Fred Perry DIGITAL

Target: Fred Perry Limited and identifiable group entities

Research date: 23 October 2026

Evidence period: Historical records through October 2026, with older evidence explicitly flagged.

Enterprise Technology Stack & Vendor Relationships

Corporate identity and group structure

Fred Perry Limited is an active English private company, registered under company number 03114528, incorporated on 17 October 1995, and headquartered at 37 Mount Pleasant, Clerkenwell, London.¹

Its filing history records full accounts for the financial year ending 31 December 2025, filed on 31 July 2026.²

Fred Perry (Holdings) Limited, company number 03114539, is an active UK holding company with the same registered-office address.³

The holding company’s filing history includes consolidated group accounts for the year ending 31 December 2025, filed on 31 July 2026.⁴

Companies House identifies Fred Perry (Holdings) Limited as controlling at least 75% of Fred Perry Limited’s shares and voting rights and possessing the right to appoint or remove directors.⁵

The current company register identifies John Thomas Stephen Flynn, Rosario Irene Gallen, Richard Martin Gilmore, and Keiji Tanabe as active directors of Fred Perry Limited; these names provide identifiable governance subjects for principal-investment research.⁶

The holding company’s persons-with-significant-control register contains an active statement, notified on 17 October 2016, that it has no registrable person or registrable relevant legal entity; the entry does not identify individual economic owners.⁷

Lavenham Leisure Limited is another entity controlled by Fred Perry (Holdings) Limited, according to its Companies House persons-with-significant-control register.⁸

Fred Perry Limited is also recorded as controlling at least 75% of the voting rights in Fred Perry Tennis Trust, with the right to appoint or remove directors; the trust’s stated control relationship dates from 1 October 2021.⁹

Confirmed enterprise technology

Akoova’s Fred Perry customer case study identifies a Magento 2 ecommerce platform hosted through Akoova on Amazon Web Services, serving 12 storefront views in seven languages and supporting five fulfilment centres and multiple payment methods.¹⁰

The case study attributes comments about hosting scalability and operational support to Marni Dasanjh, identified as Fred Perry’s Head of Social Commerce; the precise date the hosting arrangement began is not disclosed.¹⁰

AWS Marketplace identifies Fred Perry among the brands served by Akoova’s K-Hosting managed Magento and Adobe Commerce platform, confirming the public supplier relationship independently of Akoova’s customer case study.¹¹

Akoova describes K-Hosting as a managed Magento infrastructure platform with dedicated AWS accounts and services including Aurora MySQL, Amazon EFS, ElastiCache, and OpenSearch; the document does not establish that every listed component is deployed in Fred Perry’s specific environment.¹²

The AWS Marketplace product listing describes K-Hosting as deployed on AWS, supporting scalable ecommerce hosting, security, and managed operations, and explicitly includes Fred Perry among its customer examples.¹³

An independently published Scale Factory case study dated 27 May 2026 identifies Fred Perry as an Akoova customer and records a technical review undertaken to strengthen Akoova’s AWS partnership.¹⁴

Akoova’s current careers documentation also identifies Fred Perry among the brands using its cloud-hosted Magento offering; this corroborates a publicly advertised ongoing customer relationship as of the research date.¹⁵

Akoova’s current corporate website carries testimony attributed to Fred Perry’s Head of Social Commerce and continues to identify Fred Perry as a customer.¹⁶

Payments, analytics, and customer data

Fred Perry’s privacy policy, last modified in April 2024, identifies Google Analytics as an example of an advertising and website-performance measurement service.¹⁷

The same policy names Sage Pay, PayPal, and Klarna in connection with technical, payment, delivery, or financial services and describes sharing personal information needed for payment processing.¹⁷

Fred Perry’s customer-service documentation separately confirms PayPal and Klarna as payment methods relevant to online-order returns, providing operational corroboration of the payment relationships.¹⁸

Fred Perry’s privacy policy identifies processing of customer identity information, billing and delivery addresses, purchase history, payment information, marketing preferences, website activity, and device data.¹⁷

Israeli-origin enterprise vendors

No public evidence identified of a Fred Perry contract, licence, subscription, or deployment involving Check Point, Wiz, SentinelOne, CyberArk, NICE, Verint, Claroty, Palo Alto Networks, or another specifically identified Israeli-origin cybersecurity vendor.

