INDEX / DIRECTORY / MARS

Mars

FMCG & Brands 105 CITED SOURCES UPDATED 2026-07-10
BDS-1000 Score 286 /1000 D Tier D - Moderate
Military ↗ 0.00 Digital ↗ 0.05 Economic ↗ 4.50 Political ↗ 0.36

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BDS-1000 Dossier: Mars, Incorporated

Corpus: BDS-1000 | Assessment Type: Corporate Israel/Palestine Nexus Audit | Compiled from: Military, Digital, Economic, Political domain audits | BRS Score: 286 | Tier: D (Moderate)

Key Findings

  • Digital: Mars is a confirmed enterprise customer of Wiz, an Israeli-founded cloud-security firm whose four co-founders all served in IDF Unit 8200, with CSPM/CWPP/CIEM tools deployed across Mars’s Azure environment; Mars separately designated Google Cloud’s Gemini Enterprise as its global AI platform in April 2026, though Mars-specific use of Google’s Tel Aviv (me-west1) region - built as part of the Project Nimbus infrastructure - is not confirmed.123
  • Economic: Mars’s Israel footprint consists of a civilian sales subsidiary (Mars Wrigley Israel Ltd), commercial distribution through the Israeli-owned Globrands Group, and a 2019 foodtech R&D partnership with Jerusalem Venture Partners sited within the Green Line; no settlement sourcing, Israeli manufacturing, or acquisition was identified.456
  • Political: Mars has issued no public statement on Gaza or Israel-Palestine, a documented gap against its dated statements on Ukraine, COVID-19, and racial justice; a single-source, unverified claim alleges that Kellanova’s Israeli distributor, Diplomat Group, services IDF and settlement channels under “Essential Enterprise” status.7
  • Not found: No military contract, defence-prime supply relationship, or settlement-territory operation was identified in any domain; Mars does not appear in the OHCHR settlement-business database, the Albanese “economy of genocide” report, or the BDS Movement’s priority-target list.8910

Target Profile

FieldDetail
Company NameMars, Incorporated (encompassing Mars Wrigley, Mars Petcare, Mars Food & Nutrition, and Kellanova since 11 December 2025)
JurisdictionUnited States; headquartered McLean, Virginia. Specific state of incorporation - No public evidence identified
HeadquartersMcLean, Virginia, USA11
SectorConfectionery, petcare, food & nutrition, and (post-acquisition) packaged snack foods
OwnershipPrivately held family enterprise; no public equity. John Mars and Jacqueline Mars each hold approximately one-third; descendants of Forrest Mars Jr. hold the remaining third12
Key Executives / GovernancePoul Weihrauch (CEO since September 2022, first non-family CEO)13; John Mars and Jacqueline Mars (family ownership); Stephen Badger (board member/former Chairman); Jean-Christophe Flatin (President, Innovation, Science, Technology & Mars Edge) and George Graham (VP, Mars Advanced Research Institute) - named signatories on the JVP partnership4
Israeli-Nexus SummaryCivilian commercial and R&D presence only - Israeli distribution and sales subsidiaries, a foodtech R&D partnership with JVP, and enterprise use of the Israeli-founded cybersecurity vendor Wiz - with no identified military, defence-contracting, or settlement-territory nexus; one inherited distributor relationship (Kellanova/Diplomat Group) carries an unverified allegation of IDF/settlement supply

Key Facts:

Executive Summary

Mars, Incorporated is a privately held, family-owned U.S. consumer-goods company whose documented relationship to Israel and the Occupied Palestinian Territories is, on the balance of four independent domain audits, overwhelmingly civilian and commercial in character. No public evidence identified across any domain of a defence contract, arms-related supply relationship, or construction/demolition activity tying Mars to the Israeli military, the Ministry of Defense, the Israel Prison Service, or the separation barrier and settlement infrastructure. Mars does not appear in any of the principal international accountability instruments reviewed - the UN OHCHR Database of Business Enterprises, UN Special Rapporteur Francesca Albanese’s July 2025 “economy of genocide” report, the PAX/Don’t Buy Into Occupation coalition’s list of companies arming Israel, the AFSC Investigate database, or Who Profits89211920.

