israeli investment activity.

The BRS score of 132 (Tier E - Minimal) reflects this profile: Political drives the score (2.00) through the Arnault-level venture investments and the 2018 commemorative product, while Economic registers minimal exposure (0.57) from retail distribution and the same parent-level investments, and Military and Digital return zero across all dimensions, finding no defence, dual-use, or digital-infrastructure role.

Timeline of Relevant Events

DateEvent
April 2008LVMH acquires Hublot SA from founder Carlo Crocco and Jean-Claude Biver.12
2018Hublot releases “Classic Fusion 70th Anniversary Israel” limited edition (titanium and King Gold variants), commemorating Israel’s establishment; marketed with Hebrew numerals, Star of David, and “Am Yisrael Chai” caseback.34 Associated “Pride of Israel” / collector Alexander Rubinchik programme describes donation to “children and IDF soldiers and their families” or to “a scholarship program for soldiers to attend Brandeis University,” depending on source.56
2021Bernard Arnault’s Aglaé Ventures participates in USD 120 million funding round for Israeli cloud-security company Wiz, founded by four Unit 8200 veterans.78
June 2022LVMH Luxury Ventures participates in USD 90 million funding round for Israeli lab-grown diamond company Lusix.3
October 2023Following 7 October Hamas attack and subsequent Gaza military operations, LVMH (parent of Hublot) issues no public statement on the conflict; trade press notes major luxury groups’ silence.9 Contrast with March 2022 Russia-Ukraine response, when LVMH suspended Russian boutiques and operations.1011
September 2024Julien Tornare appointed CEO of Hublot, succeeding Ricardo Guadalupe (who becomes Honorary President).1213
June 2025Israeli press reports allocation of two Hublot Mbappé limited-edition chronographs to Israel (serial numbers 13 and 18, chosen for Jewish significance); boutique presence at TLV Mall and Kikar HaMedina confirmed.1415

Corporate Overview

Hublot SA is a wholly owned subsidiary of LVMH Moët Hennessy Louis Vuitton SE, headquartered in Nyon, Switzerland, with approximately 800–1,200 employees concentrated in Swiss manufacturing and assembly operations.165 LVMH is majority-controlled by Groupe Arnault, the family holding vehicle of Bernard Arnault, which holds approximately 48.2% of LVMH capital and 63.5% of voting rights.717 Hublot’s product portfolio - mechanical and electronic wristwatches in the Big Bang, Classic Fusion, and Spirit of Big Bang collections - is manufactured at the Nyon facility, with additional movement resources from affiliated LVMH watchmaker Zenith in Le Locle, Switzerland.16518

Hublot maintains a global network of mono-brand boutiques and authorized multi-brand retailer partnerships. Within Israel, distribution is handled by the Roltime Group, described as one of Israel’s largest watch, jewellery, and luggage distributors.19 Documented Hublot retail points in Israel include the “Hublot Tel Aviv Boutique” (TLV Mall) and an “Impress Lounge” at Kikar HaMedina, Tel Aviv.1415 No Hublot-branded boutique or authorized dealer has been documented within internationally recognized Israeli settlements in the West Bank or occupied East Jerusalem.1415 Hublot holds no identified Israeli-domiciled legal entity, payroll registration, or fixed-asset investment beyond its authorized-distribution relationship.192021

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified. Hublot is a luxury watch manufacturer with no documented defence-contracting capability, security-sector revenue, or military procurement relationship in any jurisdiction.169 No contract, tender, framework agreement, or memorandum of understanding between Hublot SA and the Israeli Ministry of Defense, the IDF, the Israel Prison Service, the Israel Border Police, or any Israeli state security or intelligence body was identified.16910 Hublot does not appear in Israeli defence-export and defence-cooperation directorate (SIBAT) listings, Israeli Ministry of Defense procurement registries, or defence-exhibition records.10 No dual-use classification, mil-spec designation, or defence-grade product variant was identified; Hublot’s titanium, ceramic, and carbon-fibre watches are marketed to civilian consumers and carry no dual-use export-control classification under Swiss, EU, or Wassenaar schedules.1622 The “Big Bang Commando” ceramic model, despite military styling, is a civilian collectors’ piece with no documented procurement by any armed force.14 No Hublot role in Israeli defence-prime supply chains (Elbit, IAI, Rafael, IMI) was identified, nor any logistical, sustainment, or munitions relationship.2324

