INDEX / DIRECTORY / SALESFORCE / ECONOMIC

Salesforce ECONOMIC

ECONOMIC AUDIT UPDATED 2026-07-18
Economic Score 8.00 /10 C Salesforce - BDS-1000 544
Economic 8.00

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Salesforce, Inc. - Economic Audit

Supply Chain & Sourcing Relationships

Salesforce operates as a cloud-based customer relationship management (CRM), data, and AI-agent platform provider with a registered Israeli operating presence rather than a physical-goods supply chain 12. No relationship was identified between Salesforce and Israeli agricultural aggregators or exporters (e.g., Mehadrin, Hadiklaim, Galilee Export, or Agrexco successor entities) covering produce categories such as dates, avocados, citrus, herbs, or potatoes. No public evidence identified. No importer-of-record structure for physical goods sourced from Israel or the surrounding region was identified, consistent with Salesforce’s software-only business model. No public evidence identified. No seasonal sourcing pattern, third-party/indirect sourcing arrangement, or white-label resale of physical goods tied to Israel was identified in any source reviewed. No public evidence identified.

Product Origin, Labeling & Regulatory Compliance

Salesforce’s disclosed product lines are enterprise SaaS, data-management, and AI-agent offerings - including its Agentforce autonomous-agent platform - rather than manufactured consumer goods subject to country-of-origin marking 34. No NGO investigation, customs or trading-standards record, or regulatory citation addressing “Produce of Israel” or similar country-of-origin mislabeling in connection with Salesforce was identified. No public evidence identified. No labeling-compliance enforcement action against Salesforce was identified in any source reviewed. No public evidence identified. No published Salesforce corporate policy addressing the labeling, sourcing, or handling of goods originating from occupied or contested territories was identified. No public evidence identified.

Investment, Capital & Financial Exposure

Salesforce has made at least nine acquisitions of Israeli-founded or Israel-based technology companies since 2011, cumulatively valued well in excess of $4.5 billion. Navajo Systems, a Jerusalem-based cloud-encryption company, was acquired in 2011 for approximately $30 million and became Salesforce’s first Israeli R&D center 56. BlueTail, a data-mining “acqhire,” was acquired in July 2012 for an undisclosed sum 7. Implisit Insights, a Tel Aviv sales-data automation company, was acquired in May 2016 for a reported “tens of millions” of dollars 89. Datorama, an AI marketing-analytics company, was acquired in August 2018 for a reported $800–850 million 1011. Bonobo AI, a Tel Aviv conversational-AI company whose founding team was reported to be drawn from elite IDF technological units, was acquired on May 15, 2019 for approximately $45 million 121314. ClickSoftware, a field-service-management company founded in Petach Tikva with roughly 800 global employees (approximately 200 in Israel), was acquired for $1.35 billion, announced August 2019 1516. Zoomin, an unstructured-data-management company, was acquired for approximately $450 million, announced September 2024 171819. Own Company (formerly OwnBackup), a data-backup and protection company, was acquired for approximately $1.9 billion in cash net of Salesforce’s pre-existing roughly 10% stake, with the agreement signed September 5, 2024 and the deal closing November 18, 2024; Salesforce subsequently laid off approximately 700 Own employees post-close 202122232425. Doti AI, an agentic enterprise-search company founded by former Wix engineers, was acquired for approximately $100 million, with the deal announced November 13, 2025 and completed December 1, 2025 26272829. The Zoomin, Own, and Doti transactions all postdate both the July 19, 2024 ICJ advisory opinion and the November 2024 ICC arrest warrants, and no source reviewed identifies any resulting Salesforce policy change, divestment, or curtailment of Israel-related activity 17252629. These are controlling, wholly-owned operating acquisitions whose teams and intellectual property were folded into Salesforce’s Israel R&D organization, not passive portfolio stakes 30313.

Salesforce operates research and development centers in Israel - reported at three physical sites in Tel Aviv and Nazareth - with approximately 750 employees as of September 2024, rising to a reported 900–1,000 employees (approximately 800 in R&D) by 2025–2026 30313. Israel is designated one of Salesforce’s three global strategic R&D hubs alongside the United States and India, with a stated 2019 ambition to become Salesforce’s second-largest global innovation hub 3233. The Israel R&D center’s current stated core mission is AI trust, safety, and governance work for Salesforce’s Agentforce platform, led by Site Leader/SVP Oren Winter 3.

