Political Audit: Monday.com

Corporate Communications & Public Stance

Following the 7 October 2023 attacks, monday.com issued a public statement expressing “heartfelt sympathies for the people of Israel and the countless individuals affected by the recent events,” describing the days as “incredibly painful to witness” and expressing hope for “a swift return to peace in the region” ¹. The company confirmed that all 1,000+ Israel-based employees were safe and moved to a hybrid work model, and it disclosed that roughly 100 employees (about 7% of its global workforce) were subsequently called up for IDF reserve duty, while stating it did not expect a material business impact ¹. In the context of the Irish Residential Tenancies Board’s 2025 decision to end its contract with the company, monday.com stated that “as a global, public company, with employees and customers all over the world, we operate entirely independently of any government and unequivocally believe that acts of violence and terror have no place in any society” ². After activists placed unauthorized mock advertisements on the London Underground in February 2025 reading “monday.com – for whatever you run, even an apartheid state,” the company said the ads were “a distortion of our campaign” and that it was “in no way connected to this act,” distancing itself from the specific defaced-ad incident rather than from its Israel operations generally ³. By comparison, monday.com issued detailed, first-person public communications in March 2022 describing its Emergency Response Team’s deployment to Poland and Moldova refugee camps in support of Ukraine, narrated on both its corporate blog and its engineering blog in mission-driven language ⁴⁵. A comparable Emergency Response Team effort supporting a COVID-19 vaccine-rollout system in Eswatini was also publicized by the company, though the exact recognition date could not be independently confirmed ⁶. No public evidence identified of any monday.com statement specifically addressing Palestinian civilian casualties, humanitarian conditions in Gaza, the July 2024 ICJ advisory opinion, or the November 2024 ICC arrest warrants. Co-founders Roy Mann and Eran Zinman’s own April 2023 op-ed frames the company’s continued Israel domicile as a point of national pride, explicitly tying monday.com’s success to Israel’s “Startup Nation” identity and warning that erosion of “democratic institutions” threatens the high-tech sector ⁷.

Operations in Occupied or Contested Territories

No public evidence identified of monday.com maintaining offices, dealerships, resellers, or franchise operations sited within West Bank, East Jerusalem, or Golan Heights settlements; this negative finding is based on searches of the Who Profits and AFSC Investigate company databases and the UN OHCHR settlement-business database, none of which returned a monday.com-specific entry. monday.com’s confirmed operations within Israel’s pre-1967 lines consist of a Tel Aviv headquarters with 1,000–1,500+ Israel-based employees reported across 2023–2025, alongside disclosed plans to expand Israel headcount by roughly 400 and lease additional office space at Tel Aviv’s Azrieli EcoTower ⁸. No public evidence identified of monday.com being named in any OECD National Contact Point complaint, court filing, or formal regulatory inquiry tied to occupied-territory operations. monday.com is nonetheless listed on multiple BDS-affiliated or boycott-tracking platforms: boycott.thewitness.news profiles it as a “mid-tier” target citing general Israeli economic participation and tax contributions, without alleging any documented military or surveillance application ⁸; palestiniangenocide.org’s boycott profile cites the Israeli tech sector’s GDP/export share and general references to “surveillance systems, defence contracts, and settler-colonial infrastructure” alongside gig-labor practices ⁹; the Abbott & Keefer Boycott Directory assigns a “High” impact rating citing the Ireland RTB decision and lists Asana and Trello as alternatives ¹⁰; and a masjidalaqsa.com BDS list entry was also identified ¹¹. Across these sources, the stated grounds for inclusion consistently rest on (a) Israeli corporate domicile and tax base, (b) general contribution to the Israeli tech economy, and (c) an explicit prior commercial relationship with the Israeli government, rather than any allegation that monday.com’s software is used for military targeting, settlement administration, or surveillance ⁸⁹¹⁰. The most concrete institutional boycott action identified is Ireland’s Residential Tenancies Board, a state regulator, ending its monday.com contract following internal staff backlash over the Gaza war; staff cited the company’s use of “Benjamin Netanyahu’s government” as a case study on its website, and objected after the RTB processed a payment to the firm during the conflict, with the RTB signing a replacement system in November 2024 and stating all payments would cease and platform use would end by May 2025 ². At the Geneva Graduate Institute, the Student Association passed a resolution in March 2023 endorsing a boycott/non-use position after monday.com was required for use in the MINT Masters programme, documented in a contemporaneous open letter ¹². A Change.org petition created in October 2023 by employees of a third-party customer, Max360, called for divestment from monday.com, citing concerns that payments “go indirectly into the pockets of those who do not respect human rights”; the petition gathered 48 signatures and is now closed, and represents a third-party customer’s internal campaign rather than monday.com’s own employees organizing against it ¹³. Separately, the February 2025 unauthorized mock-advertisement campaign on the London Underground, reported to Transport for London as a suspected criminal offense by UK Lawyers for Israel, was an act of anti-Israel activism targeting monday.com’s brand rather than a company action ³.