The strongest documented vectors are economic and digital rather than military or political. Mars operates a registered Israeli sales subsidiary, Mars Wrigley Israel Ltd, and distributes confectionery, gum, and petcare products in the Israeli civilian retail market principally through the Israeli-owned, Tel Aviv Stock Exchange-listed Globrands Group56. In May 2019 Mars announced a foodtech R&D partnership with Jerusalem Venture Partners (JVP), directing Mars Edge and the Mars Advanced Research Institute toward collaboration with Israeli academic institutions in the Upper Galilee, geographically inside the Green Line417. On the digital side, Mars is a confirmed enterprise customer of Wiz, an Israeli-founded cloud-security company whose four co-founders (Assaf Rappaport, Ami Luttwak, Roy Reznik, Yinon Costica) all served in IDF Unit 8200, deployed for cloud security posture management across Mars’s Azure infrastructure122. Mars is also named as a Check Point customer in a February 2025 partnership announcement, and in April 2026 designated Google Cloud’s Gemini Enterprise as its global AI operating system - a relationship with Google Cloud, which separately holds the roughly $1.2 billion Project Nimbus contract covering Israeli government and defence-establishment infrastructure, though no source confirms whether Mars workloads run through Google’s Tel Aviv (me-west1) region specifically232324.

What the audits explicitly do not support is significant. A viral claim that Mars “sources cocoa from settlements in occupied territories” is agriculturally implausible (cocoa is not grown in Israel/Palestine), corroborated by no NGO, UN, or news-outlet primary source, carried by a single low-authority aggregator, and reported to have been disputed by Mars itself in 202325. A frequently repeated claim that Mars distributes chocolate in Israel via Strauss Group - a company with a well-documented history of IDF Golani Brigade support - rests only on low-tier boycott-guide sites and was found, on independent review, not corroborated by any primary source from Mars, Strauss, or contemporaneous business press; the only dated, verifiable Israeli distribution partner beyond Globrands is Feldman Ice Cream, and only for a 2019 ice-cream line agreement whose current status is unconfirmed7. This is a genuine point of tension between two audit passes, and this dossier follows the more rigorously verified finding: the Mars–Strauss claim is treated as unverified, not established. Similarly, a claim that Kellanova’s Israeli distributor, Diplomat Group, services IDF canteens and West Bank settlements under “Essential Enterprise” status rests on a single, non-primary source; Diplomat’s own vendor and About pages confirm the Kellogg’s/Pringles distribution relationship but make no mention of IMOD, IDF, or Prison Service servicing7. This claim is carried here strictly as unverified and single-sourced, consistent with the underlying audit’s own caveat, because it materially affects the group’s post-acquisition risk profile without being established fact.

Politically, Mars has issued no located public statement on Gaza, Israel, or Palestine - a documented silence made notable by contrast with Mars’s dated, on-the-record statements on Russia-Ukraine (including a “scale back” pledge that Ukraine’s government nonetheless found insufficient, designating Mars an “international sponsor of war” in September 2023), COVID-19 ($20 million pledge, April 2020), and racial justice (2020)26272829. No PAC, political-contribution, or federal-lobbying activity specific to Israel/Middle East policy was identified for Mars, and no FIDF, JNF, AIPAC, or comparable donor-list appearance was found for the company or its named controlling principals.

Taken together, these findings support a Final V4 score of BRS 286, Tier D (Moderate) - driven almost entirely by the Economic domain (V=4.50), reflecting Mars’s substantial, verified commercial footprint in the Israeli civilian market, while Military (0.00), Digital (0.05), and Political (0.36) each register at or near the floor, reflecting the near-total absence of military, dual-use digital, or overt political engagement.