Salesforce, Inc. (NYSE: CRM) is its own ultimate parent; no controlling shareholder or private-equity sponsor with separate direct Israel exposure was identified, and index/institutional holders of Salesforce common stock represent standard passive minority positions rather than evidence of Israeli beneficial ownership or control. No public evidence identified of Israeli beneficial ownership of Salesforce. No public evidence was identified of Salesforce corporate treasury holdings in Israeli sovereign bonds, Israel Bonds (Development Corporation for Israel) instruments, or Israel-focused investment funds. No public evidence identified.

Salesforce Ventures, Salesforce’s corporate venture-capital arm, has invested in at least twelve Israeli companies, including participation in a 2025-reported funding round for cybersecurity company Upwind Security at a $1.6 billion valuation 34. Separately, Salesforce Chair and CEO Marc Benioff holds personal investment stakes in Israeli companies BigID, Wiz, Ukko, and Zebra Medical Vision, and personally participated in a funding round for Enclave, an Israeli AI-security startup 3536. These are minority venture and personal investment positions, distinct from Salesforce’s controlling operating acquisitions described above 343536.

Operational Presence & Market Activity

Salesforce.com Israel Ltd. is a registered Israeli legal entity (company no. 514327683) headquartered at 114 Yigal Alon Street, Tel Aviv, with additional sites reported in Tel Aviv and Nazareth 23738. In September 2024 Salesforce launched a local “Hyperforce” cloud-infrastructure deployment inside Israel - its 17th global Hyperforce location - running initially on Amazon Web Services’ Israel (Tel Aviv) Region infrastructure, with potential future expansion to Google Cloud 303139. Salesforce Israel’s head of sales, Itai Margalit, stated the local platform serves “government entities and those firms that are regulated and need to comply with privacy laws … and cannot go out of the boundaries of Israel,” and that all existing Israeli customers were being migrated onto the local platform 3031. This Hyperforce deployment runs on the same AWS Israel (Tel Aviv) Region infrastructure selected in 2021 for Project Nimbus, the joint AWS/Google cloud contract serving Israeli government ministries, municipalities, and public-sector bodies; AWS’s Israel Region opened in August 2023 with a stated AWS investment commitment of $7.2 billion in Israel through 2037 404142. Secondary reporting has characterized the AWS Israel Region as giving Israeli public-sector organizations access to “solutions from leading global companies such as Salesforce” 3139; this specific characterization could not be traced to a primary AWS or Salesforce source and should be treated as an unconfirmed secondary claim.

Salesforce employed approximately 750–1,000 people in Israel across 2023–2026 reporting, through its formally registered Israeli subsidiary 237303. Salesforce has publicly and repeatedly reaffirmed its Israel commitment: EVP & CTO (C360 Applications) Meir Amiel stated in 2023/2024 reporting that “Salesforce is committed to Israel. We leave politics out of the company,” adding “I am personally committed to the site in Israel, and I know that Salesforce as a company is committed to Israel” 43. A 2019 report cited Salesforce’s ambition to make Israel its “second-largest global innovation hub” 32, alongside a reported plan to lease Tel Aviv office space for up to 1,500 employees 38; this designation has been corroborated as ongoing by 2023–2026 reporting on continued acquisitions, Hyperforce investment, and hiring 4330344. In 2025, Salesforce was reported alongside Figma and HubSpot as actively recruiting Israeli AI talent 44.

Who Profits and OHCHR settlement-business database materials were reviewed for any Salesforce-linked settlement activity 4546. No evidence was identified of any Salesforce office, reseller, franchisee, licensee, product listing, or direct sales activity specifically located in or targeted at West Bank (including East Jerusalem) or Golan Heights settlements. No public evidence identified.

