Longines DIGITAL

Target: Longines / Compagnie des Montres Longines Francillon SA

Parent: The Swatch Group

Evidence reviewed: Public material available through 23 October 2026.

Scope: Enterprise technology, digital infrastructure, surveillance, cloud and data residency, defence-related technology, artificial intelligence, R&D, and Israeli technology-sector relationships.

Enterprise Technology Stack & Vendor Relationships

Corporate structure

Longines is a Swiss watchmaking company based in Saint-Imier and operates within Swatch Group’s portfolio of watch brands; the company’s published corporate profile identifies the business as Longines Watch Co. Francillon Ltd.¹

Digital sales and customer systems

Longines operates an official website with online account access, sales-related services, customer-support facilities and published privacy information.²

The company’s contact system collects information through fields for customer name, email address, country, language and the subject of an enquiry.³

Longines also publishes a cookie notice describing the categories of tracking technologies and processing matters addressed by its website disclosures.⁴

The company’s FAQ documents online orders, customer accounts, payment methods, privacy, security and after-sales processes.⁵

Warranty management technology

Longines operates an Android application named Longines Warranty, published under Compagnie des Montres Longines, Francillon SA; its Google Play listing records an update dated 7 September 2026.⁶

The application’s stated function is to scan a QR code on a Longines warranty card, register a watch sale and activate the associated warranty; its use is restricted to authorised Longines retailers.⁶

An Apple App Store listing independently identifies a corresponding Longines Warranty application published by Compagnie des Montres Longines Francillon SA.⁷

Israeli commercial intermediary

Roltime Group identifies itself as an Israeli importer and distributor established in 1993 and describes its services as including importing, distribution, retail, ecommerce, marketing, business-to-business services and after-sales support.⁸

Roltime’s published service information describes an organised repair and after-sales operation supporting its portfolio of brands.⁹

Impress identifies Roltime as the official Israeli importer of Longines and markets an extensive catalogue of Longines watches through its Israeli retail operation.¹⁰

An Impress Longines product listing states that the Roltime group provides official warranty coverage and authorised watch-repair services.¹¹

Technology vendor identification

No public evidence identified of a Longines-specific licensing, subscription, procurement or integration relationship with Check Point, Wiz, SentinelOne, CyberArk, Nice, Verint, Claroty, Palo Alto Networks or another identified Israeli-origin enterprise technology supplier.^{1, 2, 6}

No public evidence identified establishing that Roltime or Impress deployed a particular Israeli-origin cybersecurity, analytics, communications or enterprise application on behalf of Longines.^{8, 10}

Scale of dependency

The Longines Warranty application performs a documented retailer-facing warranty-registration function, but its published description does not identify the underlying cloud infrastructure, authentication provider, database platform or cybersecurity suppliers.⁶

No public evidence identified quantifying any Longines dependency on Israeli-origin enterprise technology.^{1, 6}

Procurement and systems integration

No public evidence identified naming an Israeli systems integrator, IT outsourcing provider or digital transformation consultancy as a Longines technology contractor.^{1, 2}

No public evidence identified establishing that a group-level technology contractor mandated or deployed Israeli-origin software specifically for Longines.¹

Swatch Group has an independently documented digital-payment technology relationship through its Swatch brand. On 28 March 2022, Fidesmo announced an agreement to become the global payment-platform provider for SwatchPAY!, supplying payment tokenisation technology and connectivity to participating banks and card schemes. Fidesmo’s public wearables directory identifies Swatch Pay among its contactless-payment wearable partners, alongside other wearable-device manufacturers. The documented actors are Swatch Ltd and Fidesmo AB; the downstream beneficiaries are participating payment-card holders, issuers and merchants. This establishes operational consumer-payment technology provision within the wider group, without demonstrating deployment by Longines or identifying an Israeli technology supplier.^{12, 13}

The Swatch Pay application is publicly listed in Apple’s Israeli App Store under developer SWATCH LTD. Its published functionality includes linking payment cards to watches, initiating contactless payments, reviewing transactions and suspending payment functionality. The Israeli storefront listing establishes consumer-facing application availability in Israel as of 23 October 2026; it does not establish Israeli-issued card eligibility, successful activation by an Israeli resident, an Israeli payment-processing contract or a Longines-specific deployment. The listing records continuing application updates during 2026.¹⁴

Surveillance, Biometrics & Retail Technology

Facial recognition and biometrics

No public evidence identified of Longines deploying Israeli-origin facial recognition, biometric identification, gait analysis or behavioural-surveillance technology supplied by Trigo, BriefCam, AnyVision/Oosto, Trax or comparable vendors.^{1, 2}