Counter-Arguments and Evidence Limits

Hublot’s complete absence from defence contracting, dual-use export licensing, and defence-supply-chain documentation is dispositive. The 2018 commemorative watch and associated donation framing (discussed under Political) involved no military procurement, no supply to military end-users, and no defence-sector contracting. LVMH’s group-level supply-chain disclosures do not publish Hublot-specific supplier lists, leaving sub-tier supplier relationships partially opaque; however, no defence-adjacent link was identified at any tier, and Hublot’s manufacturing inputs (watch movements, cases, sapphire crystals, composite materials) do not constitute controlled goods under Swiss export-control schedules as applied to luxury watchmaking.2223

Named Entities and Evidence Map

Digital: Digital

Mechanism of Involvement

No public evidence identified. Hublot’s documented e-commerce infrastructure runs on Salesforce Commerce Cloud (US-origin, confirmed active 2022–2023), and its parent LVMH holds strategic partnerships with Google Cloud, Microsoft Azure, and AWS.169101122141523 No primary Israeli-origin software vendor relationship - including Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, or Palo Alto Networks - was verified at the Hublot brand level.1278 No deployment of Israeli-origin facial recognition, biometric identification, predictive analytics, or workforce surveillance technology in Hublot’s approximately 100 global boutiques was identified; vendor checks against Trigo Vision, AnyVision/Oosto, and BriefCam returned negative.8 No Hublot data centre operations, sovereign-cloud participation, or AI provision to Israeli state or security bodies was identified.8 Hublot’s blockchain-based product authentication uses Arianee Protocol (French) and the AURA Blockchain Consortium (LVMH, Prada, Richemont; runs on ConsenSys Quorum); no Israeli-origin technology vendors in these stacks were publicly identified.121318

Counter-Arguments and Evidence Limits

Microsoft Azure and Google Cloud - deployed at LVMH group level - maintain Israeli R&D facilities and have participated in Israel’s Project Nimbus government cloud contract; however, LVMH’s relationships with these providers are standard commercial enterprise agreements, not participation in Project Nimbus, and neither Microsoft nor Google constitutes an Israeli-origin vendor. Whether Google Cloud sub-services used by Hublot under the LVMH enterprise agreement route data through Google’s Israeli infrastructure or involve Israeli-acquired technologies (e.g., Mandiant) cannot be resolved on available public evidence and remains an unresolved sub-question. LVMH’s Cyber Defense Center vendor composition has not been publicly disclosed, leaving the possibility of Israeli-origin cybersecurity tools at the group level unverified but not confirmed. Full vendor attribution for AURA blockchain backend is not publicly disclosed. These gaps do not constitute evidence of Israeli-origin technology use; they represent limits of public transparency.

Named Entities and Evidence Map

Economic: Economic

Mechanism of Involvement

Hublot’s economic nexus to Israel operates through three documented channels: authorized retail distribution via the Roltime Group in Tel Aviv (documented boutique presence at TLV Mall and Kikar HaMedina), parent-level venture investments by LVMH and Bernard Arnault’s Aglaé Ventures in Israeli technology companies (Wiz cloud security, USD 120 million 2021 round; Lusix lab-grown diamonds, USD 90 million June 2022 round), and limited-edition product allocation (June 2025 Israeli press reported two Mbappé chronographs allocated to Israel with serial numbers chosen for Jewish significance).141519783 These are standard commercial and investment activities; no settlement operations, agricultural sourcing, or misleading origin-labeling issues were identified. Hublot’s watches are manufactured in Switzerland; no Israeli-domiciled manufacturing, R&D, or employment footprint was identified.165182021 Revenue attribution is opaque: LVMH reports by business group and broad geography, with Israel subsumed in “Other markets” and not separately disclosed.910786 Economic value flows outward from Israel to Hublot’s Swiss entity upon wholesale transactions, before consolidating into LVMH (France); no inward profit repatriation into Israel occurs, as Hublot has no Israeli-domiciled operating entity.72125

