Target: Longines / Compagnie des Montres Longines, Francillon S.A. Parent: The Swatch Group AG Research cutoff: 23 October 2026 Geographic scope: Israel and the occupied Palestinian territory, including East Jerusalem, together with the occupied Syrian Golan Heights.
Supply Chain & Sourcing Relationships
Direct supplier relationships
Longines’ published corporate material identifies the company as a Swiss watchmaker operating from Saint-Imier, Switzerland, with a commercial presence extending to more than 150 countries as of the contemporary corporate description accessed in October 2026.1
Longines’ Swiss-made guidance explains that the applicable Swiss watchmaking framework requires at least 60% of overall production costs to be incurred in Switzerland and at least 60% of the movement’s component value to be Swiss-made; these requirements do not identify the complete origin of every component.2
No public evidence identified of Longines sourcing agricultural products from Mehadrin, Hadiklaim, Galilee Export or Agrexco successors.
No public evidence identified of a named Israeli watch-component supplier contracted directly by Longines.
Importer of record and distribution structure
As of October 2026, Roltime Group publicly identifies Longines within its Israeli watch-brand portfolio and describes its Longines relationship as exclusive distribution.3
Roltime describes importation, distribution, marketing, e-commerce, retail, business-to-business services and after-sales support as components of its Israeli commercial operations.4
Roltime’s history states that the group was established in 1993 and historically belonged to the Lichtenberg and Polturak families; its earlier commercial roots date to approximately 1976 [pre-2020], while its current website independently confirms continuing operations.5
No public evidence identified establishing that Roltime is wholly owned by Longines or Swatch Group.
No public evidence identified identifying the importer of record on individual customs declarations, the underlying distributor agreement, or customs shipment quantities.
Seasonal procurement
No public evidence identified of recurring Israeli seasonal agricultural procurement, including December–April fresh-produce sourcing.
No public evidence identified of seasonal Israeli component procurement relevant to Longines watches.
Third-party and indirect sourcing
Longines’ own retail directory identifies COL TIME at Yermiyahu Street, Tel Aviv, as a sales location, confirming a route to consumers through a locally named retailer.6
An Israeli watch-retailer website independently describes COL TIME as an authorised Longines retailer at Yermiyahu 6, Tel Aviv, corroborating the identity of this commercial intermediary.7
No public evidence identified of Israeli-origin watches or components being incorporated into Longines products through an undisclosed third-party or private-label arrangement.
Product Origin, Labeling & Regulatory Compliance
Product origin
Longines describes its manufacturing heritage and present watchmaking location as Saint-Imier, Switzerland, with operations originating there in 1832 [pre-2020] and continuing in its contemporary corporate description.1
Its Swiss-made guidance describes geographic production and component-value requirements applying to watches carrying that designation; these rules do not independently prove the precise sourcing history of individual components.2
Settlement-origin products
No public evidence identified of Longines products manufactured in Israeli settlements or sourced from settlements in the West Bank, East Jerusalem or the Golan Heights.
No public evidence identified of a verified Longines product bearing a misleading Israeli or settlement country-of-origin declaration.
Labeling compliance
No public evidence identified of a customs, DEFRA or other regulator’s enforcement finding against Longines concerning labeling of settlement-origin goods.
No public evidence identified of Longines-specific litigation concerning settlement-origin labeling.
Corporate labeling policy
No public evidence identified of a published Longines policy specifically addressing goods originating in Israeli settlements or other occupied territories.
No public evidence identified of a Longines-specific settlement-origin exclusion or labeling commitment.
Investment, Capital & Financial Exposure
Foreign direct investment
Longines’ corporate history places its operations and headquarters in Switzerland, while its Israeli retail directory documents commercial outlets operated under locally named retail identities.1, 8
No public evidence identified of Longines acquiring or constructing an Israeli factory, logistics centre, data centre, technology campus or directly owned Israeli real-estate facility.
No public evidence identified of an acquisition by Longines of an Israeli operating company, including a manufacturer, consumer brand, technology business or infrastructure operator.
Acquired Israeli subsidiaries
No public evidence identified of a controlling stake held by Longines in an Israeli operating company.
Consequently, no verifiable acquisition date, consideration, current holding percentage, manufacturing location, workforce size or IDF relationship was established for an acquired Israeli operating subsidiary.
No public evidence identified establishing an Israeli operating-company acquisition attributable to Longines’ parent through the sources retrieved for this audit.
Research and development
Longines describes watch development and manufacturing expertise in Switzerland and identifies Saint-Imier as the location of its designers and watchmakers.2
No public evidence identified of a Longines research centre, accelerator, engineering office or technological partnership operated in Israel.
No public evidence identified of an Israeli Preferred Technology Enterprise designation or technology-development grant awarded to Longines.