Retail technology

Longines’ published Israeli retail directory identifies Col Time at Yermiyahu Street in Tel Aviv as a watch retailer providing sales and strap-replacement services.¹⁵

The same directory identifies an Impress location at Ramat Aviv Mall in Tel Aviv, again describing watch retailing and strap-replacement services.¹⁶

Longines additionally lists an Impress retailer at Azrieli Mall in Tel Aviv.¹⁷

A further Longines listing identifies an Impress retailer at TLV Mall in Tel Aviv.¹⁸

These descriptions document conventional watch retailing and associated services but do not specify facial-recognition systems, video-analytics vendors or automated biometric customer identification.^{15, 16, 17, 18}

Predictive analytics and monitoring

No public evidence identified of Longines using Israeli-origin predictive-policing tools, workforce-surveillance platforms, sentiment-monitoring systems or social-media intelligence products.^{1, 2}

Third-party deployment

No public evidence identified demonstrating that an Israeli surveillance or biometric product is embedded in Longines’ retail operations through Roltime, Impress or another named intermediary.^{8, 10, 11}

The published description of the Longines Warranty application establishes QR-code scanning for warranty activation and does not describe facial recognition or biometric identity verification.⁶

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

Customer data processing

Longines publishes a privacy notice addressing personal-data collection, processing purposes, disclosure, international transfers, retention and data-subject rights.²

The company’s customer-contact interface accepts identifying and communications information, establishing that digital customer-data collection forms part of its public-facing operations.³

The Google Play listing for Longines Warranty states in its application description that no customer data is recorded, while its developer-provided data-safety declaration separately identifies possible collection of location, personal information and additional categories of information.⁶

The same listing states that data is encrypted in transit and that users may request data deletion.⁶

The reviewed application listing does not identify the location of its backend servers, processing facilities or storage infrastructure.⁶

Data-exposure assessment

No public evidence identified establishing that Longines customer, transaction, warranty, location or communications data is hosted, routed, processed or stored in Israel.^{2, 6}

No public evidence identified establishing that data collected by Roltime or Impress during Longines sales is subsequently processed by an Israeli technology supplier on Longines’ behalf.^{8, 10, 11}

No public evidence identified establishing access by Israeli state institutions to Longines-operated customer or warranty databases.^{2, 6}

Data-centre operations

No public evidence identified of Longines operating, leasing or colocating data-centre infrastructure within Israel.^{1, 2}

No public evidence identified concerning a Longines-owned Israeli sovereign-cloud region, resilience facility or dedicated Israeli government hosting environment.^{1, 2}

Government cloud contracts

No public evidence identified establishing that Longines participates in Project Nimbus or another Israeli government cloud programme.^{1, 2}

No public evidence identified identifying Longines as a government cloud infrastructure supplier, systems integrator or platform operator for Israeli state institutions.¹

Data sovereignty and resilience services

No public evidence identified of Longines marketing sovereign-cloud hosting, digital resilience infrastructure or government data-residency services to Israeli public-sector or military customers.^{1, 2}

Swatch’s published application privacy notice identifies Fidesmo AB, Stockholm, Sweden, as its payment-tokenisation provider. Fidesmo processes specified application and payment-card information and exchanges necessary information with Mastercard and Visa to enable tokenisation. The notice also permits international transfers subject to stated safeguards, without identifying Israel as a destination. Apple’s Israeli App Store listing separately displays the developer’s declaration that the application collects no data, a declaration Apple expressly states it has not verified. These disclosures establish a named Swedish payment-technology processor and an international data-processing framework, but do not establish Israeli hosting, Israeli-controlled databases, Israeli access to cardholder records or Israeli state access to Swatch Group customer information.^{14, 19}

2022–23 October 2026 - no public evidence identified: searches concerning Swatch Group and Longines data processing in Israel, Israeli cloud infrastructure, Israeli payment-tokenisation contractors and Israeli-controlled customer databases. The reviewed Swatch Pay privacy disclosure identifies Fidesmo in Sweden and international-transfer provisions without identifying an Israeli recipient; the Israeli application listing does not disclose a server location. The evidence therefore cannot establish an Israeli data-processing or sovereign-cloud relationship.^{14, 19}

Defence, Intelligence & Security Sector Technology Relationships

Military and intelligence contracts

No public evidence identified of a Longines digital technology procurement contract, software licensing agreement, cybersecurity services contract or data-hosting arrangement with the Israeli Ministry of Defence, Israel Defence Forces or Israeli intelligence agencies.^{1, 2}