Timeline of Relevant Events

DateEvent
6 March 2019Feldman Ice Cream signs exclusive Israeli distribution agreement for seven Mars-branded chocolate ice-cream lines (Mars, Snickers, Twix, M&M’s, Maltesers, Galaxy, Bounty); subsequent renewal/discontinuation status unconfirmed.7
15–16 May 2019Mars announces a foodtech R&D partnership with Jerusalem Venture Partners (JVP), engaging Hebrew University, the Weizmann Institute, the Technion, Migal, and Tel Hai College.41718
April 2020Mars pledges $20 million in cash and in-kind COVID-19 community support (comparator: documented public-statement pattern).28
2020Then-CEO Grant Reid makes public remarks on “systemic racial injustice” amid the Black Lives Matter movement (comparator).29
1 September 2023Ukraine’s NAZK designates Mars an “international sponsor of the war” over continued Russian operations (comparator to documented Israel-Gaza silence).273031
2023Mars publicly disputes the unverified claim that it sources cocoa from Israeli settlements.25
August 2024Mars announces its acquisition of Kellanova (Pringles, Cheez-It, Pop-Tarts).16
9 October 2024Mars Wrigley Israel Ltd records export shipment activity, confirming active operational status.614
October 2024Google Cloud opens its me-west1 region in Tel Aviv, built as part of the Project Nimbus infrastructure (Google-specific, not Mars-specific).324
6 December 2024BDS Movement publishes its “Priority Targeting” boycott list; Mars is not named.10
February 2025Check Point and Wiz announce a strategic partnership, naming Mars among customer references.23
2 July 2025UN Special Rapporteur Francesca Albanese publishes A/HRC/59/23 (“From economy of occupation to economy of genocide”); Mars is not named.8
September 2025OHCHR updates its Database of Business Enterprises (158 entities); Mars is not listed.921
11 December 2025Mars completes its acquisition of Kellanova, bringing Kellanova’s Israeli distributor relationships (via Diplomat Group) within the Mars group.15
April 2026Mars designates Google Cloud’s Gemini Enterprise as its global AI operating system across Petcare, Snacking, and Food & Nutrition segments.2
5 February 2026 (tracker date)KSE Institute’s Leave Russia tracker rates Mars “Stay/Continue Operations,” citing a June 2025 Russian warehouse lease and a February 2026 price increase.32

Corporate Overview

Mars, Incorporated is a privately held, multi-generational family enterprise headquartered in McLean, Virginia, organised around Mars Wrigley (confectionery and gum), Mars Petcare, and Mars Food & Nutrition, with Kellanova (Pringles, Cheez-It, Pop-Tarts, RXBAR, and international Kellogg’s cereal brands) folded in following completion of the acquisition on 11 December 20251516. Ownership rests with the Mars family: John Mars and Jacqueline Mars each hold approximately one-third, with descendants of Forrest Mars Jr. holding the remainder; the company has never issued public equity12.

Mars’s Israeli corporate footprint consists of two registered entities - Mars Wrigley Israel Ltd (Ra’anana, reg. no. 512478041) and Mars Multisales Israel Ltd - functioning as a staffed local sales and market organisation for imported confectionery and petcare products, not a manufacturing or R&D site33614. Commercial distribution into the Israeli market runs primarily through Globrands Group, a wholly Israeli-owned, Tel Aviv Stock Exchange-listed distributor with no cross-holding with Mars, which lists Mars’s confectionery brands (M&M’s, Snickers, Twix, Wrigley gum) among its represented lines5. A narrower, dated 2019 agreement with Feldman Ice Cream covers seven Mars chocolate ice-cream lines through roughly 70 stores and grocery/kiosk channels; its current status is unconfirmed7. A widely repeated claim that Mars distributes through Strauss Group - Israel’s second-largest food conglomerate and a company with its own documented history of IDF Golani Brigade support - could not be corroborated by any primary source and is treated here as unverified7; this dossier notes the discrepancy between audit passes rather than resolving it in favour of the more serious-sounding claim.

The Kellanova acquisition introduces a distinct, inherited distribution relationship: Kellanova’s exclusive Israeli distributor, Diplomat Group (Diplomat Distributors 1968 Ltd., Airport City), is confirmed via Diplomat’s own vendor listings to carry Kellogg’s and Pringles brands, but a single, non-primary source’s claim that Diplomat also services IDF canteens and West Bank settlements under “Essential Enterprise” status tied to Israel’s Ministry of Defense and Prison Service is not corroborated by Diplomat’s own “About Us” materials or by the AFSC Investigate database, which contains no entry for Diplomat Group, Kellanova, or Kellogg’s7. This claim should be treated as unverified pending primary documentation, but is flagged here as a material item for ongoing monitoring given the scale of the Kellanova acquisition.