No public evidence identified that Fred Perry’s named ecommerce hosting or payment providers deployed Israeli-origin security or analytics products specifically for Fred Perry.

No public evidence identified establishing the commercial value, licensing scale, or contract duration of an Israeli-origin enterprise software relationship.

Procurement and systems integration

Akoova is a verified managed ecommerce infrastructure supplier whose customer-specific case study describes active hosting operations, scaling arrangements, and technical support for Fred Perry.¹⁰

No public evidence identified that Akoova deployed or required Israeli-origin software as part of the Fred Perry engagement.

No public evidence identified of an Israeli technology systems integrator directly contracted by Fred Perry.

Surveillance, Biometrics & Retail Technology

CCTV and retail monitoring

Fred Perry’s April 2024 privacy policy confirms that CCTV may be used in its stores for crime prevention, operational efficiency, analytics, security monitoring, and investigation of incidents.¹⁷

The policy expressly states that its CCTV systems do not collect biometric data, including facial-recognition data.¹⁷

The same policy describes an ordinary CCTV retention period of 30 days, with longer retention possible where footage is relevant to an investigation.¹⁷

Facial recognition and Israeli-origin retail technology

No public evidence identified of Fred Perry deploying Trigo, BriefCam, AnyVision/Oosto, Trax, or another Israeli-origin facial-recognition, gait-analysis, frictionless-checkout, or computer-vision retail system.

No public evidence identified identifying an Israeli supplier of Fred Perry’s disclosed CCTV infrastructure.

Predictive analytics and workforce monitoring

Fred Perry’s privacy policy describes website analytics, automated collection of visitor activity, cookies, web beacons, and customer-preference analysis for commercial purposes.¹⁷

No public evidence identified of Israeli-origin predictive policing, workforce surveillance, sentiment analysis, or social-media intelligence software deployed by Fred Perry.

Third-party deployment

Akoova’s published platform architecture includes AWS-native monitoring and hosting components, but its documentation does not identify a Fred Perry-specific biometric, surveillance, or Israeli-origin monitoring deployment.¹²

No public evidence identified of Israeli surveillance technology reaching Fred Perry indirectly through a confirmed managed-service provider.

Cloud Infrastructure, Data Residency & Sovereign Cloud Participation

Confirmed cloud infrastructure

Fred Perry’s ecommerce platform is publicly identified as Magento 2 hosted by Akoova on AWS.¹⁰

Akoova’s current documentation describes dedicated single-tenant AWS accounts, AWS Control Tower governance, and AWS-native database, storage, caching, and search services as features of its K-Hosting architecture.¹²

AWS Marketplace independently identifies the K-Hosting product as an AWS-hosted managed Magento and Adobe Commerce solution and names Fred Perry as a customer.¹³

Personal-data location and transfer

Fred Perry’s April 2024 privacy policy states that customer data may be transferred to and stored outside the United Kingdom and processed by employees or suppliers operating outside the country.¹⁷

The same policy describes international-transfer safeguards, including recognised adequacy decisions and contractual provisions intended to protect personal information.¹⁷

The policy does not publish a comprehensive list of countries hosting Fred Perry’s data, individual AWS regions, backup locations, or the geographical locations of all subprocessors.¹⁷

Fred Perry Limited is registered with the UK Information Commissioner’s Office under reference Z6136182, with registration dating from 10 May 2007 and an expiry date of 9 May 2027.¹⁹

Israeli data residency and infrastructure

No public evidence identified of Fred Perry operating, leasing, or colocating dedicated data-centre infrastructure in Israel.

No public evidence identified of Fred Perry-specific AWS infrastructure being located in Israel.

No public evidence identified demonstrating that Fred Perry’s customer, payment, behavioural, or marketing data is stored or processed within Israeli jurisdiction.

No public evidence identified of Israeli state authorities having a contractually specified right of access to Fred Perry’s customer datasets.