Internal Governance, Content & Retail Policies

No public evidence identified of monday.com taking HR/disciplinary action, terminations, or legal action against its own employees for pro-Palestinian speech, symbols, or union activity; general searches combining the company name with “fired,” “employee,” “union,” and “Palestine,” and reviews of labor-focused outlets covering sector-wide retaliation trends, named other companies but not monday.com. No public evidence identified of independent reports, academic studies, or regulatory inquiries into algorithmic moderation or content suppression by monday.com in connection with the conflict, consistent with its status as a B2B work-management SaaS platform without a public social/content feed comparable to consumer social media platforms. No public evidence identified of any labeling, sourcing, or settlement-origin product controversy, as monday.com is a software company without a physical retail or product-labeling supply chain.

Brand Heritage & State Partnerships

Co-founders Roy Mann and Eran Zinman are consistently described in company-adjacent press profiles as having met during IDF service, with Mann reported to have recruited Zinman to a special reservist team he led, a founding narrative recurring in press coverage from 2012 through 2023–2025 ¹⁴. monday.com’s own marketing blog documents a case study in which its software connected “four different government agencies” - described as bringing together civilian and military entities for the first time - to build Israel’s National COVID-19 Command & Control Center, including security/permissioning workflows for “authorized officials” and an international supply-chain intake form ¹⁵; independent reporting in connection with the Ireland RTB dispute characterizes monday.com’s website as including “Benjamin Netanyahu’s government” as a case study ². monday.com also publishes a customer case study for El Al, Israel’s national airline, indicating a formal commercial relationship, though the case study’s specific dates and content depth were not independently verified ¹⁴. The company maintained, at minimum through mid-2026 per search indexing, a dedicated “Enterprise Account Executive – Israel Public Sector” role tasked with “managing the existing portfolio of customers from the government sector” and sourcing new government opportunities, confirming an active, ongoing commercial relationship with Israeli government entities as a defined sales vertical rather than an incidental one; the listing itself returned HTTP 410 (removed) as of the verification date but remained indexed by search engines ¹⁶. No public evidence identified of monday.com sponsoring “Brand Israel” cultural or public-relations campaigns specifically, or of the company hosting or receiving formal state honors.

Lobbying, Advocacy, Financing & Logistics

No public evidence identified of monday.com maintaining a registered US federal PAC or a lobbying registration under the US Lobbying Disclosure Act; OpenSecrets.org searches combining the company name with PAC/lobbying terms returned only unrelated organizations. No public evidence identified of a UK lobbying register entry. No public evidence identified of any corporate donation by monday.com to FIDF, JNF/KKL, Lev Echad, Regavim, or Im Tirtzu; general web searches combining the company name with “FIDF,” “IDF donation,” “reservist fund,” or “war fund” returned only generic organizational pages with no monday.com connection. Following 7 October 2023, monday.com’s software platform was deployed as free civilian-crisis infrastructure inside Israel: roughly 200 Israel-office employees volunteered in the first week, generating over 8,000 new active users, 300+ live projects, and 16,000 logged donation-coordination “actions”; the Red Cross of Israel (Magen David Adom) used the platform to match blood donors to collection centers, and a housing-matching form registered more than 14,000 families offering to host displaced Israelis within days ¹⁷¹. This effort was delivered through the company’s philanthropic “Digital Lift” program, publicized to partner organizations including the Alliance for Middle East Peace ¹⁸¹⁹, and later folded into the monday.com Foundation, incorporated in February 2024 as an Israeli Public Benefit Company, with the company shifting to a train-the-trainer “handover” model over time ¹¹⁹. A closely comparable model was applied in March 2022, when the Emergency Response Team deployed staff to the Poland/Moldova border to support Ukrainian refugees, building registration-tracking, volunteer-driver tracking, and NGO-matching systems in partnership with the “Tech to the Rescue” #TechForUkraine campaign and Omnidea, with NGOs receiving free unlimited-seat licenses ⁴⁶⁵. The same Emergency Response Team model was also applied to a government COVID-19 vaccine-rollout system in Eswatini ⁶. No public evidence identified of any equivalent monday.com Emergency Response Team, Digital Lift, or Foundation deployment directed toward Palestinian civilians or Gaza-based humanitarian NGOs, despite the same operational playbook having been explicitly used for Ukraine, Israel, and Eswatini. In 2026, the company launched “monday Ventures,” a $200 million corporate venture arm intended to invest $1–5 million per startup in Israeli companies across enterprise AI, AI agents, enterprise data infrastructure, workflow automation, cybersecurity, and information security, led by Aviel Ichai; the headline figure is largely uncommitted, with roughly $50 million live and the remainder subject to board approval, and three investments - including Blocks.diy, founded by former monday.com employees - had been made as of reporting ²⁰²¹. No public evidence identified of any monday Ventures investment specifically in an Israeli defense, weapons, or settlement-linked firm, notwithstanding the fund’s disclosed focus on cybersecurity and information security as potential future areas of scrutiny.