Israeli retail presence

Longines identifies Col Time in Tel Aviv as an authorised retail location, while Impress describes Roltime as its official Israeli importer.^{15, 10}

The documented relationship concerns watch distribution and related consumer services; the reviewed descriptions do not identify military or intelligence technology provision.^{10, 15}

Dual-use digital technology

Longines’ published warranty application performs retailer-facing product-registration and warranty-activation functions.⁶

No public evidence identified establishing that this system or another Longines digital product has been deployed for Israeli military communications, intelligence collection, operational planning or law-enforcement surveillance.⁶

Offensive cyber and weapons technology

No public evidence identified of Longines developing, selling, licensing or maintaining offensive cyber tools, exploit platforms, digital weapons systems or military surveillance software.^{1, 2}

No public evidence identified linking Longines to the development or deployment of purpose-built military targeting software.¹

Constructive-notice period

The Longines Warranty application remained publicly distributed and received a documented update on 7 September 2026, after the July 2024 ICJ advisory opinion and November 2024 ICC arrest-warrant decisions; this publication history does not identify an Israeli military customer or technology contract.⁶

Longines’ official retailer listings continue to identify commercial sales locations in Israel, including Tel Aviv and Jerusalem, although the listings do not disclose the dates individual distribution contracts began.^{15, 20}

No public evidence identified establishing that Longines continued a specific Israeli military technology-provision contract after either of the above dates.^{1, 6}

Settlement-related technology provision

Longines’ official store directory identifies Finegold at Mamilla Mall in Jerusalem.²⁰

The same directory identifies Gold Time on King George Street in Jerusalem.²¹

These listings establish the advertised presence of Longines retailers in Jerusalem, but neither listing documents a settlement-based technology service, cloud installation or surveillance deployment.^{20, 21}

No public evidence identified of Longines providing digital products or enterprise technology to a named West Bank settlement, settlement authority or settlement-based security organisation.^{20, 21}

AI, Algorithmic & Autonomous Systems

Enterprise AI and analytics

No public evidence identified of Longines procuring Israeli-origin enterprise AI, machine-learning platforms, computer-vision software or algorithmic security products.^{1, 2}

AI/ML provision to Israeli state bodies

No public evidence identified of Longines providing AI, machine learning, computer vision, automated decision-support or intelligent analytics systems to Israeli government, defence or intelligence institutions.^{1, 2}

Training data and model development

No public evidence identified of Longines training AI models using Israeli military datasets, surveillance-derived information, intercepted communications or datasets originating from occupied Palestinian territories.^{1, 2}

Autonomous systems and lethality

No public evidence identified of Longines providing autonomous target generation, automated threat identification, autonomous tracking or weapons-control software to Israeli military or security organisations.¹

Digital product boundary

The documented Longines Warranty application’s stated functions concern retailer registration of watch sales and warranty activation; its published description does not identify an AI targeting, autonomous decision-support or military analytics function.⁶

Technology Ecosystem & R&D Footprint

Corporate management and controlling principals

Swatch Group’s published board information identifies Matthias Breschan as Longines CEO from 2020 to 2025 and records his continuing membership of the group’s Extended Management Board.²²

The group announced Breschan’s appointment to the Longines CEO position on 18 June 2020, effective 1 July 2020, succeeding Walter von Känel, who was retiring after 51 years with the group.²³

No public evidence identified establishing that Breschan, von Känel or another named Longines controlling principal held a reportable personal investment in an Israeli surveillance, cybersecurity, SIGINT, military technology or defence-focused AI company.^{22, 23}

No public evidence identified establishing that a named Longines controlling principal simultaneously directed an Israeli military-intelligence technology supplier.²²

Israeli R&D facilities

No public evidence identified of Longines operating an Israeli software engineering centre, cybersecurity laboratory, AI research office, accelerator programme or technology-development subsidiary.^{1, 22}

Acquisitions and investments

No public evidence identified of Longines acquiring an Israeli-origin software, semiconductor, cybersecurity, surveillance or AI business.^{1, 22}

No public evidence identified of a Longines-specific investment in an Israeli defence-technology venture fund or military technology startup.^{1, 22}

Patent and intellectual property relationships

Longines’ corporate profile describes the brand’s historical work in precision watchmaking and sports timing.¹

No public evidence identified of a significant Longines patent-licensing, joint-research or technology-commercialisation agreement with Technion, Hebrew University, the Weizmann Institute or another Israeli research institution.¹