Government cloud and Project Nimbus

No public evidence identified of Fred Perry participating in Project Nimbus or another Israeli government cloud procurement programme.

No public evidence identified of Fred Perry providing cloud computing, storage, AI, analytics, or managed infrastructure services to Israeli state institutions.

Data sovereignty and resilience

Akoova’s published hosting architecture includes tenant separation, AWS account governance, and data portability; these are general commercial infrastructure features and are not described as services supplied by Fred Perry to Israeli state institutions.¹²

No public evidence identified of Fred Perry marketing, selling, or contracting sovereign-cloud or infrastructure-resilience services to the Israeli government or military.

Defence, Intelligence & Security Sector Technology Relationships

Military and intelligence procurement

Fred Perry Limited’s Companies House business classification identifies manufacture of wearing apparel and accessories as its registered business activity.¹

No public evidence identified of a Fred Perry contract with the Israeli Ministry of Defence, Israel Defence Forces, intelligence agencies, or other Israeli state-security bodies for digital infrastructure, enterprise software, communications, surveillance, or technical services.

No public evidence identified of Fred Perry acting as a reseller or technology integrator for such organisations.

Dual-use technology

Fred Perry’s verified technology stack includes commercial ecommerce hosting and associated customer-data processing, as described in the Akoova customer case study and the company’s privacy policy.^{10, 17}

No public evidence identified of Fred Perry licensing or providing its ecommerce infrastructure to Israeli military, intelligence, or law-enforcement customers.

No public evidence identified of Fred Perry’s commercial software being deployed for surveillance, checkpoint management, intelligence collection, or policing in Israel or the occupied Palestinian territories.

Offensive cyber and digital weapons

No public evidence identified of Fred Perry developing, selling, licensing, maintaining, or distributing spyware, zero-day exploits, offensive cyber tools, or digital weapons systems.

No public evidence identified of any such technology originating from Fred Perry and being deployed by Israeli state actors.

Controlling-principal relationships

The current UK director register identifies Fred Perry Limited’s active directors but does not establish their personal investment portfolios or external technology-sector ownership interests.⁶

No public evidence identified of the named directors holding verified equity or governance interests in NSO Group, Cellebrite, Carbyne, Oosto, Wiz, Check Point, SentinelOne, Verint, NICE, or another specified Israeli surveillance, intelligence, or military technology company.

Constructive-notice periods

No public evidence identified of a Fred Perry technology-supply relationship with Israeli military or security institutions continuing after 19 July 2024.

No public evidence identified of such a relationship continuing after November 2024.

AI, Algorithmic & Autonomous Systems

Commercial analytics

Fred Perry’s April 2024 privacy policy identifies Google Analytics as an example of technology used to evaluate advertising effectiveness and website use.¹⁷

The policy also describes customer-preference analysis, statistical data aggregation, and website-activity monitoring for commercial retail purposes.¹⁷

AI or machine-learning systems

No public evidence identified of Fred Perry developing or licensing a proprietary artificial-intelligence model for external customers.

No public evidence identified of Fred Perry supplying AI, machine learning, computer vision, or automated decision-support services to Israeli government, military, or intelligence institutions.

No public evidence identified establishing a Fred Perry deployment of an Israeli-origin AI or machine-learning vendor.

Training data and model development

No public evidence identified of Fred Perry using intercepted communications, military surveillance data, or civilian datasets collected from occupied Palestinian territories to train AI models.

No public evidence identified of Fred Perry granting Israeli state institutions access to proprietary AI models or training datasets.

Autonomous and military targeting systems

No public evidence identified of Fred Perry providing autonomous targeting, automated weapons control, military target-generation, or autonomous tracking systems to Israeli security forces.

No public evidence identified of Fred Perry developing purpose-built kinetic targeting software requiring separate Military classification.

Technology Ecosystem & R&D Footprint

Corporate group

Fred Perry (Holdings) Limited is the registered controlling entity of Fred Perry Limited, while Companies House records identify additional controlled entities including Lavenham Leisure Limited.^{5, 8}

Fred Perry Limited is separately recorded as exercising significant control over Fred Perry Tennis Trust, whose control relationship dates from October 2021.⁹

The identified UK group records establish corporate relationships but do not themselves establish Israeli technology subsidiaries, investment funds, or research facilities.⁴

Research and engineering operations in Israel

No public evidence identified of Fred Perry operating a research centre, software-engineering office, innovation laboratory, accelerator, or technology development facility in Israel.