Counter-Arguments and Evidence Limits

Hublot’s Israeli market presence is mediated entirely through independent authorized retailers, generating no direct Hublot employment, taxation, or fixed-asset investment in Israel. The venture investments in Wiz and Lusix are parent-level (LVMH Luxury Ventures and Arnault family vehicle Aglaé Ventures) rather than Hublot-specific, and the Wiz investment was a minority stake in a multi-investor USD 120 million round (alongside Salesforce and Blackstone), not a controlling or strategic partnership.73 No misleading settlement-origin labeling, agricultural supply-chain integration, or UN OHCHR settlements-database listing was identified for Hublot.1415192021 Hublot is not categorized by Who Profits, Corporate Occupation, or the BDS National Committee as a priority target.1415192627 Evidence gaps include: Hublot uses exotic leathers and rubber for straps, with tier-2 and tier-3 tannery supply-chain data not publicly mapped at the component level; high-jewellery pieces incorporate diamonds, with Responsible Jewellery Council audit results not granularly disclosed at sub-supplier level, leaving Israeli diamond industry links unverified but not confirmed.1328 A full Israeli Companies Registrar search for any LVMH-affiliated Hublot distributor entity was not possible without live database access. Commercial volumes and contract terms for Hublot’s Israeli distribution are not publicly disclosed.2429

Named Entities and Evidence Map

Political: Political

Mechanism of Involvement

Hublot’s political footprint rests on three documented elements: the 2018 “Classic Fusion 70th Anniversary Israel” limited-edition watch (titanium and King Gold variants, featuring Hebrew numerals, Star of David, and “Am Yisrael Chai” caseback, commemorating Israel’s establishment), an associated “Pride of Israel” marketing programme (linked to collector Alexander Rubinchik, describing donation of proceeds to “children and IDF soldiers and their families” or to “a scholarship program for soldiers to attend Brandeis University,” depending on source), and Bernard Arnault’s Aglaé Ventures participation in the 2021 Wiz funding round (Wiz founded by four Unit 8200 veterans).345678 These are symbolic and investment acts rather than operational political alignment. Hublot has issued no corporate statement on the Israel-Palestine conflict, including no response to the 7 October 2023 Hamas attack or subsequent Gaza military operations; trade press noted major luxury groups’ silence in October 2023, contrasting with LVMH’s March 2022 Russia boutique suspension following the Ukraine invasion.91011 No Hublot or LVMH lobbying on Israel-Palestine policy, anti-BDS legislation, or Middle East trade measures was identified.7 Hublot appears on at least one BDS-style boycott guide (The Witness), citing LVMH/Arnault Israeli investments, but is not named among the Palestinian BDS National Committee’s priority consumer targets.56

Counter-Arguments and Evidence Limits

The 2018 commemorative watch was a civilian luxury product sold via commercial channels, not a military procurement item or defence contract; no reviewed source records it being supplied to, specified for, or issued by the IDF.3456 The associated donation framing (referencing IDF soldiers) is attached to the marketing partner Alexander Rubinchik’s “Pride of Israel” programme; no reviewed source documents a direct corporate Hublot SA contribution to the IDF or any Israeli military body.56 The Arnault-level Wiz investment was a minority stake in a multi-investor funding round, not a strategic partnership or controlling interest, and Wiz’s subsequent acquisition by Google severs any ongoing ownership connection.78 A viral claim that the Arnault family donates “USD 120 million yearly to Israeli forces” was assessed as inaccurate by a published fact-check, which traced the figure to the one-time 2021 Wiz round rather than any annual military donation.4 No corporate donations by Hublot SA or LVMH SE to Friends of the IDF, Jewish National Fund, or comparable parastatal bodies were identified.4 Hublot’s retail presence in Tel Aviv is commercial distribution, not settlement operations or state institutional partnership.1415 No documented Hublot or LVMH participation in “Brand Israel” public-diplomacy programmes, acceptance of Israeli state honours, or formal affiliations with Israeli geopolitical pressure organizations was identified.1612741213