Parent and beneficial ownership
Longines identifies its historical and continuing corporate presence in Saint-Imier; its corporate identity is Compagnie des Montres Longines, Francillon S.A., and the brand belongs to the Swatch Group.1, 9
Roltime identifies Longines alongside other international watch brands, including Omega, Tissot, Breguet and Blancpain, within its Israeli distribution portfolio, establishing a shared local commercial intermediary rather than common ownership of those brands by Roltime.3
Roltime’s historical account names the Lichtenberg and Polturak families in connection with the group’s 1993 formation [pre-2020], but does not independently establish their current holdings or any equity interest in Longines.5
No public evidence identified of a controlling Israeli shareholder of Longines.
No public evidence identified establishing that Israeli capital beneficially controls Longines or Swatch Group.
Portfolio and fund exposure
No public evidence identified of Longines holding Israeli sovereign bonds, Israel Bonds, Israeli-domiciled investment funds or material listed Israeli equity positions.
No public evidence identified of an Israeli sovereign-debt underwriting mandate, defence-sector lending facility, or settlement-business financing arrangement undertaken directly by Longines.
Controlling principals
No public evidence identified establishing a material personal or family-office investment in an Israeli company by a named Longines founder, executive, chairperson or controlling shareholder.
No public evidence identified establishing such an investment by an identified Swatch Group controlling principal in the sources examined.
Operational Presence & Market Activity
Israeli physical and commercial footprint
As of the October 2026 research, Longines’ own retail directory identifies FINEGOLD at Mamilla Mall, Jerusalem, as a Longines point of sale offering watches and strap-replacement services.10
Longines identifies IMPRESS AZRIELI at Azrieli Mall, Tel Aviv, as another retail location offering watches and strap services.11
Longines separately identifies COL TIME in Tel Aviv, documenting participation by an independently named retailer.6
The company’s retail directory also identifies IMPRESS GRAND KENYON in Haifa.12
Longines lists IMPRESS ASHDOD at Big Fashion Mall, Ashdod.13
Longines lists IMPRESS PETACH-TIKVA at Imber Street 7, Petah Tikva.14
Longines lists IMPRESS BEER SHEVA at Hashdera Mall, Beer Sheva.15
Longines lists IMPRESS RAMAT-AVIV at Ramat Aviv Mall, Tel Aviv.16
Longines lists IMPRESS KIRYON at Kiryon Mall in the Krayot area.17
Longines lists IMPRESS MODEEN at Azrieli Mall in Modi’in.18
Roltime’s public location directory identifies an Israeli network of Impress stores, brand boutiques, headquarters and service centres, providing contemporaneous evidence of the distributor’s operating infrastructure.19
Roltime states that it handles watch servicing and repairs through its Israeli after-sales operation, establishing additional commercial activity beyond the initial sale of watches.20
Nature of the physical footprint
The Longines retail listings establish authorised points of sale and related services but do not establish that Longines itself owns the relevant shops, leases their premises or directly employs their staff.6, 10, 11
No public evidence identified of a directly operated Longines corporate office, manufacturing plant or Longines-owned warehouse in Israel.
Settlement nexus
The Longines-authorised FINEGOLD listing identifies Mamilla Mall in Jerusalem without identifying a West Bank settlement location or specifying that the outlet operates on settlement land.10
No public evidence identified of a verified Longines-authorised retail outlet specifically situated in an Israeli settlement in the West Bank or Golan Heights.
No public evidence identified of direct Longines sales contracts with settlement authorities, settlement municipalities or settlement-based institutional customers.
No public evidence identified of a settlement-specific franchise, licence or distribution agreement.
Post-19 July 2024 and post-November 2024 commercial activity
The Longines retailer pages and Roltime’s operating website remained publicly accessible during the research conducted on 23 October 2026, including descriptions of current Israeli retail and distribution services.3, 6, 19
The contemporary pages document publicly advertised commercial operations after both specified dates; they do not disclose the dates of individual sales, shipments, contract renewals or payments.3, 11
Employment and tax contribution
No public evidence identified establishing Longines’ direct employee headcount in Israel.
No public evidence identified establishing Longines’ Israeli corporate income tax, VAT or payroll-tax payments.
No public evidence identified establishing an Israeli tax residency or Preferred Technology Enterprise registration for Longines.
Market positioning
Roltime includes Longines in its exclusive-distribution watch portfolio alongside other international watch brands.3
The identified Longines listings span multiple Israeli cities, providing documentary evidence of a geographically distributed sales network.11, 12, 13, 15
No public evidence identified of Longines explicitly classifying Israel as a strategic regional headquarters, principal growth engine, or separately reportable major market.