Group attribution

Longines’ corporate profile establishes its Swatch Group membership, while Swatch Group’s governance disclosures establish group-management relationships relevant to Longines; the reviewed evidence does not establish a named Israeli-origin technology supplier deployed across the group specifically for Longines.^{1, 22}

Swatch Group’s corporate disclosures establish technology-sector participation independently of Longines through its electronic-systems businesses. The group’s corporate profile identifies electronic systems as a business activity alongside watchmaking, while its governance disclosures identify Nick Hayek as chairman of Belenos Clean Power Holding Ltd and a director of the Swiss Centre for Electronics and Microtechnology (CSEM). Marc Alexander Hayek serves on the Belenos board, and Nayla Hayek is also disclosed as a Belenos director. These are documented group-principal technology-sector roles, but the reviewed disclosures identify neither an Israeli technology company nor an Israeli digital-sector investment associated with those appointments.^{24, 22}

Swatch Group identifies Nayla Hayek as chairwoman, CEO of Harry Winston, chairwoman of Hayek Holding AG and Wat Holding Ltd, and a director of Belenos Clean Power Holding Ltd. Its published biography also identifies responsibilities involving the Rivoli Group in Dubai and Swatch Group operations in the Middle East. Nick Hayek’s disclosed external technology-related roles concern CSEM and Belenos, while Marc Alexander Hayek’s disclosed technology-related appointment concerns Belenos. These records establish corporate and investment-related governance responsibilities but disclose no personal equity holding, board appointment or advisory role in an Israeli cybersecurity, surveillance, semiconductor, artificial-intelligence or military digital-technology business.²²

1995–23 October 2026 - no public evidence identified: searches combining Nayla Hayek, Nick Hayek, Marc Alexander Hayek and other disclosed Swatch Group board principals with Israeli technology investments, venture-capital funds, cybersecurity companies, artificial-intelligence businesses, semiconductor companies, technology acquisitions and directorships. Searches also examined the group’s published corporate history and governance biographies. No retrievable disclosure reviewed established an Israeli digital-technology equity investment or digital-sector governance role attributable to these principals. This finding is limited to publicly documented relationships and does not establish the absence of undisclosed private holdings.^{22, 25}

Civil Society Scrutiny & Regulatory History

United Nations settlement database

The United Nations Office at Geneva’s 29 September 2025 presentation described the OHCHR settlement-business database update, covering an assessment period from 2 August 2019 to 30 April 2025.²⁶

The presentation reported that 215 companies had been assessed and that OHCHR had found reasonable grounds for including 158 businesses in activities falling within the database mandate.²⁶

The listed activity categories include supplying equipment for settlement construction and demolition, surveillance-related activities, natural-resource exploitation and waste disposal.²⁶

The UN presentation describes the database as an evidentiary and due-diligence mechanism concerning specified settlement-related business activities; it does not make a Longines-specific finding in the material reviewed for this audit.²⁶

No public evidence identified establishing that Longines or Roltime was individually named in the reviewed UN presentation as a business involved in the listed settlement activities.²⁶

NGO investigations

No public evidence identified of a Who Profits, AFSC Investigate, Amnesty International, Human Rights Watch, Al-Haq or comparable published investigation specifically documenting Longines’ provision of digital technology to Israeli military or intelligence organisations.^{1, 26}

No public evidence identified of a verified NGO investigation demonstrating that a Longines-operated software system supports surveillance in the occupied Palestinian territories.^{1, 26}

Commercial activity relevant to civil-society review

Longines maintains official public retailer listings for commercial operations in Israel, including Tel Aviv and Jerusalem.^{15, 20, 21}

Roltime and Impress independently describe an Israeli distribution, retail and after-sales relationship involving Longines.^{8, 10, 11}

The documented activity is commercial watch distribution and associated services; the reviewed descriptions do not establish a defence technology supply chain or surveillance technology contract.^{8, 10, 11}

Boycott and divestment campaigns

No public evidence identified of an organised campaign specifically targeting Longines for supplying Israeli military cloud infrastructure, cybersecurity systems, AI targeting software or surveillance technologies.^{1, 26}

No public evidence identified of a Longines corporate response to an allegation of providing such technologies.^{1, 2}

Regulatory and legal actions

No public evidence identified of an export-control enforcement action, technology-related sanctions proceeding, cybersecurity procurement investigation or regulatory finding against Longines concerning technology provision to Israeli state entities.^{1, 2}

No public evidence identified of a court judgment establishing that Longines supplied offensive cyber tools or military software for deployment in Israel or occupied Palestinian territories.^{1, 26}