Mars’s principal Israel-facing R&D vehicle is its May 2019 partnership with Jerusalem Venture Partners (JVP), structured as a contract R&D agreement - with no equity stakes taken by Mars - providing Mars Edge and the Mars Advanced Research Institute a “single point of access” to Israeli foodtech startups and academic institutions (Hebrew University, Weizmann Institute, Technion, Migal, Tel Hai College), centred on the Upper Galilee/Kiryat Shmona hub, within the Green Line41718. Later references to MARI programming suggest this relationship is ongoing, though no total investment figure or named funded startup was identified, and the partnership’s precise current (2024–2026) status is an acknowledged evidence gap4. JVP itself has a documented history of commercialising defence-derived technologies into commercial cybersecurity products (it was CyberArk’s founding investor, reaching 47% ownership before CyberArk’s IPO and eventual February 2026 acquisition by Palo Alto Networks) and co-runs a cyber incubator near an IDF Unit 8200-linked technology park in Beer Sheva - but no evidence links the Mars-JVP foodtech collaboration itself to any defence, cyber, or dual-use content1. JVP founder Erel Margalit is a former Knesset member (Labor Party, 2013–2017); no evidence connects Margalit or JVP to settlement enterprises.

Domain Summaries

Military: Military

Mechanism of Involvement

No public evidence identified of any contract, tender, or memorandum of understanding between Mars and Israel’s Ministry of Defense, the IDF, the Israel Prison Service, or the Israel Border Police, and no SIBAT or defence-exhibition listing was found. The only identified Israel-facing cooperation agreement is the civilian JVP foodtech R&D partnership described above, which contains no defence, security, or dual-use content on the evidence reviewed41718343536.

Counter-Arguments and Evidence Limits

Mars does not manufacture ruggedised, tactical, or mil-spec product variants; is not a heavy-machinery or construction-equipment maker; has no supply relationship with Elbit Systems, Israel Aerospace Industries, Rafael, or IMI; and provides no catering, logistics, or base-services to Israeli military facilities. Mars does not appear in the OHCHR settlement-business database, the Albanese report, the PAX coalition report, or the AFSC Investigate database891920. Mars is not on the BDS Movement’s priority-target list. The unverified cocoa-settlement claim is agriculturally implausible and was disputed by Mars in 202325. Several similarly-named but wholly unaffiliated entities - ITL MARS (an Israeli optical rifle-sight brand), MARS, Inc. (a Montana firearms R&D company), Mars Security Ltd, Mars Multisales Israel Ltd (an unrelated corporate registration), and Maris-Tech Ltd. (an Israeli defence-technology firm) - must not be conflated with Mars, Incorporated3711383940.

Named Entities and Evidence Map

Jerusalem Venture Partners (civilian R&D partner); Hebrew University, Weizmann Institute, Technion, Migal, Tel Hai College (academic collaborators); Globrands Group (civilian distributor). A contested, unverified claim links Mars’s Israel distribution to Strauss Group, a company independently documented (2010–2011, periodically reaffirmed) to have supported the IDF’s Golani Brigade - but no evidence ties this Strauss activity to any Mars contractual relationship, and the underlying Mars-Strauss distribution claim itself is uncorroborated41424344457. As a tangential, out-of-scope finding, OpenSanctions flags “Mars Inc.” and “Wrigley Company” for “Trade risk” in a dataset concerning alleged Iran-market activity - unrelated to Israel/OPT military supply46.

Digital: Digital

Mechanism of Involvement

Mars is a confirmed enterprise customer of Wiz, an Israeli-founded (Tel Aviv-headquartered) cloud-security company whose four co-founders - Assaf Rappaport, Ami Luttwak, Roy Reznik, Yinon Costica - all served in IDF Unit 8200; Wiz’s CSPM, CWPP, and CIEM products are deployed across Mars’s Azure cloud environment over a documented 8–12 month rollout122. Mars is separately named as a customer in a February 2025 Check Point-Wiz partnership press release23. In April 2026, Mars designated Google Cloud’s Gemini Enterprise as its global AI operating system, integrated with its proprietary Mars IQ platform2. Google Cloud separately holds the roughly $1.2 billion Project Nimbus contract for Israeli government and defence-establishment infrastructure and operates a Tel Aviv (me-west1) region opened October 2024324.

Counter-Arguments and Evidence Limits

No public evidence identified of Mars using Israeli-origin facial recognition, biometric, predictive-analytics, or workforce-surveillance products (AnyVision/Oosto, BriefCam, Trigo, Trax). No public evidence identified of any direct Mars contract with Israeli defence or intelligence bodies, or of any Mars-Palantir relationship despite Palantir’s own confirmed January 2024 Israeli Ministry of Defence partnership47. Critically, Mars-specific usage of Google’s me-west1 Israeli region is not confirmed - Mars uses Google Cloud globally, and no source specifies Israeli-region deployment; this caveat is preserved rather than hardened into an implied Nimbus link. Mars does not appear in the OHCHR database, Who Profits, Don’t Buy Into Occupation, AFSC Investigate, or BankTrack, and the Albanese report’s Project Nimbus/surveillance discussion does not name Mars. Mars’s 2024 sustainability report contains no reference to the ICJ advisory opinion or ICC arrest warrants.