Military, governmental and institutional activity
No public evidence identified of a named Longines supply contract with the IDF, Israeli Ministry of Defence, Israeli police or another Israeli security organisation.
No public evidence identified of a Longines-specific Israeli reservist salary subsidy, military-leave sponsorship programme or donation-matching scheme benefiting military or settlement organisations.
Corporate Structure & Foundational Ties
Founding and incorporation
Longines traces its establishment to Saint-Imier, Switzerland, in 1832 [pre-2020], and its contemporary corporate account confirms that the company’s historical Swiss location remains its headquarters.1
Longines identifies its legal corporate identity as Compagnie des Montres Longines, Francillon S.A.9
No public evidence identified of the Longines brand having been founded or originally incorporated in Israel.
Headquarters and domicile
Longines’ contemporary corporate material identifies Saint-Imier, Switzerland, as its headquarters and centre of watchmaking activity.1
No public evidence identified of a dual headquarters or principal place of management in Israel.
No public evidence identified of Israeli corporate tax residency for Longines.
Israeli-Nexus Floor factual checks
Founded in Israel: the documented founding location is Saint-Imier, Switzerland, in 1832 [pre-2020].1
Headquarters in Israel: the documented headquarters is Saint-Imier, Switzerland.1
Israeli tax residency or PTE status: no public evidence identified.
Beneficial ownership or control by Israeli capital: no public evidence identified.
Local intermediary governance
Roltime traces its corporate establishment to 1993 [pre-2020] and identifies the Lichtenberg and Polturak families in its historical account; its contemporary website continues to describe an Israeli distribution and retail enterprise.4, 5
No public evidence identified demonstrating that those families control Longines, the Swatch Group or their respective corporate policies.
No public evidence identified of a defence-sector directorship, settlement-organisation office or Israeli governmental appointment attributable to a controlling Longines principal.
State and institutional linkages
No public evidence identified of Israeli government ownership in Longines.
No public evidence identified of Israeli state-appointed directors at Longines.
No public evidence identified of Longines being designated Israeli critical national infrastructure.
Structural governance
No public evidence identified of Israeli government golden shares, special voting rights, charter restrictions or other governance provisions controlling Longines.
No public evidence identified of a formal corporate mission requiring Longines to advance Israeli governmental or settlement objectives.
Human-rights investigation context
The 2025 United Nations Special Rapporteur report A/HRC/59/23 is catalogued as a report concerning corporate involvement in the economy associated with Israel’s occupation of Palestinian territory; the accessible catalogue does not establish a specific Longines finding.21
No public evidence identified in the retrieved materials confirming that Longines, Roltime or the Swatch Group appears as a specifically named enterprise in an applicable OHCHR settlement-database entry.
No public evidence identified of a target-specific sanctions, exclusion or divestment decision against Longines in the material reviewed.
The BDS Movement’s general divestment guidance explains its criteria concerning Israeli companies and businesses connected to settlement activity; the consulted guidance does not establish Longines as an individually named priority target.22
Profit Repatriation & Economic Contribution
Revenue attribution
The Longines-authorised retail listings document consumer-facing distribution channels operating in multiple Israeli cities during the October 2026 research period.11, 12, 13, 14
Roltime publicly identifies Longines among its distributed watch brands, documenting an ongoing commercial relationship with an Israeli intermediary.3
No public evidence identified of Longines disclosing annual Israeli revenue, sales volumes, gross margin, operating profit or market share.
No public evidence identified of Roltime publishing Longines-specific import values, sales figures or royalty payments.
Profit flows
Longines’ Swiss corporate identity and Roltime’s Israeli distribution operations establish the existence of separate Swiss-brand and Israeli-intermediary participants in the commercial chain.9, 4
No public evidence identified establishing contractual transfer prices, dividends, royalties, management fees or other quantified transfers between Roltime and Longines.
No public evidence identified establishing the proportion of Israeli retail revenue retained by retailers, distributors or the Swiss manufacturer.
No public evidence identified of Longines’ global profits being repatriated to an Israeli-domiciled controlling shareholder.
Economic ecosystem role
Roltime describes itself as a distributor, retailer and after-sales service provider operating across multiple consumer categories in Israel, including watchmaking.4
Longines’ listings document its products being marketed through several locally named retailers across Israel.6, 10, 11, 12
No public evidence identified establishing Longines as a major Israeli employer, manufacturer, infrastructure operator or nationally designated strategic supplier.
No public evidence identified of a quantified Longines-specific contribution to Israeli GDP, customs revenue, corporate tax receipts or employment.
Financial-sector activities
No public evidence identified of Longines directly underwriting Israeli sovereign debt or Israel Bonds.
No public evidence identified of Longines providing insurance underwriting for Israeli military or settlement operations.
No public evidence identified of Longines operating a lending, asset-management or sovereign-bond distribution business in Israel.