Corporate Structure & Foundational Ties

No public evidence identified of Salesforce having been founded, originally incorporated, or headquartered in Israel; available corporate records instead describe an Israel-based operating subsidiary and R&D-hub structure (Salesforce.com Israel Ltd.) layered onto a pre-existing global corporate entity whose legal domicile and global headquarters are in San Francisco, California 237. Nine identified Israeli operating companies acquired by Salesforce since 2011 - Navajo Systems, BlueTail, Implisit Insights, Datorama, Bonobo AI, ClickSoftware, Zoomin, Own Company, and Doti AI - are now operated as internal Salesforce R&D or product units rather than as standalone subsidiaries retaining separate brand identity, based on available reporting 567891011121314151617181920212223242526272829.

No evidence of an Israeli state ownership stake in Salesforce or of Israeli government board appointees was identified. No public evidence identified. Israeli public-sector entities are cited as intended customers of the Hyperforce Israel deployment 3031, but no specific named Israeli government tender, contract value, or award date naming Salesforce was located. No public evidence identified. No public evidence identified of golden shares, founder shares, or charter provisions tying Salesforce’s governance structure to Israeli state policy objectives.

Current Salesforce director nominees per proxy materials include Amy Chang, David Kirk, Neelie Kroes, Sachin Mehra, Mason Morfit, Oscar Munoz, John V. Roos, Robin Washington, and Maynard Webb, with Arnold Donald serving as Lead Independent Director 4748. No current board member was identified as having a documented defense-industry, Israeli-military, or settlement-organization affiliation. No public evidence identified. A past director, General Colin Powell, joined the board in March 2014 and brought a U.S. military and national-security background as former Chairman of the Joint Chiefs of Staff and Secretary of State, but no Israel-specific nexus was identified for his tenure, and he no longer serves on the board 49.

Salesforce does not appear among entities specifically named in reporting summarizing UN Special Rapporteur Francesca Albanese’s June 30, 2025 report “From economy of occupation to economy of genocide” (A/HRC/59/23), whose named technology, arms, and finance-sector actors include Microsoft, Alphabet/Google, Amazon, IBM, Palantir, Lockheed Martin, Elbit Systems, Caterpillar, BlackRock, and Vanguard 5051. Salesforce was not identified as a named entity in the OHCHR’s database of business enterprises maintained pursuant to Human Rights Council resolutions 31/36 and 53/25, most recently updated in 2025 4652. No dedicated Who Profits company profile for Salesforce was located; the only proximate result was a Who Profits profile of Ness A.T. (an Israeli IT/defense-sector subsidiary of Hilan Group) describing services to Israeli security bodies, with no documented Salesforce relationship stated 45; a separate Who Profits report on IBM, checked directly for Salesforce mentions, contained none 53. Salesforce was not identified in Don’t Buy into Occupation coalition report materials listing financial institutions with settlement-linked exposure 54, nor among named priority targets in the BDS Movement’s November 2024 corporate-targeting guide 55. No public evidence identified of Salesforce appearing in any of these complicity-screening or boycott-targeting sources.

Profit Repatriation & Economic Contribution

Salesforce’s SEC-reported geographic revenue segmentation is disclosed only at the Americas / Europe / Asia-Pacific level (Americas approximately 65–67%, Europe approximately 23–24%, and APAC approximately 10% of total revenue across FY2024–FY2026); no Israel-specific revenue figure is separately broken out in filings or aggregator data reviewed 456. Structurally, Salesforce is a U.S.-domiciled parent with an Israeli operating subsidiary, representing a foreign-parent-into-Israel investment relationship in which capital and control flow into Israel via acquisitions and R&D spend, while value generated by Israel-based operations flows back to the U.S. parent 237. No public evidence identified that Salesforce.com Israel Ltd. holds Preferred Technological Enterprise status or any other specific Israeli tax-incentive designation.

Following the October 7, 2023 Hamas attack, Salesforce donated $3 million to terror-attack victims, including Holocaust survivors 57, and Chair/CEO Marc Benioff issued a public statement of support for Israel 58. Salesforce also published a corporate “Response to the Israel-Hamas War” statement 59, and the JLens Network cited Salesforce among global companies that “stepped up to support Israel after October 7” 60.

Salesforce is repeatedly characterized in Israeli trade press as one of the significant multinational technology employers and R&D hubs operating in Israel’s high-tech sector, alongside Apple, Intel, Amazon, Meta, and Nvidia 3. No formal Israeli government “critical infrastructure” or comparable official designation was identified for Salesforce specifically, beyond this general trade-press characterization. No public evidence identified.