Named Entities and Evidence Map

Wiz (Assaf Rappaport, Ami Luttwak, Roy Reznik, Yinon Costica - Unit 8200 alumni); Check Point; Google Cloud (Gemini Enterprise partnership, Project Nimbus contractor); Jerusalem Venture Partners (structural adjacency to CyberArk, founding investor reaching 47% ownership pre-IPO; CyberArk acquired by Palo Alto Networks, February 2026) - no direct Mars-CyberArk relationship confirmed; Mars Wrigley Israel Ltd (commercial subsidiary, not a data-centre operator)122232614.

Economic: Economic

Mechanism of Involvement

Mars sells confectionery, gum, and petcare products into Israel through Globrands Group, a wholly Israeli-owned, TASE-listed distributor, and maintains its own registered sales presence via Mars Wrigley Israel Ltd and Mars Multisales Israel Ltd3356. Mars’s Israeli investment posture is limited to the JVP R&D/foodtech partnership (Upper Galilee, within the Green Line), with no total investment figure, no named funded startup, and unconfirmed current status4. No Mars factory, manufacturing plant, or Israeli-company acquisition was identified; Israeli-market product is imported.

Counter-Arguments and Evidence Limits

No public evidence identified of Mars sourcing from Israeli settlements; the “cocoa from settlements” claim is unverified, unsupported by any primary source, and agriculturally implausible25. A claim that Diplomat Distributors is Mars’s exclusive Israeli importer is not corroborated and flagged unverified. Mars discloses no Israel-specific revenue. Mars is wholly family-owned with no public equity, foreclosing any Israeli institutional or sovereign-wealth stake. Mars is not listed in the OHCHR settlement-business database or Who Profits, and is not on the BDS Movement’s priority-target list, though informal boycott-aggregator sites cite the JVP partnership and Israeli subsidiary as their sole evidentiary basis for listing Mars8910.

Named Entities and Evidence Map

Globrands Group (TASE-listed distributor); Mars Wrigley Israel Ltd and Mars Multisales Israel Ltd (registered subsidiaries, Ra’anana); Jerusalem Venture Partners and named academic partners (Hebrew University, Weizmann Institute, Technion, Migal, Tel Hai College)43356.

Political: Political

Mechanism of Involvement

Mars has issued no located public statement addressing Israel, Gaza, or a ceasefire, in a documented asymmetry against its dated public positions on Russia-Ukraine (a “scale back” pledge to B4Ukraine, notwithstanding Ukraine’s September 2023 “international sponsor of war” designation and a February 2026 tracker rating of “Stay/Continue Operations”), COVID-19 ($20 million pledge, April 2020), and racial justice (2020 CEO remarks)264832272829. Where Mars discusses Israel-facing activity, the framing is uniformly commercial/scientific (JVP partnership), not geopolitical4. The Kellanova acquisition (completed 11 December 2025) brings a single-sourced, unverified allegation that Kellanova’s Israeli distributor Diplomat Group services IDF canteens and West Bank settlements under “Essential Enterprise” status - a claim not corroborated by Diplomat’s own materials or by AFSC Investigate7.

Counter-Arguments and Evidence Limits

Mars is not listed in the OHCHR database or named in the Albanese report; is not on the BDS Movement’s 6 December 2024 Priority Targeting list or Ethical Consumer’s Palestine boycott list; and the claim that Mars distributes via Strauss Group - the closest thing to a politically-charged distributor allegation - was found uncorroborated by any primary source on independent review89107. Mars’s own public policy states it makes no financial contributions to candidates, parties, or committees, and has no employee PAC; OpenSecrets records confirm Mars’s federal lobbying is limited to general trade issues (e.g., tariff/GSP reauthorization) with no Israel- or Middle East-specific activity identified. No FEC filing, PAC donation, or FIDF/JNF/AIPAC donor-list appearance was found for Mars or its named principals. No lawsuit, regulatory action, or OECD complaint specific to Mars’s Israel-Palestine conduct was identified (an unrelated cocoa-labor lawsuit, International Rights Advocates v. Mars, concerns West African supply chains). No public evidence identified of HR actions against Mars employees over pro-Palestinian speech.