Footnotes
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Longines, “Explore the LONGINES Universe,” corporate history and headquarters information, accessed 23 October 2026. https://www.longines.com/universe ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8
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Longines, “The Swiss watchmaking heritage of Swiss-Made: a better understanding of the term,” manufacturing and geographical-origin requirements, accessed 23 October 2026. https://www.longines.com/universe/blog/defining-swiss-made-watches ↩ ↩2 ↩3
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Roltime Group, official Hebrew-language corporate website, brand portfolio identifying Longines as an official importer/distribution brand, accessed 23 October 2026. https://www.roltime.co.il/he/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6
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Roltime Group, corporate overview of importation, distribution, retail, e-commerce, marketing and after-sales services, accessed 23 October 2026. https://www.roltime.co.il/en/service-and-repairs/ ↩ ↩2 ↩3 ↩4
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Roltime Group, “The Story of Roltime Group,” historical account of the 1976 business roots, 1993 formation and associated families, accessed 23 October 2026. https://www.roltime.co.il/history.html ↩ ↩2 ↩3
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Longines, official retailer listing, “COL TIME - Tel Aviv,” accessed 23 October 2026. https://www.longines.com/en-gb/store/id/col-time-tel-aviv-1645365 ↩ ↩2 ↩3 ↩4 ↩5
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COL TIME / TheWatch, Longines brand information and retailer identification, accessed 23 October 2026. https://www.thewatch.co.il/190146/Longines-information ↩
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Roltime Group, official Hebrew-language store and service-centre directory, accessed 23 October 2026. https://www.roltime.co.il/he/locations/ ↩
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Longines, corporate overview identifying Compagnie des Montres Longines, Francillon S.A. and its Swiss operations, accessed 23 October 2026. https://www.longines.com/universe ↩ ↩2 ↩3
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Longines, official retailer listing, “FINEGOLD - Jerusalem,” Mamilla Mall, accessed 23 October 2026. https://www.longines.com/en-gb/store/id/finegold-jerusalem-1645358 ↩ ↩2 ↩3 ↩4
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Longines, official retailer listing, “IMPRESS AZRIELI - Tel Aviv,” accessed 23 October 2026. https://www.longines.com/en-gb/store/id/impress-azrieli-tel-aviv-1645328 ↩ ↩2 ↩3 ↩4 ↩5 ↩6
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Longines, official retailer listing, “IMPRESS GRAND KENYON - Haifa,” accessed 23 October 2026. https://www.longines.com/store/id/impress-grand-kenyon-haifa-1645385 ↩ ↩2 ↩3 ↩4
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Longines, official retailer listing, “IMPRESS ASHDOD - Ashdod,” accessed 23 October 2026. https://www.longines.com/en-in/store/id/impress-ashdod-ashdod-1645330 ↩ ↩2 ↩3
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Longines, official retailer listing, “IMPRESS PETACH-TIKVA - Petah Tikva,” accessed 23 October 2026. https://www.longines.com/en-gb/store/id/impress-petach-tikva-petach-tikva-1645401 ↩ ↩2
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Longines, official retailer listing, “IMPRESS BEER SHEVA - Beer Sheva,” accessed 23 October 2026. https://www.longines.com/en-us/store/id/impress-beer-sheva-beer-sheva-1645353 ↩ ↩2
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Longines, official retailer listing, “IMPRESS RAMAT-AVIV - Tel Aviv,” accessed 23 October 2026. https://www.longines.com/en-us/store/id/impress-ramat-aviv-tel-aviv-1645347 ↩
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Longines, official retailer listing, “IMPRESS KIRYON - Krayot,” accessed 23 October 2026. https://www.longines.com/en-us/store/id/impress-kiryon-krayot-1645334 ↩
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Longines, official retailer listing, “IMPRESS MODEEN - Modi’in,” accessed 23 October 2026. https://www.longines.com/en-nl/store/id/impress-modeen-modeen-1645333 ↩
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Roltime Group, official directory of Israeli shops, brand boutiques, offices and service locations, accessed 23 October 2026. https://www.roltime.co.il/he/locations/ ↩ ↩2
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Roltime Group, “After-Sales Service & Repair,” description of watch-repair and customer-support operations, accessed 23 October 2026. https://www.roltime.co.il/en/service-and-repairs/ ↩
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United Nations Human Rights Council, A/HRC/59/23, “From economy of occupation to economy of genocide,” 2 July 2025; document catalogue maintained by ecoi.net, accessed 23 October 2026. https://www.ecoi.net/en/document/2126836.html ↩
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BDS Movement, “Get Involved - Divestment,” published campaign and divestment principles, accessed 23 October 2026. https://www.bdsmovement.net/Get-involved-divestment ↩