No public evidence identified of a Fred Perry technology R&D facility in occupied Palestinian territory.

Israeli technology acquisitions and investments

No public evidence identified of Fred Perry acquiring an Israeli-origin software, cyber, AI, or surveillance company.

No public evidence identified of Fred Perry Limited or the identified UK group entities investing in an Israeli technology startup or specialist venture-capital fund.

No public evidence identified of a controlling Fred Perry principal independently investing in Israeli defence or intelligence technology.

Patents and intellectual property

No public evidence identified of a Fred Perry technology patent co-developed with an Israeli university, research institution, or technology company.

No public evidence identified of technology licensing or research agreements with Technion, Hebrew University, Weizmann Institute, or another Israeli research institution.

Historical Israeli retail activity

A February 2014 Ynet report on Factory 54’s spring/summer fashion presentation lists Fred Perry among the international brands represented at the event; the evidence establishes historical fashion retail activity and does not identify a digital-technology supply contract. [pre-2020; current continuation unknown].²⁰

Fred Perry’s November 2023 customer-service guidance directs consumers toward official stores and authorised stockists when assessing product authenticity, confirming that third-party retail distribution is part of the company’s publicly described sales model.²¹

No public evidence identified establishing that a Fred Perry franchisee or authorised distributor operates a digital platform specifically serving Israeli settlements.

No public evidence identified of Fred Perry supplying retail surveillance, biometric, payment-processing, or cloud services to a settlement business.

Civil Society Scrutiny & Regulatory History

Regulatory registration

Fred Perry Limited is registered with the UK Information Commissioner’s Office as a data controller, under registration reference Z6136182, with the registration recorded as active through 9 May 2027.¹⁹

Fred Perry’s April 2024 privacy policy identifies the company as the controller responsible for its website and explains customer-data collection, international transfers, service-provider sharing, and data-subject rights.¹⁷

Technology-related regulatory actions

No public evidence identified of a regulatory enforcement action against Fred Perry specifically concerning technology exports or services to Israeli state entities.

No public evidence identified of sanctions proceedings or export-control investigations involving Fred Perry’s software, cloud, or surveillance technology.

No public evidence identified of litigation involving Fred Perry’s provision of digital technology to Israeli government or military institutions.

UN, NGO, and academic scrutiny

No public evidence identified from the reviewed material establishing that Fred Perry is named in an independently verified, target-specific investigation by Who Profits, AFSC Investigate, Amnesty International, Human Rights Watch, or comparable organisations concerning technology provision to Israeli state or security bodies.

No public evidence identified establishing that Fred Perry is named in the UN OHCHR settlement-business database for a digital-technology activity.

No public evidence identified linking Fred Perry directly to the surveillance, cloud, or military-technology relationships discussed in UN report A/HRC/59/23.

Boycott and divestment campaigns

No public evidence identified of an organised boycott, divestment, or sanctions campaign specifically alleging that Fred Perry provides digital technology, surveillance infrastructure, military AI, or offensive cyber services to Israeli institutions.

No public evidence identified of a Fred Perry corporate response to such a technology-specific allegation.

Historical commercial presence

The 2014 Factory 54 reporting establishes that Fred Perry merchandise was included in an Israeli fashion retailer’s presentation during that period; it does not document technology provision, government procurement, or activity within occupied settlements. [pre-2020; current continuation unknown].²⁰

Outstanding documentary gaps

The registered UK holding structure and current director records establish corporate governance identifiers, but further documentary evidence is needed to resolve upstream beneficial ownership, directors’ outside investments, and any group-wide technology interests beyond the public information reviewed.^{5, 6, 7}

The confirmed AWS/Magento hosting relationship does not disclose Fred Perry’s specific AWS regions, subprocessor locations, or complete enterprise cybersecurity inventory; these details remain unverified from the supplier and company disclosures reviewed.^{10, 12, 17}