Named Entities and Evidence Map

Poul Weihrauch (CEO); Jean-Christophe Flatin and George Graham (named JVP-partnership signatories); Stephen Badger (board member/former Chairman, non-Israel-related board affiliations); Jerusalem Venture Partners and founder Erel Margalit (former Knesset member, Labor Party, 2013–2017; no settlement-enterprise tie identified); Feldman Ice Cream (2019 distribution partner); Diplomat Group (Kellanova’s Israeli distributor, subject to an unverified IDF/settlement allegation)4137.

BDS-1000 Score (V4)

DomainIMPV-Domain Score
Military0.500.300.500.00
Digital1.501.001.500.05
Economic7.004.508.004.50
Political2.502.003.500.36

The Economic domain drives the composite score: Mars’s verified, substantial commercial footprint in the Israeli civilian retail market (registered subsidiaries, a TASE-listed distributor relationship, and an ongoing foodtech R&D partnership) yields the highest Impact, Magnitude, and Proximity inputs of any domain, producing V_MAX = 4.50. Military, Digital, and Political each register near-zero, reflecting the near-total absence of military contracting, dual-use digital supply, or overt political engagement once unverified and single-sourced claims (settlement cocoa, Strauss distribution, Diplomat/IDF servicing) are excluded rather than hardened. The resulting Tier D (Moderate) reflects a company with a documented, non-trivial civilian commercial presence in Israel but no confirmed military, occupation-infrastructure, or settlement nexus. Scoring follows the scale-free Impact × magnitude/proximity method, applied strictly to evidence surviving human vetting.

Methodology Note

End Notes

Footnotes

  1. https://www.wiz.io/customers/mars ↩ ↩2 ↩3 ↩4 ↩5

  2. https://www.prnewswire.com/news-releases/mars-partners-with-google-cloud-to-empower-global-associates-with-gemini-enterprise-302749614.html ↩ ↩2 ↩3 ↩4 ↩5

  3. https://cloud.google.com/blog/products/infrastructure/new-google-cloud-region-in-israel-is-now-open ↩ ↩2 ↩3 ↩4

  4. https://lhcdn.mars.com/adaptivemedia/rendition/id_831a168b71fbd0f97d16d3169784e5e819f415f6/name_out/Mars%20JVP%20partnership_Release%20-%20English.pdf ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11 ↩12

  5. https://globrands.co.il/en/strategic-partners-and-brands/the-confectionery-and-snacks-division/mars ↩ ↩2 ↩3 ↩4 ↩5

  6. https://www.dnb.com/business-directory/company-profiles.mars_wrigley_israel_ltd.f030982e3373176e80bbaa54b9a27704.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8

  7. Feldman Ice Cream–Mars exclusive distribution agreement (2019) and the Diplomat Group/Kellanova IDF-settlement servicing claim, both as characterized in the underlying Political domain audit; primary-source URLs for these specific findings were not included in the audit excerpt supplied for this compilation. Both claims are carried here exactly as caveated in that audit - the Feldman agreement as dated/confirmed with unconfirmed current status, and the Diplomat/IDF claim as single-source and unverified. ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7 ↩8 ↩9 ↩10 ↩11

  8. https://www.ohchr.org/sites/default/files/documents/hrbodies/hrcouncil/sessions-regular/session59/advance-version/a-hrc-59-23-aev.pdf ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  9. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  10. https://bdsmovement.net/Guide-to-BDS ↩ ↩2 ↩3 ↩4 ↩5

  11. https://marsrifle.com/about-us/ ↩ ↩2

  12. https://en.wikipedia.org/wiki/Mars_family ↩ ↩2

  13. https://www.mars.com/about/leadership/poul-weihrauch ↩ ↩2

  14. https://en.checkid.co.il/company/MARS+WRIGLEY+ISRAEL++LTD-JvJpVpg-512478041 ↩ ↩2 ↩3 ↩4

  15. https://www.mars.com/news-and-stories/press-releases-statements/mars-completes-acquisition-of-kellanova ↩ ↩2 ↩3

  16. https://www.mars.com/news-and-stories/press-releases-statements/mars-acquisition-august-2024 ↩ ↩2 ↩3

  17. https://www.timesofisrael.com/us-maker-of-twix-mms-to-scout-for-foodtech-in-israel-with-jvp/ ↩ ↩2 ↩3 ↩4 ↩5

