Digital Audit: Onitsuka Tiger

Enterprise Technology Stack & Vendor Relationships

No public evidence identified of any licensing, subscription, or integration relationship between Onitsuka Tiger/ASICS and Israeli-founded or Israeli-origin cybersecurity vendors such as Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, or Palo Alto Networks. ASICS Corporation’s documented e-commerce technology stack centers on Salesforce Commerce Cloud with MuleSoft Anypoint Platform for API-led integration, adopted in April 2017 and subsequently extended to other group brands; both are US-origin, Salesforce-owned technologies with no Israeli nexus ¹. Onitsuka Tiger’s Hong Kong direct-to-consumer storefront runs on Shopify, implemented by Wave Commerce, a Hong Kong-headquartered Shopify agency with no Israeli-origin vendor involvement ². ASICS Digital, the group’s digital/IT arm, maintains a stated technology partnership with Levi9 Technology Services, an Amsterdam-headquartered nearshore software engineering firm with delivery centers in Serbia, Ukraine, and Romania, which is likewise not Israeli-origin ³. No public evidence identified of ASICS/Onitsuka Tiger engaging systems integrators such as Accenture, Deloitte, Infosys, TCS, or Capgemini in a manner that mandated or deployed Israeli-origin technology as part of any engagement.

Surveillance, Biometrics & Retail Technology

Onitsuka Tiger’s flagship-store CCTV and footfall-analytics vendor is Aura Vision, which markets a case study claiming approximately 5x ROI from customer-count, dwell-time, and product-engagement analytics deployed in Onitsuka Tiger retail environments ⁴. Aura Vision is headquartered in Shoreditch, London, and was founded in 2017, establishing it as a UK-origin vendor rather than an Israeli one ⁵. No public evidence identified of Onitsuka Tiger/ASICS using facial recognition, biometric identification, or gait-analysis technology of Israeli origin, including from vendors such as Trigo, BriefCam, AnyVision/Oosto, or Trax. No public evidence identified of predictive policing, sentiment-analysis, social-media-monitoring, or workforce-surveillance tools of Israeli origin in use by the target. No public evidence identified of indirect or third-party delivery of Israeli-origin surveillance or biometric technology to the target via managed security services or bundled retail-technology suites.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

No public evidence identified that Onitsuka Tiger/ASICS operates, leases, or co-locates data-center infrastructure within Israel. No public evidence identified of any participation by the target in Project Nimbus or comparable Israeli government cloud initiatives. No public evidence identified of the target providing data-sovereignty, residency, or resilience services to Israeli state or military institutions. ASICS’s US privacy policy states that personal data, including data collected via the Runkeeper fitness application, is processed by ASICS Corporation in Kobe, Japan together with “other ASICS companies” and third-party service providers, and is transferred internationally under EU Model Clause-based Intra-Group Data Transfer Agreements; no Israeli jurisdiction, entity, or data-routing point is named anywhere in the policy text ⁶.

Defence, Intelligence & Security Sector Technology Relationships

No public evidence identified of any contract, partnership, or service agreement between Onitsuka Tiger/ASICS and the Israeli Ministry of Defence, the IDF, or Israeli intelligence or security bodies. No public evidence identified that any Onitsuka Tiger/ASICS commercial technology has been documented as deployed for military, intelligence, or law-enforcement surveillance applications in Israel or the Occupied Palestinian Territory. No public evidence identified of offensive cyber capability development, zero-day tooling, or digital-weapons work by the target.

AI, Algorithmic & Autonomous Systems

No public evidence identified of AI/ML, computer-vision, or autonomous decision-support provision by the target to Israeli state, military, or security bodies. No public evidence identified that any target AI or model platform has been trained on, or given access to, civilian, intercepted-communications, or surveillance-derived datasets originating from Israel or the Occupied Palestinian Territory. No public evidence identified of autonomous targeting, threat-detection, or tracking-system provision to Israeli military or security forces by the target; this sub-domain (military autonomous targeting systems) in any case falls outside the target’s product lines, which are limited to footwear, apparel, and consumer retail technology.

Technology Ecosystem & R&D Footprint

No public evidence identified of an ASICS/Onitsuka Tiger-operated R&D facility, engineering office, or innovation lab located within Israel; the group’s newest dedicated production facility, the Onitsuka Innovative Factory, is located in Tottori, Japan, opened in January 2026 and tied to founder Kihachiro Onitsuka’s birthplace, with no Israel connection ⁷. ASICS Ventures Corporation, the group’s corporate venture-capital subsidiary, made a strategic investment in Seevix Material Sciences Ltd., an Israeli synthetic-spider-silk biomaterials startup founded in 2014 out of Hebrew University academic research, announced 14 May 2020 ⁸. The stated purpose of the investment was joint development of sporting-goods materials with the ASICS Institute of Sport Science, characterizing it as a materials-science and biotech relationship rather than a digital, surveillance, or cyber-technology one; no investment amount or equity stake was disclosed, and the relationship’s status as of 2026 is unconfirmed in available sources. ASICS Ventures’ broader portfolio is described as spanning more than 20 startups across 10 countries “including… Israel,” though Seevix is the only Israel-linked investment specifically named in available sources ⁹. ASICS Corporation’s Board of Directors and executive leadership are publicly documented ¹⁰¹¹, including President and COO Mitsuyuki Tominaga, appointed 15 September 2023, who previously served as ASICS Digital’s Chief Digital Officer and Chief Information Officer ¹². No public evidence identified of board or executive personal investment ties to Israeli surveillance, cyber, or defense-sector firms. Onitsuka Tiger is in the process of separating from ASICS into an independent entity, OT Group Corp., led by Ryoji Shoda, effective 1 January 2027, which will require future technographic attribution to treat OT Group Corp. as the direct successor entity once operational ¹³.

Civil Society Scrutiny & Regulatory History

ASICS and Onitsuka Tiger do not appear in the OHCHR Database of Business Enterprises across its 2020, 2023, or September 2025 updates, as reflected in the current landing page and the accompanying press release ¹⁴¹⁵; the Wikipedia-compiled companion list of database entrants contains no footwear, apparel, or Japanese companies at all ¹⁶. No ASICS or Onitsuka Tiger entry was found in the Who Profits company database ¹⁷. The UN Special Rapporteur’s July 2025 report “From economy of occupation to economy of genocide” (A/HRC/59/23) contains no identified reference to ASICS or Onitsuka Tiger; its named corporate examples cluster in arms, technology/cloud (including Google, Amazon, Microsoft, and Palantir), construction, banking, tourism, and extractives sectors rather than footwear or apparel ¹⁸. Onitsuka Tiger/ASICS appears in informal social-media boycott discourse and on at least one activist boycott-listing site, whose sole cited evidentiary basis is the 2020 Seevix investment ¹⁹. A separate low-quality blog source repeats similar unsourced “ASICS supports Israel” framing, citing the Seevix deal alongside ASICS Israel’s 2023 Frontrunner ambassador-athlete marketing program, which is a marketing rather than technology relationship ²⁰²¹. ASICS also maintains a general retail and marketing presence in Israel, illustrated by a Jerusalem Post article covering a launch event for the GEL-NIMBUS 27 running shoe ²². ASICS’s Modern Slavery Statement 2024 discloses reference to Tier 1/2 supplier lists as part of its human-rights due-diligence disclosures ²³. No public evidence identified of any regulatory inquiry, export-control action, or sanctions-related investigation involving ASICS/Onitsuka Tiger’s technology sales or services to Israeli state entities.

End Notes