End Notes

Footnotes

  1. https://www.salesforce.com/company/careers/locations/emea/israel/ ↩

  2. https://www.dunsguide.co.il/en/C7d9f17037932849986b637adfca10ddd_high_tech_computing_services/salesforcecom_israel/ ↩ ↩2 ↩3 ↩4 ↩5

  3. https://www.calcalistech.com/ctechnews/article/bkqiqd7yeg ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  4. https://www.sec.gov/Archives/edgar/data/1108524/000110852424000005/crm-20240131.htm ↩ ↩2

  5. https://www.israel21c.org/israels-navajo-sells-for-30m/ ↩ ↩2

  6. https://www.pehub.com/2011/09/jvp-exits-navajo-systems-with-salesforce-buy/ ↩ ↩2

  7. https://allthingsd.com/20120911/salesforce-com-quietly-bought-an-israeli-startup-called-bluetail-in-july/ ↩ ↩2

  8. https://nocamels.com/2016/05/salesforce-reportedly-buying-israels-implisit-insights/ ↩ ↩2

  9. https://en.globes.co.il/en/article-salesforcecom-buys-israeli-co-implisit-insights-report-1001123356 ↩ ↩2

  10. https://www.pymnts.com/cpi-posts/israel-salesforce-to-buy-datorama-for-us850m/ ↩ ↩2

  11. https://www.haaretz.com/israel-news/business/2018-07-17/ty-article/.premium/salesforce-to-buy-datorama-for-a-reported-850-million/0000017f-db25-db5a-a57f-db6f1d3d0000 ↩ ↩2

  12. https://voicebot.ai/2019/05/15/salesforce-acquires-israeli-conversational-ai-company-bonobo-for-45-million/ ↩ ↩2

  13. https://www.timesofisrael.com/us-salesforce-buys-israeli-conversation-ai-startup-bonobo/ ↩ ↩2

  14. https://www.calcalistech.com/ctech/articles/0,7340,L-3774385,00.html ↩ ↩2

  15. https://www.timesofisrael.com/salesforce-buys-israels-clicksoftware-for-1-35-billion/ ↩ ↩2

  16. https://www.jpost.com/israel-news/salesforce-to-acquire-israeli-company-clicksoftware-for-135bn-598019 ↩ ↩2

  17. https://en.globes.co.il/en/article-salesforce-buys-israeli-data-management-co-zoomin-1001490227 ↩ ↩2 ↩3

  18. https://www.calcalistech.com/ctechnews/article/rkhx9kl0r ↩ ↩2

  19. https://www.timesofisrael.com/in-second-deal-this-month-salesforce-buys-israeli-data-management-provider-zoomin/ ↩ ↩2

  20. https://israeldesks.com/salesforce-of-the-u-s-acquires-israeli-data-company-own-for-usd1-9-billion-in-cash/ ↩ ↩2

  21. https://en.globes.co.il/en/article-salesforce-buys-israeli-data-protection-co-own-for-19b-1001488628 ↩ ↩2

  22. https://www.timesofisrael.com/israeli-startup-own-purchased-for-1-9-billion-by-salesforce/ ↩ ↩2

  23. https://www.salesforce.com/news/press-releases/2024/09/05/salesforce-signs-definitive-agreement-to-acquire-own-company/ ↩ ↩2

  24. https://www.sec.gov/Archives/edgar/data/1108524/000110852424000024/a090524-ex991pressrelease.htm ↩ ↩2

  25. https://www.webpronews.com/salesforce-closes-own-acquisition-will-lay-off-700-employees/ ↩ ↩2 ↩3

  26. https://en.globes.co.il/en/article-salesforce-buys-year-old-israeli-startup-for-100m-1001526468 ↩ ↩2 ↩3

  27. https://www.salesforce.com/news/stories/salesforce-signs-definitive-agreement-to-acquire-doti/ ↩ ↩2

  28. https://www.calcalistech.com/ctechnews/article/bksy0dqewe ↩ ↩2

  29. https://siliconangle.com/2025/11/13/salesforce-acquires-ai-search-startup-doti-reported-100m/ ↩ ↩2 ↩3