  18. https://www.haaretz.com/israel-news/business/2019-05-16/ty-article/.premium/mars-in-food-tech-tie-up-with-jerusalem-venture-partners/0000017f-df10-df9c-a17f-ff18d61d0000 ↩ ↩2 ↩3 ↩4

  19. https://paxforpeace.nl/wp-content/uploads/sites/2/2024/06/The-Companies-Arming-Israel-and-Their-Financiers-June-2024.pdf ↩ ↩2 ↩3

  20. https://investigate.afsc.org/all-companies?page=0 ↩ ↩2 ↩3

  21. https://www.ohchr.org/en/business/bhr-database ↩ ↩2

  22. https://en.wikipedia.org/wiki/Assaf_Rappaport ↩ ↩2 ↩3

  23. https://www.checkpoint.com/press-releases/check-point-software-technologies-and-wiz-enter-strategic-partnership-to-deliver-end-to-end-cloud-security ↩ ↩2 ↩3 ↩4

  24. https://www.dropsitenews.com/p/israel-technology-palo-alto-networks-microsoft-unit-8200 ↩ ↩2 ↩3

  25. https://israelproducts.cloud/is-mars-chocolate-an-israel-product/ ↩ ↩2 ↩3 ↩4

  26. https://b4ukraine.org/pdf/Mars2nd.pdf ↩ ↩2

  27. https://nazk.gov.ua/en/news/you-re-not-you-when-you-continue-to-work-in-the-russian-federation-the-nacp-added-pepsico-and-mars-to-the-list-of-international-sponsors-of-the-war/ ↩ ↩2 ↩3

  28. https://www.prnewswire.com/news-releases/mars-commits-20m-to-communities-in-covid-19-response-301035122.html ↩ ↩2 ↩3

  29. https://www.confectioneryproduction.com/news/30938/ceo-of-mars-incorporated-hails-employees-and-reflects-on-coronavirus-impact-in-open-address/ ↩ ↩2 ↩3

  30. https://www.business-humanrights.org/en/latest-news/ukraine-govt-designates-pepsico-and-mars-as-intl-war-sponsors-over-continued-business-operations-active-recruitment - increased-revenues-in-russia/ ↩

  31. https://kyivindependent.com/ukraine-designates-pepsico-mars-as-international-war-sponsors/ ↩

  32. https://leave-russia.org/mars ↩ ↩2

  33. https://www.dnb.com/business-directory/company-profiles.mars_multisales_israel_ltd.a6a2c05bf6417753bd3265fa3b862365.html ↩ ↩2 ↩3

  34. https://www.forbes.com/sites/chloesorvino/2019/05/15/candy-giant-mars-will-build-a-food-tech-research-hub-in-israel-with-jerusalem-venture-partners/ ↩

  35. https://www.calcalistech.com/ctech/articles/0,7340,L-3762194,00.html ↩

  36. https://www.prnewswire.com/il/news-releases/mars-incorporated-partners-with-jerusalem-venture-partners-jvp-to-foster-foodtech-solutions-in-israel-300850743.html ↩

  37. https://en.wikipedia.org/wiki/ITL_MARS ↩

  38. https://armsvault.com/2025/06/barrett-and-mars-inc-precision-grenadier-system-pgs/ ↩

  39. https://www.kycisrael.com/companies/517199196/mars-security-ltd/ ↩

  40. https://www.nasdaq.com/press-release/maris-tech-awarded-government-defense-contract-prime-contractor-2026-06-26 ↩

  41. https://www.strauss-group.com/sustainability/about-strauss-group/ ↩

  42. https://english.alarabiya.net/articles/2011/01/02/131872 ↩

  43. https://www.worldjewishcongress.org/en/news/israeli-food-giant-removes-support-for-idf-from-english-website?print=true ↩

  44. https://palestinecampaign.org/psc-company/strauss-group-ltd/ ↩

  45. https://www.forbes.com/forbes/2011/0117/features-israel-strauss-group-sabra-hummus-hullabaloo.html ↩

  46. https://www.opensanctions.org/search/?q=Mars+Incorporated&dataset=ps_ohchr_se ↩

  47. https://www.stocktitan.net/sec-filings/PLTR/px14a6g-palantir-technologies-inc-sec-filing-e6f62c42f745.html ↩

  48. https://b4ukraine.org/whats-new/mars-new-warehouse-in-russia ↩