Named Entities and Evidence Map

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.000.000.000.00
Digital0.000.000.000.00
Economic3.502.004.000.57
Political2.007.007.002.00

The BRS score of 132 (Tier E - Minimal) is driven entirely by Political (2.00), reflecting the 2018 commemorative watch, associated IDF-soldier donation framing, and parent-level venture investment in Wiz (Unit 8200 founders). Economic registers minimal exposure (0.57) from retail distribution and the same parent-level investments. Military and Digital return zero across all dimensions, finding no defence contracting, dual-use supply, settlement operations, or digital-infrastructure roles. The score reflects symbolic political alignment and indirect economic presence, not operational complicity in military or occupation activity.

Methodology Note

End Notes

Footnotes

  1. https://en.wikipedia.org/wiki/Hublot ↩ ↩2 ↩3 ↩4

  2. https://www.fhs.swiss/eng/2008-04-30_618.html ↩ ↩2 ↩3 ↩4

  3. https://www.calcalistech.com/ctechnews/article/b1nhuqxyc ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  4. https://www.koreaboo.com/news/fact-check-blackpink-lisa-rumored-boyfriends-family-donate-120-million-israel-year-frederic-arnault-bernard/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  5. https://boycott.thewitness.news/target/hublot ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10

  6. https://bdsmovement.net/Guide-to-BDS-Boycott ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  7. https://en.globes.co.il/en/article-bernard-arnault-an-investor-in-israeli-cloud-security-co-wiz-1001374130 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12 ↩13 ↩14 ↩15

  8. https://www.calcalistech.com/ctechnews/article/sjltwsk2kg ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  9. https://r.lvmh.com/en/investors/annual-reports/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  10. https://www.sibat.mod.gov.il/en ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  11. https://www.hublot.com/en-int/partnerships ↩ ↩2 ↩3 ↩4 ↩5

  12. https://monochrome-watches.com/news-management-reshuffle-at-lvmh-watches-new-ceo-julien-tornare-hublot-and-antoine-pin-tag-heuer-ricardo-guadalupe-honorary-president-hublot/ ↩ ↩2 ↩3 ↩4 ↩5

  13. https://fashionunited.uk/news/people/lvmh-announces-senior-executive-changes-at-hublot-and-tag-heuer/2024071776687 ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  14. https://www.hublot.com/en-us/boutiques/hublot-tel-aviv-boutique ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  15. https://www.jpost.com/consumerism/article-868991 ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  16. https://www.hublot.com/en-int/our-world ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9

  17. https://www.ohchr.org/en/hr-bodies/hrc/regular-sessions/session31/database-on-settlements ↩ ↩2

  18. https://www.fhs.ch/en/statistics.html ↩ ↩2 ↩3

  19. https://il.linkedin.com/company/roltime-group ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  20. https://www.hublot.com/en/about/hublot-story ↩ ↩2 ↩3

  21. https://www.lvmh.com/en/investors/annual-reports/ ↩ ↩2 ↩3 ↩4

  22. https://www.seco.admin.ch/seco/en/home/Aussenwirtschaftspolitik_Wirtschaftliche_Zusammenarbeit/Wirtschaftsbeziehungen/exportkontrollen-und-sanktionen.html ↩ ↩2 ↩3 ↩4 ↩5

  23. https://www.whoprofits.org/companies/all ↩ ↩2 ↩3 ↩4 ↩5

  24. https://www.sipri.org/databases/armstransfers ↩ ↩2 ↩3

  25. https://www.seco.admin.ch/seco/en/home.html ↩

  26. https://www.corporateoccupation.org/company-profiles ↩ ↩2

  27. https://bdsmovement.net/get-involved/what-to-boycott ↩ ↩2

  28. https://www.responsiblejewellery.com/ ↩

  29. https://www.hublot.com/en/stores ↩