  30. https://finance.yahoo.com/news/salesforce-expands-local-cloud-platform-134259061.html ↩ ↩2 ↩3 ↩4 ↩5 ↩6 ↩7

  31. https://theoutpost.ai/news-story/salesforce-expands-local-cloud-platform-to-israel-boosting-data-residency-options-4459/ ↩ ↩2 ↩3 ↩4 ↩5 ↩6

  32. https://www.jpost.com/israel-news/salesforce-to-turn-israel-into-second-largest-global-innovation-hub-593884 ↩ ↩2

  33. https://madan.org.il/en/news/salesforce-turn-israel-global-innovation-hub ↩

  34. https://tracxn.com/d/venture-capital/salesforce-ventures/__WjQjZVFjvDTbODbEkv2O8XfMqf4JqWfJaE6LmQ6i6FA ↩ ↩2

  35. https://finder.startupnationcentral.org/investor_page/marc-benioff?section=portfolio ↩ ↩2

  36. https://benzatine.com/news-room/startup-enclave-secures-6-million-to-uncover-ai-code-vulnerabilities ↩ ↩2

  37. https://en.checkid.co.il/company/SALESFORCE.COM+ISRAEL+LTD-2EaO7aA-514327683 ↩ ↩2 ↩3 ↩4

  38. https://www.calcalistech.com/ctech/articles/0,7340,L-3775652,00.html ↩ ↩2

  39. https://dig.watch/updates/salesforce-launches-local-cloud-platform-in-israel-for-sensitive-data ↩ ↩2

  40. https://press.aboutamazon.com/2023/8/aws-launches-infrastructure-region-in-israel ↩

  41. https://www.cio.com/article/648418/aws-opens-tel-aviv-cloud-region-to-invest-7-2b-in-israel-by-2037.html ↩

  42. https://aws.amazon.com/blogs/aws/now-open-aws-israel-tel-aviv-region/ ↩

  43. https://www.calcalistech.com/ctechnews/article/9ff3accgo ↩ ↩2

  44. https://www.calcalistech.com/ctechnews/article/h10u7lwg11x ↩ ↩2

  45. https://whoprofits.org/companies/company/7318?ness-a-t%2F= ↩ ↩2

  46. https://www.ohchr.org/en/business/bhr-database ↩ ↩2

  47. https://www.sec.gov/Archives/edgar/data/1108524/000119312524140549/d26900ddef14a.htm ↩

  48. http://q4live.s205.clientfiles.s3-website-us-east-1.amazonaws.com/626266368/files/doc_financials/2025/ar/Salesforce-FY25-Proxy-Statement.pdf ↩

  49. https://www.sec.gov/Archives/edgar/data/0001108524/000119312514100360/d693400dex991.htm ↩

  50. https://www.aljazeera.com/news/2025/7/1/un-report-lists-companies-complicit-in-israels-genocide-who-are-they ↩

  51. https://www.ohchr.org/sites/default/files/documents/hrbodies/hrcouncil/sessions-regular/session59/advance-version/a-hrc-59-23-aev.pdf ↩

  52. https://www.ohchr.org/en/press-releases/2025/09/un-human-rights-office-updates-database-businesses-involved-israeli ↩

  53. https://www.whoprofits.org/writable/uploads/old/uploads/2022/02/IBM-company-feature-final-1.pdf ↩

  54. https://dontbuyintooccupation.org/reports/dont-buy-into-occupation-report-2024/ ↩

  55. https://www.bdsmovement.net/sites/default/files/2024-12/Guide%20to%20BDS%20Boycott%20&%20Pressure%20Corporate%20Priority%20Targeting-30%20Nov%202024-Submitted%20by%20BDS%20movement.pdf ↩

  56. https://bullfincher.io/companies/salesforce/revenue-by-geography ↩

  57. https://www.calcalistech.com/ctechnews/article/hkuwky0w6 ↩

  58. https://x.com/Benioff/status/1711855912472703023 ↩

  59. https://www.linkedin.com/posts/zachlieberman_salesforce-response-to-the-israel-hamas-war-activity-7118312864234287104-iGB1 ↩

  60. https://www.jlensnetwork.org/when-crisis-strikes-a-jlens-analysis-of-how-global-companies-stepped-up-to-support-israel-after-october-7/ ↩