Corporate Structure & Primary Mission

monday.com Ltd. is organized as a company limited by shares under the laws of the State of Israel, headquartered in Tel Aviv, and has traded on NASDAQ under the ticker MNDY since 2021 ²²²³. No public evidence identified of any government golden share, state equity stake, or charter provision tying monday.com’s mission to state geopolitical goals; the company’s SEC disclosures frame it as a standard commercial SaaS enterprise subject to conventional geopolitical, foreign-exchange, and export-control risk factors, including Israel-based headcount costs denominated in NIS and general “geopolitical conflicts” risk language referencing both the Russia-Ukraine war and unspecified regional conflict ²². monday.com holds “Preferred Technological Enterprise” status under Israeli tax law, eligible since 2019 and entitling it to a 12% (or 7.5% in Development Area A) corporate tax rate on IP-derived income subject to R&D-spend and export-revenue thresholds, though the company states it did not utilize the associated benefits in FY2024 or FY2025 ²³²⁴.

Executive & Leadership Footprint

No public evidence identified of personal donations by Roy Mann, Eran Zinman, or other monday.com executives to FIDF, JNF/KKL, or other named military-welfare or settlement organizations; searches combining the founders’ names with “FIDF,” “donation,” and “philanthropy” returned only generic organizational pages with no confirmed linkage. Mann and Zinman were among the signatories of a July 2023 collective CEO letter, organized amid broader Israeli tech-sector mobilization including the Israel Business Forum’s one-day strike, calling on Prime Minister Netanyahu to advance the judicial overhaul “only on the basis of broad consensus” ²⁵. The two co-founders also co-authored an April 2023 op-ed, published on Israel’s 75th Independence Day, affirming their decision to keep monday.com headquartered and registered in Israel against relocation advice and framing the company within the “Startup Nation” narrative ⁷. Mann is separately quoted stating that “we’ve never received such a request. In fact, investors appreciate our strong development presence in Israel,” and that “even during the height of the conflict, when 12% of our Israeli employees were in military reserves… we’ve managed to maintain our operations” ¹⁴. No public evidence identified of any monday.com executive making a public statement specifically addressing Palestinian civilian harm, the Gaza humanitarian situation, the July 2024 ICJ advisory opinion, or the November 2024 ICC arrest warrants. The monday.com Foundation board - a nonprofit entity distinct from the public company’s board - includes Mann and Zinman alongside Adi Soffer Teeni (VP & GM Israel, Meta; board seats at Unistream and KamaTech), Ron Gutler (former Chairman of NICE Systems Ltd., 2002–2013, a company that divested its physical-security unit to Battery Ventures and its cyber/intelligence division to Israeli defense contractor Elbit Systems for up to $158 million, and who currently holds board seats at Wix, CyberArk, and Fiverr), Keren Levy (former President/first COO, Payoneer), and Assaf A. Harlap (Owner/Board Member, Colmobil; co-founder, MEET educational program) ²⁶²⁷²⁸. monday.com Ltd.’s public-company board of directors, identified via SEC 20-F filings and investor-relations releases, comprises Mann (director since 2012) and Zinman (director since 2018) as Co-CEOs, Jeff Horing (Managing Director/co-founder, Insight Partners, director since May 2017), Aviad Eyal (Managing Partner/co-founder, Entrée Capital, independent director since June 2014), and Petra Jenner (SVP & GM EMEA, Splunk, with prior roles at Salesforce, Microsoft, and Check Point Software, appointed 1 April 2024) ²⁹. No public evidence identified of direct defense-industry, settlement-organization, or anti-BDS-advocacy roles among these individual public-company directors. Insight Partners was monday.com’s largest shareholder at IPO (42.7%), since diluted to roughly 10–12% by 2025–2026, while Entrée Capital’s “Sonnipe” vehicle held 12.4% at IPO; founders’ stakes at IPO were Mann 15.3% and Zinman 5.6% ³⁰.

End Notes